• Management & Information Systems Review
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• v.35 no.2
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• pp.205-220
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• 2016

The purpose of this research was to figure out what impacts technology and market orientation have on technological cooperation and management performance by analyzing the factors of technological cooperation aimed at firm's product development. In addition, the research was purported to help CEO and policy makers make better decision about technological cooperation by means of the systematic examination on the impacts that different factors of technological cooperation have on the management performance. For this purpose, it was analyzed first what kind of technology or factors of market orientation might affect manufacturer's technological cooperation. From the analysis, it was found that technological cooperation is affected by the factors of market orientation, which means that a firm needs strategic technological cooperation by taking into account multi-dimensional factors of technology and market when the firm aims at developing technology and market orientation. Second, it was analyzed whether a firm's technological cooperation has an impact on its performance. The results indicated that the impact differs in the degree of process of technological cooperation, implying that managing firm's technological cooperation is important in order to improve the quality of management performance. Third, it was analyzed through what structural relations technology and market orientation could exercise impacts on management performance. It was discovered from the 1analysis that technology and market orientation have an impact on management performance. To improve management performance, it seems essential to determine the order of priority among technology and factors of market orientation.

• Journal of Technology Innovation
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• v.21 no.2
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• pp.255-283
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• 2013

Despite its theoretically and practically important value, the concept of technological innovation orientation has not been theoretically well established and thus has not been operationalized appropriately in previous studies. Given such a gap in prior research regarding technological innovation orientation, this study proposed a refined conceptualization of technological innovation orientation and a new measurement instrument for capturing the refined concept of technological innovation orientation. More specifically, this study conceptualized technological innovation orientation as having two components of proclivity to technological leadership and openness to technological innovation and developed a measurement instrument for operationalizing the two-dimensional concept of technological innovation orientation. Based on the proposed conceptualization and operationalization of technological innovation orientation, this study also investigated the relationship between technological innovation orientation and firm performance. Based on a sample of 97 Korean IT SMEs, the results demonstrated a high reliability and validity for the measurement instrument developed to operationalize the two-dimensional technological innovation orientation. The results further revealed that technological innovation orientation is positively related to technological innovation performance and that technological innovation performance positively mediates the relationship between technological innovation orientation and financial performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.47-59
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• 2019

Various studies have been carried out on the subject of entrepreneurship, which is required to create new businesses and organizations during the early process of startups based on innovative technologies and ideas. At the same time, the concept of organizational entrepreneurial orientation, which explains how to manage enterprises in the process of pioneering new products and markets, is drawing more and more attention for the purpose of continuously creating and maintaining a competitive edge of startups. This study focused on the relationship between entrepreneurial orientation and startup performance and the role of technological orientation and social capital. An empirical research was conducted on 144 different startup companies residing in startup supporting institutions. To evaluate the suitability of the research model, a PLS-based structural equation model was used. The research results are as follows: First, the entrepreneurial orientation of startups was found to have a positive effect on startup performance. Second, it was shown that entrepreneurial orientation had a positive effect on all three dimensions of social capital and technological orientation. Third, it has been shown that technological orientation and the cognitive dimension of social capital mediates the relationship between entrepreneurial orientation and startup performance. Through this, it was confirmed that entrepreneurial orientation directly affects startup performance, and it even influences the growth of startups by increasing technological superiority and social capital which is inherent in the network. Also, the research identified the need for additional research on the relationship between the strengthening of technological orientation and strategical orientation in startups. This study is expected to expand the discussion about social capital in the field of startup related research by affirming the role and importance of the cognitive system embedded in the network as well as the connectivity of networks, which has been already emphasized in previous startup related studies. Finally, the results of this study were reflected to present new practical implications.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.177-179
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• 2016

