• Journal of the Society of Cosmetic Scientists of Korea
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• v.34 no.3
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• pp.225-231
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• 2008

It is known that Spirulina extracts have strong antioxidant activities since it contains diverse antioxidants such as phycocyanian, ${\beta}$-carotene, vitamin E and other carotenoids. In order to enhance antioxidant activity of Spirulina, Spirulina extracts were fermented by Lactobacillus plantarum P23 and Bacillus subtilis TP6. The resulting fermented supernatants were analyzed for their antioxidant activities by DPPH (1,1-diphenyl-2-picrylhydiazyl) method. The results indicated that fermentation process significantly enhanced total antioxidant activities. Increased levels of UV-induced TNF-${\alpha}$ and IL-6 were reduced back to normal level even by treatment of all three of the Spirulina extracts. The result suggested that the fermentation process enhanced the anti-inflammatory activities at least ten times higher than the simple extract. Zymography is used to determine the expression of UV-induced MMP. Spirulina extracts fermented by Bacillus subtilis TP6 were found to suppressed the expression of MMPs. Also treatment with the fermented Spirulina extracts resulted in an increase of collagen synthesis in vitro. In conclusion, the fermented Spirulina extracts are expected to be used as anti-aging cosmeceuticals.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.825-842
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• 2023

This study conducted a survey to analyze the influence of the consumer-brand interaction and the consumer-brand relationship on motivation and satisfaction based on the perceived age of men and women in their teens and 50s who subscribe to cosmetic brands through SNS accounts. For statistical processing of the collected data, frequency analysis, factor analysis, reliability analysis, regression analysis, and multiple regression analysis were performed with SPSS 21.0. The perceived age of the subjects was classified into 'perceived lower group', 'perceived middle group', and 'perceived higher group' according to the difference between the age perceived by others and the age perceived by themselves. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a meaningful positive relationship with motivation, and the consumer-brand relationship was found to be a major variable explaining 'attractive' among motivation. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a significant positive relationship with satisfaction, and the consumer-brand relationship appeared as a major variable explaining satisfaction. Therefore, the conclusion of this study is that by perceived age group, the consumer-brand interaction and the consumer-brand relationship have a positive effect on motivation and satisfaction. In particular, it was found that the consumer-brand relationship is a major variable in cosmetics motivation and satisfaction. As this study empirically analyzes the influence of age perceived on SNS on cosmetics brand marketing, it is considered to be a practical implication for establishing cosmetics sales strategy and basic data that can be used for marketing.

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1580-1588
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• 2023

The desire for clear and clean skin is universal among both men and women. Women, in particular, seek the help of foundation to achieve beautiful and transparent skin. The choice of foundation is not determined by the race of an individual; instead, it varies based on personal skin color and undertone. Therefore, there is a need to surpass the stereotype of using foundation colors based on racial discrimination. The purpose of this study is to randomly select cosmetics brands from Korea, China, Japan, the United States, France, and the United Kingdom, considering the impact of each photo, environment, and equipment. The objective is to understand the differences in skin tones in foundation advertisement model images on websites. Analyzing the RGB values of foundation colors for each brand revealed that in Korea, the colors were 8.75R, 1.25YR, 2.5YR, 3.75YR, 5YR, and 6.25YR. Chinese brands showed similar colors with 2.5YR, 3.75YR, 5YR, 6.25YR, and 10YR. Japanese brands displayed colors such as 7.5R, 8.75R, 10R, 5YR, 6.25YR, and 7.5YR. American brands presented colors like 6.25R, 8.75R, 10R, 2.5YR, 3.75YR, 5YR, 6.25YR, 7.5YR, and 10YR. French brands featured 10R, 1.25YR, 3.75YR, 5YR. Lastly, British brands displayed 2.5YR, 3.75YR, 7.5YR. As a follow-up study, in-depth research on the reshaping and color changes of foundation over time is recommended. It is hoped that this research will serve as fundamental data for makeup companies' marketing and contribute to the development of both domestic and international color cosmetics markets.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.197-218
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• 2019

