• Title/Summary/Keyword: 농촌체험

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The Establishment of a Experiential Space Plan for Activation of the Rural Experiential Tourism -Case Study on the Geumgang Nongbau Village Eujae-ri Buri-myun Geumsan- (농촌체험관광 활성화를 위한 체험지구 기본계획 수립 -충남 금산군 부리면 어재리 금강 농바우마을을 중심으로-)

  • Choi, Ja-Un;Jeong, Dae-Young
    • Journal of Agricultural Extension & Community Development
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    • v.17 no.4
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    • pp.851-875
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    • 2010
  • Rural Experiential Tourism is the medium that connect a town and country. Through the form of these Rural Experiential Tourism people live in country sell indigenous products and tourism services. Both people maintain friendly relations with their friendship based on mutual trust. The aim of space planing for experience and development of experience program is make visitors learn many valuable lessons in countryside. So, Two things must discussed closely related. Also it is necessary to mention people to conduct in there. Visitors who live in Gyonggi and Chungcheong province come to frequently Geumgang Nongbau village for a day. They enjoy going for a swimming and fishing in Geumgang. In order to activate specialized experience program, it is necessary to increase the number of those exclusively responsible for that experience program and organization visitors make stay overnight in village. Also to enhancing village people's income must have agricultural stand and activate village internet site.

The Effect on Participating in the Urban Farming in the Farm Village Experience Tourism of Urbanite (도시민의 도시농업 경험이 농촌체험관광에 미치는 영향)

  • Lee, In-Hwan;Lee, Hyo-Jeong;Lee, Seul-Bi;Jeon, In-Cheol;Kim, Yong-Geun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.6
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    • pp.79-88
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    • 2012
  • The purpose of this study were to classify the Y/N in participating the urban farming and to analyze the intention in farm village experience tourism, reason to participate and non-participation, the positive image and negative image between the urbanite group experience in urban farming and the other group that does not experience it. Questionnaire was implemented to the metropolitan urbanite who visited exemplary field farmhouse and urban recreation space to analyze the comparison of groups that experience or do not experience urban farming. The result of this research is as follows: first, experiencing urban farming are relatively less in willingness to participate in the farm village tourism experience than those who do not experience it. Second, the largest reason to participate in farm village tourism experience is found to be the natural environment of farm village tourism experience that is different from that of the city and the effect on children's education. Third, most answers on the reason for not participating in farm village tourism experience is because of the busy daily life. Fourth, urbanite have positive image in general about farm village tourism experience. Especially, when the comparison between the groups was made, it was showed that the difference in understanding the crops growing and the natural environment difference in the city. Fifth, about the negative image on the farm village tourism experience, it showed the difference in understanding the unfamiliar scenery, shortage of eye catching and fun, and the necessity and cost between the groups. Consequently, this study may be significant in the recognition of the farm village tourism experience on urbanite were checked, it was revealed that Y/N experience in the urban farming made negative influence to the willing.

A Study on the Classification of Rural Tourism Resources through a Card Sorting Test -Focused on Rural Amenity Resources Database- (카드분류법을 통한 농촌관광자원 유형 분류 -농촌어메니티자원 DB를 중심으로-)

  • Kang, Young Eun;Park, Mee Jeong;Kim, Sang Bum;Kim, Eun Ja
    • Journal of recreation and landscape
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    • v.6 no.2
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    • pp.63-71
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    • 2012
  • As the interest in rural tourism has been increasing since the late 1990s, the research associated with rural tourism has increased, including research on the classification of rural tourism resources. The research classifying these resources has proved useful to many other studies. Although such studies have been conducted for a long time, they have expressed only experts' perspectives and been supported by statistics, without reflecting on users' opinions. Given this background, this study aims to classify rural tourism resources by focusing on the rural activities for tourists who use those tourism resources. To achieve this, each study participant proceeded to collect tourism resources by using a rural amenity resources database, and a card sorting test was conducted. Thirty-two people who had previously gone sightseeing in the rural areas were chosen as participants in the card sorting test. After the card sorting test was complete, the results were reviewed by experts. These results yielded six categories: doing nature activities, eating and cooking local dishes, putting up (overnight stays), going sightseeing/appreciating the landscape, enjoying leisure activities, and doing artistic activities. In the doing nature activities category, there were four subcategories: experiencing local resources, experiencing nature, experiencing tradition, and harvesting. This study was conducted to improve the satisfaction and understanding of the tourists who visit rural areas. Thus, the classification of rural tourism resources developed by this study will be widely used to establish the framework or contents of websites, applications, and so on, for promoting rural tourism resources and local resources.

