• Title/Summary/Keyword: 디지털 경영전략

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The Affects of Characteristics of CEO, Competence on Corporate Strategy and Organizational effectiveness in Venture Companies (벤처기업의 창업자특성과 역량, 기업전략이 조직유효성에 미치는 영향에 관한 연구)

  • Lee, Sang-Baek;Yang, Hae-Sool
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.145-154
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    • 2013
  • This research draws the factors of managerial performance that was verified by research model and hypothesis after considering research type, factors of performance and research model. The result of this research is as below. Firstly, psychological traits, capabilities of CEO is positively correlated with cost superior tactic and organizational effectiveness Secondly, entrepreneurial capability of CEO is positively correlated with organizational effectiveness for and managerial capability of CEO is positively correlated with cost superior tactic and technical capability of CEO is positively correlated with organizational effectiveness. Thirdly, technical resource is positively correlated with product innovation differentiation tactic, and organizational effectiveness and finance resource is positively correlated with marketing differentiation tactic and organizational effectiveness, and marketing capability is positively correlated with product differentiation tactic, marketing. Fourthly, product innovation-differentiation tactic, marketing differentiation tactic, and cost superior tactic are positively correlated with organizational effectiveness.

Developing the On-line Game Industry's Changing Scenario and Establishing Business Strategy According to the Introduction of IPTV (IPTV 도입에 따른 온라인 게임 산업의 변와 시나리오 개발 및 경영 전략 수립)

  • Kim, Min-Kwan;Han, Chang-Hee
    • Information Systems Review
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    • v.10 no.2
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    • pp.21-48
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    • 2008
  • The Korean on-line game industry is going through a rapid change. The future business environments for potential on-line game companies are very uncertain due to the new service and the different market trends. In this paper, I propose the use of morphological analysis approach for scenario generation about the future of the On-line game industry. The stages of research process were as follows; Firstly, digital contents analysis and key issues were drawn on IPTV in the on-line game industry. Secondly, each key issue was analyzed and the influence factors and directivity flow were found. Thirdly, highly probable future on-line game industry scenarios were derived. In this case, morphological analysis. On the basis of the developed scenarios, I formulated some implications for business strategy of a potential on-line game companies.

The Effect of the Youth perceived importance of Entrepreneurship Education on the self-leadership strategy (청년층의 창업교육 인지도가 셀프리더십 전략수준에 미치는 영향)

  • Kim, Yeon-Jeong
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.77-85
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    • 2014
  • This study investigate the youth perceived importance of entrepreneurship education program on the self leadership strategy. The findings are as follows: First, the creativity category of entrepreneurship education were positively related with behavior focused self leadership, natural reward self leadership strategy and constructive thought self leadership. Second, the management category of entrepreneurship education were positively related with natural reward self leadership strategy. Third, the patent category of entrepreneurship education were positively related with behavior focused self leadership and constructive thought self leadership. Consequently, when the youth recognized the importance of management, creativity and patent category, the level of self control, self reward and self efficacy were increased.

A Study on design management of the design industry and 10 strategic industries in Busan Metropolitan City (부산광역시 10대전략산업과 디자인산업의 디자인경영에 관한 연구)

