• Journal of the Korea Society of Computer and Information
• /
• v.18 no.9
• /
• pp.189-199
• /
• 2013

This study was conducted to identify the effect of a flight attendant's uniform quality on uniform satisfaction and on selecting an airline. To do that, uniform components were first classified into three factors esthetics, functionality, and symbolization. Then the differences of respondents'perception were tested according to the demographics of respondents. Finally the causal relationships among three uniform components, uniform satisfaction and select airline were examined. For the empirical study, the questionnaire data were collected from college and university student studying cabin crew service. The result of this study showed that the perceptions of students who study cabin crew service were significant on according some demographics information, esthetics, functionality and symbolization factors affecting uniform satisfaction, which had the positive effect on selecting an airline. These results suggested practical implications for cabin crew's uniform. These result include important managerial implications for the airlines. Also there was some limitation on a hypothesis of study and the further study were needed.

• International Commerce and Information Review
• /
• v.15 no.3
• /
• pp.387-409
• /
• 2013

Since 1990s, more and more enterprises outsource the logistics to reduce the cost and improve core competence, which bring the prosperity of 3PL, industry in China. However, some data shows that the service quality of 3PL is not good enough, there is only a few companies that can provide systematic service, and the satisfaction of the customer is very low. Besides, many enterprises choose 3PL service provider mainly based on the price. Although there are many papers on the logistics service quality, they mainly research on single part, Studies on the relation between the service quality and the partnerships of outsourcing are scarce. Therefore, this study tries to research the service quality, partnership and the relationship between them in China's 3PL industry systematically. On the foundation of the service quality and partnership theories by former researchers, taking present situation of China's 3PL industry into consideration, this paper constructs service quality and the partnership evaluation system and develops LSQ-PP model to examine the relation between the service quality and partnership. and then use the Structural Equation Model (SEM) to analysis the full sample of collected questionnaires. Finally, the thesis summarizes the conclusion and offers suggestions for practice and future research.

• Spatial Information Research
• /
• v.23 no.6
• /
• pp.1-8
• /
• 2015

This study aims to suggest key strategy for successful establishment of LIS (Land Information System). Survey questionnaires on casual and outcome factors for LIS establishment are distributed to the LIS users and developers. Analysis results show that user participation has statistically significant, positive effect on business efficiency, user satisfaction, data sharing and services. Government support and developer technical skill are appeared to be the two important factors for improving the business efficiency and user satisfaction of LIS. Based on such results, this study suggests different strategies for successful development and implementation of LIS, including the definition of users' role and their proactive participation, visionary guide and support by government, cooperative relationship based government support and user participation, sufficient technology for land informatization. This study contributes to systematic organization of situational factors of South Korea's LIS towards its achievements. The results of this study could also be utilized for strengthening global competitiveness of the domestic geospatial information firms, in particular in supporting the development of land information projects in developing countries.

• The Journal of the Korea Contents Association
• /
• v.17 no.4
• /
• pp.48-62
• /
• 2017

The present empirical research examines the effect of team leader's ethical leadership on team members' in-role behavior and psychological capital. This study also predicts that management decoupling and personal decoupling will moderate the effect of ethical leadership negatively. A growing body on leadership research highlights the role of team leader's moral manager in team settings. Ethical leadership also becomes a salient issue in the situation of unethical decision making and misuse of management power which have done by unethical leaders all around the world. In order to identify the effect of ethical leadership, I collected data of 922 team members from bank, semiconductor manufacturer, and university hospital. Our findings show that ethical leaderships have a positive effect on team members' in-role behavior and psychological capital. In addition, I also found the significant moderation effect of management decoupling which team members perceive their top management team's inauthenticity. Contrary to the prediction, however, the result doesn't support the moderation effect of personal decoupling. I discussed implications of confirming and disconfirming findings in details.

• The Journal of the Korea Contents Association
• /
• v.20 no.8
• /
• pp.598-617
• /
• 2020

