• Title/Summary/Keyword: 농촌관광 개발

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Effect of Attributes of Three Stakeholders on the Outcome of the Village-based Rural Tourism Project in Korea (농촌관광사업의 Stakeholders의 특성이 사업성과에 미치는 효과)

  • Cho, Gyoung-Rae;Park, Duk-Byeong;Jeong, Gu-Hyun
    • The Korean Journal of Community Living Science
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    • v.19 no.2
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    • pp.267-282
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    • 2008
  • 본 연구는 농촌관광사업의 Stakeholders간의 관계 측면에서 참여주민의 특성이 개발기관과 주민조직의 특성과 어떤 관계가 있으며, 이 세 요소가 개발 성과에 어떤 인과관계가 있는지를 밝히는데 있다. 참여주민의 특성으로 사회와 참여주민에 대한 가치체계, 즉 사회자본의 요소들인 신뢰, 규범, 공동체의식 및 네트워크에의 참여를, 개발기관의 특성으로 지원내용과 지원만족도를, 그리고 주민주직의 특성으로 주민조직의 경영역량인 기획, 조직, 지도력, 통제를 측정항목으로 설정하였다. 구조화된 설문지를 이용하여 45개 마을에서 227명의 농촌관광 참여자들을 대상으로 상관분석과 경로 분석을 실시하였다. 경로분석 결과 사회자본이 사업성과에 미치는 직접적인 효과는 0.60으로 상당 부분의 영향을 미침을 설명하고 있었다. 반면 개발기관의 지원특성은 주민조직의 경영역량과 유의성 있는 상관이 있었으나 사업성과에 직접적인 효과는 없는 것으로 나타났다. 이는 개발사업의 효과가 외부지원에 의해서가 아니라 주민 자체의 역량에 의해서 결정됨을 설명한다. 농촌관광사업이 효과를 얻기 위해서는 공동체의식, 주민과 개발기관간의 상호 신뢰감 조성 등 주민의식의 고양이 필요하며, 특히 주민조직체의 경영역량 함량을 위해 제도적 지원이 강화되어야 할 것이다.

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Promotion of Tourism Cooperation between Korea-Russia (한-러시아 관광협력 방안 연구)

  • Choi, seung-kuk
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.437-438
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    • 2017
  • 최근 농촌관광의 개념이 확대되고 농촌관광의 시장규모가 점점 커지고 추세이다. 이러한 추세를 반영하여 러시아 극동지역 정부에서는 광활한 농업적 생태환경에 근거하여 인접국가와 관광교류을 통한 지역경제의 활성화를 정책적으로 추진하고 있다. 농촌관광에 관한한 30년의 추진경험을 갖고 있는 한국은 이러한 추세에 맞추어 한-러 양측의 상호 보완성에 입각한 협력과 수요변화에 대응한 농촌상품을 개발을 통하여 양국간 관광협력시 많은 가능성을 보여줄수 있다.

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Development of Agro-Industry in the Republic of Korea;With Special Reference to the Development of Rural Industrial Parks and Touristic Farms (한국의 농산업 개발;농공단지와 관광농원을 중심으로)

  • Im, Sang-Bong
    • Journal of Agricultural Extension & Community Development
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    • v.4 no.1
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    • pp.41-56
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    • 1997
  • 1970년대 이후 도시 중심의 급속한 공업화 정책을 추진한 결과, 농촌의 저발전 문제에 직면하고 있다. 1980년대 중반부터 이에 대한 대응전략으로서 농공단지 개발을 통한 산업유치, 농산물 가공산업 개발 및 유통체계 개선, 관광농업 개발 등이 논의되어 왔다. 오늘날에 와서는 WTO 체제 하에서 농산물 무역자유화가 보편적인 규범으로 자리잡아 가면서 이러한 변화를 더욱 재촉하고 있다. 이 글의 목적은 농공단지와 관광농원을 중심으로 우리 나라 농산업 발전과정을 고찰하고, 향후 발전 방향을 제시하는 데 있다. 농공단지와 관광농원 육성사업의 특성과 성패요인을 분석하는 데 있어서 이용된 자료는 주로 2차자료이다. 농공단지조성사업의 성과에 대한 많은 논란에도 불구하고, 개량적인 지표는 그것이 농촌지역경제 활성화에 직간접적으로 공헌하였음을 보여준다. 농촌노동력의 66.1%를 고용하고, 이들에게 1인당 월 평균 70만원 이상의 소득을 제공해 주었으며, 서비스업 등 관련산업의 성장에도 영향을 미쳤기 때문이다. 그러나 농공단지조성사업은 많은 문제점도 안고 있다. 농촌지역에 숙련 노동자가 부족하며 직업훈련 기회 및 창업지원 프로그램이 도시지역에 집중되어 있다. 또한 입주 기업이 농산물이나 골재 등 현지 자원을 활용하는 경우가 매우 적은 것으로 나타나고 있다. 이에 대한 대응책으로서 농촌 주민들이 손쉽게 참여할 수 있는 직업훈련 프로그램을 개발하여 제공해야 하며, 경영과 시장정보 분석 등을 기술적으로 지원할 수 있는 효과적인 지도체계를 구축해야 한다. 관광농업은 새롭게 떠오르는 산업이다. 아직 기반이 취약하지만 국가 경제성장과 도시화 진행 추이에 비추어 볼 때 관광농원은 점차 증가할 것으로 전망된다. 하지만 이 산업의 지속적인 발전을 위해서는 정책의 유연성을 확보해야 하고, 농원운영자의 경영능력이 향상되어야 하며, 수요의 계절성을 극복해야 하는 등의 과제를 안고 있다. 또한 공동운영 형태의 농원에 있어서는 참여자들을 효과적으로 조직하고, 토지소유권 분쟁을 해소해야 하는 문제가 있다. 무엇보다도 아직 이 산업의 기반이 취약하다는 전제 위에 점진적이고 지속적인 재정과 기술지원이 요청되고 있다. 다양한 운영 프로그램의 개발과 지역내 네트웍 형태의 연계개발 방식의 채택이 필요하며, 관광농원이나 농어촌휴양지 개발지역에서는 산업개발 및 주거지 개발계획이 관광여건 조성과 총체적으로 연계되어야 할 것이다.