본 연구의 목적은 우리나라도 초 고령화시대가 도래 하고 있다. 80세의 평균수명이 100세 까지 늘어나면서 인생을 바라보는 관점이 달라지고 있다. 평생직장이 아닌 평생 직업으로 바뀌면서 정년 후 무엇을 하며 어떻게 살아갈 것인가. 경찰관 역시 후반전 인생설계를 하지 않을 수가 없다. 그러나 실상은 격무에 시달리고 퇴직 준비를 제대로 못하며 임무가 산적된 경우가 경찰관의 다반사가 현 실태이다. 그러면 이와 관련된 창업의 전 단계를 알아보자"퇴직예정 경찰관에게 심리적 특성요소들이 창업의지에 미치는 영향"과 -경력지향성의 조절효과 중심으로, 이에 부합되도록 예비창업가의 심리적 특성요인에 변수 요소를 찾아보면 사회적지향성, 성취욕구, 위험감수성, 자기 효능감, 창의성의 5가지 독립요소로 정리하고 창업의지를 종속 변수로 하여서 이들 간에 어떠한 영향을 미치는지 여부를 확인하고 마찬가지로 예비창업자 경력과 창업의지와 관계를 알아보며 경력지향성에 포함되는 요소들 관리, 사업, 안정, 기술, 자율지향성은 퇴직경찰관의 심리적 특성요인과 창업의지에 조절변수 요소들로 상관관계들을 검토해보기 위해서 연구모형과 가설을 세워본다. 또한 이를 위하여 검증단계로 현직경찰관 154명에 대한 설문지를 발송하였으며 접수가 완료되면 검증을 실시하기 위해 통계분석 처리를 할 예정이다. 첫째. 예비창업자의 개인적 특성으로 구성하는 요소들은 사회적지향성, 성취욕구, 위험감수성, 자기 유능감 창의성은 창업의지와 (+)정의 관계로 창업의지에 영향이 미칠 것이다. 둘째. 예비창업자의 경력이 창업의지와 (+)정의 관계로 창업의지에 영향이 미칠 것이다. 셋째. 예비창업자 경력 지향성에는 관리지향성 사업지향성 자율지향성 기술지향성 안정지향성은 심리적 특성과 창업의지에 조절효과로 정(+)의 관계로 영향을 미칠 것이다.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.171-181
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• 2019

In order to confirm whether innovation can be realized through the direction that companies pursue, this study empirically analyzed the relationship between strategic directionality and innovation capacity. Specifically, strategic directionality is divided into customer orientation and technology orientation, and innovation capacity is classified into strategic planning capacity, R&D capacity, and technology commercialization capacity based on previous studies. And the effect of customer and technology orientation on each innovation capacity was analyzed. Data collection was carried out by 368 questionnaires from the workers of manufacturing industry in Gyeongbuk area and the proposed hypotheses were tested by using structural equation. As a result, it was confirmed that technology orientation had significant effects on all three innovation capacities. However, the effect of customer orientation on strategic planning capacity and technical commercialization capacity was accepted, but the relationship with R&D capacity was rejected. These results can provide implications for how to draw innovation from the organizational strategic direction and culture perspectives by explaining the impact of organizational orientation on innovation capacity.

• Journal of Venture Innovation
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• v.6 no.1
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• pp.115-137
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• 2023

This study analyzed the relationship between organizational innovative capability and absorptive capacity, market and technology orientations, and their impact on business performance for IT-BPO companies that are required to absorb new technologies from a leading perspective in the digital transformation era. To achieve this, an online specialized research company and offline surveys were conducted on 291 domestic IT-BPO companies, and SPSS 23 was used for descriptive statistics and reliability analysis while AMOS 23 was used for hypothesis testing including validity and mediating effects. The main findings were as follows: First, in the relationship between innovation and absorptive capabilities and Market Orientation Strategic(MOS), learning capability and knowledge network capability were found to have a statistically significant positive (+) effect on MOS. In the relationship between innovation and absorptive capabilities and Technology Orientation Strategic(TOS), R&D capability, potential absorptive capacity, and realized absorptive capacity had a statistically significant positive (+) effect on TOS. Second, in the relationship between innovation and absorptive capabilities and BP, only R&D capability was found to have a significant effect on BP. Third, both market orientation and technology orientation were found to have a significant positive (+) effect on BP. These findings suggest that effective competency factors can be identified according to the market and technology orientations pursued by IT-BPO companies to increase their growth and value creation, and provide implications for developing differentiated competency enhancement strategies based on strategic objectives.