In many enterprises, the extent and the frequency of damages incurred due to the unethical behavior of the members of the organization have not reduced, but rather the magnitude and frequency of damages have been increasing. Research at an organizational level is necessary at this point in time, to investigate the contributing variables that cause this unethical behavior, the measures to manage them, and the control variables that can reduce unethical pro-organizational behavior. Therefore, this study seeks to explore perceived organizational support and psychological entitlement as leading factors of unethical pro-organizational behavior, based on the theory of social exchange, and to examine the reaction mechanism between these variables. This is particularly because a large number of the current labor force belongs to the millennial generation (born after 1978) or Generation Y, and their sense of psychological entitlement has been problematic in their organization. The effect of perceived organizational support on unethical pro-organizational behavior and the effect of psychological entitlement on unethical pro-organizational behavior were examined through a review of existing literature, and an empirical analysis was conducted to investigate the moderating effects of psychological entitlement on perceived organizational support and unethical pro-organizational behavior. A regression analysis was conducted based on the valid data of 185 members of an organization who belong to the millennial generation, and the analysis results showed that a sense of psychological entitlement had a moderating effect between perceived organizational support and unethical pro-organizational behavior. Based on these findings, this paper proposes theoretical and practical implications for unethical pro-organizational behavior and psychological entitlement, and hopes to contribute to expanding research in this area.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2006.11a
• /
• pp.93-103
• /
• 2006

소비자의 하이테크 서비스 가입 이후 행태를 살펴보면, 가입자들은 서비스를 실제로 사용하기도 전에 가입 해지결정을 내리기도 한다. 최근 미국의 기간통신회사에서 출시된 인터넷전화 서비스의 경우, 출시 후 1년 반 동안 이탈한 고객 중 무려 60%정도가 서비스를 실제로 사용하기 전 상태인 네트워크 및 시스템이 준비되는 동안이나 소비자가 가정에서 전화기 연결용 어댑터를 설치하는 단계에서 이탈한 것으로 나타났다. 이와 같은 가입초기 고객의 이탈은 기업에게 고객획득과정에서 지출된 마케팅비용의 손실 및 미래의 매출감소뿐만 아니라, 기 가입자를 통한 미래의 가입 희망자에게 미칠 수 있는 긍정적 구전효과와 같은 간접효과에 대한 손실을 의미한다. 하지만 하이테크 서비스에 대한 소비자의 가입 후 행태에 대한 기존연구는 고객불평 연구, 서비스 사용 후 발생하는 정상적 이탈행태(normal churn)에 대한 연구, 또는 탐색적 연구를 제외하면 매우 부족하다. 더욱이 하이테크서비스의 특성을 고려한 서비스 출시초기에 소비자의 가입직후 해지결정에 대한 결정요인 연구는 그 필요성에 비해 연구가 전무하다시피한 실정이다. 본 연구에서는 하이테크 서비스에 대한 소비자의가입시점과 실제 사용시점 사이에 발생하는 소비자의 이탈행태를 이탈시점에 따라 '가입직후 이탈(immediate churn)' 과 '가입 후 이탈(earlychurn)'로 정의한 후, 특히 가입직후 고객의 이탈행태를 설명하기 위해 하이테크 서비스에 대한 소비자의 이전 사용경험정도와 서비스에 대한 정보를 획득한 채널의 정보전달 풍부성 등을 연구모형에 포함하였다. 이 기간 동안에 기업은 서비스 제공에 필요한 부수적인 기기 제공 및 서비스 준비 등을 수행하지만, 동시에 소비자는 여러가지 이유로 가입결정을 제고할 수도 있게 된다. 제안된 연구모형에 대한 실증분석을 위해 미국 유수의 기간통신회사에서 2004년 출시된 인터넷전화(Voice over Internet Protocol: VoIP)서비스에 가입한 12,000여명 의 고객 프로파일과 서비스사용 데이터를 활용하였다. 분석결과 가입자의 하이테크 서비스에 대한 사용경험정도가 낮을수록 서비스 가입직후 바로 해지하는 경향을 보였다. 하지만 하이테크 서비스에 대한 이전 사용경험이 낮은 경우라도, 가입 후서비스를 실제로 사용하였다면 서비스에 대한 가입해지 경향은 더 이상 나타나지 않았다. 이는 가입자의 하이테크 서비스에 대한 이전 사용경험정도가 가입직후 해지에만 영향을 미치는 요인임을 보여준다. 또한 매체의 정보전달 풍부성 (media richness)이 상대적으로 높은 소매점이나 웹사이트를 통해 서비스에 가입한 소비자일수록 가입 직후뿐만 아니라 서비스사용 이후에도 낮은 해지성향을 나타냈다. 이러한 분석결과를 바탕으로 인터넷전화 서비스에 적합한 고객지원 프로그램 설계와 마케팅 매체선정과 관련한 전략적 시사점을 도출한다. 그리고 국내에서 최근 이슈가 되고 있는 차세대 무선인터넷 서비스인 와이브로 출시에 따른 마케팅 및 고객관리와 관련된 시사점을 논의한다.

