Journal of the Korean Applied Science and Technology (한국응용과학기술학회지)

The Korean Society of Applied Science and Technology (한국응용과학기술학회)
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Foundation Color Image Analysis

파운데이션 색상 이미지 분석

  • Hee-Kyung Lim (Department of Makeup Design, SeoKyung University)
  • 임희경 (서경대학교 메이크업디자인학과)
  • Received : 2023.11.26
  • Accepted : 2023.12.30
  • Published : 2023.12.30
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Abstract

The desire for clear and clean skin is universal among both men and women. Women, in particular, seek the help of foundation to achieve beautiful and transparent skin. The choice of foundation is not determined by the race of an individual; instead, it varies based on personal skin color and undertone. Therefore, there is a need to surpass the stereotype of using foundation colors based on racial discrimination. The purpose of this study is to randomly select cosmetics brands from Korea, China, Japan, the United States, France, and the United Kingdom, considering the impact of each photo, environment, and equipment. The objective is to understand the differences in skin tones in foundation advertisement model images on websites. Analyzing the RGB values of foundation colors for each brand revealed that in Korea, the colors were 8.75R, 1.25YR, 2.5YR, 3.75YR, 5YR, and 6.25YR. Chinese brands showed similar colors with 2.5YR, 3.75YR, 5YR, 6.25YR, and 10YR. Japanese brands displayed colors such as 7.5R, 8.75R, 10R, 5YR, 6.25YR, and 7.5YR. American brands presented colors like 6.25R, 8.75R, 10R, 2.5YR, 3.75YR, 5YR, 6.25YR, 7.5YR, and 10YR. French brands featured 10R, 1.25YR, 3.75YR, 5YR. Lastly, British brands displayed 2.5YR, 3.75YR, 7.5YR. As a follow-up study, in-depth research on the reshaping and color changes of foundation over time is recommended. It is hoped that this research will serve as fundamental data for makeup companies' marketing and contribute to the development of both domestic and international color cosmetics markets.

피부가 맑고 깨끗하기를 바라는 것은 남녀 모두가 원하는 바이며 여성들은 피부를 아름답고 투명한 피부를 위해 파운데이션의 도움을 받는다. 파운데이션은 백인이라 밝은 색을, 동양 인이라 중간색을, 흑인이라 어두운색을 사용하는 것이 아닌 인종의 피부와 상관없이 개인의 피부색과 피부톤에 따른 차이로 파운데이션 선택이 이루어진다고 판단된다. 따라서 인종차별에 따른 파운데이션 색상 사용의 고정관념을 뛰어넘어야 할 필요성이 요구된다. 이에 이 연구의 목적은 각각의 촬영과 환경 그리고 장비에 영향받은 한국, 중국, 일본, 미국, 프랑스, 영국의 화장품 브랜드를 임의로 선정하고 웹사이트에 등장하는 파운데이션 광고 모델 이미지에 따른 피부톤의 차이를 파악하는 데 목적이 있다. 브랜드별 RGB로 파운데이션의 색상 값을 분석해 본 결과 한국의 경우 8.75R, 1.25YR, 2.5YR, 3.75YR, 5YR, 6.25YR로나타났으며 중국 브랜드는 2.5YR, 3.75YR, 5YR, 6.25YR, 10YR로 한국과 유사함을 알 수 있다. 일본의 브랜드는 7.5R, 8.75R, 10R, 5YR, 6.25YR, 7.5YR로 나타났으며, 미국의 브랜드는 6.25R, 8.75R, 10R, 2.5YR, 3.75YR, 5YR, 6.25YR, 7.5YR, 10YR로 나타났다. 프랑스 브랜드는 10R, 1.25YR, 3.75YR, 5YR로 나타 났으며, 영국 브랜드는 2.5YR, 3.75YR, 7.5YR로 YR색상 분포를 보이고 있다. 후속 연구로는 시대에 따른 파운데이션의 재형 및 색상변화에 관한 연구가 깊이 있게 이루어지길 바라며 이 연구가 화장품 회사의 마케팅에 필요한 기초자료 및 전략 수립에 활용되어 국내·외 색조 화장품 시장의 발전에 기여하길 기대해 본다.

Keywords

Acknowledgement

This Research was supported by Seokyeong University in 2023.

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