• Journal of Service Research and Studies
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• v.9 no.2
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• pp.17-29
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• 2019

So far, there has been a lot of research on CSR, however, not much on the relationship between environmental CSR and corporate reputation and authenticity, The purpose of this study is to empirically examine the relation between Environmental CSR, Trust and Corporate Reputation as well as a moderating role of Authenticity between Environmental CSR and Trust. To achieve the purpose of the study, the hypothesis was established based on prior research and theoretical background regarding environmental CSR, trust, corporate reputation, and authenticity. Samples of this study were collected from 479 general consumers respondents across the country and analyzed based on quantative datas using the SPSS and AMOS statistical models. We find that First, Environmental CSR is positively related with both corporate reputation and trust. Secondly, we find that trust play a mediating role in the relationship between environmental CSR and Corporate Reputation, Thirdly, we also find that Authenticity does not moderate the enfluence relationship between environmental CSR and trust. The study will contribute to both CSR research and marketing strategy.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.545-554
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• 2021

The purpose of this study was to empirically examine the effects of CSR activities on a defense manufacturing employees' organizational trust and job satisfaction and the mediating effect of organizational trust. To conduct such examinationusing, 289 valid samples collected from field employees of H-company(defense manufacturer) in Chang Won. The empirical analysis results are summarized as follows. First, corporate CSR activities were found to affect job satisfaction of field employees. Second, corporate CSR activities were analyzed to be a very important motivator for field employees. In other words, it can be interpreted that employees who perceive that their organization is actively fulfilling social responsibilities have a high level of perception of organizational trust. Third, it was found that the higher the organizational trust of the employees, the higher the job satisfaction. Fourth, as a result of verifying whether there is a mediating effect of organizational trust in the relationship between corporate CSR activity and job satisfaction, it was found that the full mediating effect and the partial mediating effect were mixed.

• Journal of the Korea Convergence Society
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• v.12 no.2
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• pp.271-277
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• 2021

Companies are actively engaged in various innovation activities and intellectual property rights activities such as patents in order to survive in a fiercely competitive global environment. The purpose of this study is to understand the factors that influence corporate patent-related activities on business results. For this reason, we conducted a questionnaire survey of patent practitioners and R & D personnel of Chinese companies, and analyzed the causal relationship using PLS analysis tools. As a result of the analysis, it was found that compensation and obstacle factors have a significant effect on information sharing (collaboration)... It was found that information sharing (collaboration) has a significant impact on technology complementation (improvement) and corporate image. It was also found that technical complementation (improvement) and corporate image have an impact on management results. The results of this study will be able to find and strategically utilize the factors that promote and encourage companies to develop their patent activities.

• Journal of Service Research and Studies
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• v.8 no.1
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• pp.123-143
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• 2018

This research examines empirically the causal relationship among service quality, CSR, trust, customer-company identification(=CCID), customer's behavioral intention as well as the mediating effect of trust and CCID on the relationship between service quality, CSR and customer's behavioral intention in insurance industry. With this background, this study conducted a statistical analysis based on survey data collected from insurance customers. The result of this empirical study is as follows. First, insurance company's CSR activity has a positive impact on customer's trust and customer-company Identification( =CCID). Second, both customer's trust and CCID have positive and significant effect on customer's behavioral intention. Third, we also find that both trust and CCID has a mediating effect on the relationship between service quality, CSR and customer's behavioral intention. This research shows that CSR activity of insurance company can enhance both customer's trust and CCID, in turn, when CSR activity and service quality is mediated by customer's trust and customer-company identification, it could be linked to customer's behavioral intention such as repurchasing, positive WOM(=word of mouth). This study is likely to contribute to CSR and service marketing research of insurance company.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.13-34
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• 2018