Segmenting Ecotourism Village Visitors by Motivation (생태체험마을 방문 동기에 따른 시장세분화)

  • Kim, Kyung Hee
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.3
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    • pp.25-52
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    • 2014
  • The purpose of this study was to examine the motives of tourists who visited ecotourism villages in Korea. A self-administered survey was obtained from 254 visitors in six ecotourism villages. As for the motivations of ecotourism village visitors, four factors ('relaxation', 'adventure', 'experience natural' and 'family togetherness') were extracted. Three distinct segments were identified based on the motivation : multipurpose seekers (45.3%), relaxation seekers (34.6%), family togetherness seekers (20.1%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of ecotourism village marketing and operation.

A Study on Rural Interpreter's Behaviors and Needs in Rural Tourism Villages (농촌체험마을의 관광자원 해설인력의 행태분석)

  • Cho, Young-Sook;Lee, Moon-Joo;Jo, Lock-Hwan
    • Journal of Agricultural Extension & Community Development
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    • v.16 no.3
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    • pp.587-614
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    • 2009
  • This research focuses on rural interpreter's behaviors and needs in rural tourism village around country. Although it happens that many farm tourism guides are accomplished in rural tourism village, but significant interest on this topic has not been identified yet. Therefore the primary objective of this study lies in identifying rural interpreter's behaviors and needs who is active play in rural tourism village. The study was conducted in a small rural community where tourism is still at its emerging stage. It was found that rural interpreter played active role by studying about rural culture and farm interpret for himself. But they was pointed out multifarious activities with various rural experience guide, and they used reality in the process of the interpret, but not village history. farm tourism guides demanded their expertise or special ability.

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Awareness of Local Residents on the Village Development Project According to the Types of Rural and Mountain Village Development (농산촌 개발마을 사례별 마을개발사업에 대한 지역주민 의식)

  • Kim, Jong Ho;Jeon, Jun Heon;Lee, Dukjae;Lee, Kwang Hee;Kim, Seong Il;Kim, Tong Il
    • Journal of Korean Society of Forest Science
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    • v.96 no.6
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    • pp.714-723
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    • 2007
  • This study aims to suggest the necessary political implications for the introduction of green tourism in "Mountain Village Project" through the survey of local residents on the recognition of rural and mountain villages about the Village Development Projects. Direct survey using a structured questionnaire was executed to each local resident in different types of rural tourism villages such as the Mountain development village, the Green agricultural village, the Rural theme village, and mixed type of village between them. It was revealed that local residents in the Mountain development village had a positive reaction to the Project, whereas those in mixed type of village did not notice highly the change by the Project. Residents in the Mountain development village highly satisfied with the Project as improved income sources. In addition, it was shown that local residents recognised the necessity of social education and they highly wanted to participate in it. Residents in the Green agricultural village also wanted to put an effort to introduce an activity-based program for village development.

How does the Cultural Experience of Local Food Effect to Customer Satisfaction and Royalty? (로컬푸드 문화체험이 고객 만족도와 충성도에 미치는 영향: 소비자의 지각적 가치를 매개변수로)

  • Kim, Mii-Hong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.6
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    • pp.103-115
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    • 2018
  • Recently, our interests are growing up the local food with global food's internationalization. Our interest about local food is increasing with agricultural crises and food safety. And this research will study how the local food cultural experience effect to local food's customer satisfaction and customer royalty. This study analyze customer who experienced the local food cultural experience. And we follow Pine & Gilmore's theory. They proposed the experience economic theory, which proposed 5 factors to analyze customer. Those are educational experience, emotional experience, entertaining experience, escaping experience, and physical experience. We select two factors, which are entertaining experience and physical experience. And we will study the customer satisfaction and royalty of the perceived customer by the two experienced factors. Especially, we analyze the local food policy, cultural factors related with local food, and customer's perceived value effect, and then, we will figure out the correlations among factors, propose the policy implications related with local food cultural experience and economic value creations of rural economy.