• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2002.05a
• /
• pp.251-256
• /
• 2002

최근 제품개발의 동향은 소비자 각각의 특성에 맞춘 "맞춤 컨셉"을 가진 제품 개발이 활발히 진행되고 있다는 점이다. 특히 그 어떤 제품보다도 소비자가 사용 시 느끼는 관능특성과 그에 대한 만족도가 중요시되는 화장품의 경우는 더욱 그러하다. 따라서 본 연구에서는 이미 대중화 된 베이스 메이크업과 립 메이크업 외에 최근 소비자들의 관심이 증가하고 있는 마스카라를 대상으로 한국 여성들에게 맞는 마스카라의 특성을 파악하고, 그 관능특성을 분석하여 한국 여성들의 니즈에 맞는 제품을 제시하는 것을 목적으로 하였다. 한국 여성들의 눈과 속눈썹 모양에 대한 조사에서는 클러스터 분석을 통해 대표적인 눈과 눈썹의 형태를 4가지 그룹으로 나누고, 각 그룹의 특성에 맞는 마스카라의 기능을 제안하였다. 그런 후, 전문패널을 대상으로 여러 기능의 마스카라를 이용해 마스카라의 관능특성을 평가하여 상기의 조사에서 나온 4가지 그룹에 대한 각각의 적합한 사용감을 제안하였다. 본 결과는 차후 소비자 특성에 맞는 마스카라 제품 개발 시 활용될 것이다.

• Journal of Convergence for Information Technology
• /
• v.11 no.7
• /
• pp.210-222
• /
• 2021

This study surveyed 289 beauty specialized high school students to analyze the relation between beauty curriculum awareness, career education satisfaction, and career decision efficacy. The beauty curriculum was concentrated towards the hair major and technical education for license acquisition, and the career plans were high in employment and college entrance admission. In terms of awareness and satisfaction of the beauty curriculum, nails and entrepreneurship were low (p<0.05, p<0.001), nails were low in career decision efficacy, and makeup and entrepreneurship was low in career education satisfaction (p<0.01, p<0.05). The career education satisfaction was higher as the beauty curriculum awareness rises, and educators had a positive influence on career education satisfaction. The following areas had the positive influence for each section; the school operation and facility area for job information, the curriculum area for future planning and problem solving, and the educator area for self-evaluation (p<0.05, p<0.001, p<0.001). Therefore, it is necessary to improve the curriculum in the majors of make-up, skin, and nails, and effective career education programs should be developed.

• The Research Journal of the Costume Culture
• /
• v.29 no.1
• /
• pp.87-102
• /
• 2021

The purpose of this study is to investigate customer satisfaction factors that affect customer loyalty and revisit intention, and the seven factors which comprise the marketing mix that affects customer satisfaction. loyalty, and intention to revisit. The purpose of the project is to propose a research model by testing the mediated effects of customer satisfaction and loyalty using mainly factor analysis, regression analysis, and mediation analysis. First the results showed that the marketing mix 7P factors influence customer satisfaction were identified as service delivery process, product, physical basis, and promotion. The factors that influence marketing mix 7P customer loyalty were tested in the order of service delivery, physical basis, product, and distribution. Second, the factors that affect customer loyalty were artists, service, and prices whereas the factors that affect customer satisfaction were tested in the order of service, artist, cosmetics, and price. Third, the factors affecting customer revisit intention were newly derived as treatment satisfaction, professionalism, and treatment products. Fourth, the relationship between marketing mix and customer revisit intention suggested that customer satisfaction and customer loyalty has a partial sale effect. It can be suggested on the basis of these findings that the effect of makeup service with marketing mix on customer revisit intention was analyzed and a new model was derived by analyzing the mediated effect of customer satisfaction and customer loyalty.

