• Title/Summary/Keyword: 맥락조절효과

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사회화 경험과 여성 기업가 활동의도의 관계에 대한 개인 및 맥락 효과: 성별 및 사회안전성의 삼원조절효과

  • Gong, Hye-Won
    • 한국벤처창업학회:학술대회논문집
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    • 2018.11a
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    • pp.239-251
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    • 2018
  • 최근 들어 기업가적 활동을 촉진하는 데 있어 무엇보다도 여성의 경제활동 참여와 사회안전망 구축의 필요성이 제기되고 있는바, 본 연구에서는 사회화경험과 기업가 활동의도의 관계에 대한 맥락적 차이 규명에 초점을 두고, 이들 관계에 대한 성별의 조절 효과와 사회안전망의 삼원조절효과에 대해 규명하고자 한다. 본 연구 목적은 다음과 같다. 첫째, 사회화경험(창업경험, 기업가정신 교육경험)이 기업가 활동의도에 미치는 효과를 규명하고, 이들 관계에 대한 성별의 조절효과를 검증한다. 둘째, 사회화경험 및 기업가정신 교육과 기업가 활동의도의 관계에 대한 성별 조절효과가 사회안전망과 같은 국가 맥락적 차이가 존재하는지에 대해 삼원상호작용 분석을 통해 검증한다. 상기 연구목적을 달성하기 위해 본 연구는 (재)한국청년기업가정신재단에서 제공한 글로벌 기업가정신 추세 리포트(GETR) 자료를 활용하였다. GETR자료는 한국을 포함한 총 20개국(한국, 일본, 중국, 인도네시아, 인도, 싱가포르, 런던, 독일, 러시아, 덴마크, 핀란드, 영국, UAE, 이스라엘, 남아공, 터키, 이집트, 미국, 브라질, 칠레, 호주)을 대상으로 국가별 최소 2,000명을 표본으로 선정해 설문조사가 이루어진 자료이며, 유효 응답자 기준 총 40,388명이 설문에 응답하였다. 그러나 자료 검증과정에서 전체 응답자 중 2,506명이 불성실 응답자 및 이상치로 확인되어 최종 분석과정에서 삭제되었다. 따라서 37,882개의 표본이 최종 분석에 활용되었으며, 여성 17,997명 (47.5%), 남성 19,885명(52.5%)으로 확인되었다. 분석 도구는 Hayes의 Process를 활용하여 사회화 및 교육, 성별, 성별 격차의 삼원상호작용 효과에 대한 분석이 이루어졌다. 분석 결과, 첫째, 창업경험 및 기업가정신 교육경험은 기업가 활동의도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 이들 관계에 대한 성별 조절효과를 살펴본 결과, 성별 조절효과는 기업가정신 교육경험과 기업가 활동의도의 관계에 대해서만 유의한 영향을 미치는 것으로 확인되었다. 구체적으로, 기업가정신 교육경험이 기업가 활동의도에 미치는 긍정적 효과는 여성이 남성보다 더 강한 것으로 나타났다. 마지막으로, 사회안전망의 삼원조절효과를 분석한 결과, 창업경험과 기업가 활동의도의 긍정적 관계는 여성이 남성보다 더 강한 것으로 나타났는데, 이러한 효과는 사회안전망이 높은 집단에서 더 높게 나타나는 것으로 확인되었다. 즉, 과거 창업경험이 있는 여성은 사회안전망이 높다고 인식할 경우 과거 창업경험이 있는 남성보다 기업가 활동의도가 더 많이 증가하는 것이다. 이와 관련된 논의는 본문에 제시하였다.

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The Moderating Effects of Age and Gender on the Relationship between Values and Communication styles of Korean Adults (한국 성인의 가치와 의사소통 방식 간의 관계에서 연령과 성별의 조절효과)

  • Eunjung Son
    • Korean Journal of Culture and Social Issue
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    • v.29 no.2
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    • pp.199-221
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    • 2023
  • This study examined the moderating effects of age and gender on the relationship between values and communication styles of Korean adults. Five hundred adult men and women across the country responded the questionnaires regarding cultural universal values (openness to change, self-enhancement, conservatism, and self-transcendence), cultural-specific values (collectivism, conformity to norms, emotional self-control, family recognition through achievement, and humility), high-context communication style, and low-context communication style. The results of this study are as follows. First, as a result of exploring the factors influencing the communication style, self-enhancement, emotional self-control, and self-transcendence significantly predicted the high-context communication style. Whereas openness to change, self-enhancement, conformity to norms, emotional self-control, and gender significantly predicted the low-context communication style. Second, age moderated the relationship between self-enhancement and high-context communication style. The high-context communication style significantly increased when the level of self-enhancement was high and the age was younger. Third, age and gender moderated the relationship between conformity to norms and high-context communication style. In the case of males with high conformity to norms and younger age, the high-context communication style significantly increased. Fourth, gender moderated the relationship between collectivism and low-context communication. As collectivism increased, men tended to increase low-context communication styles, while women tended to decrease it. Fifth, gender moderated the relationship between humility and low-context communication. In the case of women with high humility, their low-context communication style was significantly lowered. The implications and limitations of the results of this study were discussed.

