• Archives of design research
• /
• v.16 no.4
• /
• pp.129-140
• /
• 2003

As the importance of Culture Technology (music, publication, mobile, film, video, cartoon, animation, character, game, broadcasting etc) is increased, the field of character industry recently has been recognized as an independent brand value beyond the existing view point of simple designing; it also has been given much attention as a main axis leading the cultural industry of the 21 st century. The character of a local government plays roles such as a symbolic part of a region, parts of tourism and public relations, and a profit-making function, which results into generation of regional image and activation of regional economy. However, the present application strategy of the character is only limited to an early stage of regional advertisements. In this context, this study is aimed to investigate and analyze the character development of local governments, especially 31 cities and goons of Gyeonggi Province, comparing with those of local governments of Japan. In the long run, this will provide some suggestions for strategy of character applications. Then, this research is expected to be used as basic reference materials for character development of other local governments and government agencies.

• Archives of design research
• /
• v.16 no.4
• /
• pp.423-432
• /
• 2003

The purpose of this study is to build user's psychological response process model on design evaluation. Users firstly evaluate design factors such as form, structure, texture and colors which are basic elements of product design. These factors, however are affected by product's situational factors, user's individual factors and environmental factors. That is, even same design can be evaluated differently by users according to product's situational factors such as price level, brand prestige level and marketing programs, and user's individual factors such as tastes, involvement level, personality, lifestyles and demographics, and environmental factors such as culture, sub-culture, social class, reference group and family and so on. Understanding how users evaluate product design is necessary to increase the possibility to create user-preferring design and also is the starting point of user-based design and design marketing. In the future researches, it is necessary to examine more factors which are not included in the study and to find out the relationship between factors affecting user's evaluation on design and user's psychological response.

• The Journal of the Korea Contents Association
• /
• v.17 no.3
• /
• pp.297-304
• /
• 2017

In this study, we have investigated the relationship between festivals evaluation and the theme of festivals programs by using 'AHP survey of experts' on two festivals in each highest and lowest evaluated festivals. As a result, the musical performance of the opening ceremony of Hwajun Festival, the experimental village program of hansung bakjae festival, the street parade of Itaewon and the prehistoric street parade of Gandong cultural festival were found to have the highest relations with the themes. The result reveals the fact that the representative program of festival has been selected, program name was closely related to festival theme, matrix type program and experiential type program where leads the direct participation of visitors were prerequisite, and the festivals with highly related to the theme were also highly evaluated. Therefore, in order for the festival to receive a good evaluation, the high theme-related programs should be focused as main programs of festivals, and the low theme-related programs should pay more attention on their themes for promoting and branding diverse, thematic festivals.

• The Journal of the Korea Contents Association
• /
• v.16 no.10
• /
• pp.454-466
• /
• 2016

The Korean wave refers to the spread of Korean popular culture from China to all over the world. The Korean wave has been improving the national image and creating a new brand value for Korea as a symbolic soft power. Its spread has been operating as a kind of energy that is fueling national competition. The Korean wave creates a new type of tour and increases tourists' intention to visit special places revealed indirectly through mass media. People can vary highly in terms of awareness, attitude and behavioral pattern according to the degree of care for and interest in something. This is called involvement. Three hypotheses were established to study the effect of the Korean wave in terms of involvement. First of all, it confirms whether the Korean wave involvement affects national image and image as a tourist destination. Second, it confirms whether national image affects Korea's image as a tourist destination. Third, it confirms whether the Korean wave involvement affects intention to visit Korea. The certification results of these hypotheses confirm that the Korean wave affects national image, Korea's image as a tourist destination, and intention to visit Korea. The national image also partly affects its image as a tourist destination.

• The Journal of the Korea Contents Association
• /
• v.15 no.4
• /
• pp.104-113
• /
• 2015

Sports wear in relation to sports life is being developed in fashion industry with increasing leisure time. However, design development for swimwear including trend analysis is still required. In this research, we analyzed design trends in domestic social and cultural environment, and fashion design elements for the development for swimwear. We collected 9,549 picture images totally through 138 swimwear product catalogues in 1970s to 2014, and 8 web sites. We analyzed formative characteristics such as silhouettes, materials, colors, and textile designs. Because of the shorter cycle of social changes, and various trend, design changes of swimwear are getting diverse. Especially, color and textile design are remarkable. Also, new materials and printing technology make the design of swimming wear more comfortable and fashionable. This research would be a basic research for the design development of swimming wear.

• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.612-627
• /
• 2016

This study is research on the snack culture and fast fashion. The purpose of this study is to examine the common attributes of snack culture and fast fashion as a cultural phenomenon. The following results were obtained: First, snack culture and fast fashion have attributes of 3S represented by Speed, Short time, and Simplification. Second, snack culture and fast fashion meet consumer demands by fun and various contents and a variety of designs, respectively. Third, although snack culture has developed on the basis of information technology, fast fashion has grown based on the technological innovation of business, organization, and distribution system. Fourth, snack culture communicates with the world through opening and sharing to be globalize a context, and fast fashion is globalized to multinational corporations by increasing sales and development of scale. Fifth, snack culture has a synergistic effect by maximizing the multiple interactions through social campaigns based on the attribute to communicate with many-to-many relationship. In addition, fast fashion produces a synergistic effect through collaborative strategic alliances.

