• Journal of Korea Multimedia Society
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• v.13 no.2
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• pp.324-331
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• 2010

As the scale of telecommunication market extremely increases, the competition to attract consumers is being intensive among telecommunication companies. Domestic telecommunication companies try to attract consumers by better quality and service to enhance satisfaction. The scientific research to evaluate satisfaction factors and total contentment about telecommunication companies is necessary for enhancing competitiveness and added value. In this paper, we study and analyze the way to estimate the satisfaction by AHP and statistical method. Consumers will receive good quality products and service by using suggested method. Additionally, domestic telecommunication expects to ensure competitiveness globally.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.426-429
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• 2006

We analyzed 18 representative domestic health information related web-sites for assessing confidence and satisfaction degrees using 19 assessment criteria and 5 important elements. The 18 representative web-sites are selected by rank information of a ranking web-site for domestic web-sites. In the results, we found out the presented state of confidence and satisfaction degrees of domestic health information web-sites and we presented methods for utilizing these result for web-site administrators and medical consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1170-1181
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• 1999

본 연구의 목적은 미국 의류점포의 판매규정과 고객의 점포에 대한 기대가 판매원과 소매점에 대한 만족과 평가에 미치는 영향을 조사하는 것이다 미국에 거주하는 한국 소비자들을 대상으로 먼저 시각적으로 분위기가 다른 두 점포에 따른 고객의 서비스에 대한 기대를 측정하기 위해 슬라이드를 보여주고 의류업체의 판매규정에 따른 의류에 관련된 문제상황을 설명해주는 시나리오(판매원 노력에 의한 문제 해결 또는 소비자 노력에 의한 문제해결)를 읽게 한 후 설문지를 작성하게 하였다 그 결과 업체의 판매규정이 판매원의 서비스에 대한 만족도와 평가 의류점포서비스에 대한 만족도와 평가에 영향을 미치는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.273-284
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• 2015

This study analyzes the effects of the self-esteem on the life satisfaction of 2,040 middle school senior students using the Korean Children and Youth Panel Survey 2012 Data (KCYPS 2012) provided by the National Youth Policy Institute. In the ecological perspectives, this study considers two factors which influence the life satisfaction of the students; one factor is the environmental characteristics like parent intimacy, friend intimacy, teacher intimacy and study adaptation, and the other factor is the individual characteristics. In particular, self-esteem as one of the individual characteristics is divided into two separate categories, positive self and negative self. The two categories are found to have some interaction effects on the life satisfaction at the evaluation level. The effects of the negative self-evaluation on the life satisfaction appear to be different depending on the level of the positive self-evaluation. As the level of the positive self-evaluation becomes higher, the effects of the negative self-evaluation on the life satisfaction decreases. The life satisfaction becomes higher as the level of the negative self-evaluation is lower, and the life satisfaction is not high relatively at the low level of the positive self-evaluation. These results suggest that solving the adolescent's negative self-formation problem can not bring out the positive self-formation and there should be some plans for the positive self-formation more than simply solving the negative self- formation problem in order to improve the life satisfaction.

• International Commerce and Information Review
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• v.13 no.4
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• pp.463-484
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• 2011

The survey was conducted by Chinese students who currently attend universities for the purpose of evaluating factors that determine the quality of educational services of universities in Korea. Three public universities and five private universities in Kyungsang province were surveyed for the purpose of this study with standardized questionnaires. The study raised questions on four different fronts: 1) Is there a difference in the importance of evaluation factors by Chinese student's on the quality of educational services between public universities and private ones? 2) Is there a difference in the degree of satisfaction felt by Chinese students who attend public universities or private ones? 3) Are there any significant differences in the importance of evaluation factors and satisfaction with the quality of educational services? 4) How different the relative influence of evaluation factors has on satisfaction with the quality of educational services for overall Korean university system? The results of this study showed that there was no statistical difference in signification in the importance of evaluation factors on the quality of educational services between public universities and private universities. Only the relationship factor in criteria four had an effect on satisfaction with quality of educational services between public and private universities. There were significant differences in the importance of evaluation factors and satisfaction with the quality of educational services. Chinese students determined that professor's lectureship as the most important factor, and is the ultimate deciding factor whether they attend a public or private university. It should be noted that studying and knowledge are primary concerns to them. Improvements in the quality of educational services in area of lectureship, physical education facilities, relationship, and administrative services are essential and crucially important for Korean universities in order to attract foreign students and to enhance their competitiveness in the global setting.