• Korean Association of Arts Management
• /
• no.49
• /
• pp.87-115
• /
• 2019

The impact of "Korean wave" has gradually expanded in recent years, its spread trend can also be seen in the United States, South America, and even in Europe. As the earliest and largest importer of Korean culture, China's importance is self-evident. Based on the results of empirical analysis, and analyze the importance and satisfaction of each element that makes up the four factors(Music, Dance, Style, Story) with IPA method, as well as the impact of its rankings on K-POP fans phenomenon in China. The results of this study are organized as follows. Firstly, according to the analysis results, only 10.5% of the K-POP fans are male, and K-POP fans are generally young, their age mainly concentrates in the first half of the 20th (49.0%). Secondly, among the survey respondents, 65% of the fans have positive comments on the Korean Wave, most of K-POP fans obtain their idols' information through Internet, and 49.5% have consumption behaviors for their favorite idols. Thirdly, it can be seen from the data of survey results that fans attach the greatest attention to the importance and satisfaction of the melody elements in terms of music, and the performance effect in terms of dance, the appearance is chosen as the priority in terms of styling, as for the last factor, topicality, the broadcasting is the first choice. In view of the formation of the phenomenon of K-POP fans among Chinese Korean fans, by conducting the correlation analysis and research on the importance and satisfaction of each factor through data, this study is with great practical significance in academic research, it can be used as practical and meaningful material for the K-POP fans among Chinese Korean fans.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.4
• /
• pp.727-738
• /
• 2020

The popularity of beauty makeup applications has dramatically increased among young Korean female social media users. The current experimental study examined how the use of beauty makeup applications when taking and posting selfies influences social media users' mood, body satisfaction, and self-esteem. A total of 114 female undergraduate students participated in experiments which included two conditions of taking selfies with and without the use of beauty makeup applications. Participants reported their current mood, and body satisfaction as well as self-esteem before and after experiments. Data were analyzed using repeated measures analysis of variances. The significant interactions between experimental groups and time (pre- and post-test) were found for negative mood, positive mood, and body satisfaction. Participants who took selfies using beauty makeup applications were in a significantly better mood compared to those taking selfies without the use of a beauty makeup application. The level of body satisfaction significantly decreased only for women who took selfies without the use of a beauty makeup application. This study extends the current literature of virtual makeup behavior and body image.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.21 no.3
• /
• pp.55-66
• /
• 2019

The makeup experience service in a theme park was analyzed for the study on the makeup service using experiential marketing based on recent consumer experience. The results of the study showed that the utilization, marketing effect, and lifestyle in makeup service at the Experiential marketing are analyzed. In other words, according to the variables, the purpose of this study is to the effect on the satisfaction, loyalty, and Intent to revisit. In this study, in order to achieve this, literature research and Empirical study on the same time. In literature review, Theories and previous studies were considered which are about experience marketing, lifestyle, makeup service, loyalty, satisfaction, and the intent to revisit. Then, a research model and a hypothesis were established. In empirical study, Based on this, it was applied to the makeup service in a theme park and verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The results showed that experience marketing and lifestyle had a significant influence on satisfaction, loyalty, and return visit intention. Based on this research, the makeup service using experience marketing would be hopefully more practical as a typical culture content marketing.

• Journal of the Korea Society of Computer and Information
• /
• v.29 no.1
• /
• pp.177-185
• /
• 2024

The socio-cultural notion that appearance is something that can be created and managed, as opposed to something that is innate, has led to increased demands and expectations for appearance management. As the perception of appearance affects not only the oneself but also interpersonal relationships, increased satisfaction with one's appearance has the positive aspect of psychological stability, which leads to more active social participation. This study examined the effects of makeup and clothing adopted as appearance management behaviors and appearance satisfaction on interpersonal relationships, and analyzed the mediating effect of appearance management behaviors on interpersonal satisfaction through appearance satisfaction. The research method was a questionnaire, and 85 questionnaires were used in the final analysis. SPSS 28.0 and SmartPLS 4 were used to analyze the data. As a result of the analysis, it was found that among the women's appearance management behaviors, makeup has a defining effect on appearance satisfaction, and appearance satisfaction has a defining effect on interpersonal relationships. In addition, it was found that appearance satisfaction mediates the relationship between makeup and interpersonal relationships among appearance management behaviors. Although this study is limited in its generalizability to members of society as a whole because it was conducted on a sample of female college students in their 20s, it is significant in that it confirmed that practicing appearance management behaviors, reflecting the socio-cultural notion that appearance is created and managed, positively affects the formation of interpersonal relationships with psychologically stable members of society by making them confident in their appearance.

