• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.179-186
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• 2023

공공기술 사업화와 벤처창업 생태계 활성화를 위해 정부의 막대한 투자로 지난 2006년 부터 1,600호 이상의 연구소기업이 등록, '21년 기준 1.1조원 규모의 매출이 발생 등의 양적 성과에도 연구소기업 1개당 평균 매출액 등의 질적 성과가 지속적으로 하락하는 문제를 인식하였으며, 연구소기업 설립형태 중 가장 시장지향적인 합작투자 형태의 기업 성과가 가장 좋았다는 연구 데이터를 시작으로 질적 성과 하락의 원인을 경영자의 기술지향성과 시장지향성을 주목하게 되었다. 본 연구는 그동안 선행연구를 통해 입증되었던 기업의 기술지향성과 시장지향성이 경영성과에 미치는 영향이 연구소기업도 실제 적용되는지 실증적 연구를 수행하였다. 본 연구목표를 달성하기 위해 총 1,289개의 현행 연구소기업을 연구대상으로 실증 분석하였다. 연구결과를 예측해보면 첫째, 기술지향성의 기술우수성, 기술집약도, 기술혁신성 모두 경영성과에 유의한 영향을 미치는 것으로 판단된다. 둘째, 시장지향성의 고객지향성, 경쟁지향성, 집입장벽 모두 경영성과에 유의한 영향을 미칠 것으로 판단된다. 본 연구결과를 통해 기술지향성과 시장지향성 모두 연구소기업 경영성과에 직접적 영향을 미치며, 연구소기업 성장에 영향을 미치는 중요 요인임을 확인하였다. 그리고 연구소기업 기술지향성과 시장지향성 강화에 대한 연구의 필요성을 규명하고, 연구소기업 설립요건 변경, 지원사업 다각화 등 정책적 변화의 필요성을 제시하였다. 향후 연구에서는 연구소기업 기술지향성과 시장지향성을 높일 수 있는 정책 연구가 필요하고, 연구소기업 질적 성과 제고를 위한 다양한 관점에서의 연구가 지속될 필요가 있다고 판단된다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2013.10a
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• pp.98-111
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• 2013

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.693-704
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• 2021

This study empirically verified the effect of strategic orientation on information technology(IT) competency and corporate performance for organizational members engaged in small and medium-sized enterprises (SMEs). In the research model proposed in this study, strategic orientation affects corporate performance, and IT competency is used as a mediating variable in this process. For this study, a survey was conducted on organizational members working in small and medium-sized manufacturers located in Ulsan Metropolitan City. A total of 320 questionnaires were distributed, and 277 copies were used in this study. The collected data were statistically analyzed using SPSS 24.0. The research results are as follows: First, customer orientation, market orientation, and technology orientation of strategic orientation were found to have a positive (+) effect on both information technology knowledge and information technology operation of IT competency. And it was found that both customer orientation and technology orientation of strategic orientation only affects the information technology infrastructure of IT competency. Second, it was found that customer orientation and technology orientation of strategic orientation had a positive (+) effect on corporate performance, but market orientation had no effect on corporate performance. Third, it was found that information technology knowledge, information technology operation, and information technology infrastructure of IT competency had a positive (+) effect on corporate performance. Fourth, as a result of examining the mediating effect of information technology competency between strategic orientation and corporate performance, information technology knowledge, information technology operation, and information technology infrastructure of IT capability were found to have a partial mediating effect between customer orientation and technology orientation of strategic orientation and corporate performance. These research results suggest that in today's fourth industrial revolution era, customer-oriented and technology-oriented management strategies should be established to improve the competitive advantage and performance of small and medium-sized enterprises(SMEs) in the supply chain with large enterprises, and at the same time information technology capabilities such as information technology knowledge, information technology operation, and information technology infrastructure should be strengthened.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.127-138
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• 2021

The aim of this study is to investigate the effects of each of the three sub-dimensional strategic orientations of technology orientation, customer orientation, and competitor orientation, on performance, targeting IT startups based on technology. and to analyze moderating effect of corporate social responsibility, which is more important to modern society. For the analysis, , The IT startups completed empirical research through path analysis after evaluating the suitability of measurement models and structural models using PLS-SEM for 94 companies less than 7 years that have moved in startup support institutions. As a result of the study, the three sub-dimensions of strategic orientation, technology orientation, customer orientation, and competitor orientation, all had a positive (+) effect on startups' performance. and the Corporate social responsibility orientation was verified as moderating the startup's strategic orientation and startups' performance. The results of this study imply the importance of corporate social responsibility orientation in the strategy setting of start-ups, as well as the direction of strategy-setting for technology-based startups for competitive advantage and long-term survival.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.1
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• pp.73-87
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• 2018