• Journal of Information Management
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• v.36 no.3
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• pp.167-182
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• 2005

This study is to provide the customer's satisfaction and the economic evaluation model for the KISTI S&T Informaion Analysis Report with the results of the survey. Recently the important issue for the informaion analysis service is make policies that reflect the proper demand and satisfaction of customers. In this paper, we explain how the evaluate of information analysis service in the customer's satisfaction and the economic valuation model can be estimated using survey. In such a setting, the customer's satisfaction and the economic evaluation model are important methods for the reflection of monitored information in national scientific and technological policies.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.753-783
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• 2017

본 연구는 고등교육기관의 평가인증제가 대학의 경영성과에 어떠한 영향을 미치는지를 알아보기 위하여 1주기 기관평가인증제가 대학 균형성과표(BSC) 4가지 관점의 성과에 미치는 영향을 검증할 목적으로 진행되었다. 이를 위하여 고등교육기관의 1주기 평가인증제에 대한 내용을 살펴보고, 대학 조직의 균형성과표(BSC) 및 1주기 기관평가인증제의 성과분석에 대한 선행연구에 대해 살펴보았다. 그리고 독립변수인 기관평가인증제 즉, 기관평가인증제도에 대한 관심의 정도, 기관평가인증의 평가준비에 대한 적절성, 기관평가인증의 자체평가에 대한 만족도가 대학 균형성과표(BSC)의 고객관점, 내부프로세스 관점, 학습과 성장 관점, 재무 관점의 4가지 성과에 미치는 영향을 분석 검증하였다. 기존의 1주기 기관평가인증제의 성과분석에 관한 선행 연구들은 주로 평가인증제 체제 자체의 성과와 각 평가요소에 있어서 대학의 변화에 초점을 두고 성과를 분석함으로써 정작 기관평가인증제가 평가인증의 평가대상인 대학의 경영성과에 미친 영향에 대한 분석은 제대로 이루어지지 못하였다. 이러한 점에서 기관평가인증제가 대학의 경영성과에 미친 영향을 분석한 결과 첫째, 기관평가인증제중 기관평가인증의 평가준비에 대한 적절성과 기관평가인증의 자체평가에 대한 만족도는 대학 BSC의 고객 성과에 정(+)의 영향을 미치지만, 기관평가인증제도에 대한 관심 정도는 고객 성과에 영향을 미치지 않는 것으로 나타났다. 둘째, 기관평가인증제 중 기관평가인증의 평가준비에 대한 적절성과 기관평가인증의 자체평가에 대한 만족도는 대학 BSC의 내부프로세스 성과에 정(+)의 영향을 미치지만, 기관평가인증제도에 대한 관심 정도는 내부프로세스 성과에 영향을 미치지 않는 것으로 나타났다. 셋째, 기관평가인증제 중 기관평가인증제도에 대한 관심 정도와 기관평가인증의 자체평가에 대한 만족도는 대학 BSC의 학습과 성장 성과에 정(+)의 영향을 미치지만, 기관평가인증의 평가준비에 대한 적절성은 학습과 성장 성과에 영향을 미치지 않는 것으로 나타났다. 넷째, 기관평가인증제 중 기관평가인증의 평가준비에 대한 적절성과 기관평가인증의 자체평가에 대한 만족도는 대학 BSC의 재무 성과에 정(+)의 영향을 미치지만, 기관평가인증제도에 대한 관심 정도는 재무 성과에 영향을 미치지 않는 것으로 나타났다. 이는 기관평가인증의 평가준비와 자체평가 과정을 통해 실질적인 교육체계 혁신이나 내부프로세스 효율성 향상으로 인해 교육의 질이 개선되어 학생의 만족도와 선호도가 높아지며, 아울러 안정적 재원확보와 재원의 효율적 관리를 가져오는 것으로 해석된다. 그리고 기관평가인증제도에 대한 인식과 관심은 인증 획득이라는 목표를 설정하게 하고, 기관평가인증의 자체평가를 통해 인증평가에서 요구하는 기준 이상을 충족하도록 학습과 혁신이 이루어지는 것으로 해석할 수 있다. 본 연구의 결과는 학령인구의 급감 등 급변하는 대학의 대내외 환경에서 생존을 넘어 지속가능한 발전을 도모하기 위해 평가인증제를 다양한 대학의 경영성과로 연계할 경영전략 수립에 유용한 정보를 제공할 것이다.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.559-570
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• 2014

