• Title/Summary/Keyword: 동기전략

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Humane Entrepreneurship: Theoretical Foundations and Conceptual Development (사람중심 기업가정신: 이론적 기반과 개념 개발)

  • Bae, Zong-Tae;Kang, Myung Soo;Kim, Ki-Chan;Park, Ji-Hoon
    • The Journal of Small Business Innovation
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    • v.20 no.4
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    • pp.11-21
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    • 2018
  • The extant entrepreneurship research has emphasized the development of businesses by recognizing and exploiting new opportunities rather than the development of people in organizations. To remedy this issue, scholars recently suggested the concept of humane entrepreneurship where the traditional view on entrepreneurship is enhanced by the human-centered logic. However, more scholarly work is needed to develop the concept of humane entrepreneurship as a new perspective of the entrepreneurship research domain. In this article, we attempt to enhance the research on humane entrepreneurship by suggesting its theoretical foundations and identifying the underlying dimensions of humane entrepreneurship with empirical data. This study suggests the five disciplines in management studies as theoretical foundations of humane entrepreneurship: strategic entrepreneurship, stakeholder theory, transformational leadership, motivation theory, and humanistic management. Also, we developed the measurement of humane entrepreneurship and tested its reliability and validity by collecting data from 19 countries. The results showed that the concept of humane entrepreneurship is composed of two dimensions, humane and enterprise cycles. Finally, this study provides further research agenda in the domain of humane entrepreneurship research.

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A Study on the Influence of Coffee Shop's Service-Scape on the Perceived Values, and Brand Attitude of Customers (커피전문점의 서비스스케이프가 고객의 지각된 가치와 브랜드 태도에 미치는 영향)

  • Choi, Yoon-Hee;Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.22 no.7
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    • pp.203-221
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    • 2016
  • This study aims to analyze the impact of servicescape on the perceived values and brand attitude of coffee customers. In order to archive our research objects, current study employed SPSS 22.0 statistal program. The summary is as follows. First, it was revealed that the servicescape of coffee shops has a positive influence on perceived value. Second, the servicescape of coffee shop has a positive influence on brand attitude. And perceived value of the customer has a positive impact on customer brand attitude. Based on the results, this research has concluded some theoretical suggestions as follows. First, in case of brand coffee shop, it was analyzed that the attractions of interior design color, floor and wall interior, and structure has influenced on the differentiated values of customers. Also, the accessability shows that the brand coffee shops with parking facilities along with the convenience provided by the off-site facilities make customers highly recognize the brand values. In addition, the results found that the factor of service condition becomes a determining factor. Thus, current study will contribute to consider the various elements of service scape when new business develop as well as redesign the previous stores.

Selection of Light Character for Marking with Lights on Offshore Wind Farms (해양풍력발전단지 표지등광의 등질선정에 관한 연구)

  • Yang, Hyoung-Seon
    • Journal of Navigation and Port Research
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    • v.38 no.2
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    • pp.105-110
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    • 2014
  • Korean government sets up a goal that jumps up to the third ranked powerful nation of offshore wind in the world until 2020 and announced "The plan for 2.5-gigawatt wind farm off the south-west coast by 2019". Such above, according to green energy policy, offshore wind farms(OWF) will be increased continuously. The development of OWF should be taken account of wind volume as well as marine traffic environment. Specially aids to navigation of OWF play a significant role in preventing collision between vessels navigating near waters and structures. For purpose of distinguishing OWF, IALA recommendations define installation of lights on SPS and IPS. However, there is no mention of light character that plays important role in identification of lights as marking offshore wind farm. Also the research on selection of proper light character has been insufficient state. Therefore in this paper, we analyzed internal and external regulations concerned marking with light on SPS and IPS in OWF. And suggested patterns and rhythms of light having not only easily recognized feature but also no confusion with other light of aids to navigation. The proposed light characters were verified by simulation, and the results were analysed that synchronism flickering of "Fl Y(4) 12s(SPS)" and "Fl Y 6s(IPS)" would be useful in combination of both lights.

