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http://dx.doi.org/10.5351/KJAS.2010.23.6.1023

A Study on Establishing Survey System for Noryangjin Fisheries Wholesale Market  

Cho, Yong-Joon (National Federation of Fisheries Cooperatives Fisheries Economic Institute)
Kim, Yeong-Hwa (Department of Statistics, Chung-Ang University)
Publication Information
The Korean Journal of Applied Statistics / v.23, no.6, 2010 , pp. 1023-1034 More about this Journal
Abstract
Noryangjin fisheries wholesale market is the largest wholesale seafood market in Seoul and the steady supply of fish is important in meeting consumer demand. Recent expansions (such as discount stores) has changed the fish distribution model and Noryangjin Fisheries Market is developing a new customer-oriented service strategy. In this study, we found the customer satisfaction factors and established a survey system for customer satisfaction for Noryangjin fisheries wholesale market. In addition, the customer satisfaction and loyalty levels are accurately diagnosed through surveys; in addition, the strategic direction of the customer satisfaction of Noryangjin fisheries wholesale market is presented.
Keywords
CS(customer satisfaction); CSI(customer satisfaction Index); CS portfolio; NPS(net promoter score);
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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