In addition to economic growth and national income increase, China is also experiencing rapid growth in consumption of cosmetics. About 67% of the total trade volume of Chinese cosmetics is made by e-commerce and especially K-Beauty products, which are Korean cosmetics are very popular. According to previous studies, 80% of consumer goods such as cosmetics are affected by the word of mouth information, searching the product information before purchase. Mostly, consumers acquire information related to cosmetics through comments made by other consumers on SNS such as SINA Weibo and Wechat, and recently they also use information about beauty related video channels. Most of the previous online word-of-mouth researches were mainly focused on media itself such as Facebook, Twitter, and blogs. However, the informational characteristics and the expression forms are also diverse. Typical types are text, picture, and video. This study focused on these types. We analyze the unstructured data of SINA Weibo, the SNS representative platform of China, and Meipai, the video platform, and analyze the impact of K-Beauty brand sales by dividing online word-of-mouth information with quantity and direction information. We analyzed about 330,000 data from Meipai, and 110,000 data from SINA Weibo and analyzed the basic properties of cosmetics. As a result of analysis, the amount of online word-of-mouth information has a positive effect on the sales of cosmetics irrespective of the type of media. However, the online videos showed higher impacts than the pictures and texts. Therefore, it is more effective for companies to carry out advertising and promotional activities in parallel with the existing SNS as well as video related information. It is understood that it is important to generate the frequency of exposure irrespective of media type. The positiveness of the video media was significant but the positiveness of the picture and text media was not significant. Due to the nature of information types, the amount of information in video media is more than that in text-oriented media, and video-related channels are emerging all over the world. In particular, China has made a number of video platforms in recent years and has enjoyed popularity among teenagers and thirties. As a result, existing SNS users are being dispersed to video media. We also analyzed the effect of online type of information on the online cosmetics sales by dividing the product type of cosmetics into basic cosmetics and color cosmetics. As a result, basic cosmetics had a positive effect on the sales according to the number of online videos and it was affected by the negative information of the videos. In the case of basic cosmetics, effects or characteristics do not appear immediately like color cosmetics, so information such as changes after use is often transmitted over a period of time. Therefore, it is important for companies to move more quickly to issues generated from video media. Color cosmetics are largely influenced by negative oral statements and sensitive to picture and text-oriented media. Information such as picture and text has the advantage and disadvantage that the process of making it can be made easier than video. Therefore, complaints and opinions are generally expressed in SNS quickly and immediately. Finally, we analyzed how product diversity affects sales according to online word of mouth information type. As a result of the analysis, it can be confirmed that when a variety of products are introduced in a video channel, they have a positive effect on online cosmetics sales. The significance of this study in the theoretical aspect is that, as in the previous studies, online sales have basically proved that K-Beauty cosmetics are also influenced by word-of-mouth. However this study focused on media types and both media have a positive impact on sales, as in previous studies, but it has been proven that video is more informative and influencing than text, depending on media abundance. In addition, according to the existing research on information direction, it is said that the negative influence has more influence, but in the basic study, the correlation is not significant, but the effect of negation in the case of color cosmetics is large. In the case of temporal fashion products such as color cosmetics, fast oral effect is influenced. In practical terms, it is expected that it will be helpful to use advertising strategies on the sales and advertising strategy of K-Beauty cosmetics in China by distinguishing basic and color cosmetics. In addition, it can be said that it recognized the importance of a video advertising strategy such as YouTube and one-person media. The results of this study can be used as basic data for analyzing the big data in understanding the Chinese cosmetics market and establishing appropriate strategies and marketing utilization of related companies.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.295-301
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• 1999

본 연구에서는 특정 대상에 대한 사람들의 심리적인 색채반응을 측정할 수 있는 색채감성척도(PCS)를 개발하고 이것을 색채 감성 이미지의 평가에 어떻게 이용하는가를 보여주고자 한다. 색채심리에 기초한 색채감성척도(PCS)는 NCS와 ISCC-NBS 색명법에 의거한 색상과 톤의 개념으로 구성되었으며 기본형과 상세형의 두 가지가 개발 되었다. 표준화된 색채감성척도는 각 사람들마다 다르게 나타나는 색에 관한 이미지나 색에 대한 심리적인 선호반응을 객관적으로 측정할 수 있는 척도로 활용될 수 있다. 본 연구에서는 선호색, 선호의상색, 선호 화장품 색을 나타내는데 PCS가 어떻게 활용되는가를 보여주었다. PCS를 이용한 색채 감성 이미지는 Color Image Palette를 이용하여 각각의 특성을 비교할 수 있도록 제시되기도 하였다. 색채 경험에 대한 광학적이거나 물리적인 속성이 아닌 심리적인 특성을 평가하고 서로 다른 집단의 반응을 비교 평가하는데 PCS와 유용한 도구가 될 것이다.

