• Journal of the korean veterinary medical association
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• v.44 no.8
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• pp.723-748
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• 2008

본 연구는 동물병원 산업에서 동물병원의 시장지향성 활동과 동물병원의 공급업체와의 관계지향성 활동이 동물병원의 사업성과/재무적 및 비재무적에 어떠한 영향을 미치는지 체계적으로 분석하고, 동물병원 경영자의 특성 (경영자의 근속연수)과 동물병원의 사업입지가 이들 영향관계에서 어떠한 조절역할을 하는지를 분석하고자 하였다. 분석 결과, 동물병원의 시장지향성 활동은 동물병원의 재무적 성과와 비재무적 성과 모두에 유의적으로 영향을 미쳤다. 또한 동물병원의 시장지향성 활동은 동물병원 경영자의 근속연수에 따라 사업성과에 유의적인 영향을 미치나, 동물병원의 입지에 따른 동물병원의 시장지향성은 동물병원의 사업성과 유의적인 영향을 미치지 않은 것으로 나타났다. 한편 동물병원의 공급업체와의 관계지향성 활동은 동물병원의 재무적 성과 및 비재무적 성과에 대부분 정의 방향으로 영향을 미치는 것으로 나타났다. 또한 동물병원 경영자의 근속연수에 따라 공급업체와의 관계지향성 활동이 동물병원의 사업성과에 미치는 영향에 관한 연구에서, 경영자가 4년 이상 장기간 근속한 경우 관계지향성 활동이 재무적 성과와 비재무적 성과에 정의 방향으로 영향을 미치지 않았고 비재무적 성과에는 비교적 약하게 영향을 미치는 것으로 나타났다. 동물병원의 사업입지에 따라 관계지향성 활동이 동물병원의 사업성과에 미치는 영향에 관한 연구결과에서, 비 수도권에서 공급업체와의 관계지향성 활동이 재무적 및 비재무적 성과에 매우 유의하게 영향을 미치는 것으로 나타났고, 수도권에서는 관계지형성활동이 재무적 및 비재무적 성과에 모두 영향을 주지 않는 것으로 나타났다. 요약하면, 동물병원의 시장지향성 활동과 공급업체와의 관계지향성 활동이 동물병원의 재무적 및 비재무적 사업성과에 미치는 영향에 관한 전반적인 연구에서, 시장지향성은 동물병원의 사업성과에 일관되게 영향을 미치지만, 공급업체와의 관계지향성 활동은 경영자의 근속기간 및 사업입지에 따라 사업성과에 다른 영향을 미치는 것으로 나타났다. 즉, 동물병원 경영자의 근속연수나 사업입지에 따라 동물병원의 사업전략을 선택적으로 접목해야 함을 알 수 있다. 마지막으로 연구결과에 따른 시사점, 연구의 한계점과 향후 연구방향에 대해 논의를 하였다.

• Journal of the korean veterinary medical association
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• v.34 no.11
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• pp.786-787
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• 1998

수의사가 애완동물 소유자에게 적합한 치료를 함으로써 동물병원을 성공적으로 경영 한다. 적합한 치료로 인해 꾸준히 애완동물 소유자가 동물병원을 방문하게 된다. 따라서, 동물병원은 더 많은 수입을 올릴 수 있다. 동물병원의 올바른 백신 접종안(프로그램)은 동물병원과 고객사이에 강한 유대관계를 유지하게 하는 초석이 된다.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.149-153
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• 2021

반려인 1,000만명 시대로 우리나라 전체 가구의 26.4%가 반려동물 양육가구이고 매년 증가하고 있다. 반려동물 산업규모는 매년 성장하고 있으며, 2027년에는 6조억원을 넘어설 것으로 전망하고 있고, 그 중 반려동물병원이 제공하는 의료서비스 산업의 규모는 41.8%로 추정된다. 반려동물 산업의 성장으로 반려동물병원도 증가하고 있다. 반려동물병원은 점점 다양화, 전문화, 대형화되어 가고 있으며, 병원간 경쟁이 심화되고 있다. 뿐만 아니라 고객의 요구는 점점 다양화, 세분화, 고도화되고 있다. 따라서 이제 반려동물병원들은 고객만족 중심의 서비스와 경영 환경 개선에 관심을 갖고, 고객의 충성도를 확보하기 위한 노력이 필요하다. 이렇듯 급변하고 경쟁적인 환경에 대응하기 위해 고객의 요구를 정확하게 파악해야 하지만, 관련 연구는 아직 활발하지 않다. 본 연구에서는 반려동물병원의 선택속성과 이용만족에 관한 연구를 동물병원의 선택속성을 측정하여 분석하고자 한다. 본 연구의 결과를 통해 반려동물병원의 경영 실무자들에게 고객의 이용만족을 높이기 위해 어떠한 요인에 더욱 집중하고, 관리해야 하는지 방향을 제시해 줄 수 있을 것으로 기대한다. 그리고 더 나아가 반려동물 산업의 관계자들이 반려동물을 양육하는 보호자에 대해 이해를 하는 데 도움을 주는 결과가 도출될 것으로 기대한다.

