• The Korean Journal of Archival Studies
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• no.42
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• pp.37-71
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• 2014

The purpose of this study was to analyze developed case of archiving on Mega Sport Event for searching effective method on a documentation of Mega Sport Event. In order to conduct this study, literature review method was using about book, thesis and data of internet homepage for exploring the stage on Mega Sports Event and case of Mega Sports Event record management. The field study was conducted about institute related to Olympic record management institution for analysing Mega Sports Event record management. The result of this study is following: Firstly, 2012London Organizing Committee of the Olympic Games's case(The People's Record Project) is useful to ex-ante event phase. Secondly, 2000Sydney Organizing Committee of the Olympic Games's case(Olympic Games Knowledge Management Project) is useful to event operation phase. Thirdly. LA84Foundation's case(Olympic Oral History Project) is useful to ex-post event. The significance of this study which came up with the study result above can be presented as follows. Based on the result of this study, it is assumed that three case for documentation about Mega Sports Event. Lastly, the result of this study was useful to Mega Sports Event record management institution. For the more, it will be conducted to study law of Mega Sport Event record management, humane and Material resource and method related to record management of the Mega Sports Event organizing committee.

• 열린충남
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• s.50
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• pp.8-29
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• 2010

• Broadcasting and Media Magazine
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• v.21 no.4
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• pp.46-54
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• 2016

성공적인 국제 메가 스포츠 이벤트는 진행 국가와 해당 도시의 글로벌 이미지를 제고하고, 국가경제 성장에 파급 효과가 있음이 다수 사례를 통해 입증되었다. 최근의 국제 메가 스포츠 이벤트는 단순한 스포츠 행사가 아닌 최첨단 정보통신기술과 방송통신 융합의 전시회라고 해도 과언이 아니기 때문에 정부만의 과제와 역할로는 성공할 수 없다. 국제 스포츠 이벤트 운영의 패러다임이 변화하는 환경 속에서 대회를 기획하고 주관하는 스폰서는 이벤트 개최와 성공을 좌우하는 핵심요소로 그 선정에서부터 중요한 검토가 이루어져야 한다고 볼 수 있다. 이 글에서는 향후 있을 2018 평창동계올림픽의 안정적인 개최와 성공을 기대하며 2014 아시안 게임의 사례를 중심으로 안정적이고 신뢰성 있는 스포츠 대회 개최를 위한 방송통신망 Infra 구축과 운영 방안에 대해 기술하고자 한다.

• International Commerce and Information Review
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• v.17 no.1
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• pp.289-307
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• 2015

This study was to analyze dynamics of host regional effect in accordance with Mega-events. Yeosu Expo, 2012 was the Mega-event, and dynamic changes in economic indicators such as number of tourists, GRDP, employment rate, and real estate price were analyzed before and after the event. The Mega-event affected positively and increased on the number of tourists. While GRDP affected positively only right before the event, and the employment rate was not significantly affected by the event. The real estate price was increased from the announced time of hosting to the event held, but later decreased. This study suggested the comprehensive method for analyzing the effect of Mega-event and there was a cyclical causality among the result variables.

• Korean System Dynamics Review
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• v.14 no.1
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• pp.31-53
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• 2013

The purpose of this study is to explain the impact of hosting mega event using the system dynamics and to establish the model for analysis of the impact of hosting mega event. The results are as follows. First, the growth of inbound tourists have influenced long term effect. Second, the export has increased for a limited period only after the hosting mega event, but the increase in export returned to the previous state in terms of economic impact of mega event. Third, nation brand has been improved for a limited period only such as the economical impact in terms of socio-cultural impact of mega event. Last, citizenship consciousness has been improved after hosting mega event. Further researches have to be carried out to modify and reinforce the model.

• Cross-Cultural Studies
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• v.43
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• pp.289-326
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• 2016

