• Title/Summary/Keyword: 문화이미지

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Selection Factors of Korean Dramas for Chinese Audiences, and the National Image of South Korea (중국 광주지역 대학생 시청자들의 한국드라마 선호요인이 국가이미지에 미치는 영향)

  • Kong, Cai-Ji;An, Su-Keon
    • The Journal of the Korea Contents Association
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    • v.12 no.8
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    • pp.136-145
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    • 2012
  • The purpose of this study is to examine the effect of Korean dramas selection factors for Chinese audiences on the national image of South Korea. The results of this study were as follows: First, selection factors of Korean dramas for Chinese audiences were categorized 'subject and content', 'direction and background music', and 'style of actor or actress'. Among these factors, this study was found that a factor of drama's 'subject and content' had an effect on the selection of Korean dramas for Chinese audiences. Second, 'touristic factor', 'cultural factor', and 'stylistic factor' were examined as a national image factor of South Korea for Chinese audiences. The Chinese audiences surveyed responded positively on 'cultural factor'. The images delivered through the Korean TV dramas have very much influenced the Chinese audiences to view contemporary Korean society as a country of modern and urban elegance. Furthermore, the audiences cognized South Korea is a friendly nation as South Korea and China has a similar cultural background like the Confucian culture. Third, the study found selection factors of Korean dramas for Chinese audiences had positive effects on the national image of South Korean. These positive influences were found on 'touristic factor', 'cultural factor', and 'stylistic factor' From these results, Chinese audiences watch Korean dramas focused on 'subject and content', 'direction and background music', and 'style of actor or actress'. Watching Korean dramas help to create the friendly national image of South Korea. The study shows a possibility to increase an interest and preference on the Korean pop culture.

A Study of the Identity of Hangul Typography (한글 타이포그라피의 정체성에 관한 연구)

  • 안상수
    • Archives of design research
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    • v.13 no.1
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    • pp.103-110
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    • 2000
  • Hangul came to life as part of the East Asian culture of the Chinese ideograph. Korean letter-culture is starkly different from that of Western letter-culture. In the Orient, letters were sacred and incantory; they were objects of awe, which incorporated elements of the majestic, mysterious, and of ritual. Here we had cultural tradition that acknowledged the intrinsic value of the letters. And it was in this context that Hangul was born as a completely phonetic system of writing. However, the characteristics of Hangul are quite different from those of Chinese ideographs, which are designed to convey a certain meaning. Despite the fact that Hangul is phonetic, its roots lie most definitely in the image of Chinese ideographs. This is something that contrasts with the roots of the Latin alphabet, which have been lost in its long journey of evolution. As a phonetic writing system, a notable characteristic of Hangul is that it has this and the attributes of image. In other words, in that Hangul is a compound, it shares some of the same attributes as Chinese ideographs, but also in that it is a phonetic writing system it is dose to the Latin alphabet. Hangul is definitely a visual writing system that has its origins in the visual culture of Chinese characters as well as being functionally a highly developed phonetic writing system. In short, Hangul has both of these attributes in one writing system. These characteristics of Hangul, for us living in the era of the image, are parts that awaken us to the meaning of existence in our visual culture. Unique among the world's writing systems, the identity of Hangul typography will become none other than the essence of our visual culture.

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Visual Interaction between the Stereotype of Women's Body Image and Its Internalization - with the Analysis of Images on the Advertising of Body-line Care Company - (여성 몸 이미지의 전형과 내면화 과정의 시각 체계적 상호작용 - 몸매관리산업 광고 이미지 분석을 중심으로 -)

  • Lee, Suan
    • Women's Studies Review
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    • v.26 no.1
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    • pp.73-108
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    • 2009
  • In the post-industrial society, concerns about the body have devoted to extend the concept of body from its physical level to the spiritual and corporeal level. Now body is not only an instrument which expresses one's personal character, but also an abstract concept which shows one's identity. Through this tendency, body image as a representation becomes notable as much as physical body itself. This tendency has been exaggerated especially for women and the socio-cultural common notion is forcing them to internalize it by presenting several stereotypes of body image. The concept of body image, a rising academic subject becoming a socio-cultural matter of interest, bears an epistemological base about spirit, body, and individual/social character. As the discussion about body develops in the field of women's studies, deepened discussions about body image are in progress. In this article interaction between the making of stereotypes of the female body in the socio-cultural circumstance and the process of internalization of these stereotypes is analyzed. For the analysis, the hypothesis was established that this interaction constructs the making process of body image. The analyzed materials are images and texts for advertisements, and other materials for public relations which are posted on the homepage of body-line consulting company M. The results of this analysis are to summarize as follows; the stereotypes of the female body image in Korea are very similar to those of westerners, and male gaze plays a big role in the construction of female body image through the internationalization of the gaze by women. According to these results, it is necessary to consider the effort that women should strive to produce and to develop healthy female body images.

