• Title/Summary/Keyword: 대상화

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A Study on the Factors Influencing the Body Dissatisfaction and Eating Disorders of Female Social Network Service Users: Focusing on Objectification theory and Social Comparison theory (SNS 여성 이용자의 신체불만족과 식이장애에 미치는 영향요인에 관한 연구: 대상화이론과 사회비교이론을 중심으로)

  • Kim, Dahee;Park, Minjung
    • Fashion & Textile Research Journal
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    • v.22 no.4
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    • pp.469-480
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    • 2020
  • The study investigated the effects of SNS usage on 20s and 30s female SNS users' internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders based on objectification theory and social comparison theory. The study examined differences on SNS usage and body image variables between high and low groups of SNS envy and self-compassion. Social Network Service (SNS) is used as a contemporary marketing tool for brands and companies. It also influences the body image of female SNS users. The survey used an online survey company for female SNS users in their 20s and 30s to analyze the effect of SNS usage. The results showed that SNS usage significantly impacted the internalization of a thin body, body surveillance and appearance upper comparison. The internalization of thin body also had a significant impact on body surveillance and appearance upper comparison. Appearance upper comparison positively affected body dissatisfaction and eating disorders. Finally, the group with higher SNS envy showed higher SNS usage, internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders. The group with higher self-compassion showed opposite results. This study provided a theoretical expansion for a SNS and female body image study with objectification theory and social comparison theory. It also suggests positive SNS marketing strategies use for brands. Lastly, this study emphasized the importance of the proper use of SNS to protect the body image of SNS users.

Problematic Representations of Children and Teens in TV Commercials and Alternative Thinking (TV 광고의 어린이·청소년 재현 문제와 대안적 사유)

  • Han, Hee-Jeong
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.59-81
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    • 2021
  • This study examines representations of children and youths in TV commercials both quantitatively (May 2019-April 2020) and qualitatively (thirteen relevant cases). The study's case analyses explore the representation of the 'sexual objectification' of girls, the 'sexual spectacle' of female adolescents, representations that reinforce stereotypes of femininity/masculinity, and the objectification of girls to elicit sympathy for the purposes of raising donations. This study reveals that TV commercials and existing advertisements adhere to representations of established gender roles. This dichotomous representation of gender is problematic since it functions as the starting point of various sexual crimes and gender inequality. For example, most of the victims of the sexual exploitation incident called 'Room Number, N', which shocked Korean society, were female adolescents. These adolescents were seen as men's sexual objects because of this kind of dichotomous thinking. TV commercials are part of the binary representation of deep-rooted stereotypes regarding femininity and masculinity. This study problematizes this representation in order to surpass its limitations. Moreover, an alternative mode of thinking is suggested through the theory of Deleuze and Guattari.

The Aspects of "Children" in Saseolsijo and its Historical Implication in Korean Classical Poetry (사설시조에 나타난 '아이'의 양상과 그 시가사적 함의)

  • Park, Sang-Young
    • Sijohaknonchong
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    • v.42
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    • pp.151-185
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    • 2015
  • The purpose of this study is to reveal the aspects of "Children" in Saseolsijo and its historical implication in Korean Classical Poetry. What was discussed can be summarized as follows: There are two types of children in Saseolsijo, one is silent, and the other is speaking. The silent child characteristics are such as being called and addressed by the poetic narrator, customary audience, passive attitude, etc. The speaking child characteristics are speaking subject, active attitude as sign of modernity. These phenomenon simply expose the differences of aesthetic order. The silent children is mainly to be utilized as a device to maximize the lyricism of the text as an ideologically product by the inner request of the poetic narrator and show identification discourse. The speaking child, gives the dynamics in text by heterogeneous discourse and informs aesthetic distance between "the reader and the text" as well and show distance discourse. These fragments from Saseolsijo's children are also found in previous genres. In the case of Hyangga, 'children' speak for solving others' desire but are targeted by poetic narrator as well. In the case of Goryosokyo, 'children' show activity and efforts to break forced silence by the poetic narrator through voluntary speaking. In Sijo's case, unlike other genres, some literary works show contents about disciplining children and the growth of children. However mostly targeted children by the poetic narrator are predominantly appeared from the discourse perspective. These aspects of children in previous genres including some of works in Saseolsijo are mainly associated with the appearance of medieval children. Unlike these, the new aspects of Saseolsijo's children show the cross-section of the signs of transition contemporary, from medieval to modern. Even if there are few literary works in these, speaking children with activity reveals novelty over medieval-imposed 'child-ness' by showing 'self', 'individual desire' strongly. This novelty is far from infants of the modern concept as naive and innocent children but these children are noted in that they show a part of modernity through various voices in the text, the comic(laughter), multiple point views, etc.

