• Title/Summary/Keyword: 기업가적태도

Search Result 62, Processing Time 0.021 seconds

A Study on the Effects of Dissatisfaction of the Users of Internet Shopping Malls on Shopping Attitude And Shopping Propensity in China - Focused on the Moderating Effect of Economy Benefit - (중국인터넷쇼핑몰 이용자불만이 쇼핑태도와 쇼핑성향에 미치는 영향에 관한 연구 - 경제적 효익 조절효과 중심으로-)

  • Jeun, Sang-Taek;Park, Byung-Ki
    • Management & Information Systems Review
    • /
    • v.37 no.2
    • /
    • pp.23-42
    • /
    • 2018
  • As the development of the Internet in China has led to the active shopping of the internet, the number of Chinese internet users and online shopping malls is increasing rapidly. Chinese internet shopping malls are experiencing satisfaction and discontent with their websites. Research has focused on the satisfaction of customers using internet shopping malls and internet shopping malls reported complaints to users as complaints about products and websites. The study looked at seven area Chinese internet users (Beijing, Harbin, Shenyang, Ganssu, Xian, Shanghai and Henan). The effect of product complaints and site complaints on shopping attitudes and behaviors of internet shopping users was studied, and economic benefits were studied as a control variable. As a result, There was no effect on controlling the economic benefits of the complaint against the product, but the controlling the economic benefits of the complaint on the site was effect. About 83 percent of those surveyed were in their 20s and 30s who had experience shopping online and in internet. And It is intended to present theoretical reviews and guidelines for Korean internet shopping malls operating here, as they plan to expand to China by analyzing their internet shopping mall users.

A Study on the Index Development for Intellectual Capital of Korea Distribution Comanpy (국내 유통업체의 지적자본의 측정지표 개발방향)

  • Kim, Suh-wan
    • Journal of Distribution Science
    • /
    • v.4 no.1
    • /
    • pp.5-26
    • /
    • 2006
  • As the capital of knowledge becomes more important than traditional capital like land or labor in the 21st century, the most competitive resource for corporations is knowledge. Furthermore, corporations may evaluate and improve latent knowledge of 'intellectual capital(IC)' within organizations, which will enhance their performance in the future. However, most Korea Distribution Companies have evaluated only tangible assets, ignoring latent capital. Since enterpreneurs have recognized that they cannot explain the difference between maret value and book value, the major advanced states lead to more sophisticated techniques to evaluate IC value. Although it is extremely important and urgent to evaluate IC value, the indexes of evaluating IC have never been examined and have been adopted by many corporations. Therfore, this study intends to develop a index for IC valuation. This study hopes to give some insights into the practical use of intellectual capital for the Korea Distribution Companies and help them develop a strategic perspective to enhance their competitiveness.

  • PDF

The Effect of Job Insecurity and Entrepreneurship on the Entrepreneurial Intention: Focusing on Shapero's Entrepreneurial Event Model (직장인의 직무불안정성과 기업가정신이 창업의도에 미치는 영향: Shapero의 창업이벤트모델을 중심으로)

  • Ahn, Eun-Ju;Yang, Dong-Woo
    • Korean small business review
    • /
    • v.42 no.3
    • /
    • pp.275-304
    • /
    • 2020
  • The purpose of this study is to present implications for revitalizing start-ups and contribute to enhancing the success rate of start-ups by clarifying factors and processes for converting workers with knowledge, experience and networks in related fields into entrepreneur. Based on the Shapero's Entrepreneurial Event Model, this study demonstrated whether the job insecurity and entrepreneurship of the workers were precipitating events of the entrepreneurial intention and whether the perceived desirability and feasibility of the entrepreneurial behaviour mediated between them. According to the results of the study, first, it was confirmed that job insecurity, innovativeness, and risk-taking of workers are factors that increase the entrepreneurial intention. Second, the indirect effect of perceived desirability between all components of job insecurity and entrepreneurial intentions was not significant, but all components of entrepreneurship appeared to improve entrepreneurial intention through perceived desirability. Third, it has been confirmed that job insecurity, innovativeness, and risk-taking strengthen the entrepreneurial intention through the perception of feasibility for entrepreneurial behavior. Through this study, it is confirmed that in order to convert workers into entrepreneur, it is necessary to strengthen entrepreneurship education and support for internal ventures for workers to increase their positive attitude and confidence in implementation. Therefore, it is expected to help solve job problems and revive the sluggish economy by contributing to boosting start-ups.