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Utilization and Development of Tourism Resources in Goryeong (고령군 관광자원의 이용 및 개발)

  • Choi, Jeong-Su
    • Journal of the Korean association of regional geographers
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    • v.14 no.6
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    • pp.680-697
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    • 2008
  • Goryeong, the center of Daegaya's historic culture, has pushed tourism development utilizing Daegaya's historic cultural resource. The tourist's cognition level of Goryeong is very low and the tourists of Goryeong have been decreased compared with them of Gyeongbuk. However, Goryeong has a variety of cultural tourism resources and geographical proximity with Daegu, and the potential of it attracts the tourism market. This research examines the tourism demands and supplies of Goryeong and then recommend the improvemental aspect of tourism po1icy and the developmental aspect of tourism resource in Goryeong. Goryeong needs the tourism po1icy to cotstruct the system which supplies the useful tourism information to tourism organizations and firms and to create the sustainable tourism product innovation. The tourism development should be pushed in two ways: the revitalization of the developed tourism resources and the creation of tourism product.

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The Influence on Residents' Recognition and Attitude on Their Farm Village Development in a Comprehensive Rural Village Development Project (지역주민의 농촌마을종합개발사업에 대한 인식이 농촌관광개발 인식과 태도에 미치는 영향)

  • Park, Chang-Kyu;Kim, Hye-Young
    • Journal of the Economic Geographical Society of Korea
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    • v.14 no.3
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    • pp.419-436
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    • 2011
  • Korean farm villages are locked in vicious circle, as lots of their problems related to low income and hollow matters are geared and multiply. To get over those problems, various plans to develop Korean farm villages are being pushed ahead. In addition, since the early of 1990s, Korea has been projects to develop settlement zones and culture villages. It has been also preceeding with a comprehensive development project of farm villages and a new vitalizations project, etc. All of these projects aim to reorganize and expand life environments, industrial bases, and convenience and welfare facilities. The existing studies on a comprehensive project to develop farm villages have been focusing on evaluation indexes, problems, investment priorities, etc. But in fact, studies on a comprehensive development project of farm villages are not thoroughgoing enough in aspects of residents' attitude and their recognition on the influence on tourist development. Thus, this study aims to present strategic schemes to allow residents to actively participate in a stage of promoting a comprehensive development project of farm villages, a stage of making the plan, and a stage of the implementation. For this, this study analyzes a comprehensive development project of farm villages and attempts to figure out which influence the tourist development in farm villages has on residents' attitude and recognition resulting from changes in economic, social cultural, and environmental aspects. Especially, this study previously examines what influential factors there exists are and what influences the development of farm villages has on residents. Based on the results from the above analysis, schemes to enable residents to actively a comprehensive development project of farm villages are presented as follows. First, it is necessary to raise our recognition on tourism and tourism development of farm villages. If the main theme of a comprehensive development project of farm villages intends farm village development, it is required to educate residents and let them clearly raise their recognition on tourism, and the effect of the project is guaranteed. Second, it is highly required to make a plan so that we can feel economic effects of revenues through project promotion and positive effects including the expansion of infrastructures and welfare facilities, etc. Third, it is necessary to bring into relief the positive recognition and attitude of a comprehensive development project of farm villages. As for the negative recognition and attitude, it is very important to change negative residents' recognition to the positive direction and to allow them to participate in and to take an interest in the project, so that the project can be effectively promoted.