The context effects in reading Hangul in normal and low vision (정상시력과 저시력 읽기에서 맥락효과)

  • Song, Ye-Rry;Lee, Hye-Won
    • Korean Journal of Cognitive Science
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    • v.21 no.2
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    • pp.339-357
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    • 2010
  • In this study we examined the context effects in reading Hangul (Korean alphabets) in normal and low vision, using the two different reading techniques, self-paced reading (Experiment 1) and rapid serial visual presentation (Experiment 2). We compared the reading speed of participants with normal or low vision in sentences vs. randomly ordered words. The results from both experiments showed that the reading speed of participants with low vision slowed significantly relative to those with normal vision. However, the patterns in the size of context effects were different in the two experiments. The context effects were larger in low vision than in normal vision in self-paced reading, but they were smaller in low vision than in normal vision in RSVP. This result indicates that context may make a greater contribution for readers with low vision than for readers with normal vision when sufficient time is allowed to read; in contrary, its contribution is smaller for readers with low vision than for readers with normal vision when there is time limitation for reading.

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Interaction effects and moderating effects on organizational context, customer reaction, and job burnout in Senior Welfare organization (노인복지사업 조직에서 조직맥락, 이용자 반응, 직무소진의 구조관계에서의 상호작용효과와 조절효과)

  • Yun, Il-Hyun
    • Journal of Convergence for Information Technology
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    • v.8 no.3
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    • pp.1-8
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    • 2018
  • The purpose of this study is to investigate the interaction effects of organizational context, customer reaction, and job burnout in Senior Welfare organizations. In addition, we will analyze the moderating effects of demographic characteristics (personal characteristics, organizational characteristics). A total of 796 social workers engaged in Senior Welfare projects were analyzed. As a result, the following results were obtained. First. It was found that there was a significant difference between the variables in the sociodemographic characteristics, organizational context, customer reactions, and interaction effects on job burnout. Second, age, employment type, and Social Worker qualifications were the most important variables of control effect. The specific organizational behavioral factors between the employees and the users should be studied.

The Relationship between Entrepreneurial Experience and Entrepreneurship Education and Entrepreneurial Intention: Moderating Effect of Gender and Social Protection (창업경험 및 기업가정신 교육과 기업가 활동의도의 관계: 성별 및 사회안전망의 삼원조절효과)

  • Kong, Hyewon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.6
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    • pp.129-141
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    • 2018
  • The purpose of this study is to identify the effects of entrepreneurship experience and education on entrepreneurship intention, and to test the moderating effect of gender on these relationships. To test the hypothesis, we used GETR(Global Entrepreneurship Trend Report) data that was collected by Korea Entrepreneurship Foundation and was consisted of 40,388 data collected from 2,000 people in 20 countries. First, entrepreneurship experience and entrepreneurship education have significant influence on entrepreneurship intention. Second, gender moderating effects on these relationships were found to have a significant effect on the relationship between entrepreneurship education and entrepreneurship intention. Specifically, the positive effect of entrepreneurship education on entrepreneurial intention was found to be stronger for women than for men. Finally, the analysis of the three-way interaction effect of the social protection confirmed that the positive relationship between entrepreneurial experience and entrepreneurial intention was stronger for women than for men, and this effect was found to be higher in the high social protection group. In other words, women with entrepreneurial experience are more likely to increase their entrepreneurial intentions when they are more aware of social protection than men.

The Effect of CSR Authenticity on Organizational Attractiveness for Job seekers: Value Congruence as a Mediator and Moral Identity as a Moderator (CSR 진정성이 구직자의 조직매력도에 미치는 영향: 가치일치성의 매개효과와 도덕적 정체성의 조절효과)

  • Dooeun Shin;Young Woo Sohn
    • Korean Journal of Culture and Social Issue
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    • v.30 no.2
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    • pp.101-120
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    • 2024
  • Due to the expanding roles of corporations, the significance of Corporate Social Responsibility (CSR) has escalated, fostering continued efforts for organizations to integrate CSR into the context of recruitment. Additionally, demand for CSR authenticity is increasing. Damaged CSR authenticity can give rise to negative consequences, but research on the CSR authenticity is lacking, particularly within the realms of job search and recruitment. Consequently, this study aimed to investigate whether organizational attractiveness varies with CSR authenticity (high CSR authenticity, low CSR authenticity, and control conditions) through a scenario design. Additionally, the study examined the mediating effects of value congruence, as well as the moderating effect of moral identity in this relationship. Conducted among 300 undergraduate students, the results indicated that the organizational attractiveness was highest in the high CSR authenticity condition, followed by the control condition, and the lowest in the low CSR authenticity condition. However, the difference between the high CSR authenticity condition and the control condition was not statistically significant. PROCESS macro was employed to analyze the mediating model of value congruence. The results revealed that the mediating effect of value congruence was significant across all conditions. In sequence, examining the moderating effect and the moderated mediating effect of moral identity, it was found that these effects were significant in the high CSR authenticity condition in comparison to the other conditions. The findings of this study suggest the importance of considering CSR authenticity in the context of job search and recruitment and also, provides an insight into the mechanism through which CSR authenticity influences organizational attractiveness.