An Understanding of the Performance of Teaching in a Science Museum: A Case Study Using the CHAT (교사의 과학관 학습 실행에 대한 이해: CHAT를 활용한 사례연구)

  • Han, Moonjung;Yang, Chanho;Noh, Taehee
    • Journal of The Korean Association For Science Education
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    • v.34 no.1
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    • pp.33-42
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    • 2014
  • There are complex interactions between personal and contextual features in teaching in a science museum. In order to analyze two teachers' holding classes in a science museum, the CHAT (cultural historical activity theory) was used as an analysis tool in a case study. The analyses of the results revealed that both teachers had difficulties teaching in a science museum due to the contradictions among the factors of subject, rules, community, and division of labor in the activity system. Although both teachers had trouble with similar contradictions, there appeared to be different sets of internalization and externalization of such conflicts depending on the difference in the teacher's perceptions and experiences about teaching in a science museum, the passion and the motivation of the teachers. These suggested that efforts should be preceded to foster the activity system providing both emotional and social supports to teachers in order to activate teaching in a science museum. Taking a teacher training course on teaching in a science museum was also found to fail to function as mediating artifacts. The course should provide not only the experience of executing proper teaching strategies for teaching in a science museum and the feedback on their teaching, but also the guidance on how to lead to optimal expansion of the factors in the activity system.

Development and Construct Validation of the Achievement Emotions Questionnaire-Korean Middle school Science(AEQ-KMS) (한국 중학생의 과학영역 성취정서 질문지(AEQ-KMS) 개발과 타당화)

  • Jeon, Jiyung
    • Journal of The Korean Association For Science Education
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    • v.34 no.8
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    • pp.745-754
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    • 2014
  • Students experience a variety of achievement-related emotions during the process of learning the science curriculum. The purpose of this study is to develop an achievement emotions questionnaire for Korean middle school science curriculum to measure the achievement emotions that middle school students experience during study of this curriculum, and verified its validity. The Achievement Emotions Questionnaire-Korean Middle School Science is based on the English version of the Achievement Emotions Questionnaire, developed with reference to Korean middle school science curriculum and the characteristics of science study, from the perspective of the control-value theory of achievement. It has 232 questions, configured to measure nine achievement emotions across three types of academic settings. The questionnaire results can be treated with a high degree of confidence according to the result of our validation, which also verified that the achievement emotions of these students are configured with four internal criteria (learning strategy, achievement motivation and course grade), as suggested by the control-value theory; this in turn verifies that the nine achievement emotions are sufficiently distinctive across study situations. Last, it was verified that the questionnaire has sufficient external validity based on a comprehensive examination of the relation between science achievement emotions and the four criterion variables for each student. This suggests that through the development and implementation of this quantitative questionnaire, basic ground was provided to understand the achievement emotions experienced by middle school students learning the science curriculum.

The Effects of Mathematical Problem Posing Activities on 10th Grade Students' Mathematics Achievement and Affective Characteristic of Mathematics (수학적 문제제기 활동을 반영한 수업이 고등학교 1학년 학생들의 수학 학업 성취도 및 수학 교과에 대한 정의적 특성에 미치는 영향)

  • Lee, Jae-Young;Han, Hyesook
    • Communications of Mathematical Education
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    • v.32 no.3
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    • pp.385-406
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    • 2018
  • The purpose of this study is to investigate the effect of mathematics classes focused on mathematical problem posing activities on 10th grade students' mathematics achievement and affective characteristics of mathematics. This study was conducted in a total of 45 regular mathematics classrooms with 81 students from two classes through a nonequivalent control group design. The results of the study showed that the teaching method based on mathematical problem posing activities had a more positive effect on students' mathematics achievement and the affective characteristics of mathematics than the teaching method that focuses on problem solving. The teaching method based on problem posing activities proposed in this study could induce students' self-reflective learning motivation, which in turn gave them a more solid understanding of the mathematical concepts they had learned. In addition, it was found that students' problem solving ability, mathematical communication ability, and mathematical thinking ability were positively influenced by problem posing activities. Regarding the affective characteristics of mathematics, the mathematical problem-posing activity suggested in this study turned out to be a very effective strategy for improving students' interest in mathematics.

A Study on the Effects of Consumer Self-Determination Psychological Needs and Perceived Influence for Fair Trade Products (공정무역제품에 대한 소비자의 자기결정성 심리 욕구와 지각된 영향력의 효과에 관한 연구)

  • Ock, Jung-Won
    • Management & Information Systems Review
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    • v.37 no.2
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    • pp.283-297
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    • 2018
  • This research focuses on the perceived marketplace influence(PMI: A belief that recognizes the effect that an individual's actions will have on the behavior of other consumers in the market and thus drives them to act on fair trade consumption) of consumers who may act as a more fundamental explanatory alternative to the gap in attitudes and behaviors of fair trade products. The purpose of this study is to investigate the relationship between consumer's self - determination psychological needs (autonomy, competence, relevance), influence (personal influence, market influence), and the assets of fair trade products. As a result of the empirical analysis, it was found that among the major psychological needs related to self-determination, the variables other than competence and the perceived influence relations of consumers can be directly formed, and the perceived consumer effectiveness(PCE) has a positive influence on perceived marketplace influence(PMI). It is also found that the perceived influence of consumers(PCE, PMI) has an influence on the consumers' perceived equity of Fair Trade products. The results of this study will provide an opportunity to theoretically explain the gap between consumers' attitudes and behaviors of Fair Trade products, which is a part of ethical consumption, and provide important implications for the establishment of marketing strategies.