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A Strategy for Attracting Chinese Food Tourists (음식을 활용한 중국인 관광객 유치전략)

  • Doh, Kyung Rok;Park, Duk Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.20 no.4
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    • pp.1079-1103
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    • 2013
  • This study is to identify different characteristics of chinese tourists in relation to food tourism. These features includes motivation, travel behavior, attributions, information source, preference about local food and food tourism. Based on the results from empirical investigation, it develop suggestions for attracting chinese tourism to rural area. The results shows that the strongest motivation is to find new food which is different from daily life. Also, they believed that eating local food is meaningful travel behavior. In addition, this study reveals that the attribution of food selection is highly related to freshness, tastes, and sanitation. Accordingly, this study suggests following guide to attract chinese tourist to rural area. 1) developing unique and authentic local food, 2) preparing extensive menu with meat and local agricultural products & a light menu for breakfast 3) deliberating about freshness and sanitation, 4) creating good appearance and smell.

Comparative Study on the Effect of Tourism Council on the Activation of Rural Tourism (마을 관광협의체가 농촌관광 활성화에 미치는 영향에 대한 비교연구)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.187-195
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    • 2019
  • The purpose of this study is to investigate the effect of tourism councils on the activation of rural tourism by comparing the rural tourism sites with the tourism councils and the rural tourism sites without tourism councils. The comparative indicators were divided into statistical quantitative indicators such as number of tourists, sales volume, and income level, and qualitative indicators of satisfaction, return visit, and word of mouth intentions. As a result of the study, it was found that all the items of the quantitative and qualitative indicators were active in the rural tourism area where the tourism council was composed. This can be attributed to the fact that the members of the tourism council consist of administrative agencies, experts, tourism operators, experts, etc., and constantly develop strategic programs such as diverse opinions and unique constellations. Therefore, in order to revitalize rural tourism in the future, it can be said that the tourism council should be constructed, and institutional devices should be prepared so that experts and residents in each field can participate equally.

A Segmentation of Rural Tourism Village's Selection Attributes which affects Experience Programs Preferences and Behavior Intention in 6th Industry (6차산업 농어촌관광마을 선택속성 세분시장에 따른 체험프로그램 선호도 및 행동의도 연구)

  • Yoon, Yoo Shik;Yang, Jong Im;Jang, Lae Yang
    • Journal of Agricultural Extension & Community Development
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    • v.20 no.3
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    • pp.755-775
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    • 2013
  • The study aims to segment rural tourism villages' selection attributes that affect experiences programs preferences and behavior intention in 6th industry. Based on the literature review, the measurement scales were developed and the data collected from on-site survey in 6th industry trade. Cluster analysis with rural tourism villages' selection attributes were conducted and MDA was run to verify segmented group rate. T-tests were conducted to see if there were any differences between segmented groups in terms of experiences programs preferences and behavior intention. More detailed discussion were provided in the conclusion.

Determinants of Rural Tourism Demand (농촌관광수요의 결정요인)

  • Eun-Ho Son;Jung-Dae Goo
    • Journal of Agricultural Extension & Community Development
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    • v.30 no.1
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    • pp.43-52
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    • 2023
  • This study aims to examine the effects of GDP as a proxy variable of income, consumer price index as a proxy variable of price, and foot-and-mouth disease and avian influenza as derby variables on rural tourism demand. The independent variables in this research were gross domestic product(GDP), consumer price index(CPI), and dummy variable(DM) such as food & mouth disease & highly pathogenic avian influenza. Results showed that GDP affected tourism demand positively whereas DM influenced negatively. The study suggested that it was important for policy-mconsider GDP and DM when making decision on strategic tourism management. In conclusion, first, gross domestic product was found to have a statistically significant effect on rural tourism demand. Second, avian influenza was found to have a statistically negative effect on rural tourism demand. The results of this study can be used to establish a reasonable rural tourism policy in the future economic dimension.

The Economic Impact Analysis of Rural Tourism Development Projects (농촌관광마을 육성사업의 경제적 파급효과 분석)

  • Son, Eun-Ho;Park, Duk-Byeong;Yoon, Jun-Sang
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.3
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    • pp.155-179
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    • 2014
  • Input-output(I-O) analysis is now widely used to examine the economic impact of tourism. The study aims to demonstrate the impact of agri-tourism development project on local development in terms of income and employment. Based on the I-O transactions tables developed by Bank of Korea (2011), rural tourism related sectoral multipliers were derived with respect to output, income, employment, and value-added tax. The results of the I-O model indicate that in 2011, rural tourism development generated 1,387 billion Won of output impact, 287 billion Won of income impact, 275 billion Won of value-added impact, and 41,127 full-time jobs, respectively throughout direct, indirect, and induced effects. In particular, the restaurant sector had relative higher output and employment multipliers as compared to other industries, whereas they had lower multipliers of income and value-added than any other industries. The findings imply that the restaurant sector was relatively labor-intensive industry, generating high impact of employment effects.