In this case, research has been conducted to verify that the purpose of establishing a reputation for establishing a reputation for identifying brand equity is research and investigation in the context of establishing a reputation for establishing a reputation, and conducting research on CSR activities that are essential to the essential activities of companies. The survey conducted a survey on behalf of the National Center for Adult Women and Girls and Girls ' Generation, using the final round of Section 305 to develop a series of findings, including the analysis of the feasibility analysis, feasibility analysis, reliability, correlation analysis, and factors analysis. A summary of the effects of research on corporate reputation on corporate reputation according to corporate CSR activities is as follows. 1st. Brand equity will have a positive effect on the Company's reputation. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 2st. Brand equity will have a positive effect on ethical responsibility. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 3st, the brand equity will have a positive effect on the benefit of the benevolent. The hypothesis had a significant impact on brand recognition, brand loyalty, and perceived quality, but did not have significant impact on the brand image. 4st, The theory that the influence of positive(+) will affect the company's reputation has a significant impact on both ethical and philanthropic factors. 5st. The ethical responsibility was found to have no effect on the usefulness of the brand between brand assets and corporate reputation. 6st. The philanthropic responsibility was partly attributable to the fact that there was a substitution between brand equity and corporate reputation. In sum, the company needs to prioritize its brand recognition before establishing its reputation, and the reason why it should be implemented is that the other elements of the brand equity should be evaluated with the presence of other elements of the brand equity, thereby ensuring continued compliance with continuous CSR activities. As a result, consumers expect to see the performance-based role of the company as a strategic and long-term perspective, as consumers want to see the CSR activity and the corporate reputation in a long-term manner, as opposed to the financial responsibility and legal responsibilities of the past, as opposed to the past.

• Journal of Korea Technology Innovation Society
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• v.22 no.1
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• pp.28-49
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• 2019

This paper explores the characteristics of innovation activities in high growth firms that contribute to national and regional economic growth and job creation. The analysis is based on the 2016 KIS data to analyze the difference in innovation activities between high growth firms and general firms. The main results are as follows: First, high growth firms have a higher proportion of R&D personnel than general firms. Second, high growth firms are actively introducing product innovation, process innovation, and organizational innovation as compared to general firms. In the innovation activities related to product innovation and process innovation, there is no statistically significant difference between high growth companies and general companies except for external R&D. Third, High growth firms are more likely to cooperate with other technology partners than general firms. But, there is no statistically significant difference between high growth firms and general firms in the external knowledge search and the diversity of cooperating partners. Fourth, in terms of protecting innovation, high growth firms are more likely to use all kinds of innovation protection method, such as 'utilizing intellectual property rights', 'maintaining confidentiality', 'adopting complex design methods', 'market preemption ahead of competitors', and the most important means is the intellectual property rights. Fifth, government innovation policies that high growth firms chose as important are 'innovation subsidies and loans', 'acquirement, utilization and protection of intellectual property rights' and 'human resource support'.

• Journal of Technology Innovation
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• v.29 no.4
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• pp.31-57
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• 2021

This study explores the effect of open innovation activities on innovation performance by dividing into two dimensions of breadth and depth of open innovation activity, and it also verifies the mediating effect of technical protection between open innovation activities and innovation performance. In order to examine the hypothesis, it has surveyed 1,403 companies of manufacturing and service with experience in producing innovative results. The results find that the breadth of open innovation activities has a positive effect on the achievement of radical innovation, and the depth of open innovation activities brings a positive effect on the achievement of incremental innovation. The verification result of the mediating effect of technology protection indicates that partially mediated between the breadth of innovation activities and radical innovation activities, and in the case of the depth, it is completely mediated. The results of this study provide the crucial implications not only for the company promoting open innovation, but especially also for the companies promoting product innovation by acquiring technology.

