Analysis of Mega Event effect using System Dynamics : Application in Millennial Anniversary of the Tripitaka Koreana

시스템다이내믹스를 이용한 메가이벤트 개최 효과 분석: 대장경문화축전에의 적용

The purpose of this study is to explain the impact of hosting mega event using the system dynamics and to establish the model for analysis of the impact of hosting mega event. The results are as follows. First, the growth of inbound tourists have influenced long term effect. Second, the export has increased for a limited period only after the hosting mega event, but the increase in export returned to the previous state in terms of economic impact of mega event. Third, nation brand has been improved for a limited period only such as the economical impact in terms of socio-cultural impact of mega event. Last, citizenship consciousness has been improved after hosting mega event. Further researches have to be carried out to modify and reinforce the model.