• Journal of the korean veterinary medical association
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• v.47 no.6
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• pp.498-509
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• 2011

2003년 미국동물병원협회(American Animal Hospital Association, 이하 AAHA)에서는 반려동물병원 경영에 있어서 매우 기념비적인 조사결과를 발표했다. "The Path to High-Quality Care"로 명명된 보고서는 동물병원의 경쟁심화와 수익성 정체로 고민하던 미국 반려동물 수의계에 새로운 희망과 이정표를 제시하였다. 이번 호에서는 상기 보고서의 내용을"최고의 동물병원으로 가는 길"이라는 제목으로 요약, 정리하고 한국 반려동물병원 경영에의 착안사항을 살펴 본다.

• Journal of the korean veterinary medical association
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• v.47 no.5
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• pp.418-430
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• 2011

지난 호에 소개한 "성공하는 동물병원의 8가지 습관" 중 수의사 소득과 가장 강력한 상관관계를 맺고 있는 경영기법은 "경영방침(Business Orientation)"이었다. 이는 병원경영에 재무적 개념을 적용하는 것, 병원의 목표와 직원의 목표를 정렬하는 것과 같은 활동들을 포함한다. 이것은 동물병원의 사명-핵심가치-비전을 분명히 정리하고, 이에 대해 병원의 직원들과 분명한 공감대를 형성하고 고객들에게 당당히 선포하는 활동이다. 이번 호에서는 동물병원의 사명-핵심가치-비전의 작성에 대해 고찰해 본다.

• Journal of Global Scholars of Marketing Science
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• v.18 no.2
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• pp.189-222
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• 2008

This study developed a model to empirically investigate the effects of market orientation and relationship orientation with suppliers on business performance and examine the moderating effects of entrepreneur's characteristics (working tenure) and clinic's location. The data was collected from 200 animal clinics which belong to Korean Animal Hospital Association (KAHA)'s national conference in April, 2007. Descriptive statistic, factor analysis, reliability analysis, and regression analysis were conducted to analyze the data using SPSS/PC+ 12.0. The findings are as follows. First, the market orientation of animal clinics influences significantly both financial and non-financial performance. When the moderating effect of entrepreneur's working tenure is considered, market orientation has significant effect on animal clinic's financial and non-financial performance. However, when the moderating effect of animal clinic's location is considered, market orientation has not significant effect on animal clinic's financial and non-financial performance. Second, animal clinic's relationship orientation with suppliers mostly affects the financial and non-financial performance significantly. When entrepreneur's working tenure in the clinic is longer (above 4 years group), relationship orientation with suppliers significantly affects both financial and non-financial performance. Meanwhile, when the entrepreneur's working tenure in the clinic is shorter (less than 3 years group), relationship orientation with suppliers doesn't affect clinic's financial performance but affect non-financial performance partially. In other words, when entrepreneur's working tenure is shorter (less than 3 years group), market orientation more influences on clinic's financial and non-financial performance while relationship orientation with suppliers does less. It is thought that their relation with suppliers and relationship orientation activities with suppliers are less strongly established and maintained yet. So, they primarily focus on market orientation strategy when entrepreneur's working tenure is shorter. Third, when animal clinics are located in non-metropolitan area, relationship orientation with suppliers significantly affects financial and non-financial performance. However, when animal clinics are located in metropolitan area, it doesn't affect financial and non-financial performance either. It is thought that animal clinics which are located in non-metropolitan area need stronger relationship with suppliers and need support more from them as most of suppliers actively work in metropolitan area not in the non-metropolitan area and animal clinics in metropolitan area can easily get better market information than animal clinics in non-metropolitan area. Lastly, while the effect of the market orientation significantly influences animal clinic's business performance continuously, the effect of the relationship orientation differently influences business performance as it is moderated by entrepreneur's working tenure and animal clinic's location. So, relationship orientation with suppliers can be selectively applied to improve the clinic's financial and no-financial performance. In summary, both of animal clinic's marketing orientation and animal clinic's relationship orientation with suppliers positively influence their business performance. However, entrepreneur's working tenure and animal clinic location moderate the relationship between market orientation and relationship orientation and their business performance differently. This study is quite meaningful to empirically investigate the effects of both of market orientation and relationship orientation with suppliers on business performance and examine the moderating effects of entrepreneur's characteristics (working tenure) and clinic's location. And, as this kind of study has been very few in the context of animal clinic industry, it helps practically understand the effects of market orientation and relationship orientation with suppliers on the financial and non-financial performance in animal clinic industry. Furthermore, as the market conditions in animal clinic industry have been in difficulty for a few years, this study can help improve animal clinic's financial and non-financial business performance together with their suppliers as business partners. Lastly, this study can help find mid-term and long-term cooperation between animal clinics and their suppliers. This study has some limitations. So, care should be taken when generalizing the results of the study. First, our samples were collected from only the animal clinics industry. However, a comparison of the results presented here with those form other marketing contexts (e.g., general hospitals) would be worthwhile. Future comparative research will enhance the generality of our contingency theory cross industry context. Second, this study found that market orientation and relationship orientation affect business performance. However, there may be other antecedents, such as internal market orientation and relationship orientation with customers. Also, this research did not consider other moderators, such as overall market conditions, competitive situations, and power/conflict between suppliers and buyers in the relationship between market and relationship orientation and business performance.