The Characteristics of Science Teachers Participating in the Student Science Inquiry Olympic (학생과학탐구 올림픽 행사를 통해 본 혁신 지향 교사의 특징)

  • Myeong, Jeon-Ok;Soh, Jong-Ah;Pak, Sung-Jae
    • Journal of The Korean Association For Science Education
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    • v.18 no.2
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    • pp.137-148
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    • 1998
  • This study compared the innovative characteristics of science teachers who participated in the First Student Science Inquiry Olympic and those of science teachers who did not participate in the event. The subjects were science teachers in three groups: (1) the active participants in the Inquiry Olympic who supervised the students contestants, (2) the observers of the Inquiry Olympic who came to see the event, and (3) the ordinary teachers who did not come to the Inquiry Olympic and were sampled through stratified cluster sampling. The study instrument was a questionnaire; all the subjects received the survey questionnaire by mail. The return rate was 45%. In general, the Inquiry Olympic participants(both the student supervisors and the observers) demonstrated different characteristics from the nonparticipants in four categories. Firstly, the Inquiry Olympic participants showed higher level of self actualization, for example, interest in science education, higher inner motivation, stronger desire to innovate than did the nonparticipants. Secondly, the participants demonstrated more involvement in professional activities and greater degree of upward social mobility than the nonparticipants. Thirdly, the participants had communication behaviors different from nonparticipants, e. g.. greater leadership of public opinions, more experience of contact with the change agent, greater tendency to regard their school society as modern. Lastly, the participants had higher social status than the nonparticipants. Implications and suggestions are made for the utilization of the innovation-oriented science teachers to implement of innovations in the future.

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The Effects of a Robot Based Programming Learning on Learners' Creative Problem Solving Potential (로봇 활용 프로그래밍 학습이 창의적 문제해결성향에 미치는 영향)

  • Lee, EunKyoung;Lee, YoungJun
    • 대한공업교육학회지
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    • v.33 no.2
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    • pp.120-136
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    • 2008
  • Using the tangible programming tools, which combines physical objects (e.g. robot) and educational programming language, may help to encourage learners' creative thinking as well as to enhance problem solving ability. That is, learners can have opportunities to simulate problem solving processes through the physical objects, such as robots. Therefore, they can minimize an fixation about problem solving process. These experience is effective to induce creative thinking that is useful to find new solutions and change environment actively. Therefore, we developed a robot based programming teaching and learning curriculum and implemented it in college level introductory programming courses. The result shows that the robot based programming learning has a positive effect in all three factors of learners' creative problem solving potential, especially in a cognitive factor. The cognitive factor includes general problem solving abilities as well as factors that explain creativity, such as divergent thinking, problem recognition, problem representation. These result means that the developed robot based programming teaching and learning curriculum give positive effect to creative problem solving abilities.

A Study on the Mediating Effect of FLOW between Marketing Stimulation and Impulsive Buying Behavior : The Moderating Role of Self Behavior Control and Sensation Seeking Tendency (마케팅자극과 충동구매행동 간의 관계에서 플로우의 매개효과에 관한 연구: 자기행동통제와 감각추구성향의 조절효과)

  • Oh, Jong-Chul;Kwon, Hong-Kyu;Hong, Sang-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.1
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    • pp.278-286
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    • 2010
  • Until now, most of the studies about the impulse buying have focused mainly on the product of off-line shop, while there have relatively been very few studies about the product in internet shopping mall. The goal of this study was to understand Impulse Buying Behavior(IBB) for digital contents in the internet. Data has been collected from 278 respondents. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows: First, marketing stimulation factors, such as price, product, promotion was related positively to FLOW. Second, marketing stimulation factors was related partly positively to IBB. Third, FLOW has mediating effects in the relations between marketing stimulation factors and IBB. Finally, Self-Behavior Control and Sensation Seeking Tendancy has moderating effect in the IBB process. Thus, It also provides a core strategic Implication with Digital Contents Marketers.