  • Park, Kwang-Cheol;Cho, Kyoung-Seop
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.293-314
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    • 2011
  • The current study investigated the position of future strategy analyzed from the perspective of design management in relation to 10 strategic industries implemented through 3 steps based on promising growth and advancement of Busan industries and evidence provided from a study on the development program of design industry in Busan. It elucidated the role of design industry as a key role from the perspective of design management in an age of creative revolution of futures values. It analyzed the associations between composition of future strategy and design industry in 10 strategic industries of Busan, and explained the relationships with the strategic industries. The perspective of design management involves that design as a ground of values is an industry of the future values, which performs a key strategic function and role, and a theoretical investigation examined the relationships between main functions of design management and business management. Chapter 3 organized items proposed in the design development program in Busan and examined goals and systems which become basic formation of establishment of design strategy in Busan and conditions for design industry in the associations with strategic industry. Chapter 4 described priorities of practicability by step through analyzing and grouping top 30 projects in Busan industry including meanings as key strategy, position relations, and policy priorities by analyzing elements of design management of strategic industry and describing and analyzing the concept of promoting Busan design. The theme of the present study is to change perception of design management as a key value and a condition to decide creativity industry into future industry and to evaluate vision of Busan design industry and meanings proposed as proceeding strategy. The early 21st century is an age when agrarian society has changed into industrial society is dominated by knowledge economy of the information revolution and one should prepare for the growth phase of creative innovation based on creative revolution of the 4th wave of creative society by design management which has become a center in 2000s on the whole. With the advent of creative paradigm and based on the function and role of the current creative economy age new innovation DNA of design management will be created. Design process has changed through information and knowledge-oriented trends of digital through convergence between industries from industrial design to convergence of industries, and it is expected that integrated design of value creation using information and technology will play a key role in Busan design industry development and top 10 strategic industries.

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A Study on the Effect of Customer Orientation and Technology Orientation on Innovation Capacity (고객지향성과 기술지향성이 혁신역량에 미치는 영향에 관한 연구)

  • Park, Tae-Young;Song, Chan-Sub;Shin, Ho-Kyun
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.171-181
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    • 2019
  • In order to confirm whether innovation can be realized through the direction that companies pursue, this study empirically analyzed the relationship between strategic directionality and innovation capacity. Specifically, strategic directionality is divided into customer orientation and technology orientation, and innovation capacity is classified into strategic planning capacity, R&D capacity, and technology commercialization capacity based on previous studies. And the effect of customer and technology orientation on each innovation capacity was analyzed. Data collection was carried out by 368 questionnaires from the workers of manufacturing industry in Gyeongbuk area and the proposed hypotheses were tested by using structural equation. As a result, it was confirmed that technology orientation had significant effects on all three innovation capacities. However, the effect of customer orientation on strategic planning capacity and technical commercialization capacity was accepted, but the relationship with R&D capacity was rejected. These results can provide implications for how to draw innovation from the organizational strategic direction and culture perspectives by explaining the impact of organizational orientation on innovation capacity.

A Critical Study on Google Arts & Culture's "Non-Profit" Strategy and its Appropriation of Publicness of Museums (구글 아트 앤 컬처(Google Arts & Culture)의 '비영리' 전략에 대한 비판적 고찰 - 뮤지엄의 공공성을 전용하는 디지털 플랫폼 기업의 비즈니스 모델 -)

  • Park, Sohyun
    • Korean Association of Arts Management
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    • no.59
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    • pp.33-72
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    • 2021
  • I intended to discuss the new phase of the publicness of museums in a digital environment with the Goole Arts & Culture Project. To this end, I critically examined the instrumental approaches and technological optimism in the application of digital technology to museums, and scrutinized the recent museological issues, particularly the revision or curtailment of the museum's publicness amid the spread of neoliberal policy, which have been omitted within those technological approaches. This is because the meaning of Google Art & Culture can be considered more effectively through an extended theoretical reconstruction. Based on these theoretical discussions, I critically reviewed how the "non-profit," an important concept that defines the publicness of museums, was adopted and utilized as an business strategy by Google. As a result, I wanted to reveal that the neoliberalization of museums, the failure of the government's public function, the crisis of museum's publicness, and Google's "non-profit" strategy have been closely related. Armed with advanced digital technology, the GAC project appropriated the publicness of museums as a useful profit-making model. As such, now the concept of publicness of museums is at a point of more controversial and radical transformation than ever before.