• Journal of the Korean Chemical Society
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• v.54 no.6
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• pp.707-710
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• 2010

Mt. Jiri, where is located in southwestern area of Korea, can be a treasury of herbal medicine plants grown wild. More than 1200 species currently classified as herbs are grown or cultivated. Recently, the studies on the safflower which attracts the interests in the inhibition of skin aging in the modern people have been actively investigated, and this study aims to confirm that polyphenol compound, the main ingredient of safflower, can be a natural material to cause the delayed effect on the skin aging, inhibiting the generation of wrinkle in the 30 to 40s middle aged females. Primarily, this study is to confirm the anti-oxidizing effect by DPPH assay in vitro, and to evaluate the efficacy of inhibition or improvement on the wrinkle generation in the face skin by clinical trials, additionally. In addition, we are confident to contribute on the improvement of functional cosmetic industry, developing the sample product of anti-aging mask pack which has the main ingredient with the extract of safflower.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.34 no.3
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• pp.183-188
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• 2008

Initial screening assay for depigmenting agents includes in vitro mushroom tyrosinase assay and antioxidant assay. Based on this screening result, melanin synthesis in melanocyte, in screened samples, is further measured. Measuring cellular melanin needs time, human resource, and skills. Therefore initial screening method should be reliable. We examined, 34 Chinese herbs, correlated the screening assay methods with cellular melanin. No reliable relationship was observed between factors, indicating the limitation in the use of these assays, probably due to the complexicity of melanogenesis.

• Journal of the Korean Applied Science and Technology
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• v.40 no.1
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• pp.35-47
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• 2023

This study aimed to confirm the potential as a material for food, medicine, and cosmetics by measuring the physiological activity of the complex extract(Leonurus japonicus Houtt., Houttuynia cordata Thunberg and Citrus unshiu Markovich). The complex extract was with hot water, The evaluation of cytotoxicity, antioxidant, anti-inflammatory, and MAPKs of the extract was performed by using ELISA and western blot. Total polyphenols and flavonoid contents of complex extracts were 126.16 mg/g and 105.84 mg/g, respectively. The scavenging activities of DPPH and ABTS radical significantly increased in a dose-dependent in complex extracts. Compared to the control group, the complex extracts treatments significantly reduced concentrations of nitric oxide and inflammatory cytokine (i.e., IL-1β, TNF-α, and IL-6). Furthermore, the complex extracts treatments significantly reduced protein expression levels of MAPKs (i.e., ERK, JNK, and p38). The results indicate that the complex extract can be used for oxidative damage and inflammation. Thus, the results of this study can be used as basic data for composite materials for food, medicine, and cosmetics.

• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.348-358
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• 2022

This study attempted to verify the influence of appearance satisfaction on interest in eye makeup and makeup care behavior in female consumers and provide basic data which are needed to plan marketing strategies and develop cosmetics in the cosmetics market. For this, a questionnaire survey was performed against adult women in their 20-50s from the capital region. A total of 399 copies were used for final analysis, and the results found the followings: First, differences were found in appearance satisfaction, interest in eye makeup and makeup care behavior by general characteristics. In other words, interest in eye makeup started with 'self-care', showing interest in chasing a trend. Second, concerning the effects of appearance satisfaction on interest in eye makeup, as the respondents were more satisfied with their facial contour, they were more interested in eye makeup. Third, in terms of the influence of appearance satisfaction on eye makeup care behavior, as they were more satisfied with their skin conditions, trend-setting makeup care behavior increased. Consequently, increase in appearance satisfaction enhanced interest in eye makeup, having an influence on makeup care behavior.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.49 no.4
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• pp.341-348
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• 2023

In this study, basic skin characteristic data was measured by measuring skin hydration, skin sebum secretion rate, skin melanin index, skin redness index, skin redness image analysis, transepidermal water loss (TEWL), and amount of stratum corneum before and after creating a temporary high temperature and low humidity environments targeting Korean women in their 20s to 50s. Stratum corneum by tape stripping was collected at each measurement and skin biomarkers including total protein content, carbonylated protein, neutral lipid, and lipid peroxidation were analyzed. Based on the results, the differences before and after creating a high temperature and low humidity environments were confirmed, the correlation between skin characteristics and skin biomarkers was confirmed, and a new skin index was created based on this. The new skin index can be used in product efficacy evaluation, and the possibility of constructing a new clinical study method and using skin biomarker discovery research through additional research was confirmed.