• Proceedings of the Korea Society of Costume Conference
• /
• 2001.04a
• /
• pp.44-45
• /
• 2001

다양해지는 소비자들의 패션에 대한 개성적 표현 욕구에 따라 우리나라 미용산업은 헤어, 메이크업과 피부미용, 네일케어 분야로 전문화.세분화되면서 토탈 패션산업의 주요영역으로 성장하고 있다. 이러 한 토탈 패션의 등장으로 미용서비스에 대한 수요증가로 양적으로는 상당히 그 규모가 증가했음에도 불구하고, 서버스 품질에 대해서는 고객들에게 확실한 신뢰를 주지 못하고 있다. 이는 국내 미용업계가 미용서비스 제공자의 관점에서 일방적인 서비스를 창출하여 왔고, 고객이 바라는 서비스의 내용과 품질을 제대로 파악하지 못하고 있다는 사실을 의미하고 있다. 따라서, 본 연구는 미용실의 서비스품질의 구성 요인을 확인하고. 미용실의 서비스품질과 소비자 만 족과의 관계를 알아보는 것을 목적으로 한다. 이를 위한 본 연구의 연구문제는 다음과 같다. 첫째, 미용실의 서비스 품질을 결정하는 요인에는 어떠한 것이 있는가\ulcorner 둘째, 미용실의 서비스 품질 중 소비자 만족과 관련하여 상대적으로 중요한 서비스 품질 결정요인은 무엇인가\ulcorner 본 연구를 위한 예비조사에서는 개방형 질문(open-ended question)을 실시하였다. 예비조사결과 프랜차이즈 미용실, 시내중심가 미용실 그리고 집.직장 근처 미용실의 3가지 유형의 미용실은 그 규모나 소비 자 인식이 상이하여 미용실의 서비스품질 차원을 연구하는데 유용한 것으로 나타났다. 본조사에서는 설문지법을 이용하였으며, 그 대상은 서울 지역의 3가지 유형의 미용실을 이용하는 고객들중 2 20-30대의 주요 고객층으로 정하였고 편의 표집하였다. 분석방법으로는 신뢰도 검증을 위해서는 Cronbach's 외 alpha값을 활용하였고, 미용실의 서비스품질 차원의 개념 타당성을 알아보기 위하여 LISREL을 이용한 확인 적 요인분석(confirmatory factor analysis)을 실시하였다. 또한 미용실의 유형에 따른 서비스 품질의 차이를 알아보기 위해서 일원변량분석(one-way ANDV A)을 실시하였으며, 서비스품질 속성들 중 소비자 만족을 결정하는 요인들을 알아보기 위해서 다중 회귀분석(multiple regression analysis)을 실시하였다. 본 연구의 결과들을 요약하면 다음과 같다. 첫째, 미용실의 서비스 품질을 결정하는 요인으로 는 물리적 서비스(유형성, 접근성, 청결성), 판매원 관련 서비스(감정배려, 능력), 정책관련 서비스(점포운영, 명성, 신용카드) , 미용기술관련 서비스로 나타났다. 둘째, 미용실의 서비스 품질을 결정하는 요인들에 있어서 점포 유형간의 차이를 분석한 결과 전체적으로 응답자들은 프랜차이즈 미용실의 서버스 품질에 가장 만족했으며, 시내중심가 미용실과 집근처 미용 실 순으로 나타났다. 셋째, 미용실의 소비자 만족을 예측하는데 유의한 서비스 품질 결정 요일을 살펴보면, 프랜차이즈 미용 실은 청결성($\beta$ =.30), 감정배려($\beta$ =.54), 명성($\beta$ =.60), 미용기술관련 서비스 차원($\beta$ =.68)이 결정 요인으로 나타났다. 시내중심가 미용실은 청결성($\beta$ =.39), 직원의 능력($\beta$ =.49), 명성($\beta$ =.59), 미용기술관련 서비스 차원($\beta$ =.68)가 서비스 결정 요인이었고, 집근처 미용실은 청결성($\beta$ =.27), 감정배려 ($\beta$ =.57), 명성($\beta$ =.73), 미용기술관련 서비스 차원 ($\beta$ =.60)으로 나타났다. 이것으로 미용실의 소비자 만족을 예측하는데 유의한 서비스 품질 결정 요인은 청결성, 감정배려, 명성, 상품관련 서비스임을 알 수 있다. 본 연구의 방법론적 의미는 그 동안 개발된 소매점이나 패션점포의 서비스 품질에 대한 평기척도를 우리나라 미용실에 적용해 봄으로써 미용실의 특성인 유행성, 청결성, 미용실의 명성, 직원과의 친분 등을 포함한 미용실의 서비스 품질 차원과 그 신뢰성 과 유용성을 입증하였다는데 그 의미가 있다. 또한 본 연구의 결과는 미용실 서비스에 대한 소비자들의 인식과 각 미용실의 유형에 따른 소비자 만족을 예측하는데 중요한 서비스 품질 결정 요인들을 통해서 좀 더 나은 미용서비스를 정착시키는데 필요한 전략 을 수립할 수 있다는데 실질적 의미를 지닌다.