• Journal of Korea Technology Innovation Society
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• v.22 no.3
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• pp.416-445
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• 2019

This study aims at examining the relationship among entrepreneurial orientation, absorption capability, alliance capability and cooperation performance in technological cooperation between SMEs and government-funded R&D Institutes. For empirical analysis, the study conducted a survey on total 2,895 SMEs participating in the technological cooperation programs operated by government-funded R&D Institutes, and collected 332 survey responses. Data were analysed using a structural equation model. Empirical results show that entrepreneurial orientation, absorption capability, and alliance capability influenced the performance of technological cooperation. In addition, alliance capability has a significant effect on absorptive capacity. In order for the technology cooperation between SMEs and government-funded research institutes being successful, efforts are needed to secure companies' entrepreneurial orientation, absorption capability and alliance capability that has the capabilities that SMEs needs for technological cooperation.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.3101-3116
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• 2018

The objective of this study is to find out the direction and strategies of dynamic capacity utilization for the strategic supply chain management (SCM), which is an innovative means for enhancing the efficiency of the firm, and to create an optimal management environment for the competitiveness of firms. The market and technology will be able to generate higher business performance when adapting the strategic direction and culture to the formal dynamic capacities possessed by the firm and reflecting the technology related to the dynamic capacities for the strategic SCM in the process. In this study, we empirically analyze the effect of market and technology orientations on the firm performance and how dynamic capacities affects firm performance. The results of this study show that market and technology orientations have positive effects on dynamic capacities and dynamic capacities have positive effect on firm performance. In addition, it is proved that dynamic capacities mediated the relationship between market orientation, technology orientation, and firm performance.

• 한국벤처창업학회:학술대회논문집
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• 2008.11a
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• pp.195-214
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• 2008

본 연구는 창업의지의 영향요인으로서 경력지향성과 창업지원프로그램 참가로서 창업지원프로그램이 창업의지에 미치는 영향을 이론적으로 검토하고, 이를 통해 연구모형을 구축하고 정립된 연구가설을 중소기업청의 지원(2006년 기준)으로 창업강좌가 개설된 대학교와 개설되지 않은 대학교를 서울과 지방 그리고 경상계열과 공학계열로 나누어 실증 분석하였다. 실증분석 결과를 요약하면 다음과 같다. 첫째, 경력지향성은 창업지원프로그램 참가에 유의하지 않은 것으로 나타났다 둘째, 경력지향성 중에서 자율지향성, 기술지향성, 관리지향성, 사업지향성은 창업의지에 유의한 정(+)의 영향을 미쳤고, 안정지향성은 창업의지에 정(+)의 영향을 미치는 것으로 나타났지만 통계적으로 유의하지는 않았다. 셋째, 창업지원프로그램 참가는 창업의지에 유의한 영향을 미치는 것으로 나타났다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.9
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• pp.3924-3935
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• 2011

In this study, the mediated effect of innovativeness and customer orientation among entrepreneurial market orientation, organizational effectiveness and business performance. For this, a statistical analysis for 419 copies of questionnaires collected from small and medium sized companies. As a result of analysis, first, entrepreneurial orientation was verified to be antecedents of market orientation. Second, it was identified that market orientation played a mediating role among entrepreneurial orientation, innovativeness and customer orientation. Third, entrepreneurial market orientation had positive effect on innovativeness and customer orientation. Fourth, innovativeness and customer orientation had positive effect on organizational effectiveness and business performance. Fifth, innovativeness and customer orientation, the core of this study; had the mediated effect among entrepreneurial market orientation, organizational effectiveness and business performance.