• Proceedings of the Korean Society for Quality Management Conference
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• 2004.04a
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• pp.341-347
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• 2004

본 논문에서는 현재 강원도 중소기업들이 기업경쟁력을 높이기 위해 실시하고 있는 품질경영 방안에 대해 연구하였다. 특히 본 연구에서는 공동기술개발 컨소시엄을 실시하고 있는 중소기업을 대상으로 21세기 일류기업으로 발전해 나가기 위해 기업에서 중점적으로 추진하고 있는 품질경영 추진방안에 대해 조사하였다. 연구수행에 있어서 지방 중소기업들이 공통적으로 겪고 있는 인력부족 및 자금부족으로 인해 기업에서 중점적으로 관심을 갖고 추진하여야 하는 품질경영 전반에 걸쳐 어려움을 겪고 있는 것으로 나타났다. 21세기 지방소재 중소기업이 일류기업으로 발전하기 위한 방안은 기업 내 인력을 지역 대학과 연계하여 주기적인 교육프로그램을 추진할 필요성이 있으며, 기업과 관련된 교수외부전문가(연구원) 등을 적극적으로 활용하여 기업경쟁력 확보를 위한 경영전략을 모색하고, 지속적으로 산$\cdot$학$\cdot$관의 유기적인 시스템을 구축할 필요성이 있다. 본 연구의 한계는 조사 대상기업이 강원도에 위치한 제조기업 중에서 컨소시엄 참여기업이기 때문에 현황과 추진활동 차이에 따른 결과의 해석을 일반화하기에는 약간 무리가 있으며, 향후의 연구에서는 컨소시엄 참여기업 만이 아닌 강원도 소재 제조기업 중에서 표본을 추출하거나, 전수조사를 실시하여 보다 세밀한 분석이 실시되어질 필요가 있을 것이다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1991.10a
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• pp.312-331
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• 1991

본 연구의 목적은 정보기술 구조와 기업의 경쟁전략사이의 관련성을 조사함으로써, 기업의 경쟁전략의 형태에 따라서 정보시스템이 어떠한 형태를 취하느냐를 조사하는데 있었다. 다시말해서 공격형의 전략을 채택한 기업은 정보시스템의 구조가 분산화된 형태, 방어형의 전략을 채택한 기업은 집중화된 형태, 분석형의 전략을 채택한 기업은 중간형태를 취할 것이라는 가설을 설정하였다. 본 연구에서 나타난바에 의하면 정보시스템 구조는 경쟁전략과 상당한 관계가 있고 특히 정보기술활동의 집중화 정도는 경쟁전략과 깊은 관련성이 있다. 서로 다른 경쟁전략을 택하는 기업은 서로 다른 정보시스템을 채택하는 경향이 있음을 알 수 있다. 보수적인 경쟁전략을 가진 조직의 정보시스템구조는 적극적인 경쟁전략을 가진 조직의 정보시스템구조 보다는 더욱 집중화되어 있다. 다시말해서, 보수적인 조직의 사용자 부문은 적극적인 조직의 사용자 부문보다는 그들의 정보기술활동에 대한 책임성이 덜하다. 이러한 사항을 기초로하여 본 논문에서는 보수적인 경쟁전략은 정보시스템에 대한 책임성의 집중화에 영향을 미친다고 예측할 수 있고 반면에 적극적인 경쟁전략은 정보시스템에 대한 책임성의 분권화에 영향을 미친다고 예측할 수 있다. 일반적으로 본 연구의 결과는 조직변화개념에 대한 부가적인 도움을 주지만 그러나 경쟁전략뿐만 아니라 조직의 다른 상황변수도 정보시스템구조에 영향을 미친다는 것을 지적해 두고자 한다.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.68-79
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• 2017

This study explored the relationship between users' integrated estimates (motivation, activity, & performance) of telecommunication companies' CSR & service qualities and their preference and intention to subscribe telecommunication services. The data were collected from 637 college students for understanding the relationship among variables in KT and SKT. The result indicates that social benefit motivation, legal/moral activity, and social performance of the integrated CSR estimates affected their preference. The estimate of philanthropic activity, however, was not significantly affected on preference. On intention to take telecommunication services toward KT and SKT, the estimate of social performance was only a significant variable in KT and legal/moral activity and social performance were statistically significant in SKT. Generally, the estimate of service quality was the most affective factor toward telecommunication preference and intention to subscribe its services.