The purpose of this study is to derive the suggestion of satisfaction of e-book services on the basis of the recent literature on quality assessment for e-service which have been mainly studied on library realm. For this purpose, This study added post-management service which is applicable to measure satisfaction of e-book services based on E-S-Qual and Libqual. We expand our scope of service to using of e-book content and services for individual customers, and analyzed the relationship between satisfaction with the system, the content, the after-sale service. On this foundation, existing e-book service companies can offer their services more efficiently, thereby making the e-book content more diverse, along with developing specialized e-book service to increasing their customer's satisfaction. In addition, the latest and diversity is important as well. Moreover, performing rapid post-management services after the sale of the product or service, can be important variables for customer satisfaction. Therefore, not only the system and content, providing required level post-management services by customers can satisfy the existing customers and create new customers.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.189-196
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• 2017

This study investigates customer satisfaction with full service carriers (FSC) and low cost carriers (LCC) using social media sentiment evaluation. From 2008 to 2016, a total of 77,591 tweets about two FSC and six LCC were aggregated and classified as per airline choice factors. Sentiment evaluation was employed to assess customer satisfaction by three appraisers. The results showed that customer satisfaction with LCC was significantly higher (p<0.001) compared to FSC. Furthermore, overall customer satisfaction with both FSC and LCC has been facing a consistent downward trend since the last seven years. The results also highlighted low customer satisfaction with respect to booking and flight operation factors, and a steep decline in customer satisfaction across booking, onboard services, and marketing factors for FSC. The results of this study have practical implications for the airline industry, which can use this quantitative data to improve customer satisfaction with FSC and LCC.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.778-787
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• 2022

This study was performed to obtain basic data in relation to instructional design and teaching strategy according to instructional modes. For the purpose of this study, participants evaluated the qualities of the instructions they attended and the results of the evaluation were compared according to 4 instructional modes(content class, online real-time class, online and face-to-face mixed class, and face-to-face class). As a result of the study, there were differences in the evaluation regarding the appropriateness of the course according to instructional modes. That is, satisfaction with lecture progress was lower in the online real-time classes than in content classes, mixed classes, and face-to-face classes. As a result of the descriptive lecture evaluation analysis, in the content class type, students answered that they were satisfied with the easily understandable and interesting explanations. In the case of the online real-time classes, it was found that they were satisfied with thorough preparation and effective communication. In the mixed class type, they said they were satisfied with the systematic class and passionate lecture, and in the face-to-face classes, the pleasure of interaction and the enthusiasm of the instructor were identified as the main reasons for satisfaction. It was analyzed that the satisfaction characteristic commonly derived from the four class types was the enthusiasm of the instructor. The results of this study are expected to provide implications for instructional design and teaching strategy establishment according to each instructional mode.