• Asia Marketing Journal
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• v.10 no.3
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• pp.59-79
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• 2008

This study explores ways in which Korean companies manage a brand to become a long-run success. In particular, this study focuses on Chamisul, analyzing its marketing strategy, examining its brand life-cycle in terms of introduction, growth, and renewal. Chamisul, first introduced in 1998, has occupied the Korean liquor market as a leading brand for almost a decade. Chamisul's long-run success, in fact, depends upon a number of reasons; first, it has consistently and continuously keeps its own core brand concept and identity. Second, it has built its brand asset by strengthening its emotional ties with customers. The emotional connection that Chamisul has built is based upon the trust between the company who produces the product and the customers who recognize the benefit of drinking Chamisul. Third, the company creates various brand differentiation programs, thereby allowing its customer to get familier with the brand. Finally, the company sets up a clear management standard in Korean liquar market in order to maintain the vitality of the brand, managing Chamisul in accordance with the standard. Seen in this light, Chamisul's success reflects the marketing activities and strategies that play a fundamental role in creating and maintaining a long-run brand. Similarly, its success can be seen to be a model for brand management, telling us how to become a market leader through an effective brand management.

• Journal of Wetlands Research
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• v.18 no.1
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• pp.100-112
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• 2016

In recent, the direction of water resources policy is changing from the typical plan for water use and flood control to the sustainable water resources management to improve the quality of life. This change makes the information related to water resources such as data collection, management, and supply is becoming an important concern for decision making of water resources policy. We had analyzed the structured data according to the purpose of providing information on water resources. However, the recent trend is big data and cloud computing which can create new values by linking unstructured data with structured data. Therefore, the trend for the management of water resources information is also changing. According to the paradigm change of information management, this study tried to suggest an application of big data and cloud computing in water resources field for efficient management and use of water. We examined the current state and direction of policy related to water resources information in Korea and an other country. Then we connected volume, velocity and variety which are the three basic components of big data with veracity and value which are additionally mentioned recently. And we discussed the rapid and flexible countermeasures about changes of consumer and increasing big data related to water resources via cloud computing. In the future, the management of water resources information should go to the direction which can enhance the value(Value) of water resources information by big data and cloud computing based on the amount of data(Volume), the speed of data processing(Velocity), the number of types of data(Variety). Also it should enhance the value(Value) of water resources information by the fusion of water and other areas and by the production of accurate information(Veracity) required for water management and prevention of disaster and for protection of life and property.

• Korean Chemical Engineering Research
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• v.60 no.4
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• pp.492-498
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• 2022

Process control systems used in most domestic petrochemical corporates today are based on the Windows platforms. As technology leans toward opened environment, the exposure risk of control systems is increasing. However, not many companies are preparing for various cyberattacks due to lack of awareness and misunderstanding of cyber intrusion. This study investigated the extent of how much exposed the petrochemical process control system is to security threats and suggested practical measures to reduce OT cybersecurity vulnerabilities. To identify the cyber threat status of process control systems, vulnerabilities of the Windows platform, a principal cyber threat factor, have been analyzed. For research, three major DCS providers in Korea and the discontinuation of Windows platform of 635 control systems were investigated. It was confirmed that 78% of the survey subjects were still operating in the discontinued windows platforms, and those process control systems were operated in a state vulnerable to cyber intrusions. In order to actively cope with these cyber threats, legal regulations such as designation of critical infrastructure for major petrochemical facilities which is implemented in advanced countries such as the United States are needed. Additionally, it is necessary to take the initiative in eradicating security threats to the process control systems by aggressively introducing security solutions provided from existing DCS suppliers. This paper was submitted to Professor Ko JaeWook's retirement anniversary issue.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.1
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• pp.28-38
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• 2016