지역균형발전 정책 추진에 따른 갈등 해소 방안

  • Kang, Hui-Jo
    • 한국디지털정책학회:학술대회논문집
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    • 2006.12a
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    • pp.1-10
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    • 2006
  • 본 논문에서는 지역균형발전의 중요성과 지역균형발전의 목표 및 정책방안을 알아보고 지역균형 발전정책 추진에 따른 갈등해소의 장애요인과 갈등 해소방안에서 장애요인을 분석하면 지역균형발전 및 지역경제 활성화를 위한 새로운 전략방향을 모색하고, 지역경제 활성화를 위해서는 지역중심으로의 관점의 전환과 새로운 발전전략 설계와 실행의 지속적 추진이 필요하다 갈등해소의 장애요인으로 권위주의 문화의 전통, 당위론적 사고방식, 교육방식에 있어 우열의식이나 흑백논리 사고와 민주적 훈련 및 자율의식의 결어 되어 있다. 이러한 장애 요인을 해소하기위해 지방경영의 효율화를 위하여 지방 재정확충을 위한 적극적인 정책 제안이 필요하고 지자체간의 협의회 및 중앙정부의 분쟁조정위원회의 법적 구속력과 권한을 강화할 필요가 있으며, 규제완화와 함께 지자체간 경쟁을 유발하고 합리적인 수익자 부담원칙을 적용하는 것이 바람직한 방안임을 알 수 있다.

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UK's Digital Policies: Focusing on Strategies of AI and International Provisions (영국의 디지털 정책: AI와 국제규범 전략을 중심으로)

  • J.Y., Lee
    • Electronics and Telecommunications Trends
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    • v.37 no.6
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    • pp.11-22
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    • 2022
  • The UK is a service superpower with solid and well-developed financial and insurance services, including FinTech. Much of the UK's service industry is digital and becoming increasingly so. Primary sources constituting the UK's comparative advantage in services could be factored in business conditions driving innovation in the digital age and world-leading digital competitiveness. Therefore, this study examined the UK's digital policies. This research's focal strands were the UK's digital strategy, national artificial intelligence strategy, and digital trade objectives. As an essential insight for policymakers and other stakeholders, this study proposes that government policies in response to the digital economy are inextricably linked, leading to a critical driver for the UK's digital competitiveness.

A Study on the Mediating Effect of Self-Efficacy in the Relationship between Self-leadership and Job Attitude (셀프리더십과 직무태도의 관계에서 자기효능감의 매개효과에 관한 연구)

  • Jung, In-Ho;Lim, Heon-Jin
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.55-69
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    • 2022
  • The purpose of this study is to verify whether there is a mediating effect of self-efficacy in the relationship between self-leadership and organizational commitment, self-leadership and job satisfaction. Specifically, hypotheses were established and a research model was established that behavior-focused strategies, natural reward strategies, and constructive thought pattern strategies have a significant positive (+) effect on organizational commitment, self-efficacy among these variables. In order to analyze this, 239 copies of survey data were collected from general domestic companies and analyzed through SPSS 25.0. The mediating analysis was conducted in the manner proposed by Baron & Kenny(1986). As a result, among the sub-factors of self-leadership, behavior-focused strategies and natural reward strategies had a significant positive (+) effect on organizational commitment, but constructive thought pattern strategies had no causal relationship with organizational commitment. In addition, in the relationship between these variables, self-efficacy showed a partial mediating effect. On the other hand, in the relationship between self-leadership and job satisfaction, only the natural reward strategies among the sub-factors of self-leadership showed a significant positive (+) effect, and behavior-focused strategies and constructive thought pattern strategies showed no causal relationship. Among these variables, self-efficacy was found to show partial mediation. Details and implications of the analysis results were dealt with in the conclusions and discussions of the study.

The Effect of Intrinsic Attributes of IoT Product on Brand Image and Customer Loyalty (IoT제품의 내재적 속성이 브랜드 이미지와 고객 충성도에 미치는 영향)

  • Peng, Tian;Chen, Xing
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.61-68
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    • 2022
  • This study examines the impact of consumers' subjective perception on the quality loyalty of the Internet of things, explores academic innovation schemes, and puts forward business strategies for on-site optimization of the industry. The research methods use online survey methods for Chinese consumers who have used or bought Xiaomi IoT products. The results show that the inherent attributes of Internet of things products have an impact on brand image, and brand image has an impact on customer loyalty. Brand image shows complete media effect in the relationship between hyper-connectivity and customer loyalty of Internet of things products. For the enterprises that develop the Internet of things, obtaining the perceived brand image has a very important strategic significance in expanding the loyal customer base.