A study on pagoda modeling design by age for artificial intelligence learning (인공지능 학습을 위한 시대별 탑(pagoda) 모델링 설계에 대한 시대별 연구)

  • Eun-ji Kim;Bong-Hyun Kim;Byung-kwon Lee
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.07a
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    • pp.525-527
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    • 2023
  • 본 논문은 2차원적인 문화재 이미지를 모델링 하여, 대한민국의 시대 별 탑의 차이점과 특징을 분석하고 인공지능을 이용한 3D 복원과 구현을 위한 연구이다. 오늘날 현대 사회에서 디지털 매체 및 정보화 시대에서 여러 산업 분야에 적용이 되고 있다. 기존 2D 이미지를 벗어나 문화재의 모습을 다양한 각도에서 쉽게 관찰해 볼 수 있도록 하여, 3D 형태의 복원이 적합하여 연구를 진행하였다. 최근 인공지능 및 기술의 발달로 문화재 정보를 바탕으로 한 3차원 기술을 사용하여 다양한 데이터들과 프로그램을 이용한 모델링이 가능하다. 현재 문화재 복원은 다양한 자료와 전문가의 기술 및 역사적인 기록물 자료에 의존해 복구한다. 이러한 기법의 문화재 복원은 기록에 남길 수 있는 정보 수집의 효율적인 방법이 될 수 있다. 본 연구는 우리나라의 시대별 탑의 특징을 보여주며, 복원이 실제적이고도 구체적인 다각도의 방향에서 더 정밀하고 정확하게 도출하는데 기여할 것으로 기대된다.

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The image of Elderly perceived by age of 4 and 5 years (만 4·5세 유아가 인식한 노인 이미지 연구)

  • Nam, Ki Won
    • The Journal of the Convergence on Culture Technology
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    • v.2 no.2
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    • pp.1-8
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    • 2016
  • This study was designed to analyze the perceptions of 4 and 5 years old children on the elderly, and how different the perceptions were according to the experience of living with grandparents. The subjects of the study were 54 children, 4 and 5 years old K kindergarten in H city. In the procedure of study, the children were asked to draw pictures of the elderly images, and individual interviews. The findings as follows. firstly, that the most positive perception of the children on the elderly was family-relationship and the most negative perception was physical feature. Secondly, Images for the elderly did not differ according to the experience of living with a grandparent. Based on these results, this study provides the basis for the research on understanding culture and communication between generations and gives useful information on developing of a generation program.

Adolescents' Perception of Korean Traditional Culture and the Image Association with Fashion Cultural Products of Korean Image (청소년들의 전통문화인식에 따른 한국적 패션문화상품에 대한 이미지 연상)

  • Moon, Hee-Kang;Youn, Cho-Rong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.1
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    • pp.51-62
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    • 2011
  • This study provides guidelines for the development of Korean fashion cultural products. This study identified adolescents' perception of Korean traditional culture and examined their attitudes towards the fashion cultural products of the Korean image with a focus on their image association of those products. For this study, questionnaire data from 447 adolescents was used for statistical analysis. Adolescents were classified into three groups (apathy group, modernization group, and balanced succession group) according to their perception of Korean traditional culture. There were notable differences among the three groups in the image association with the fashion cultural products of Korean image and their value seeking. A large number of adolescents showed positive attitudes towards products with splendid and decorative images as well as simple and refined images. It is important to maintain a balanced strategy in developing cultural products between modernization and the succession of traditional images in order to magnity the market opportunities for fashion cultural products of the Korean image that focus on adolescents.

