• Proceedings of the Acoustical Society of Korea Conference
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• spring
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• pp.279-282
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• 2004

국악 샘플링 신디사이저 VST 플러그인 프로그램 보호방법은 국내 최초로 한양대학교 뉴미디어 뮤직 전공에서 개발된 국악기 샘플링 신디사이저의 배포를 위하여 개발되었다. 소프트웨어가 설치된 컴퓨터의 고유인식 번호를 배포자의 서버로 전송, 암호화된 인증키를 최종 사용자에게 다시 부여하는 방식으로, 문화 컨텐츠 진흥원의 지정과제인 "국악연주 가상환경용 입체음향효과 및 국악기 음 합성기술개발"의 사업화에 큰 도움이 되기를 바란다.

• 프린팅코리아
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• v.10 no.7
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• pp.108-111
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• 2011

한국후지제록스(대표 정광은)는 지난 6월 1일 서울 중구 정동에 위치한 한국후지제록스 본사 쇼룸에서 고객들을 대상으로 '소셜네트워크서비스(SNS)를 활용한 디지털 인쇄 사업'세미나를 개최했다. 이번 세미나는 소셜미디어 PR전문업체인 소셜링크 이중대 대표가 '소셜 미디어 커뮤니케이션에 대한 이해"라는 주제로 쇼셜 미디어의 의미, 출판업계 등 기업의 소셜 미디어 활용 현황, 쇼셜 미디어를 기반으로 개인 브랜딩을 구축하기 위한 방법을 발표했다. 이어 SNS를 사업에 활용하고 있는 인쇄 업체의 실제 사례로 박진만 마음커뮤니케이션 대표가 뉴미디어 환경에서 소비자들과 소통하는 방법, 마케팅 접근법 등을 소개했다.

• Korean journal of communication and information
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• v.48
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• pp.63-89
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• 2009

The contents provided by the terrestrial broadcasters have governed the market based on their excellent quality in Korea. In spite of the launching of various pay TV services focusing on multi-channel, it is not yet easy to find out the substitutionary pay TV channels for the terrestrial. Therefore, the real time retransmission of the terrestrial channels brings about the crucial effects on the pay TV's competency, especially on the new media as the invisible barrier. So it is frequently proposed to change the aim of the retransmission policy from the universal access to the promotion of media industries. The retransmission can be divided into two types as the must carry and retransmission consent. In Korean situation, keeping or reducing the must carry channel would be appropriate rather than expanding them. However, periodic investigation into the public effects of the must carry is necessary, instead of it. Moreover, the rational and fair monetary compensation for the commercial channels(MBC, SBS, KBS2) is arising as the bottle neck in the retransmission agreements between the broadcasters. The conjoint analysis was carried out to estimate the welfare growth from the retransmission, based on the stated preference from the audiences' point of view. For must carry channels, it was certified as the 'win-win' strategy for both sides and audiences. For the commercial channels, it is revealed to be beneficial to the audiences. Thereafter, the standards for the rational price were suggested to promote the retransmission. This can contribute for inspiring the dynamic vitality to the media industry by reinforcing the contents competencies and for establishing the long term growth strategies.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.225-233
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• 2012

This study is focused on the relationship of old and new media with the concept of cultural interface. This study try to find out their similarities and differences of media contents and interface through contents analysis of text. As a results, there are competible coexistance of transparent immediacy and hypermediacy as a double logic of remediation. And the features of remediation that borrowing, aggressive, and absorb are showed cross each other. A related studies are focused on the narrative structure of story and on analysis of character, events, and background. And the other studies are focused on the policy of new media distribution. But, recent new media emphasizes the visualization of 3D technology and that strategy. Also they tries to convert a various media contents. Therefore, it is important to check and prepare those environmental changes of media. Then, more researches will be applied to remediation and cultural interface of this study. And I hope that they will be find an alternative strategy of contents and interface on media.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.100-111
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• 2021

This study aims to lead the new discussion by looking at variables affecting the number of subscription channels and subscription satisfaction in the absence of academic discussion of users' YouTube subscriptions. To this end, we conducted an online survey and analyzed the factors affecting the number of subscription channels and subscription satisfaction of YouTube users. We conducted hierarchical regression to examine their subscription motivation with exploratory factor analysis and to examine the impact of subscription motivations and the intentionality of Youtubers and the usefulness of YouTube knowledge on the number of subscription channels and subscription satisfaction. The analysis results are as follows: First, YouTube's usage and convenience motivation have had a static impact on the number of subscription channels. Second, factors affecting subscription satisfaction have been shown to be convenience subscription motivation, communication with Youtubers motivation, and perceived usefulness of YouTube. The practical significance of this work is that it can be beneficial to platform and channel operators in the changing new media environment. Furthermore, it aims to expand the interaction research extensions between YouTuber and users in the new media environment.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2012.07a
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• pp.145-149
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• 2012

2005년 국내에서 본방송을 실시한 DMB는 모바일 방송이라는 새로운 방송 이용 환경을 창출하였다. 더불어 기존 TV를 통한 재난 방송의 사각지대로 거론되어 온 야외, 정전, 해상, 이동 환경에서 재난정보를 전달할 수 있어 방송 매체로 평가되면서, 다양한 기술 개발이 진행되었다. KBS는 DMB를 통한 재난경보방송 기술을 구현하여 2008년 제주도 지역 실험방송과 2009년 전국 실험방송을 거쳐 2010년 8월부터 본방송을 실시하는 등, DMB 재난경보방송 체계 마련을 위해 노력하여 왔다. 이러한 과정에서 차기 국가 모바일 재난경보 체계 마련의 필요성과 방향성에 대한 경험적 안을 제시해 본다. 본 연구는 급변하는 미디어 환경을 고려하여 모바일 재난 정보 전달체계에서 통신망의 역할을 강화하여 방송과 융합한 모델을 마련하고, 조속히 범국가적 재난정보의 표준 규격을 마련할 것을 촉구하며, 궁극적으로 뉴미디어 도입 정책에서 재난 정보전달에 관한 공공성 정책이 우선되어야 함을 제시하였다.

