• Title/Summary/Keyword: 만족도 조사

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Comparison of Visitor Characteristics in Recreational Forests and Arboretums (자연휴양림과 수목원 방문객의 이용특성 비교 연구)

  • Yoo, Rhee-Hwa;Jang, Youn-Sun;Lee, Jeong-Hee
    • Journal of Korean Society of Forest Science
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    • v.109 no.4
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    • pp.532-543
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    • 2020
  • This study was conducted with the aim of comparing and analyzing the relationship between visitors' characteristics and service satisfaction, overall satisfaction and loyalty (revisit intention, recommendation intention) of recreational forests and arboretums. The main results are as follows. First, the scores given for service satisfaction, overall satisfaction, and loyalty of the users of the recreational forests were all higher than those given by the visitors to arboretums, and the service satisfaction level was relatively different from that of the overall satisfaction level or loyalty of the users. Second, the service satisfaction level of the recreational forests did not affect the overall satisfaction level and visitor loyalty, whereas the service satisfaction level of the arboretum was found to be positively correlated with the overall satisfaction level and visitor loyalty. The results are meaningful given that the visitors to recreational forests and arboretums are distributed throughout the country; thus, we confirmed that there are differences in visitor characteristics between the two types of forest recreation areas. In order to differentiate operation strategies for each type of forest recreation areas, the development of common survey items covering the entire set of services provided by forest recreation areas is needed. In addition, it would be advantageous to further develop and modularize the relevant items and conduct surveys in parallel with common survey items, as the service contents are operated selectively to function in accordance with the purpose of creating each forest recreation area.

Satisfaction of Dental Hygiene Students on General Education Courses (교양과목에 대한 치위생과 학생의 만족도)

  • Han, Hwa-Jin;Yoo, Eun-Mi
    • Journal of dental hygiene science
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    • v.10 no.5
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    • pp.301-305
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    • 2010
  • The purpose of this study was to examine the satisfaction level of dental hygiene students with the general education courses of the dental hygiene curriculums and their awareness of the curriculums in a bid to seek ways of improving the general education curriculums. The subjects in this study were 265 sophomores in four different colleges located in the cities of S, L and K. A self-administered survey was carried out, and the findings of the study were as follows: In terms of satisfaction level with the general education courses, they got 2.54, which was a low score. To be specific, they expressed the most satisfaction with the duplication of the courses (2.63%), followed by appropriateness (2.61%) and teaching methods (2.60%). As for links between general characteristics and satisfaction with the general education courses, the students who were more satisfied with their major were more gratified with the general education courses, and the gap between them and the others was statistically significant (p<.001). The students didn't think that the general education courses they were taking were conducive to character building. Concerning connections between general characteristics and view of the general education courses, the students who were better contented with their major took a more favorable view of the general education courses, and the gap between them and the others was statistically significant (p<.05). In relation to expectations for the general education courses, they asked for efficient teaching methods, competent lecturers and the kinds of general education courses that could step up self-development. Therefore the general education curriculums should discreetly be reviewed to ensure the successful and diverse implementation of the curriculums.

생활한복 디자인 교복에 대한 고등학생의 인지이미지와 만족도

  • 양정화;황춘섭;이영숙
    • Proceedings of the Costume Culture Conference
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    • 2004.04a
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    • pp.144-146
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    • 2004
  • 설문지를 이용한 조사연구법에 의해 실행되었으며, 현재 생활한복 디자인 교복을 착용하는 2개 고등학교 학생과 양장교복을 착용하고 있는 2개 고등학교 학생 560명을 조사대상으로 하였으며, 표본은 2003년 10월 조사 당시 모든 조사대상자는 7개월 이상의 교복 착용경험기간을 가지고 있는 학생들로 구성되었다. 자료는 빈도분석, 요인분석, t-test때 의해 분석되었다. (중략)

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A Study on the Service Satisfaction of University Library Portal for Chinese Students in Korea (중국 유학생의 대학도서관 포털 서비스 만족도에 관한 연구)

  • Lee, Soo-Sang;Wei, Cheng-Guang
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.4
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    • pp.113-134
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    • 2007
  • This study deals with the role and responsibility of university library in multicultural society. For this purpose, centered the Chinese students in Pusan University, with internet questionnaire surveys on customer satisfaction to the current library portal service and set up a effective digital library evaluation model. In the meanwhile we borrowed evaluation methods and items from LibQUAL+ in part, a world wide famous model, and use Tsinghua University Library's evaluation statistic norms. To summarize the results of this survey, Chinese student's service satisfaction about Pusan University library is still fairly low. Undergraduate and graduate students(including doctor courses) group follows, undergraduates student's satisfaction level is lower than graduate. By analyzing simple satisfaction we can know that library portal service maintained low importance or influence to the user, to internet space user's satisfaction is a relatively high level. And compared with other dimension, statistic data show out that internet space user's satisfaction still maintained a relative high level.

