• Korean Journal of Social Welfare
• /
• v.67 no.2
• /
• pp.203-236
• /
• 2015

Given the interdependence of a marital couple, this study examined the effects of both cultural challenge and economic hardship on intention to divorce among the multicultural couple using the actor-partner interdependence model(APIM), and explored dyadic patterns of actor and partner effects. 415 couples(n=830) participated in this self-administered questionnaire study. Results of path analyses based on APIMs revealed that for Korean husbands perceived cultural challenge contributed positively to divorce intention of the couple showing both actor and partner effects, whereas for immigrant wives such perception showed only an actor effect. In contrast, perceived economic hardship among the husbands had little effect on divorce intention of both husbands and wives, whereas such perception by wives had both actor and partner effects on divorce intention. Results of dyadic pattern analyses performed by Bootstrap indicated the actor-only pattern and the couple pattern of perceived cultural challenge on divorce intention of husbands and wives respectively. In case of perceived economic hardship comparison of the effect size suggested the partner-only pattern and the actor-only pattern for divorce intention of husbands and wives respectively. These findings implied that in order to promote conjugal harmony and to prevent the multicultural family from being dissolved, Korean husbands need to develop greater cultural competence so as to tolerate cultural differences between the couple, whereas immigrant wives and their families need to develop greater economic competence so as to foster a hope for economic reliance.

• Asia Marketing Journal
• /
• v.7 no.3
• /
• pp.29-51
• /
• 2005

The present study extends Alden et al.'s (Alden, Steenkamp, and Batra 1999) study of cultural brand positioning through advertising, in which global cultural positioning is distinguished from foreign cultural positioning and local cultural positioning. The present study explores differences in the brand personality between global cultural positioning ads and local cultural positioning ads and investigates the effect of each type of cultural positioning strategy on the brand attitude. A content analysis was conducted for the Chinese print advertisements of Korean brands in order to examine the brand personalities developed by each type of cultural positioning strategy. Substantial differences in the brand personality were not found between the cultural positioning strategies. An experiment was conducted using Chinese consumers in order to test the effect of the cultural positioning strategy on the brand attitude. The global cultural positioning was found to be more effective than the local cultural positioning in general, and the Korean cultural positioning was found to be more effective than the local cultural positioning only for the younger consumers.

• The Journal of the Korea Contents Association
• /
• v.20 no.5
• /
• pp.558-569
• /
• 2020

There has been a steady increase in cultural arts recently, and the need for "regional culture and arts" has been raised as local residents have been making efforts to increase income and develop local areas for regional development. Therefore, this study was intended to establish empirically the effects of local cultural and arts service quality on performance effects and customer satisfaction. Research shows that it affects economic and social and cultural effects as a service quality dimension, and performance effects affect customer satisfaction and intention to reuse them. However, research between customers and employees showed some differences. Through this research, we want to identify what important service quality factors are to satisfy the customers and employees who are watching the performance arts, understand the level of awareness of the effects of the performance, and provide an opportunity to enhance customer satisfaction with the audience and staff.

• Proceedings of the Korean DIstribution Association Conference
• /
• 2005.05a
• /
• pp.41-58
• /
• 2005

본 연구는 eWOM(온라인 구전) 효과에 영향을 미치는 요인을 문화권(국가), 소비자특성(소비자 수용성), 그리고 온라인 경험 (인터넷 사용기간, 이용시간, 온라인 쇼핑횟수)로 나누어 살펴보았다. 문헌연구들을 통해 연구문제를 도출하고 이를 비교 문화적으로 실증하기 위해 총 1,176(한국 615명, 미국 561명)명의 온라인 리뷰 사용자를 대상으로 설문조사를 실시하였다. 그 결과 개인주의적인 미국보다는 집단주의적인 한국에서 eWOM의 효과는 더 큰 것으로 나타나 문화적 영향은 유의한 것으로 나타났다. 또한 소비자 수용성이라는 소비자 특성도 eWOM 효과(온라인 리뷰의 구매 직접영향정도)에 유의한 영향을 미치는 것으로 나타났다. 그리고 온라인 경험도 유의한 영향을 미쳤는데, 인터넷 사용기간 보다는 현재의 인터넷 이용시간이나 보다 관련이 있는 온라인 쇼핑횟수와 같은 변수가 eWOM 효과에 유의한 영향을 미치는 것으로 나타났다.

• Journal of Digital Convergence
• /
• v.15 no.12
• /
• pp.393-402
• /
• 2017

This is a study path analysis for relationship among multicultural perception(MP), cultural competence(CC) and professional self-concept(PSC). The survey was performed on 245 nursing students in one university. Data was collected using structured questionnaire and analysed with PASW 18.0, AMOS 18.0. Model fit indices were in good agreement with recommended level($x^2/df=1.170$, GFI=.992, AGFI=.970, RMSEA=.027, CFI=.995, NFI=.967). Based on path model CC showed a direct effect on PSC while MP, satisfaction in major(SM), and interpersonal relationship(IR) showed a indirect effect. The MP and SM showed a direct effect on CC while IR showed a indirect effect and SM and IR showed a direct effec on MP. The findings indicate the necessity of developing educational programs to enhance nursing student's MP and CC for increasing of PSC.