Cooperative-Intelligent Transport Systems (c-ITS) has emphasized a real-time traffic safety service in urgent situations among highway infrastructure and four-wheeled vehicles, while two-wheeled vehicles, e.g. bicycles and motorcycle, sharing highway space and endangering highway safety, have yet been out of its interest. This paper delivers the results of a study conducted to analyze the patterns of two-wheeled-vehicle traffic accidents experienced in the past, the last three years (2011~2013), and to propose the types of service enhancing the safety of the riders of those. It was found from the analysis of historical accident data that the side collision on a link section should be taken care of for further safety treatment, while the old female drivers need additional care to decrease their fatality rate. By combining the services proposed for bicycles and motorcycles, this paper proposes (1) eight different bicycle-to-everything (B2X) services which can be eventually provided in c-ITS and (2) three of those that would be available in the near future with the current communication technologies.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.3
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• pp.293-308
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• 2016

Many universities are offering some of their offline courses for anyone to learn free online as an MOOC format. University libraries In response to changing university conditions, foreign university libraries are struggling to redefine their roles and provide new services. This study aimed to find the trends and models to support MOOCs in foreign libraries and Library and information science domain by conducting a systematic review of studies on foreign library and information journals which have been published from 2012 to 2015. A total of 34 out of 348 studies were included in the final analysis. This study also aimed to present the limits and the future models of MOOC support direction. The relevant articles could be identified, two criteria: 24 MOOCs studies relating to Libraries and 10 MOOCs studies related to LIS. The selected articles were summarized and analyzed yearly. The study identifies elements of library MOOC support models in 5 areas including MOOC design (copyright clearance and consulting, content licensing, open content), production support (course production, video editing, librarian MOOC production), management support (instructional design and content creation, students support), evaluation (MOOC data collection, analysis), reuse (MOOC metadata management, archive structure). Based on these findings, this study suggested the models of library MOOC support and set the theoretical fundamentals.

• The Korean Journal of Archival Studies
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• no.50
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• pp.177-229
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• 2016

Archival reference service is the ultimate goal and outcome of records management. It encompasses a whole range of activities to connect records with the demands for them. Intellectual needs for records are met by the procedure of information disclosure to guarantee the people's right to know and to provide active responses to archival information needs. Thus, it is required to establish an efficient search system by unifying search tools for archives used in information disclosure and sorting out the classification systems and description items according to the archive types. The qualitative enhancement of information disclosure can be expected when there is a harmonious circulation of attributes-such as applicants, records, search tools, and information providers-for the smooth implementation of reading processes in the context of archival reference service. Therefore, the present study holds its significance in the following aspects. First, it presented a picture of pending issues and the reality of reading service processes from an internal perspective by examining the factors and characteristics that influence "reading service."Second, it demonstrated the phenomenon of close interactions among information providers, applicant, search tools, and records in the process of requesting, searching, and providing records. Third, it proposed the need for a total integrated search tool around the pending issues of reading processes at the National Archives of Korea. Fourth, it promoted an understanding of archival information utilization at the working level among information providers. Finally, it showed major differences in the quality of information provision of "reading service" according to the "perceptions" and "attitudes" of information providers.

• Journal of the Korean Society of Marine Environment & Safety
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• v.21 no.1
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• pp.18-24
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• 2015

To improve and modify the problems in Maritime Traffic Safety Audit(MTSA) Scheme, "Maritime Safety Research Center(MSRC)" in Korea Ship Safety and Technology Authority(KST) was designated as specialized institute for MTSA through general revision of "Enforcement of MTSA"(March 2012). However, the roles of the MSRC such as preliminary review of safety audit report, comments on target project and etc. had not been defined clearly on the related maritime safety laws compared with other specialized institutes in other similar audit scheme. In this research, the improvement strategies were proposed for development of specialized institute through SWOT analysis, gathering the opinion from related professions and also comparison with the roles and current status of operation in other similar specialized institutes. In conclusion, the 'Screen & scoping system', 'Consultant system' were proposed for efficient operation of the MTSA Scheme, and the systematic and operational improvements such as a revision of maritime safety lan and etc. were also suggested for integrated management about costal development works, development of specialized institute.

