Journal of the Korean BIBLIA Society for library and Information Science (한국비블리아학회지)

Korean Biblia Society for Library and Information Science (한국비블리아학회)
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A Study on MZ Generation's Information Seeking Behavior of Contents Platforms: Focused on Information Users in the Field of Science, Technology, and Information

MZ세대의 콘텐츠 플랫폼 활용행태에 관한 연구 - 과학기술정보 분야의 정보이용자를 중심으로 -

  • 유수현 (한국과학기술정보연구원 융합서비스센터) ;
  • 김현정 (서울여자대학교 문헌정보학과) ;
  • 현미환 (한국과학기술정보연구원 디지털큐레이션센터)
  • Received : 2021.11.22
  • Accepted : 2021.12.08
  • Published : 2021.12.30
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Abstract

The purpose of this study is to analyze the information behavior of so-called "MZ Generation" users who are going to be the main information users of the continuously and radically changing scientific information environment due to the advent of various types of information media and rapid increment of digital information resources. Especially, the characteristics of MZ generation is investigated through questionnaire asking questions about their use of contents platforms, and online resources for everyday life information and scholarly information, and their way of producing, responding, and sharing information contents. The results show that they use YouTube most as the contents platform, prefer Naver as their everyday life information source, and use Google as the main scholarly information source. Their main purpose of using the content platform is to search for everyday life information rather than scholarly or professional information, and they are actively producing information, mostly to keep records of their everyday lives.

본 연구는 다양한 정보 이용 매체의 등장과 디지털 정보자원의 급증으로 변화하는 과학 기술 정보 환경에서 앞으로 주요한 정보이용자가 될 MZ세대의 정보이용행태를 분석하고자 한다. 특히 MZ세대의 콘텐츠 활용 플랫폼, 일상·학술정보 이용행태, 콘텐츠 생산 방식과 특성에 대한 설문을 통해 정보이용자면서 정보 생산자로서의 MZ세대의 특성을 이해하고자 하였다. 분석결과 MZ세대는 유튜브를 콘텐츠 플랫폼으로 가장 많이 활용하고 있었으며, 일상정보원으로는 네이버를, 학술정보원으로는 구글을 선호하는 것으로 나타났다. 또한 콘텐츠 플랫폼을 통해 소비하는 콘텐츠는 대부분 일상적인 정보였으며, 전문분야 등의 검색은 빈번하지 않은 것을 확인할 수 있었다. 콘텐츠 소비뿐만 아니라 생산에도 적극적인 것을 확인할 수 있었는데, 다만 정보전달의 목적보다는 기록을 위한 목적이 가장 많은 것을 알 수 있었다.

Keywords

Acknowledgement

본 논문은 한국과학기술정보연구원의 2021년 창의도전연구과제인 "K-21-L04-C03-S05(메타버스를 활용한 MZ세대 콘텐츠 생산 및 공유행태 분석)"의 지원을 받아 작성하였음.

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