The strategy of "soft power" in the foreign and internal policies of modern Russia is one of the important factors in the implementation of public policies, and the influence of soft power is increasingly becoming stronger and gaining new forms and methods of implementation. The Russian government exerts efforts to form a positive image of Russia in the international arena, in order to strengthen the country's competitiveness, based on active use of "soft power." Currently, Russian cultural policy is developing in two main directions. In the internal policy sphere, the Russian government emphasizes national unity and civic solidarity, and fosters a sense of patriotism and national pride. In the sphere of foreign policy, the Russian government is attempting to regain its status as a great power and to create a new image of Russia that is different from that of the former Soviet Russia. In this article, we examine and analyze various aspects of the hidden political mechanisms involved in mega-sporting events, in particular the Sochi Olympics, from the viewpoint of Russian internal and foreign policy. We address the major functions of mega-sporting events and their influence in the political realm. The political impact of mega-sports projects can even compensate for economic losses incurred during the preparation and hosting of the Olympic games. In this respect, we can define mega-sporting events as one of the main components of soft power; such events reflect the basic directions of internal and foreign policy in post-Soviet Russia, which are to form and promote an image of Russia using national branding. In order to fairly and objectively analyze the recognition and perception held by Russians of the significance of mega-sporting events, in this work, we carefully studied the results of various surveys conducted by the Russian research organization VCIOM (Russian Public Opinion Research Center) before and after Russia hosted the Winter Olympic games in Sochi (2014) and the Summer Olympic games in Kazan (2013). Furthermore, on the basis of the ranking of national brands by Simon Anholt (Anholt Nation Brands Index - NBI), and on the basis of the ranking of 100 national brands conducted by the British consulting company "Brand Finance" (Brand Finance Nation Brands 100), we minutely trace the development and qualitative change in Russia's image and the role of the mega-sporting projects. This article also examines the Kremlin's internal and foreign policies that were successfully carried out in practical terms. This study contributes to the understanding of the value of mega-sporting events from the point of view of cultural policy of the current ruling party of Russia. This standpoint allows us to outline the main directions of Russian cultural policy and to suggest perspectives on the branding strategy of modern Russia, including strategies related to consolidating Russia's position in the international arena.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.331-332
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• 2016

메가 스포츠 이벤트(Mega Sports Event, MSE)는 방대한 수의 내방객, 스펙터클한 미디어 캠페인, 대규모 투자와 지역 인프라 혁신을 특징으로 하는 스포츠 대회이다. 본 논문에서는 MSE에서 다루는 서비스를 살펴보고 향후의 경기장에서의 ICT(정보통신기술)의 역할을 기술한다. ICT는 경기장을 찾는 관람객의 방문동기를 최대한 충족하는 익스피어런스를 제공하도록 활용되어야 한다. 이를 위한 ICT 익스피어런스 프레임워크를 제안한다.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.433-439
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• 2022

The purpose of the study was to determine the suitability of the research model on the intentions of university students to watch mega sports events for people with disabilities to which the theory of planned behavior was applied, and to examine the influence relationship between variables. Based on the items of sub-variables derived from the previous research, the questionnaire was optimally constructed through expert meetings, validity, and reliability verification. For data analysis, Cronbach's 𝛼 and exploratory factor analysis were performed using SPSS 21.0, and structural equation model analysis (SEM) and confirmatory factor analysis (CFA) were performed using AMOS 18.0. The results were as follows; first, as a result of verification of the research model of intentions of university students to watch mega sports events with people with disabilities to which the theory of planned behavior was applied, the evaluation indices of CFI, NFI, and IFI met the acceptance criteria, indicating that this research model was well suited. Second, as a result of examining the influence relationship of the research model on the intentions of university students to watch mega sports event for people with disabilities, it was found that the behavioral beliefs and normative beliefs of university students had a significantly positive (+) influence to intentions. However, it was found that there was a significantly negative (-) influence on the control beliefs to intentions.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.123-140
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• 2005

Recently, one of the issues that are significantly considered is to keep Changwon F3 car racing. In most existing studies, however, there is shortage of opinions for understanding the reactions of the host community. The question addressed in this paper is what are the underlying factors that affect which inhibitors are likely to be discussed by the host community for car racing. Survey collected from 299 participants in Changwon city were analyzed to test their reactions. Through the empirical study, several research findings emerged. The results indicate that (1) the event seeker, the drive seeker, and the hard internal seeker were significant discriminant factors to separate inhibitors from the host community, (2) the significant differences between the recognition of demographic characteristics and that of negative effects, (3) the significant level between cluster groups(overcontrolled, resilient, undercontrolled) and negative effects is found. The findings also provide implications for practice on several fronts, which is to understand the reaction of the host community to F3 car racing, and for the event planner to reduce complaints.

• Journal of Korean Society of Archives and Records Management
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• v.18 no.4
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• pp.205-229
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• 2018

The purpose of this study is to present a plan to collect records for the post-management of the Pyeongchang Winter Olympics, which was held in February 2018. To achieve the research objectives, the value and types of records of the 2018 Winter Olympics follow-up records were identified, and the cases of mega sports event follow-up were selected and analyzed. Based on this, the following three measures were presented to collect records related to the Pyeongchang Winter Olympics. First, records were collected based on collection methods over time. Second, records were collected based on the object and subject of recording. Third, records were collected based on subjects related to the Pyeongchang Winter Olympics. The study's result can be used to establish a Pyeongchang Winter Olympics memorial hall and to prepare a collection plan for follow-up management after holding a domestic mega sports event.