The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Examining the Impact of Short Video Media Characteristics on Organizational Commitment and Mental Health among College Students

쇼츠 영상 매체의 특성 및 대학생들의 조직 몰입이 정신 건강에 미치는 영향

  • 안현미 (숙명여자대학교 일반대학원 아동복지학과) ;
  • 이신복 (나사렛대학교 경영학과) ;
  • 노혜영 (가천대학교 경영학부)
  • Received : 2023.10.05
  • Accepted : 2023.11.05
  • Published : 2023.11.30
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Abstract

In recent times, short videos have become highly popular among college students, serving as a vibrant platform for information sharing and self-expression, while fostering a unique culture. However, their excessive consumption can lead to negative effects like reduced concentration and information overload, necessitating a balanced approach and self-control. Our study examined the impact of different characteristics of short video media on college students' organizational commitment and mental health. The findings highlighted that attributes such as accessibility and immediacy positively influence different levels of engagement, and that organizational commitment significantly affects students' mental well-being. The research underscores the importance of judicious use of short video media to positively affect college students' mental health.

최근 대학생들 사이에서 짧은 비디오가 크게 인기를 얻고 있으며, 이는 정보 공유와 자기표현의 효과적인 플랫폼으로 작용하고 있다. 동시에 새로운 문화도 조성하고 있다. 그러나 이러한 미디어의 과도한 소비는 집중력 감소와 정보 과부하 같은 부정적인 효과를 초래할 수 있어, 균형 잡힌 이용과 자제력이 요구될 것이다. 이에 본 연구는 쇼츠 영상 매체의 다양한 특성이 대학생들의 학교에 대한 조직 몰입과 정신건강에 어떤 영향을 미치는지 연구하였다. 연구 결과, 접근성과 즉시성 같은 특징이 다양한 참여 형태에 긍정적인 영향을 미칠 수 있으며, 정서적 몰입이 학생들의 정신건강에도 큰 영향을 미친다는 사실이 확인할 수 있었다. 이러한 결과는 쇼츠 영상 매체를 신중하게 활용함으로써 대학생들의 정신건강에 긍정적인 효과를 가져올 수 있다는 점을 제시하고자 한다.

Keywords

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