• Proceedings of the Korea Society of Costume Conference
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• 2003.05a
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• pp.38-38
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• 2003

본 연구는 남성에 대한 인식이 변화하고 외모에 대한 남성들의 관심이 증가되고 있는 사회적 상황에서 사회적 배경에 따라 남성의 메이크업문화가 형성되어온 과정을 고찰하고 사회의 의식, 가치, 이념을 반영하면서 새로운 것을 창조하는 사회 문화적 기능을 수행한다고 할 수 있는 남성화장품 광고를 중심으로 가치관과 사회적 의미의 변화를 고찰, 분석하는데 그 목적이 있다. 남성의 메이크업문화를 분석하기 위해 질적인 연구방법인 문헌고찰을 통해 시대적 배경을 고찰하였으며 화장품광고 텍스트를 분석하는데는 내용분석과 기호학적 분석을 실시함으로써 결과를 객관화 하고자 하였다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.353-354
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• 2021

본 연구에서는 빠르게 발전하는 남성 화장품 시장 트렌드에 맞춰서 남성 고객과 남성 화장품을 타겟으로 하는 기업에 유용한 정보를 제공할 수 있는 데이터베이스 시스템을 구축하고자 한다. 아직까지는 여성에 비해 남성 고객과 남성 화장품에 대한 데이터 분석 및 연구가 현저히 적은 편이다. 본 연구는 남성 고객의 데이터와 빅데이터 자료를 바탕으로 구매율이 높은 상위 10개 제품명과 브랜드명, 소비자가 원하는 가격대의 유명하고 인기있는 제품, 특정 피부고민을 가진 고객이 구매한 제품 중 알레르기 유발 물질이 포함된 제품의 정보와 같은 유용한 정보들을 데이터베이스 시스템을 활용하여 산출해냈다. 이를 통해, 남성 화장품 시장이 앞으로 나아갈 방향에 대해 파악하고 국내 남성 화장품 시장의 발전에도 이바지할 수 있을 것으로 예측된다.

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.303-315
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• 2022

This study compared and analyzed Japan and China, two major competitors to Korea, in the male cosmetics market, which has been shifted dramatically by the outbreak of COVID-19, with implications for the ASEAN market in mind. Questionnaire copies collected from 300 men in Generation MZ living in Korea, China, and Japan were used for analysis, and SPSS 21.0 was used to conduct a statistical analysis of the collected questionnaires. The following are this study's results: First, this study identified their purchase behaviors. The average amount of money the male respondents spent on buying cosmetics was below KRW 30,000 in Korea, China, and Japan. Functionality and texture ranked as top factors contributing to cosmetics purchases in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Functionality and texture ranked as top factors contributing to cosmetics purchase in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Third, this study found changes in the use of cosmetics since the outbreak of COVID-19. The respondents' biggest skin concern since COVID-19 was acne in Korea and Japan and increased sebum excretion in China. Concerns about sebum were commonly ranked high across the three countries. Based on these results, this study is suggested as a reference to improve the export competitiveness of Korean male cosmetics in the ASEAN market.

• Journal of Convergence for Information Technology
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• v.9 no.5
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• pp.243-251
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• 2019

Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.

• Science of Emotion and Sensibility
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• v.2 no.2
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• pp.93-104
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• 1999

대부분의 제품디자인관련 종사자들은 제품심미성이 소비자의 제품선호에 중요한 영향을 미친다는 주장에 동의하고 있다. 그러나 기존 연구들이 많은 기여를 했다고 볼 수 있으나 제품 심미성을 어떻게 평가 할 것인가\ulcorner 소비자 반응에 대한 그 영향을 어떻게 측정 할 것인가\ulcorner 에 대한 연구가 미미한 편이다. 따라서 본 연구는 제품디자인에 대한 소비자의 선호에 대한 심미성 차원의 영향을 탐색하고, 남성용 화장품 용기의 심미성 차원에 대한 소비자 인식의 측정을 통한 실증적 결과를 보여준다. 이 연구가 남성용화장품용기에 국한되었다 할지라도 다른 다양한 제품의 심미성 역할에도 확대 적용될 수 있을 것이다.

• The monthly packaging world
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• s.117
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• pp.102-103
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• 2003

• The monthly packaging world
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• s.108
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• pp.190-193
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• 2002

㈜사임당 화장품은 1995년 자연사랑, 고객만족, 자아실현을 3대 사훈으로 최고의 품질을 만들겠다는 각오와 고객 만족의 실현에 중점을 두고 설립된 한방전문 화장품 회사이다. 여성용 중저가 브랜드인 로생시리즈 16품목, 남성용 브랜드인 선시리즈 2품목과 정일품, 여성용 기능성 브랜드인 사로매시리즈와 사임당 시리즈 15품목 등의 제품을 생산하고 있다. 본지에서는 사임당 화장품의 화장품 용기디자인 변천사에 대해 소개하고자 한다.

• Proceedings of the Costume Culture Conference
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• 2005.04a
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• pp.147-148
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• 2005

• The Research Journal of the Costume Culture
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• v.25 no.6
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• pp.804-818
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• 2017

The purpose of this study was to examine the differences of the information searches and purchasing behavior Korean men in their 20s and 30s, focusing on cosmetic involvement. Research methods consisted of qualitative and quantitative approaches. For the qualitative approach, in-depth interviews and participant observations were conducted to investigate male customers' cosmetic characteristics in information searches and purchasing behavior. Then, the study conducted a quantitative study methodology based on the questionnaires from the in-depth interviews, participant observations, and literature review. The study surveyed 340 Korean men in their 20s and 30s. The cosmetic involvement of the target group was classified into the amusing high-involvement group, the rational low-involvement group, and the obligatory high-involvement group. The results from this study indicated that the groups of male customers classified by cosmetic involvement showed statistically significant differences in terms of information searches and purchasing behaviors. Especially, the obligatory high-involvement group generally displayed high-involvement traits likewise the amusing high-involvement, was more similar to the rational low-involvement group regarding cost effectiveness than the obligatory high-involvement group. Moreover, the classifications of men generally had different characteristics of cosmetic purchasing behavior and information searches than women. This study has a distinctive significance compared with other studies in discovering differences of cosmetic purchasing behaviors of Korean men in their 20s and 30s' cosmetic involvement groups classified using qualitative and quantitative approaches.

• Journal of the Korea Convergence Society
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• v.8 no.4
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• pp.231-237
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• 2017

This study investigated differences in perception by 240 males in their teens, 20s, 30s, and 40s residing in Seoul, Incheon, and Gwangju about seven items for male makeup, and analyzed makeup items preferred by men, perception about male makeup users, and relationship between success and appearance, thereby providing basic materials to activate the beauty market for males and developing goods for male users. The result was that most males thought the influence of their appearance on their social success was great and in particular, 23.3% of respondents thought that their appearance affected their success by 50% or higher percentage. The items most preferred by the respondents were concealers, color lotions, and BB creams; 60.8% considered them positive. This showed that basic color cosmetics had already been established as one of the essential goods for men. In contrast, the respondents had slightly negative perception about items like mascaras, eyeliners, and eyeshadows. Overall, those who were young, unmarried, and city dwellers had positive perception about such cosmetics by and large. The above data will be able to be used to develop various makeup goods for male consumers oriented toward success and implement diverse marketing strategies, thereby activating the beauty market for males.