The Impact of Understanding Korean Food on Image, Attitude, and Globalization Regarding Korean Food (한식에 대한 인식이 한식에 대한 이미지, 태도, 세계화와의 영향 관계 - 영어권.일본.중화권을 중심으로 -)

  • Kwon, Yong-Ju;Shin, Bong-Kyu
    • Culinary science and hospitality research
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    • v.16 no.2
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    • pp.136-154
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    • 2010
  • This study aims to suggest theoretical models to examine the composition factors of recognition, image, attitude toward Korean food and its globalization and investigate their relationships, which was analyzed based on the results of a survey. To achieve this research purpose, frequency analysis, exploratory factor analysis and the analysis of Cronbach a values were performed using the SPSS 13.0 program, and multiple regression analysis and simple regression analysis were also performed to analyze their relationships. The results of this study are as follows. First, the recognition of Korean food influenced its image and attitude toward it. Second, image of Korean food had an effect on attitude toward it. Third, both image and attitude regarding Korean food influenced globalization of Korean food. Accordingly, what this study can contribute to in the development of Korean food culture are as follows. First, this study will contribute to making a good image of Korean food and its globalization by changing people's recognition, image, and attitude toward Korean food and making them interested in Korean food suitable for globalization. Second, this study will help to make detailed marketing strategies to globalize Korean products and culture through Korean food. Third, this study will be helpful for improving the image of Korean food and creating economic benefits by attracting Korean food tourism. Moreover, it will help to give Korean people hope and pride of their lives. Fourth, this study will help to promote activation of Korean food tourist resources by connecting Korean food recognized to be LOHAS and well-being foods with Korean cultural tourist resorts. Fifth, this study will make people have right recognition and attitude by developing nature-friendly and healthy Korean food culture. Sixth, this study will be a detonator for more active studies by encouraging researchers to be concerned about and participate in globalization and commercialization of Korean food continually.

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CAD를 이용한 문양개발에 관한 연구 -단청문양을 중심으로-

  • 정혜진;송미령
    • Proceedings of the Costume Culture Conference
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    • 2003.09a
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    • pp.116-117
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    • 2003
  • 오늘날 시대와 사회의 변천에 따라 보존하고 계속 발전시켜야 할 아름다운 우리 것들이 우리도 모르는 사이에 외국 문화에 밀려 소외되고 있는 것이 현실이다. 그러나 다행스럽게도 차출 ‘한국적인 것이 가장 세계적인 것이다.’ 라는 인식이 퍼지면서 우리 전통 문화의 아름다움을 되찾아 강조하고, 사라져 가는 것들을 되살리려는 움직임이 활발해져 가고있다. 또한 우리나라의 많은 디자이너들도 한국적인 이미지가 담긴 디자인들을 발표하고 있다. (중략)

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A Study on the Effect of Local Cultural Characteristics in Yeoju City on the Components of Cultural Brand Assets (여주시 지역문화 특성이 문화브랜드 자산 구성요인에 미치는 영향 연구)

  • Lee Min Hui;Nam Sang Moon
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.497-502
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    • 2024
  • Local culture plays a role in enhancing the cultural competence of citizens by approaching branding from the perspective of brandization by implying value amid changes in local traditions and modern times. Therefore, this study established a research model with brand loyalty, brand recognition, perceived quality, and brand image as dependent variables in order to analyze the impact of local cultural characteristics on cultural brand asset components. We tested the research hypothesis and analyzed it, As local cultural characteristics affect cultural brand asset components, it was found that it is necessary to change the perception of local culture and promote traditional culture. In addition, Yeoju City needs to plan a festival that combines tradition and local culture through the convergence of content and cultural policy for the recognition and brand image of the Yeoju Yeongneung, a World Heritage Site, and it is urgent to change the direction of citizens. In addition, it was found that it is desirable to expand research on the formation of cultural brand assets according to local cultural affinity.

Analysis on Video Image Effect in , China's Performing Arts Work of Cultural Tourism (중국의 문화관광 공연작품 <장한가>에 나타난 영상이미지 효과 분석)

  • Yook, Jung-Hak
    • The Journal of the Korea Contents Association
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    • v.13 no.6
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    • pp.77-85
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    • 2013
  • This study aims to analyze the effects that video image in Seo-an's , claiming to China's first gigantic historic dance drama, has on the performance; it focuses on investigating which video image is used to accomplish the effects in showing specific themes and materials in . Image is meant by 'reflection of object', such as movie, television, dictionary, etc, with its coverage being extensive. The root of a word, image', is founded on imitary, signifying specifically and mentally visual representation. In other words, video image is considered combination of two synonymous words, 'video' and 'image'. Video is not just comprehension of traditional art genre, like literary value, theatrical qualities, and artistry of scenario, but wholeness as product, integrating original functions of all kinds of art and connecting subtle image creation of human being. The effects of video image represented in are as followings; first, expressive effect of the connotative meaning, reflecting the spirit of the age and its culture. Second, imaginary identification. Third, transformation scene. Fourth, dramatic interest through immersion. Last but not least, visual effect by dint of dimension of performance.