• Asia Marketing Journal
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• v.13 no.4
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• pp.105-137
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• 2012

After relationship marketing emerged as a new approach in the marketing field in the 1980s, it has been widely studied in the United States, Europe and Asia. Rapid environmental changes and global competition has made it inevitable for companies to consider their relationships with the environment more closely. Under these circumstances, relationship marketing has held a position as a pivotal paradigm in the field of strategy as well as in marketing. In addition, relationship marketing has overcome the limitations of a traditional marketing research while providing richer implications in company's marketing activities. The paradigm shift to relationship marketing has brought fundamental changes in a marketing point of view. First, in philosophical aspects, unlike past research which focused solely on customer satisfaction, organizational relationship parameters which focuses on trust and commitment has become key elements of successful relationship marketing while shifts in thoughts naturally take place from adaptive marketing to strategic marketing. Second, in structural aspects, the relational mechanism of governance such as network structure with a variety of relational partners has emerged as a new marketing organization from the previous simple structure focusing on the micro-economic, marketbased trading between seller and customer. Third, in behavioral aspects, it proposed the strategic course of the action of gaining an advantage over the competition on the individual firm level by focusing on building long-term relationships and considering partnership with the components in the entire marketing system, rather than with one-time transaction-centric action between a seller and a customer. Fourth, in the aspects of marketing performance, marketing performance was sought through the long-term and cooperative relationship with various stakeholders, including customers in the marketing system, focusing on the overall competitive advantage based on relationship rather than individual performance of individual companies' marketing activities, such as market share and customer satisfaction. However, studies of relationship marketing were mostly centered in interorganizational relationships focusing on the relational structure and properties of commercial sector in the marketing system. Paradoxically, the circumstance of the consumer's side that must be considered is evolving again in relationship marketing. In structural aspects, a community, as the new relationship governance structure in the digital environment, and in behavioral aspects, the changing role of consumer participation demanding big changes in the digital environment engaged in the marketing system. The possibility of building a relationship marketing community for common value creation is presented in terms of organization of consumers with the focus on changing marketing environment and marketing system according to the new realities of the 21st century- the popularity of digital environments and the diffusion of customer participation. Therefore, future research of relationship marketing must seek for a truly integrated model including all of the existing structure and properties of the research oriented relationship from both the commercial and consumer sector.

• Electronics and Telecommunications Trends
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• v.29 no.3
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• pp.1-10
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• 2014

미디어 환경의 변화에 따라 콘텐츠의 소비가 기존의 단방향 방송매체의 이용은 정체되고 있으며, 새로운 양방향 TV매체의 이용이 빠르게 활성화 되고 있다. 관련하여 광고분야에서는 소비매체의 특징을 반영한 맞춤형광고, 양방향 커머스형 광고, 리워드형광고 등 새로운 광고상품들이 나타나고 있다. 미디어 환경 변화에 대응하여 광고산업의 경쟁력을 확보하기 위해서는 개방형 스마트광고 플랫폼, 광고 효과 측정체계 및 기술 기반 구축 등 스마트광고 기술에 대한 연구개발이 필요하다. 본고에서는 뉴미디어 광고 유형사례와 스마트광고 플랫폼, 효과측정 기술동향 및 서비스 개발사례에 대하여 소개하고, 광고산업 활성화에 필요한 요소들을 도출하고자 한다.

• Journal of Platform Technology
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• v.12 no.1
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• pp.55-66
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• 2024

The K-POP market has become influential not only in culture but also in society as a whole, including diplomacy and environmental movements. As a result, various papers have been conducted based on machine learning to identify the success factors of idols by utilizing traditional data such as music and recordings. However, there is a limitation that previous studies have not reflected the influence of new media platforms such as Instagram releases, YouTube shorts, TikTok, Twitter, etc. on the popularity of idols. Therefore, it is difficult to clarify the causal relationship of recent idol success factors because the existing studies do not consider the daily changing media trends. To solve these problems, this paper proposes a data collection system and analysis methodology for idol-related data. By developing a container-based real-time data collection automation system that reflects the specificity of idol data, we secure the stability and scalability of idol data collection and compare and analyze the clusters of successful idols through a K-Means clustering-based outlier detection model. As a result, we were able to identify commonalities among successful idols such as gender, time of success after album release, and association with new media. Through this, it is expected that we can finally plan optimal comeback promotions for each idol, album type, and comeback period to improve the chances of idol success.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.119-130
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• 2013

This paper researches the algorithm, whose materiality and expressiveness can be obtained through live coding. Live coding is an improvised genre of music that generates sounds while writing code in real time and projecting it onto a screen. Previous studies of live coding have focused on the development environment to support live coding performance effectively. However, this study examines the aesthetic attitude immanent in the realization of the algorithm through analyzing mostly used languages such as ChucK, Impromtu, and the visualization of live code and cases of "aa-cell" and "slub" performance. The aesthetic attitudes of live coding performance can be divided into algebraic and geometric attitudes. Algebraic attitudes underline the temporal development of concepts; geometric attitudes highlight the materialization of the spatial structure of concepts through image schemas. Such a difference echoes the tension between conception and materiality, which appears in both conceptual and concrete poetry. The linguistic question of whether conception or materiality is more greatly emphasized defines the expressiveness of the algorithm.