• Journal of the Korean association of regional geographers
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• v.2 no.2
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• pp.159-171
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• 1996

The aim of this study is which factors affect the commercial land values and how they act upon them through distribution of commercial land values by multiple regression analysis in Gwangju city. The major findings of this study are as follows: (1) The changes of commercial land values distribution in $1989{\sim}1996$, We see that the commercial area of higher land values extends following the main arterial road. This is related to urbanization in urban fringe while the decline of commercial land values occurs in city center with long history of commercial region. This is due to unsuitableness in rapid changes of commercial environment because of fragmented lots, old buildings. traffic congestion etc. (2) The regions where commercial land values greatly rose are the west in constructed the new planning city center of Sangmu-dong. and the south west in which is related to the extension of high density apartment and the location of big discount stores. (3) Through the changes in commercial land values distribution map. and road map, topographical map, we know that commercial land values is related to various factors; namely, distance from CBD, convenient traffic, reputation of commercial district, condition of a road, size of supplementary, a degree of commercial land use etc. (4) From the above related factor, six variables are extracted by operational definition. That is the spatial distance from the city center, the walking distance to a stopping place, the road width, the amount of bus traffic, the amount of pedestrian, the number of the shop. (5) Data of seven variables are collected on the highest values point of each Dong. We applicate multiple regression analysis with commercial land values as a dependent variable, extracted six variables as independent variables. (6) As a result of multiple regression on the determinants of commercial land values, the variables which is greatly related to commercial land values are the amount of pedestrain, the spatial distance from city center. We identify that two variables explain variance of the commercial land values by 65%. (7) In order to make clear about not explained 35%. we carry out analysis of residual. In consequence, we see small estimate in downtown area and large estimate in urban fringe. This feature is due to simple core structure of Gwangju city and limits of this regression model.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.8-17
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• 2018

A large urban region in Bangkok, Thailand is often inundated due to shallow water floods along the paved roads that have poor drainage facilities, and that can cause urban flooding. Existing methods, including using sand bags are not effective to prevent flooding in urban areas where the amount of sand is not sufficient. Thus, it is necessary to install artificial flood defense structures. However flooding and overflow defense equipment, which was developed in some advanced nations in Europe and in the USA, is highly expensive and complex construction methods are needed, therefore they are not suitable to be used in Southeast Asia. Thus, it is necessary to develop a flood rapid defense system(FRDS), which is inexpensive and simple to build, but is also highly functional. Thus, this study developed an FRDS that can be applied to Southeast Asia through the careful study of FRDS overviews, an analysis on the development trends in Korea and overseas, and the proposal of development needs and directions of the region. For the system developed, Korean Standards(KS) performance evaluations on leakage ratio deformation tests and impact resistance tests were conducted at the Outdoor Demonstration Test Center(Seosan) in the Korea Conformity Laboratories(KCL) and the system satisfied the standards of KS F 2639(leakage and deformation test) and KS F 2236(impact resistance test). The present study results can not only be applied to urban floods in Southeast Asian nations to cope with flood-related disasters, but also be utilized in flood prone regions and for major facilities in Korea. They can also induce scientific and pro-active responses from major local governments and facility management organizations in relation to urban floods.

• Economic and Environmental Geology
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• v.54 no.6
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• pp.733-741
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• 2021

Globally, in accordance with the goals set forth in the 2015 Paris Climate Agreement, each country has established and declared a reduction target for carbon neutrality by 2050. The roadmaps for establishing long-term greenhouse gas emissions development strategies and setting reduction targets have been announced. As the international community accelerates the transition to the net-zero society, 128 countries have declared net-zero by the end of 2020, and the net-zero declaration continues to expand around G20 member states. In December 2020, Korea announced the "2050 Net-zero Strategy" to establish a foundation for simultaneously achieving carbon reduction, economic growth, and improved quality of life for the people through active response to the net-zero, and pursuing policy tasks in stages to do this. Comprehensive carbon management is insufficient due to the lack of comprehensive carbon management due to the departure from the areas of mandatory reduction, such as the GHG energy target management system and the GHG emissions trading offset system implemented to reduce greenhouse gases in Korea. Currently, there is no cases for estimation or calculation of carbon dioxide emissions for the Mine Reclamation projects. It is reviewed the standard methods proposed by domestic and foreign carbon emission calculation methods and proposed appropriate carbon emission estimation methods for the Mine Reclamation projects in this study.