Measuring Library User Satisfaction using the Public-service Customer Satisfaction Index (PCSI) (공공기관 고객만족지수(PCSI) 모형을 적용한 도서관 고객만족도 측정)

  • Kwon, Nahyun;Pyo, Soon Hee;Lee, Jungyeoun
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.313-340
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    • 2018
  • The purpose of this study was to design a PCSI model that can be applicable to measurement of library user satisfactions, which can be used in evaluating organizational performance. The National Assembly Library (NAL) was selected as a case to design a PCSI-based model and to test the model by conducting a self-administered survey of 341 internal and external library users. The model was validated to have a satisfactory model fit. Fitting the model, the study confirms that the service qualities of the NAL affect user satisfactions, which in turn affects organizational performances. The PCSI score of the library was 80.4, which can be used as a useful index that can compare the library's performance with other organizations in the similar public domain. Major contributions of this study are two-fold: the PCSI-based model proposed in this study provides a theoretical basis that assesses organizational performance of libraries via user satisfaction; and libraries can utilize the model as a management tool to assess the organizational performance from the user perspective.

Factors Affecting Customer Satisfaction of Franchise Hairshop Customers (프렌차이즈 헤어샵 고객의 만족도 향상을 위해 고려해야 할 요인들)

  • Lee, Seung-yon
    • Industry Promotion Research
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    • v.6 no.1
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    • pp.9-13
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    • 2021
  • In order to suggest the factors to be managed for customer satisfaction management in the franchise hair salon industry, a survey was conducted on the customers' experiences toward consumers who have experience using domestic franchise hair shop service in Korea. An online survey was conducted for 1,000 consumers who had used the top five franchise hair salon services within 6 months of the survey. According to the result of research on service quality(SERVQUAL)'s 5 factors- tangibleness, responsiveness, assurance, reliability, and empathy, assurance has the greatest impact on satisfaction, followed by responsiveness, empathy, reliability, and tangibleness. The service quality satisfaction of the five companies surveyed was 3.77 out of 5, indicating that there is much room for future satisfaction. This study aims to provide information on which factors should be invested more with limited resources to improve customer satisfaction.

Factors Related to Patients' Satisfaction Level of Treatment Outcome of Oral Malodor (구취치료 후 만족도에 영향을 미치는 예견인자)

  • Lee, Jeong-Yun;Kho, Hong-Seop;Kim, Young-Ku;Chung, Sung-Chang;Lee, Sung-Woo
    • Journal of Oral Medicine and Pain
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    • v.26 no.1
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    • pp.27-38
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    • 2001
  • 본 연구에서는 환자들에 의해 구취와 관련이 있다고 일반적으로 믿어지고 있는 여러 요인들이 치료 후의 환자의 만족도에 미치는 영향에 대해 알아봄으로써 환자의 만족도의 예후를 판단할 수 있는 자료를 마련하고자 하였다. 서울대학교 치과병원 구강진단과에 구취를 주소로 내원한 환자 194명을 대상으로 설문지를 이용하여 구취와 관련성이 있는 것으로 알려져 있는 항목들을 조사하였다. 조사 항목으로는 1) 본인확인가능여부, 2) 타인확인가능 여부, 3) 구취의 기간, 4) 구취의 빈도, 5) 축농증, 6) 비염, 7) 코수술 병력, 8) 콧물이 목뒤로 넘어감, 9) 코막힘, 10) 비호흡 곤란, 11) 구강건조감, 12) 편도선부종, 13) 가래, 14) 신물의 역류, 15) 소화불량, 16) 흡연여부가 포함되었다. 구취의 평가는 portable sulfide monitor인 $Halimeter^{(R)}$(Interscan Co., Chatsworth, CA, USA)를 이용하여 치료 전, 후에 각각 측정하였고, 혀배면의 세정, 치면 세균막 조절, 0.25% $ZnCl_2$ 양치액의 사용을 내용으로 하는 구취의 치료를 시행한 뒤 자신의 구취개선정도에 대해 %로 질문하여 치료 후 만족도를 조사하였다. 각 조사 항목과 치료 후 만족도 사이의 상관관계 및 실제 $Halimeter^{(R)}$ 수치의 개선정도와 만족도 사이의 상관관계를 분석하였으며, Symptom Checklist - 90 Revised(SCL-90R)의 분석결과에 따라 환자를 두 그룹으로 분류하고 두 그룹 사이의 치료 후 만족도의 차이를 조사한 결과 다음과 같은 결론을 얻었다. 1. 본인 및 타인 확인가능여부, 구취가 항상 나는지 여부, 구취의 기간, 축농증, 비염, 코수술 병력, 코막힘, 비호흡 곤란, 콧물이 목뒤로 넘어감, 흡연여부에 따른 치료 후 만족도의 유의한 차이는 없었다. 2. 신물의 역류(p=0.003), 소화불량(p=0.007), 구강건조감(p=0.016), 편도선 부종(p=0.018), 가래(p=0.033)에 따른 치료 후 만족도는 통계적으로 유의한 수준의 차이를 보였다. 3. $Halimeter^{(R)}$ 수치의 개선정도와 만족도 사이의 유의한 상관관계는 관찰되지 않았다(r=0.092, p=0.201).

