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http://dx.doi.org/10.7472/jksii.2018.19.4.15

Network analysis of issue diffusion on the sanitary pad cancer-causing agent via Twitter and Youtube  

Hong, Juhyun (School of Communication, Kookmin University)
Publication Information
Journal of Internet Computing and Services / v.19, no.4, 2018 , pp. 15-26 More about this Journal
Abstract
This study focused on the difference of the volume of sanitory pad issue and The aim of this study is to explore the relationship between the characteristics of SNS and the diffusion of issue in the process of crisis issue. SNS is categorized into communication diffusion, communication restriction,, diffusion, restriction base on the media interactivity and the user interactivity, In case of Twitter, media interactivity is low and user interactivity is low. In case of Youtube, media interactivity and user interactivity are all high. Crisiss issue is interactively diffused via Youtube compared to via Twitter. There was a negative public opinion in social media even if the government and the manufacturer said that there was no harm in the sanitary goods. In conclusion, this study highlights the importance of social media environment in the diffusion of information. The government prepared for the use of SNS in crisis because there was a negative opinion on the government and the manufacturer via SNS.
Keywords
Issue; idiffusion; network analysis; social media; social network service;
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