• Fashion & Textile Research Journal
• /
• v.4 no.4
• /
• pp.369-375
• /
• 2002

The present study attempts to examine the degree of recognition of the Personal Colors by the age of the woman, and to analyze the influence of the recognition on the factors for choosing specific colors for hair coloring and facial make-up and the consequent satisfaction. The data will be used as a basic material for research and marketing in the field of color consulting in the beauty industry. Collected data were statistically processed using the SPSS WIN program. Depending on the nature of the contents to be analyzed, either the percentage calculation or the Chi-square analysis or the ANOVA was carried out. The findings of the study are as follows; The overall recognition of the Personal Colors was generally low in terms of the knowledge, information and experiences. While the degree of recognition was the highest in teenagers, the necessity of diagnosing the Personal Colors was most deeply perceived by the women in their 30s. One of the factors for choosing a specific color for hair coloring was their favorite color for the teenagers, and the Personal Color or the advice of the professional for the women in their 30s. Meanwhile, the highest factor for those in their 20s was the colors in vogue. For the facial color make-up as well, this sensitivity to popular colors was also highest in the twenty-something women. The color choice in consideration of favorite colors and the Personal Colors was the most prominent in the teenagers. The tendency of utilizing the advice of sales people or the professionals was the highest in the women in their 30s. In the survey of satisfaction with the chosen colors for hair coloring and make-up, it was found that satisfaction was the highest in the cases of choosing the Personal Colors in all the age groups, while it was the lowest for the choice of popular colors.

• The Journal of the Korea Contents Association
• /
• v.14 no.11
• /
• pp.1030-1040
• /
• 2014

The purpose of this study is to examine the relationship among image making education, self-esteem and education satisfaction using airline service department in the university. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 240 students was surveyed and 218 usable questionnaires were analyzed. According to the exploratory factor analysis, image making education was divided into 'external image education', 'basic character education' and 'manner education'. Self-esteem, on the other hand, was categorized into the following variables: 'sense of value' and 'esteem' accordingly. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows. Firstly, 'external image' and 'manner education' have positive effect on 'sense of value' while manner education has effect on 'esteem'. Secondly, 'sense of value' and 'esteem' factor have positive effects on education satisfaction. Hence continuous and systematic education should be conducted to administer 'image making curriculum'. Self-esteem should also be taught in schools to encourage student's satisfaction on education. The contribution and limitations of this research were discussed and the future possible researches were mentioned.