Effects of Country-of-Origin Dimensions on Product Evaluations: A Role of Motivational Focus (원산지 개념의 구성 차원이 소비자의 제품평가에 미치는 영향: 동기성향의 효과)

  • Shin, Sohyoun;Kim, Sanguk;Chaiy, Seoil
    • Asia Marketing Journal
    • /
    • v.10 no.2
    • /
    • pp.71-98
    • /
    • 2008
  • Considerably many numbers of studies on country-of-origin(hereafter COO) effects have been presented in international business and marketing areas. Recent studies have been included the effects of COO of manufacture, parts, and design, as well as the effects of brand origin, reflected by the accelerating convergent manufacture circumstances and increasingly competitive environments. Moderating constructs such as knowledge of product category and involvement as individual variables, have been also introduced and researched in various angles. In addition, how the effects of COO occur as processes is also argued in previous studies. This research has attempted to explain business corporation's strategic decisions on choosing a domain of its product manufacturing for several critical reasons, for cost reduction or better image. We displayed two constructs of brand and manufacture in a positive and negative country image group to reconfirm the existence of the effects of COO. Additionally, the effects of respondents' regulatory fit between their motivational focus and the contents of product messages, have been declared. Furthermore the respondents' motivational focus moderates the main effect of COO on product evaluations in a positive 'made-in' combination, while, surprisingly, it does not statistically moderate in a negative, except attitude. Based on the results, implications and suggestions on how to plan and execute more effective marketing strategies regarding COO dimensions, especially COO of manufacture, are separately presented for each situations when it has already been determined and when it is to be.

  • PDF

The Media Coverage of Industrial Disaster in Korea A Case of Samsung Workers' leukemia (언론이 산업재해를 보도하는 방식에 관한 연구 삼성 백혈병 사태의 경우)

  • Pang, Huikyong;Won, Yongjin
    • Korean journal of communication and information
    • /
    • v.79
    • /
    • pp.40-69
    • /
    • 2016
  • This study examines how the Korean media has covered the leukemia case of Samsung workers. The news articles on the cases, published in the three terrestrial broadcasting stations, the five major newspapers, progressive Internet news media, conservative Internet news media, and business newspapers between 2007 and 2015, were retrieved and analyzed. Four characteristics of news reports were discovered as following: First, while conservative news media and business news media have exnominated the first phase of the case in which a civil organization Sharp claimed that Samsung workers had leukemia from their workplace; they have nominated the second phase of the case in which Samsung attempted to solve the problem by compensating the victims for their disease. Second, the media generally have displayed more interests in the results than in the causes of the case. Third, the conservative press and business newspapers have reported the case in favor of Samsung rather than laborer victims. Fourth, the conservative press have deployed market-friendly discourses, rather than problematizing the state and civil society. Through an abduktive analysis, this study argues that except the Hangyore and Kyunghyang Shinmun, most of the Korean media, assuming pro-business attitude, do not question or clarify where the responsibility of the industrial disaster lies by displaying their interests in the phase of solution, not in the phase of cause.

  • PDF

The Structural Model Suicidal Ideation in Elderly Living Alone (독거노인의 자살생각에 대한 구조모형 분석)

  • Kim, Jeong-Suk
    • Journal of Convergence for Information Technology
    • /
    • v.8 no.2
    • /
    • pp.29-36
    • /
    • 2018
  • This study was conducted to analyze the model of suicide ideation in the elderly living alone. This study is a descriptive research study of 300 elderly living alone in C-region. It is a frequency analysis, correlation analysis, simple rare analysis. AMOS statistics were performed. Data collection was from October 1, 2016 to December 31, 2016. The results of this study are as follows. Family support has a direct effect on suicidal ideation(need for suicide ${\beta}=-.362$, p=.000, negative attitudes toward life ${\beta}=-.259$, p=.001). The results of this study suggest that strengthening the family support and social activities of the elderly living alone reduces the suicidal ideation and builds the social safety net, which leads to the emotional stability and the related policy establishment.

The Relative Influence of Related Variables on the Civic Consciousness of University Students (대학생의 민주시민 의식에 대한 관련 변인의 상대적 영향력)

  • Son, Kyung-Ae
    • Management & Information Systems Review
    • /
    • v.31 no.2
    • /
    • pp.115-142
    • /
    • 2012
  • This study aimed to analyze the relative influence of related variables on the university students' civic consciousness. The study sorted out the data for 1,200 university students from a larger data set collected by Son et al.(2009), and analyzed the data by a hierarchical regression analysis method. The study showed the major results in four aspects. First, personal characteristics and home environment variables had mostly no influence on the students' civic consciousness. Second, on the sub categories of the students' civic consciousness, almost no influence was found in case of the home environment variables on democratic constitution and participation-practice, and in case of the school environment variables on value and attitude. Third, among the home and school variables, parents' attitude(${\beta}$=.228) and professors(${\beta}$=.162) had positive influences on the students' civic consciousness. The results suggest that parents and professors should be the two principal axises in the cultivating process of the students' civic consciousness. Third, on the democratic participation and practice no positive influences were found in any of the social environment variables. Among the social environment variables, politicians(${\beta}$=-.238) and corporations(${\beta}$=-.097) had rather negative influences on the democratic participation and practice. These results raised the question on how school education and social political systems are operated in the democratic manners. Fourth, the study recommends that local government would establish the civic education centers, develop various civic education programs, and provide each school with the programs. The study also recommends that each university would democratize in all the school affairs, and actively implement the civic education for university students as a specialized project.