• Journal of the Korean association of regional geographers
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• v.18 no.1
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• pp.118-127
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• 2012

Using GIS, animal clinic's spatial distribution characteristics were analyzed. Animal clinic location data was collected through the Internet's Open API service. Approximately 4,100 animal clinics are operated in South Korea in 2011. And 47 % of these are located in the Seoul area. Population, especially female population and apartment resident's ratio affects the location factor of the animal clinic. The number of 25~44 year-old woman and animal clinics are high correlation. In the animal clinic location, distance from the road is more important than the distance of the metro.

• Journal of the Korean Society of Radiology
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• v.16 no.2
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• pp.177-184
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• 2022

The purpose of this study is surveyed diagnostic radiography (DR) examination in veterinary hospital (VC) including non-ionization radiation such as ultra-sonography and magnetic resonance imaging. From June 1 to June 20. 2021, we surveyed the VC in 00 metropolitan city by using a structural questionnaire which are location of VC and X-ray unit et al.. Data are expressed as a mean with standard deviation for continuous variable or percent for categorical variable using SPSS ver. 26.0. As the first animal to be visited, dogs were the highest with 61.9%, followed by cats with 12.9%. In 87.1% fo cases, DR units were used, and 4 VCs did not. In 27 VCs using DR units, 48.1% separated examination room and control room, 19.8% examined in animal visited, protective clothing was in all VCs, 55.6% were measured radiation exposure dose, 92.6% was responded a necessary for examination education. From the above results, it will help to revise the guidelines for DR units and examination in korea VCs.

• Journal of the Korean Society of Radiology
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• v.18 no.3
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• pp.203-212
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• 2024

The purpose of this study was to survey by the veterinary hospital Specialists (VHSs) and radiology students (RSs) for radiology curriculum development veterinary hospital (VH), and for veterinary hospital radiological technologists (VHRTs). VHSs were surveyed to regarding the basic information and radiological examination training, radiological examination experience, anatomy physiology, radiation safety management training, radiation biology training. RSs were surveyed to regarding the basic information and career paths, VH awareness, and VH-related department environments. The survey results were quantitatively entered into Excel and then analyzed using the SPSS ver. 26.0. The students were aged by 22.6 years old, and out of 171 students, male and female were 92 and 79 espectively. In employment career paths, 62.6% of all subjects responded that employment prospects at medical institutions were good. Employment prospects outside of medical institutions, VH had the highest number of students. Of the 83 students who responded that they wanted to work at a VH, 64 students liked animals, and 47 students the high potential for advancement. Of the 159 students who responded that there is potential for development of VH, 96.2% responded that it was due to the increase in companion animals. In the VH-related department environment, 94.7% responded that there was no related equipment, and 72.5% responded that the department needed to open animal care courses and 82.5% anatomy and physiology courses. 76.6% responded that they would be willing to take animal-related courses if they were offered. Among the 20 VHSAs, 4 had no experience in radiological examination of animals, 2 VHRTs, and 2 others. There were 7 people who had not received training in animal radiography, and 2 VHRTs had not received training in animal care and animal anatomy and physiology. This study is expected to be helpful in developing a radiology curriculum for VHRTs in the future.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.258-269
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• 2021

This study was conducted to determine the effect on the satisfaction of pet hospital. For this research, the study was conducted on customers who raise dogs and cats nationwide and use pet hospital. Specialties, human factors, efficiency, physical factors, and pet satisfaction were derived from factors that affect pet hospital use satisfaction. Human factors included three factors as veterinarian, staff, and pet hairdressers, and regression analysis was performed. Research shows that professional, efficiency, and physical factors have a positive (+) effect on user satisfaction, veterinarians and staff, which are detailed factors of human factors, have a positive (+) effect on user satisfaction, and pet hairdressers do not. Overall, it was analyzed that it affects the satisfaction of use in the order of efficiency, professionalism, staff, veterinarian, pet satisfaction, and physical factors. This study is meaningful in that it divided human factors into occupational groups and developed and analyzed pet satisfaction factors as factors that affect pet hospital use satisfaction, and it is expected that pet hospital can help establish strategies to improve customer satisfaction.