Context Modulation Effect by Affective Words Influencing on the Judgment of Facial Emotion (얼굴정서 판단에 미치는 감정단어의 맥락조절효과)

  • Lee, Jeongsoo;Yang, Hyeonbo;Lee, Donghoon
    • Science of Emotion and Sensibility
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    • v.22 no.2
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    • pp.37-48
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    • 2019
  • Current research explores the effect of language on the perception of facial emotion as suggested by the psychological construction theory of emotion by using a psychophysical method. In this study, we hypothesize that the perception of facial expression may be influenced if the observer is shown an affective word before he/she judges an expression. Moreover, we suggest that his/her understanding of a facial emotion will be in line with the conceptual context that the word denotes. During the two experiments conducted for this project, a control stimulus or words representing either angry or happy emotions were briefly presented to participants before they were shown a target face. These target faces were randomly selected from seven faces that were gradually morphed to show neutral to angry (in Experiment 1) and neutral to happy (in Experiment 2) expressions. The participants were asked to perform a two-alternative forced choice (2AFC) task to judge the emotion of the target face (i.e., decide whether it is angry or neutral, or happy or neutral). The results of Experiment 1 (when compared with the control condition) showed that words denoting anger decreased the point of subjective equality (PSE) for judging the emotion of the target as anger, whereas words denoting happiness increased the PSE. Experiment 2, in which participants had to judge expressions on a scale from happy to neutral, produced a contrasting pattern of results. The outcomes of this study support the claim of the psychological construction theory of emotion that the perception of facial emotion is an active construction process that may be influenced by information (such as affective words) that provide conceptual context.

Gender Differences in Entrepreneurship: The Impact of Social Context (기업가정신의 성별 차이: 사회적 맥락의 영향)

  • Choo, Seungyoup
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.119-132
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    • 2021
  • This study focused on examining the impact of the social context that causes gender differences in entrepreneurship, not the phenomenon itself. Specifically, this study verified the moderating effect of the social context on the relationship between gender and entrepreneurship using data from 20 countries in the Global Entrepreneurship Trend Report (GETR). In order to test hypotheses involving social context implications, Hofstede's cultural dimension factors such as power distance, individualism, masculinity, and uncertainty avoidance variables, and institutional factors such as gender equality and social security are used as specific variables reflecting the social context. Empirical analysis through GLM found that gender did not independently influence entrepreneurship, and gender had a significant effect by interacting with power distance, individualism, uncertainty avoidance, gender equality, and social security variables, respectively. Such empirical results show that the gender difference in entrepreneurship is not due to the unique characteristics inherent in each gender but on the level of the country's social context to which the individual belongs.

Per-Object Transparency in Visualization of Segmented Volumes (분할된 볼륨의 가시화에서 객체당 투명도)

  • Jeong Dongkyun;Shin Yeong Gil;Lee Cheol-Hi
    • Journal of Korea Multimedia Society
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    • v.8 no.9
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    • pp.1239-1247
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    • 2005
  • Basically, objects are discriminated by transfer functions in volume rendering . However, in some cases objects cannot be discriminated only with transfer functions. In these cases, objects are pre-segmented with other methods, and visualized based on the segmentation information. In this paper we present a way of assigning per-object transparency in visualization of segmented volumes. Semi-transparent rendering is used to effectively give context information about the observed object. Per-object transparency can be used as a very effective visualization tool especially when it is difficult to adjust transfer functions to make the object semi-transparent. We present several interpretations of the meaning of per-object transparency, and corresponding variations of the algorithm. We show that efficient implementations for interactive use are possible, by presenting an implementation using general graphics hardware.

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The Effect of Hallmark of the Environment Friendly Agricultural Products on the Consumer Value and Purchase Intention - Centering around the Moderating Effect of Regulatory Focus and Construal Level (친환경농산물의 인증마크가 소비자가치와 구매의도에 미치는 영향 - 조절초점과 해석수준의 조절효과를 중심으로)

  • Lee, Seung-Hee;Han, Sang-Bak;Do, Hyeon-Ok;Seo, Kyeong-Do
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.143-156
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    • 2011
  • To accomplish these purposes, First, this research divided hallmark of the environment friendly agricultural products into organic products and pesticide-free products and participants are classified as having promotion or prevention regulatory focus. In addition, consumer value type is categorized into value of social psychology and functional value. Second, construal level divided into high and low on the relationships between the consumer value and purchase intention. The main factors of the consumer value such as value of social psychology and functional value were found from the previous studies. This study is meaningful that the fit of regulatory focus between hallmark of organic products and pesticide-free products in environment friendly agricultural products. The regulatory relevance could moderate the level of persuasion knowledge activation. Also, This research is meaningful that the fit of construal level theory between Consumer value and purchase intention by person's psychological personality. The construal level relevance could moderate the level of marketing activation.