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A Study on the Effect of Sexual Objectification of Female Character in Game on Sexual Perception and Attitudes of Male Users (게임 속 여성 캐릭터의 성적 대상화가 남성 사용자들의 성적 인식과 태도에 미치는 영향에 관한 연구)

  • Jang, Han-Byul;Kim, Min-Young;Kim, Eu-Gene;Lee, Yeon-Jeong;Lee, Jong-Won
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2018.07a
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    • pp.91-94
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    • 2018
  • 국내 게임 시장이 활성화되면서 매년 다양한 종류의 수많은 게임이 출시되고 있다. 이에 일부 게임들은 게임을 홍보하는 전략으로 매력적인 캐릭터들을 내세우기도 하고, 지나치게 성적인 측면을 강조한 게임 캐릭터들을 홍보에 사용하는 빈도 수도 증가하였다. 특히 여성 캐릭터의 경우 여자 어린이를 모델로 한 캐릭터를 성적으로 소비하는 등 현재 여러 논란이 끊이지 않고 일어나고 있다. 본 논문에서는 이러한 여성 캐릭터의 소비가 실제 남성 유저들의 성적 인식과 태도에 영향을 미칠 수 있다고 가장하고 조사를 통해 이를 확인해보고자 한다.

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A Critical Study of Local Cultural Policy by Village Mural (마을벽화로 본 지역문화정책 비판적 고찰)

  • Jeong, Yoonsoo
    • 지역과문화
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    • v.7 no.3
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    • pp.81-108
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    • 2020
  • This study aims to critically consider the local cultural policies of the government and local governments by village mural. Village murals, which began to be painted in the late 1990s, have been a nationwide cultural phenomenon for decades. In particular, it was consistently used as an important element of various local cultural policies implemented by the government and local governments. The government and local governments have been working on the project for two purposes: 'improving the residential environment' and 'activating tourism' but it has largely focused on 'activating tourism'. This study grasped the concrete status of major village murals across the country through field surveys, one of the case study methods. Also, through the analysis of official documents, the government and local governments operating in the village mural project were analyzed for the policy basis and administrative management plan. As a result of on-site surveys, most of the village murals across the country had problems such as uniform subject matter, low level representation, and poor follow-up management. This is partly based on the experiences and abilities of organizations and artists who participated in the village mural project, but fundamentally, it is due to the projects of the government and local governments that focused on short-term visual tourism rather than long-term improvement of the residential environment. It was confirmed that the projects of the government and local governments were carried out through vertical integration and that there were problems in the actual work, such as requiring specific topics, subject matter, designs and colors. As a result, the village murals 'objectify' the residents and 'romanticized' the place, resulting in a unified visual representation. Therefore, this study suggests that the administration and accounting should be strictly managed, but in actual work, the vertical integration structure should be eased by simplifying various documents and procedures, as well as rich cultural understanding of the target place, selection of various topics, and original subject matter and expressions.

Public Policy Research on Maker Cultre: the case of Makercity Sewoon (메이커문화를 대상으로 한 공공정책 연구 - '메이커시티 세운'을 중심으로 -)

  • Oh, Kyoungmi;Park, Sohyun
    • Korean Association of Arts Management
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    • no.56
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    • pp.243-274
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    • 2020
  • Maker culture in Korea began to receive public attention after the 2012 Maker Fair Seoul. Central and local governments took note of this trend and subsumed makers' culture into its policy domains such as Creative Industry, Creative Cities, 4th Industrial Revolution, and the all-encompassing Creative Economy. Creative Economy was a public policy discourse formed in the public sector for the purpose of overcoming economic depression and revitalizing the economy. Under Creative Industry and Creative Economy, creativity and culture/arts are deemed indispensable but at the same time objectified and alienated as their ultimate value are recognized only as the basis for economic production. In this article, makers' culture itself goes through the same process of objectification and alienation that creativity and culture/arts suffered as the relevant policies were pursued under Creative Economy. The authors attempted to corroborate this through the case of Makercity Sewoon, and found that the Seoul City's urban development plan surrounding Sewoon Plaza proceeded in a direction destructive to the local technological ecosystem and therefore conflicts with the pronounced goal of leading 4th Industrial Revolution by encouraging and nurturing makers' culture. Makercity Sewoon, although packaged in a discourse of Creative Economy and Creative City, betrayed the same problem of alienating arts/culture and labor that the previous discourse showed.

