• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.411-413
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• 2012

It is noticeable that the number of newly registered Android applications increases rapidly. Such a recent trend indicates the Android platform is spreading globally. The ongoing platform upgrade might be one of the main reasons of the popularity of the Android mobile platform. Android platform 4.0 or later provides WiFi-Direct APIs that allow smart devices to communicate with each other without intermediate media. In this paper, we propose design and implementation techniques for small-scale impromptu meeting applications based on WiFi-Direct. The proposed meeting application can be used in a situation when one is difficult to connect the Internet. It also provides meeting data sharing capabilities, noting functionality, real-time remote screen control, and grouping of meeting participants. Our development results have demonstrated that the Android WiFi-Direct APIs can be effectively applied to impromptu conferencing mobile applications.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.142-153
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• 2012

This study investigated a current situation of cable TV in order to seek and suggest cable TV's competitive superiority in the era of multiplatform media marketplace. This study suggested cable TV's direction from two aspects, short-term and mid and long-term strategies. As a result, it recommended that cable TV industry need to establish content circulation representatives, and reinforce multiformat contents suitable for various multiplatform uses, digital cable promotion, production of SO's originated programs, HD VOD, bundling services and diverse programs. As a long-term strategy, this study also suggested cable TV industry need to cooperate with smart TV industry in order to widen openness of its platform, and to provide not only diverse contents but also applications by offering two-way, mobile, and on-demand contents and services. Finally, this study proposed cable TV is needed to move towards a comprehensive media portal, which is a contents aggregator with the aforementioned business strategies.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.86-96
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• 2013

This study is about utilizing social game as a gamification advertising platform. Since iPhone released to the world, the smart phone industry has rapidly increased. And the development of the smart phone industry has rapidly increased its rate of users in which it has led to leaping growths of new kind of service such as SNS(Social Network Service), and SNG(Social Network Game). The purpose of this study is predicting the development of advertising industry in smart phone paradigm shift. This study focused on social network game as a gamification advertising platform, and studied on case of which is social network game used as a gamification advertising platform. Finally, this study has developed suggestions for new way of advertising by utilizing Mobile social network game as a gamification advertising platform.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.277-282
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• 2021

The purpose of this thesis is to suggest the direction of various online education media to be developed in the future by studying the necessity and cases of non-face-to-face online craft education programs. To this end, among the online class platforms currently operated in Korea, four places that contain craft education programs were selected and analyzed for comparison. Class101, Hobbyful, Conects-Hobby Class, and Air Klass are examples. As a result of the study, the common features and advantages of the convenience of accessing contents and the diversity of class composition were found. However, there was a limitation in that the real-time inquiry and response system was not systematically implemented in most online class platforms. In particular, as the number of users of the online class platform is gradually increasing in the untact era caused by Covid-19, continuous research and development will be required to ensure that interaction, the most important characteristic of face-to-face, can also be performed well on online platforms.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.4
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• pp.231-263
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• 2021

The purpose of this study is to analyze the information behavior of so-called "MZ Generation" users who are going to be the main information users of the continuously and radically changing scientific information environment due to the advent of various types of information media and rapid increment of digital information resources. Especially, the characteristics of MZ generation is investigated through questionnaire asking questions about their use of contents platforms, and online resources for everyday life information and scholarly information, and their way of producing, responding, and sharing information contents. The results show that they use YouTube most as the contents platform, prefer Naver as their everyday life information source, and use Google as the main scholarly information source. Their main purpose of using the content platform is to search for everyday life information rather than scholarly or professional information, and they are actively producing information, mostly to keep records of their everyday lives.

• Journal of Internet Computing and Services
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• v.19 no.4
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• pp.15-26
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• 2018

This study focused on the difference of the volume of sanitory pad issue and The aim of this study is to explore the relationship between the characteristics of SNS and the diffusion of issue in the process of crisis issue. SNS is categorized into communication diffusion, communication restriction,, diffusion, restriction base on the media interactivity and the user interactivity, In case of Twitter, media interactivity is low and user interactivity is low. In case of Youtube, media interactivity and user interactivity are all high. Crisiss issue is interactively diffused via Youtube compared to via Twitter. There was a negative public opinion in social media even if the government and the manufacturer said that there was no harm in the sanitary goods. In conclusion, this study highlights the importance of social media environment in the diffusion of information. The government prepared for the use of SNS in crisis because there was a negative opinion on the government and the manufacturer via SNS.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.263-272
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• 2023

In recent times, short videos have become highly popular among college students, serving as a vibrant platform for information sharing and self-expression, while fostering a unique culture. However, their excessive consumption can lead to negative effects like reduced concentration and information overload, necessitating a balanced approach and self-control. Our study examined the impact of different characteristics of short video media on college students' organizational commitment and mental health. The findings highlighted that attributes such as accessibility and immediacy positively influence different levels of engagement, and that organizational commitment significantly affects students' mental well-being. The research underscores the importance of judicious use of short video media to positively affect college students' mental health.

• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.123-135
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• 2012

As contents go digital and networks go broadband, there are a lot of changes made to Ad market caused by multimedia and multichannel environment. While platforms as the contents distribution window are increasing, the reality is that additional Ad revenue through platforms is concentrated on mammoth exclusive media because there are small number of the media that has control over platforms is able to create production and provide capital. In addition, as Media rep laws is passed at the Assembly plenary session, tipping effect in Ad market concentrated to some media. In this reality, pay TV market is expected to be within its direct orbit as it is predicted to produce new contents and distribution growth thanks to a wide variety of genres and experimental challenge. Thus, this study is to propose the methodology and an alternative for pay Ad market expansion. As the result of this research, an improvement scheme of indirect advertisement, virtual advertisement, and prohibited advertising item is suggested, and methodology for advertising market expansion is suggested through enterprise and government.

• Journal of Digital Contents Society
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• v.9 no.4
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• pp.551-560
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• 2008

The basic strategy of OSMU(One-source Multi-use) in digital image is a marketing that applying one source to other genres for leverage based on that cross-referencing in different genre enabled that one material(one-source) has synergy effect when reproduced to various products(multi-use) as cultural sources are available through on-line and digital format. Recently, according to the characteristics of culture industry with Window Effect, many culture contents such as movies, games, animations and characters are carefully planned at its design stage to get the maximum effect. Especially, the fact that one leading-trend source makes it easier to produce additional products with the least cost is observed and it enables organized management which resulted in low marketing and PR cost. This paper confirmed that OSMU strategy in Korea mainly get started from online to offline comparing to Japan and USA.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.10 no.5
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• pp.135-145
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• 2011

As communication technology, an enabling technology for ITS, becomes diversified with DSRC, CDMA, Wireless LAN, it is expected that type and function of ITS services will become gradually expanded. As a result, research and development of a standard platform that can provide support so that numerous communication technologies that are being used in various ITS services to receive various ITS services can be operated in one integrated terminal are being carried out. On Board Unit (OBU) for a recent standard platform was also built and tested recently. However, verification for standard suitability of the standard platform OBU that was developed must be carried out. Standard technology must be realized and sufficient functional and operational testing must be carried out in order to guarantee efficient operation in an actual ITS system and increase utilization of standard technology. Therefore, In this paper we had constructed test road and we had tested a standard platform OBU for a standard application.