• 지역과문화
• /
• v.7 no.2
• /
• pp.31-55
• /
• 2020

As a case study, this paper aims to analyze the outcome of culture projects that are, like the building project of culture city, comprehensively funded by integrating individual projects with various purposes. Considering that there is no assessment indicators on the performance of culture city building project, it tries to propose and analyze indicators for evaluating the outcome, influence, and effect of the project, by taking into account social, cultural, and economical effect. The analysis result demonstrates the building project of specialized region in culture has bigger income effect than the construction project of cultural facilities or cultural voucher program. Because income growth leads to consumption growth, a project type with bigger income effect has more influence on industrial growth. In other words, the study shows that comprehensive funding projects, by integrating programs related to cultural citizens, cultural programs, and cultural space, is more effective for sustainable cultural development of a region. And it means the way of government assistance for cultural projects does need to change from individual project-based to comprehensive funding project-based.

• Journal of Digital Convergence
• /
• v.16 no.9
• /
• pp.257-268
• /
• 2018

Purpose: The aim of this study was to examine the mediating effect of social connectedness and social responsibility in the relationship with self-leadership and cultural competency on nursing students. Method: The participants in the study were 207 nursing students in two college located in C province. Data were analyzed with the SPSS/WIN 24 program. Result: There were significant correlations among self-leadership, social connectedness, social responsibility, cultural competency. Social connectedness and responsibility showed partial mediating effect in the relationship between self-leadership and cultural competency. Conclusion: To enhance nursing students' cultural competency, it is necessary to develop effective strategies and education program to enhance self-leadership, social connectedness, social reponsibility.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.6
• /
• pp.981-992
• /
• 2023

This study, the effect of organizational culture perceived by millennial Naval Personnel working on naval ships on organizational citizenship behavior was empirically analyzed. First, it was found that OC(group/hierarchy) had a positive effect on OCB. Second, affective commitment plays a mediating role in the relationship between OC(group/hierarchy) and OCB. It was confirmed that organizational culture has a direct effect on OCB, but also indirectly through affective commitment. Third, Coworker social loafing had a negative moderating effect in the relationship. Therefore, in order to improve organizational citizenship behavior, it is necessary to improve a balanced organizational culture suitable for changes in the organizational environment, Strengthen the key influencers for organizational members to affective commitment themselves in the organization, and promote improvement in social loafing.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2012.04a
• /
• pp.1128-1130
• /
• 2012

지역축제는 지역에서 정례적으로 개최되는 지역문화가 종합화되고 축약 적으로 상징화된 행사로서 지역발전에 미치는 효과는 크게 경제적 효과, 사회. 문화적 효과, 그리고 물리. 환경적 효과로 볼 수 있다. 지역축제는 지방자치가 실시된 1995년부터 지역 경쟁력을 강화하기 위하여 급속하게 증가 하였으며, 2008년 현재 전국적으로 개최되는 축제는 1년에 1100여개가 넘는 것으로 밝혀졌다. 문화관광부에서는 경쟁력 있는 지역축제를 육성하기위하여 지원규모에 따라 최우수, 우수, 지역육성 그리고 예비 축제 등으로 구분하여 지원하고 이들 중 상품성이 큰축제를 문화관광 축제로 지원한다. 본 논문에서는 이러한 문화관광 축제들을 선정하여 관광객들이 축제 관람 시 필요로 하는 다양한 정보들을 웹상에서 보다 쉽게 비교 검색이 가능하도록 통합검색시스템 설계에 관한 요구분석 내용을 기술한다.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.2
• /
• pp.271-280
• /
• 2020

Purpose : The purpose of this study examines the mediating effect of women leader's characteristics in the relationship between clan culture and market culture of global companies. In addition, this study attempts to analysis the mediating effect of women leader's position and carrier in the relationship among facilitator, mentor, producer, and director leadership using partial mediation and completed mediation model. Research design, data, methodology : Conceptual research model is designed with three constructs such as clan culture, woemn leader's characteristics, and market culture. Based on five hundred cases with leadership styles and organizational culture of global companies, this study examine the mediating effect of women leader's characteristics in the relationship between clan culture and market culture using structured equation modeling. Results : Facilitator leadership have a significantly positive influence on women leader's position and carrier. Mentor leadership have a significantly positive influence on women leader's carrier while they are not correlated with mentor leadership and women leader's position. Women leader's position and carrier have a significantly positive influence on director leadership while women leader's position and carrier not have a positive influence on procucer leadership. Also facilitator and mentor leadership have a significantly positive on producer and director leadership. Conclusions : By controlling for the mediating effect of women leader's characteristics, this study have improved the academic contributions as well as policy and practical implications through empirical study of clan culture that affect market culture in the filds of leadership style and organizational. In addition, this study means that the mediating effects on the variables of women leader's position and carrier were examined.