A mathematics-educational investigation on the philosophy of science of Bachelard - focused on the Dialectical Developments of Science (Bachelard 과학철학의 수학교육학적 의미 탐색 - 변증법적 발달을 중심으로)

  • Joung, Youn Joon
    • Journal of Educational Research in Mathematics
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    • v.23 no.2
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    • pp.237-252
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    • 2013
  • The philosophy of science of Bachelard is introduced mainly with epistemological obstacles in the discussions within mathematics education. In his philosophy, epistemological obstacles are connected with the dialectical developments of science. Science progresses through generalization of concepts and theories by negating things which were recognized as obvious. These processes start with ruptures against the existing knowledge. Epistemological obstacles are failure in keeping distance with the existing knowledge when reorganization is needed. This concept means that there are the inherent difficulties in the processes of concept formation. Finally I compare the view of Bachelard on the developments of science and the 'interiorization-condensation-objectification' scheme of reflexive abstraction in mathematics education and discuss the inherent difficulties in the learning mathematics.

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The Effects of SNS Appearance-Related Photo Activity on Women's Body Image and Self-Esteem (SNS 외모 관련 사진활동이 여성의 사회·심리적 외모 관련 태도, 신체만족도 및 자아존중감에 미치는 영향)

  • Lee, Minsun;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.5
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    • pp.858-871
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    • 2017
  • The present study purported to understand the relationships between SNS appearance-related photo activity, body image and self-esteem among young women. Objectification Theory and Social Comparison Theory explain the process how young women's SNS appearance-related photo activity influence their body satisfaction through a perceived media pressure, objectification of their own bodies and appearance comparison. These process ultimately affect the self-esteem of young female users. A research model was proposed and related hypothesis were examined. We collected an online questionnaire from 400 female participants in their 20's. Data were analyzed using SPSS 23.0 and AMOS 18.0. Structural equation modeling analyses suggested that the proposed research model provided a good fit to the data and supported most hypothesis. The results indicated that the level of SNS appearance-related photo activity significantly influences young female user's body satisfaction and self-esteem. The findings of this study were consistent with previous literature on media and body image. Limitations and future research suggestions were also described.

Suzan-Lori Parks' Venus: Colonized oppression and violence in a black woman's body (수잔-로리 팍스의 "비너스": 흑인여성의 몸에 나타난 식민주의적 억압과 폭력)

  • Park, Jin-Sook
    • English Language & Literature Teaching
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    • v.13 no.4
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    • pp.253-270
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    • 2007
  • The purpose of this paper is to illuminate how Suzan-Lori Parks reveals colonized oppression and violence in a black woman's body in Venus. The body of Hottentot Venus is an 'object' of white male spectators' gazes and a dissection from a medical study. The report on her pathologic anatomy gives the audience the illusion that the body of a black woman is inferior to those of others. Not only 'subjective' aesthetics, but also 'objective' medicine makes us confuse 'fact' with 'truth' about black women. By publicly exhibiting her erotic body, Venus is represented as a singular emblem for nineteenth-century colonial discourse on race and sexuality. Her body stands for the powerful signifier of raped Africa. A distinctive feature of black Venus is her raciality. The ownership of her body is only transferred from Mother-Showman to Doctor Baron. She had no right to her ownership. Her body is an object of hatred and curiosity and at the same time a site which is represented by conflicting desires. Parks' eventual goal in Venus is to investigate 'hindsight' of Venus Hottentot, 'the past' and 'the posterior'. As the meaning of original chocolate can be regained, the insulted and damaged body of Venus should also be recovered and resurrected.

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Postmodern Ecology and Environmental Justice as Symbiosis and Difference (포스트모던 생태학과 공생과 차이로서의 환경정의)

  • 최병두
    • Journal of the Korean Geographical Society
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    • v.36 no.3
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    • pp.292-312
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    • 2001
  • The ecological crisis today can be seen as a result of modernity which has been developed on the Cartesian dualism of subject/object, and of human being/nature, and thereby has huts objectified and subjugated nature through science and technology New environmental ethics hence should be developed urgently against modernity and to overcome the present ecological crisis. This paper aims to consider some implications for ecology and environmental ethics in the post-structurists'arguments struggling against modernity to formulate new frameworks of discourse and politics, and to examine a possibility to theorize environmental justice on the basis of postmodem ecology. For this purpose, this paper first looks on ecological arguments and implications for environmental ethics in post-structuralism, then tries to gain prominent ecological insights, focusing on ethology and 'rhizomatic naturalism'in the philosophy of Deleuze, and finally interprets both bioregionalism as a theory of 'difference' from postmodern point of view and Deleuze's ecology in terms of symbiosis and difference, in order to conceptualize environmental justice.

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