• The Research Journal of the Costume Culture
• /
• v.12 no.3
• /
• pp.392-406
• /
• 2004

The purpose of this study is to recognize of the size conditions of ready to wear skirts and analyze the patterns of them so that some educational patterns can be complemented. For this purpose, the investigation of the size conditions was focused on the body sizes and products sizes of the care labels. The patterns of them produced through CAD have been classified into 24 items for the effective and practical analysis. Thus, 9 brands were selected and the basic skirts marketed in 2002 spring were analyzed. The results were as follows. 1. Designs of the backs of the basic skirts produced by 9 brands have the similar designs with two darts. Regarding the designs of the front, 6 brands of them have the designs with no darts, 3 of them have the one with two darts. Designs of waists are composed of low waists and round belts. 2. Regarding the waist circumference as the basic composing elements of skirts, 55.6% of the patterns have the composition of the styles with larger front than the back but 33.3% of them have the same front as back. As to the hips, 77.8% of them have the composition of the patterns with larger back than the front. As for the comparison of waist lines, 55.6% of them have lower front lines than the back lines. 3. Regarding darts placement, it was moved to the side lines from the middle of 1/2 of waist lines, dart intake was 1.8-2.4㎝, the length of the front darts was 7.8-9.5㎝, and the length of the back darts 8.4-11.1㎝ 4. The results of wearing-tests by the sensory evaluation, it showed that almost all the items of the results were satisfactory.

• The Research Journal of the Costume Culture
• /
• v.15 no.2 s.67
• /
• pp.265-275
• /
• 2007

The purpose of this study is to analyze the ease of stretchable jackets which has been common since the mid-1990s and the whole actual conditions in making the lining fabrics. This can be done by investigating the actual conditions of domestic clothes businesses about the consumers. The outcomes of this study are as follows; The result of the survey in the differences of the ease between regular and stretchable fabrics shows that the pattern of designing stretchable fabrics needs diminishing the width of shoulder is 0.42cm, the whole girth chest is 1.83cm, the whole girth of waist is 0.88cm. It also shows that designing the ease of the whole girth of chest is 1.91cm to 2.54cm in the regular lining fabrics and is from 0 to 1.27cm in the stretchable fabrics more than the right side of fabrics. The ease of the whole girth of waist is similar to the round chest, in which the bottom sweep for garment is almost equal to the right side of fabrics in both regular lining fabrics and stretchable fabrics. The result of investigating the actual conditions of making the lining fabrics of stretchable jacket fabrics shows that 80% of a woman's wear brand produces and gives the pattern of the lining fabrics only for the special designing to the cooperative clothes manufactures. The business which always provides the patterns for the lining fabrics in the main office is only limited to 20%. Also, it shows that using the lining fabrics of stretchable jacket fabrics and regular lining fabrics together is 46.7%, the stretchable lining fabrics is 40% and the regular lining fabrics is 13.3% only.

• Journal of the Korea Convergence Society
• /
• v.11 no.11
• /
• pp.135-145
• /
• 2020

In the era of the fourth industrial revolution, design has developed into a fusion of diversified culture and media. The integration of traditional culture and brand design concepts has become a hot research topic. Chinese Zen thought integrates the thoughts of Laozi and Zhuangzi, and takes" Wu Xiang as the appearance, Wu Nian as the foundation, Wu Zhu as the purpose" as the main purpose to construct a unique Zen thought system that integrates Taoism, Confucian philosophy and aesthetics. From this point of view, the MUJI design that combines Chinese Zen thought and design has attracted much attention. As a traditional culture, how is Chinese Zen Thought reflected in the design of MUJI? Starting from the awareness of this question, this study takes the daily necessities of MUJI as an example to investigate the design features of MUJI that reflect Chinese Zen thought. The conclusion shows that the design features of MUJI with Chinese Zen thoughts are showed in four ways-minimalist style, unitary color, ecological material, and humanized experience.

• The Research Journal of the Costume Culture
• /
• v.8 no.4
• /
• pp.549-561
• /
• 2000

The purpose of this study was to survey and analyze the age classification of women customers as a target market and sizes on a label that were actually produced by each brand in Korean national brands ; they were classified into size for bodice and bottom, and compared with the distribution of national data of women's body measurement. They were analyzed and classified by brand groups of 'miss', 'missy', 'Mrs.'and 'madam', The results were ; 1) It was found that recent products for ready-made for women's clothes tend to be designed with target to the measured ages classified by the range of five or ten years. The main practice was that for 'miss'brand group the age range was of five years, and for 'missy'brand group, ten years. And for 'Mrs'and 'madam'brand groups, it was of 15 or 20 years. So that, it is necessary to design their clothes based on their features of body considering the intervals of age. 2) 'Mrs'and 'madam'groups were most remarkable for their distribution into a vast range of sizes for three control dimensions and waist girth size when compared to 'miss'and 'missy'groups. The distribution of brand size had no relation with that of body measurement, and in particular, none was produced for short height size between 145 and 150 ㎝. For tall height size between 175 and 180 ㎝, many brand sizes were distributed while body measurement was few. It means that distribution of brand size was different from real distribution of body measurement was few. It means that distribution of brand size was different from real distribution of body measurement as a result that the larger the bust girth in such cases over 160 ㎝, the larger the size of hip girth. Even as for the height 155 and 160 ㎝ in which body measurement is concentrated, there were many problems because while sizes of 'large'bust girth and 'small'hip girth had a large distribution, their clothes were not produced.