Creativity, entrepreneurship, and technological innovation orientation are key factors for technological innovation. The main driver of technological innovation in the enterprise is the executives of the firm. According to the Upper Echelons Theory of D.C. Hambrick(2007), the creativity of the managerial individual will be put into various aspects within the organization's innovation system. The organizational innovation system is positively influenced by the creativity of the executives, and is achieved by manifesting innovation orientation and technological innovation orientation with innovative performances. The purpose of this study is to investigate using Structural Equation Modeling(SEM), whether individual creativity of executives of 132 companies with research organizations among domestic semiconductor companies in Korea influences innovation performance of firms through entrepreneurship orientation and technology innovation orientation. We applied the personal creativity level measurement index, the entrepreneurial orientation measurement factor, and the technology innovation orientation measurement factor identified in the previous research literature. The results of the Structural Equation Modeling analysis show that the creativity of executives have a positive (+) relationship with the innovation performance of firms when they are only mediated by technological innovation orientation, and entrepreneurial orientation. On the other hand, the results of the SEM shows the direct effects between the creativity of executives and innovation performance are not statistically valid. As a result, the individual creativity of executives who lead the innovation of the firm, entrepreneurial orientation, and technological innovation orientation of the researcher organization are very important factors and an inseparable relationship for the successful innovation of the firms.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.197-203
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• 2021

지구상에서 일어나고 있는 기후변화와 식량부족 문제에 대응하기 위한 방법으로 디지털농업화는 선진국을 중심으로 빠르게 전환되고 있다. 농촌에서의 노령화에 따른 노동력부족은 스마트팜을 비롯한 디지털농업화를 더욱 요구하고 있는 실정이고 농업이 지속 가능한 산업으로 자리잡기 위해서는 많은 변화와 정책적지원이 필요한 시점이다. 본 연구에서는 디진털농업화에 따른 농업경영체의 기업성과 결정요인에 관한 연구를 정부지원정책 프로그램 활용의 조절효과 중심으로 진행하였다. 따라서 본 연구에서는 농업경영체의 디지털기술혁신지향성, 운용혁신지향성, 생태계건강지향성, 기업가정신지향성이 기업성과에 영향을 미칠 것이라는 인과적 경로를 검증하고자 한다. 불확실한 환경 하에서 정부의 프로그램 중에서 재정적지원과 기술개발지원의 조절효과를 살펴보고 기업성과를 종속변수로 설정하여 본 연구를 진행하였다.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.908-911
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• 2009

본 연구의 목적은 중소 창업기업 최고 경영자(CEO)의 전략적 지향성이 회사 성과에 미치는 영향을 조사하는데 있다. 본 연구에서는 CEO의 3가지 다른 차원의 전략적 지향성(고객, 경쟁자, 기술지향)을 살펴보았다. 과거 전략지향성과 성과 간의 연구는 이들 간의 직접적인 관계를 분석하였다. 본 연구는 전략적 지향성이 어떠한 기업 활동에 영향을 미쳐 기업 성과로 이어지는지 중간 매개 변수에 대한 분석을 하고자 한다. 연구결과, CEO의 고객지향성 및 기술지향성은 신제품 개발 과정의 사전기획 역량과 기능 간 협력을 향상시키고, 종업원의 조직 몰입도를 향상시킨다. 반면, CEO의 경쟁자 지향성은 사전기획 역량과 기능 간 협력 향상에 기여하지 못할 뿐만 아니라, 오히려 종업원의 조직몰입에 부정적인 영향을 미치는 것으로 분석되었다.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.468-479
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• 2014

This paper aims to examine structural relationship between the influence factors of company performance, hypothesizing that strategic orientations and entrepreneurship plays a crucial role in achieving organizational performance in small-medium sized and ventures manufacturing firms. For this research, data were collected from 205 firms. By using Structure Equation Modeling(SEM) method, it was found that competitor orientation, technology orientation directly affect company performance but, customer orientation were not affected company performance. Furthermore, it was also found that the relationship between strategy orientation and company performance is differentiated by entrepreneurship. Especially, this finding confirms that the entrepreneurship moderately affects the relationship between competitor orientation, technology orientation and company performance on the small-medium sized and ventures manufacturing firms.

• Journal of Industrial Convergence
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• v.18 no.1
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• pp.1-15
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• 2020

This study aims at examining the effect of strategic orientation on IT startup performance and analyzing the mediating effect of network in the relationship. The study was conducted on the three dimensions that make up strategic orientation: technological orientation, customer orientation, competitive orientation on firm performance, and the understanding of the role of the network. Empirical research on 94 IT startups as residents of startup support institutions was conducted. The suitability of the research model was evaluated with PLS-SEM. As a result of the empirical analysis, customer orientation and competitive orientation was verified to have a positive effect on network, while Technological orientation was confirmed to have no positive effect. and network mediated the relationship between customer orientation and competitive orientation, while Technological orientation was confirmed to have no positive effect. The results of this study provide startup practitioners with strategic direction and the importance of network establishment and utilization.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.309-316
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• 2014

The main purpose of this study is to find out how strategy orientation influences to performance in general hospitals, and to analyze the effect of the general hospital structure and its size to the relationship between independence variables and performance variable. To achieve the goal we set 3 sub-dimension, customer orientation, competition orientation and care skill orientation based on comprehensive consideration of related studies, and established 5 hypothesis. Survey data for statistic analysis have been collected from 176 members of 5 general hospitals in Korea from 1July to 13 October, 2013. We found that three dimensions of strategy orientation influence to performance significantly. We also found that moderating effect of general hospital structure and its size is partially supported. General hospital structure and its size moderates only the relationship between competition orientation and performance.