  • PDF

A Comparative Study on the influences of COO image and Brand Association Knowledge to customer's buying intention between Korea and China - Focused on the moderating effect of Consumers' ethnocentrism - (한.중 소비자의 브랜드 원산지이미지와 브랜드 연상지식이 구매의도에 미치는 영향관계에 관한 비교연구 - 소비자 자민족중심주의성향 정도에 따른 상호조절효과 중심으로 -)

  • Park, Sung-Young;Na, Woon-Bong
    • CRM연구
    • /
    • v.3 no.2
    • /
    • pp.69-88
    • /
    • 2010
  • This comparative study conducted to examine the differences between Korean and Chinese consumers. The specific goals of the study were as follows; First, It was to investigate the influences of COO(Country of Origin) image on the customer…s buying intention through the brand association knowledge. It is also aimed at analyzing the moderating effects of consumer's ethnocentrism on the influence of brand association knowledge on the buying intention. To test the hypotheses, 117 questionnaires were collected from university students in Korea and 119 questionnaires did from China and put to the test with SPSS 17.0 and AMOS 7.0. The results indicated the followings: For consumers in both countries, the COO image had not influences on the buying intention. For Korean consumers the COO image had positive impacts on the brand association knowledge, which in turn had positive impacts on the buying intention. For Chinese consumer, COO image did not have influences on the brand association knowledge, but the brand association knowledge had positive impact on the buying intention. In addition, the consumer's ethnocentrism had moderating effects on the influences of the brand association knowledge on the buying intention.

  • PDF

Association between Oral Hygiene Status and Self-perception Halitosis in Some University Students (일부 대학생의 구강위생상태와 구취자각의 연관성)

  • Jung, Su-Jin
    • Journal of Convergence for Information Technology
    • /
    • v.10 no.10
    • /
    • pp.227-235
    • /
    • 2020
  • This study was conducted to induce changes in the correct oral hygiene management habits and attitudes of university students by grasping the relationship between oral hygiene status and of self-perception halitosis of university students, and to present basic data to improve oral health. The data survey was conducted on 322 university students under the age of 23 among the participants who visited the department of dental hygiene at K University in Daejeon for practice from September 23, 2019 to December 6, 2019. The degree of dental deposition was grade B, the patient hygiene performance index was 'normal' and the amount of tongue plaque was 'good' the highest, and the factors that were highly related to self-perception halitosis were the amount of tongue plaque and were dental deposits rating and grade. Also, oral hygiene status and self-perception halitosis were correlated with each other, and it was found that oral hygiene status had an important effect on self-perception halitosis. Therefore, it is necessary to actively develop interesting and practical oral health care programs and publicity plans so that the quality of life of oral health for university students can be improved.

Potential Effects of Gaming Disorder Classification on Gamers' Attitude and Gaming Intention (게임이용장애 질병분류가 게임이용자의 태도와 게임의향에 미치는 효과)

  • Kim, Suk Hwan;Han, Sang Hoon;Kim, Bora;Kang, Hyoung Goo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.15 no.4
    • /
    • pp.277-301
    • /
    • 2020
  • This study surveyed 503 adults to examine the effect of gaming disorder classification, recently announced by World Health Organization(WHO), when it is applied to Korean game market. Considering the difference in respondents' background knowledge on gaming disorder, half of the respondents were randomly assigned to read an informative news article describing WHO's decision and its expected effect on domestic game industry. Based on previous literature of gaming disorder, we categorized respondents into a normal-use group and a potentially problematic-use group. As a result of analyses, it was found that the gaming disorder classification would yield overall reduction of game-related consumption in terms of gaming time(24%), game cost(28%), the number of games(22%), etc. The potentially problematic group showed higher willingness to pay for gaming than the normal group did, even if the game cost presumably increases due to the gaming disorder classification. A similar outcome was observed in those with high stress levels. This implies that the policy to solve game addiction problems may ironically lead to unexpected cost increases to the target group of the policy. Hence, problematic groups, especially, highly stressful people and the people with the lack of self-control, need to be considered when the gaming disorder classification policy is established. Furthermore, the informative news article had the preventive effect on the attitude and the intention of the people with moderate or high self-control capacity, but not to the people with gaming-additive tendencies, Again, this finding confirms the necessity of the tweezers policy to refine target groups by their characteristics and prepare for differentiated policies. When the gaming disorder classification is simply adopted with no consideration of domestic circumstances, irreversible loss could affect Korean game users, game industries, and related companies. This calls for urgent cooperation between academia, government, and industry to set up appropriate measures to deal with the gaming disorder classification.