• Management & Information Systems Review
• /
• v.28 no.1
• /
• pp.1-24
• /
• 2009

Electronic commerce markets have been increasing rapidly, which has resulted in parallel growth in the door-to-door delivery service industry. The door-to-door delivery service industry is projected to be more competitive, due to the large amount of companies that are already established and the fact that several leading multinational logistics companies are rushing into the domestic market. This is a critical period for the companies which are attempting to obtain a competitive advantage. Previous research on door-to-door delivery services has been undertaken, in relation to strategic exploration, political proposals, and user satisfaction. However, there is a lack of practical studies focused on the information systems of door-to-door service companies and its decisive roles have been undertaken. This study aims to investigate, compare, and analyze the information systems of door-to-door delivery service companies. Also, the study proposes developmental direction of how the information systems should be improved. In order to accomplish the purpose of this study, first, we examined previous research on door-to-door delivery services and their information systems. Second, we investigated and analyzed the information systems of four leading domestic companies by conducting interviews. Third, we compared and identified factors of the information systems that could be improved. Finally, we proposed its developmental direction. As a result of the study, the information systems of door-to-door delivery service companies required to provide classified services using diverse tools and develop the optimized routing model to reduce logistics costs.

• KIPS Transactions on Software and Data Engineering
• /
• v.8 no.9
• /
• pp.355-362
• /
• 2019

In the past, when research and development(R&D) resources were absolutely scarce, the so-called 'choice and concentration' strategy of national R&D projects has been persuasive. Under the current situation where various actors such as GRIs(Government-funded Research Institutes) and universities supported by more abundant R&D resources conduct national R&D projects, this strategy cannot be applied without distinction. In order to see how the strategy has worked, this paper analyzes the concentration of research funds allocated to actors performing national R&D projects. Concentration is measured based on the amount of research funds supported by government from 2002 to 2016 using the Theil index to break down the concentration of individual actors in the overall national R&D project. The results from the Theil index were compared with concentrations using the Gini coefficient, a widely known indicator. As a result, the Theil index could be used to analyze the concentration and sub-components' contribution such as universities and GRIs that make up the entire national R&D system. The results also showed GRIs had the highest concentration, followed by universities, but their concentration has been somewhat reduced compared to 10 years ago. On the other hand, small-sized companies have maintained a certain level, although they are not highly concentrated. In other words, universities and GRIs tend to reduce the gap in the allocation of research funds among institutions, while small-sized companies tend to distribute them evenly.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.490-504
• /
• 2021

The online market is gradually increasing due to the increase in single-person households, the development of information and communication technologies, the emergence of various new products, and price comparison competition. Companies need differentiation strategies to adapt to changes in the online environment and secure a competitive edge. In this environment, the objective is to consider the importance of consumer perception of websites in order to generate continuous growth and revenue in the online market as well as to differentiate them from competitors using an online service environment that can affect consumers' internal responses. In this study, we present aesthetic, functional, privacy, and interaction factors as components of e-servicescape to study the impact of e-servicescape on website trust, brand attitude, and repurchase intention. In the data analysis, 485 ordinary people with online shopping experience were surveyed. The questionnaire was based on a 7-point Likert scale for each question and statistical analysis was conducted using SPSS 24.0 and AMOS 25.0. The analysis shows that in e-servicescapes aesthetic and privacy factors influence website trust and brand attitudes and consequently affect repurchase intention.

• Journal of Korea Port Economic Association
• /
• v.38 no.3
• /
• pp.29-51
• /
• 2022

The International Maritime Organization (IMO) designated the Emission Control Area (ECA) in Northern Europe to reduce the NOx and SOx emissions from ships in the coastal areas. This study used Network slack-based measure (SBM) Data Envelopment Model (DEM) and Bootstrop Truncated Regression (BTR) model to analyze the ECA's impact on ferry companies' financial performances based on the financial data from eight ferry carriers in Northern Europe, the Mediterranean and North America from 2004 to 2017. To alleviate the problem of arbitrary variable selection in DEA, the variable selection criteria proposed by Dyson et al. (2001) were applied; the size of the company was considered through the Network SBM DEA model; and the company's profit-generating process was divided into stages to measure financial performance in more detail. In addition, the BTR model was applied to derive results that minimize the bias of the data. The study found that ECA regulations did not always negatively affect the shipping companies' financial performance. Rather, a steady increase in efficiency was observed for Northern European ferry companies which were subject to the strongest regulations. For North American ferry companies, government subsidies were found to have a significant impact on efficiency, and relatively small impact on efficiency due to the ECA and oil prices. For the Mediterranean ferry companies, efficiency values have decreased since the implementation of ECA regulation despite the lowest level of regulation in the region.