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The Study of the Effect of Shopping Value on Customer Satisfaction, and Actual Purchase Behavior (쇼핑가치가 고객만족과 구매행동에 미치는 영향에 관한 연구 - 백화점 쇼핑행동을 중심으로 -)

  • Ahn, Kwangho;Lim, Byunghoon;Jung, Suntae
    • Asia Marketing Journal
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    • v.10 no.2
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    • pp.99-123
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    • 2008
  • Consumer satisfaction/dissatisfaction is key determinant of brand loyalty and store patronage behavior. But the results of many customer satisfaction surveys implemented by department stores show that consumer satisfactions do not predict the actual patronage behaviors well. The main reason of these surprising results would be that the consumer satisfaction indexes do not include some important determinants of consumer satisfaction. Many customer satisfaction surveys mainly focus on the evaluation of functional benefits including product assortments, merchandise prices and locational convenience. Recent studies indicate that emotional/hedonic benefits strongly influence the consumer satisfaction, intention to repurchase and intention to revisit. Our study suggests that both functional values and hedonic values should be included in developing the index of consumer satisfactions. The purpose of our study is to investigate the relationship between shopping value and consumer satisfaction, and actual patronage behavior. Shopping values is defined as the difference between total benefits and total shopping costs. Total benefits include the dimensions of product quality, service quality, and hedonic benefits. Total costs are classified as the monetary costs and non-monetary cost. The conceptual framework developed for this empirical study is as follows.

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The Longitudinal Causal Relationship between School Life Adjustment and Life Satisfaction Among Adolescents: The Application of Auto-Regressive Cross-Lagged Model

  • Kim, Kyung Ho
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.4
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    • pp.181-188
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    • 2021
  • The purpose of the current study was to investigate the causal relationship between school life adjustment and life satisfaction among adolescents through longitudinal panel data. The current study analyzed the 1st through 7th wave data in the 4th grade panel of elementary school from the Korea Children and Youth Panel Survey (KCYPS). The research model was tested using auto-regressive cross-lagged model. The major results were as follows. First, adolescents' school life adjustment had a positive auto-regressive effect. Second, adolescents' life satisfaction had a positive auto-regressive effect. Third, adolescents' school life adjustment was a causal predictor of life satisfaction, but not vice versa. Finally, implications in terms of enhancing adolescents' school life adjustment and life satisfaction were also discussed.

A Study on Establishing Survey System for Noryangjin Fisheries Wholesale Market (노량진수산시장 고객만족 향상을 위한 조사체계 구축방안)

  • Cho, Yong-Joon;Kim, Yeong-Hwa
    • The Korean Journal of Applied Statistics
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    • v.23 no.6
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    • pp.1023-1034
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    • 2010
  • Noryangjin fisheries wholesale market is the largest wholesale seafood market in Seoul and the steady supply of fish is important in meeting consumer demand. Recent expansions (such as discount stores) has changed the fish distribution model and Noryangjin Fisheries Market is developing a new customer-oriented service strategy. In this study, we found the customer satisfaction factors and established a survey system for customer satisfaction for Noryangjin fisheries wholesale market. In addition, the customer satisfaction and loyalty levels are accurately diagnosed through surveys; in addition, the strategic direction of the customer satisfaction of Noryangjin fisheries wholesale market is presented.