• Title/Summary/Keyword: 기술수용모델3

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Explicating Motivations & Attitudes Affecting the Persistent Intention to Adopt Binge-Watching (수용자의 몰아보기 이용동기와 지속적 이용의도에 영향을 미치는 영향 요인에 대한 연구)

  • Han, Sun Sang;Yu, Hongsik;Shin, Dong-Hee
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.521-534
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    • 2017
  • In 2013 the Netflix, an OTT in USA, launched all at once 13 episodes of the House of Cards season. Binge-watching is the word which means watching continuously 2~6 episodes of a TV program with one sitting, the new normal of TV watching behavior, cultural and social currents all over the world. This study has analyzed the factors and motivations which affect to the persistent intention to use binge-watching. It conducted an online survey from 333 Quota sample from Korean age groups between 20th~60th with 81 questionnaires. The 5 groups were induced as motivation factors to binge-watching. The 3 groups which consisted of , , are affecting as positive to intention to use binge-watching. But the other 2 groups which are and doing as negative. The survey has shown that the persistent intention to binge-watching is affected by ages more younger, whom doing binge watching more frequently, whom estimating more higher to the conceived usefulness to use. As a theoretical model, expanded technology acceptance model was adopted and US drama House of Cards. This study could promote the next generation contents planning and S-VOD service industry.

On the Standard Taxonomic System of Science and Technology (과학기술 표준분류의 결정문제)

  • Lee Cho-Sik
    • Journal of Science and Technology Studies
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    • v.2 no.1 s.3
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    • pp.1-38
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    • 2002
  • Recently KISTEP(Korea Institute of Science and Technology Evaluation and Planning) held an open forum for examining 'the Manuscript of National Science and Technology Standard Taxonomic System'. I submitted my opinion letter to the forum because I thought that the matter of setting the standard taxonomic system for Science and Technology is so closely related to the research concern of STS that it needs checking from the viewpoint of STS. This paper primarily focuses on making a criticism of and constructing an alternative to the mamuscript, but it goes so far as to ground the matter upon the STS viewpoint. I propose that we interpret an open forum related to science and technology as an example case of the community of inquiry. Further I try, standing in the context of learning to form a model of doing STS interdisciplinary research. In the context of decision I point out the problem with the 'scale' principle involved in categrizing criteria of the taxonomic system and argue that the problem leads to omitting STS from National Science and Technology Standard Taxonomic System although STS takes up science and technology themselves as its research concern proper. In the context or teaming I seek to set up a typical case study or STS. One of the typical STS research tasks is trying to construct a positive alternative to as well as make a criticism of a given suggestion, for clearer alternatives will, in him, provoke sharper criticisms or safer acceptances. I hope that the model in this paper will exemplify such an alternating procedure of criticism and acceptance.

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A Study on the Development of Phased Big Data Distribution Model Based on Big Data Distribution Ecology (빅데이터 유통 생태계에 기반한 단계별 빅데이터 유통 모델 개발에 관한 연구)

  • Kim, Shinkon;Lee, Sukjun;Kim, Jeonggon
    • Journal of Digital Convergence
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    • v.14 no.5
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    • pp.95-106
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    • 2016
  • The major thrust of this research focuses on the development of phased big data distribution model based on the big data ecosystem. This model consists of 3 phases. In phase 1, data intermediaries are participated in this model and transaction functions are provided. This system consists of general control systems, registrations, and transaction management systems. In phase 2, trading support systems with data storage, analysis, supply, and customer relation management functions are designed. In phase 3, transaction support systems and linked big data distribution portal systems are developed. Recently, emerging new data distribution models and systems are evolving and substituting for past data management system using new technology and the processes in data science. The proposed model may be referred as criteria for industrial standard establishment for big data distribution and transaction models in the future.

Design and Implementation of GML Transformation System based on Standard Transportation Framework Model of TTA (TTA 표준 교통 프레임워크 데이터 모델 기반 GML 변환 시스템 설계 및 구현)

  • Lee, Ki-Won;Kim, Hak-Hoon
    • Journal of the Korean Association of Geographic Information Studies
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    • v.9 no.3
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    • pp.25-35
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    • 2006
  • Standardization or standard-related study are regarded as main issues in GIS applications. Though several GIS standards and specifications have been released, there are a few actual application cases adapting those. In this study, we designed and implemented a geo-spatial information processing system with editing, storing, and disseminating functions, in which standard GIS transportation data model by TTA linked with OGC-GML, XML-based geographic features encoding standard. The system developed in this study enables us to transfer and edit transportation entities based on TTA standards to GML, importing ESRI shapefile. In web-based system, GML-based databases are transformed to SVG file, for the purpose of web publishing. TTA GIS transportation data model is used in this study, and tested; however, standard data models from other application fields also can be easily applied because this system basically provides data importing and editing functions. This system as practical tools can be utilized for applicability test of GIS standard data model and practical operation of standard specification.

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A Study on the Effects of the Use Intention of Service Robots by Potential Customers (소비자의 지능형 서비스로봇 이용의도에 관한 연구)

  • Park, Nam-Gue;Suh, Sang-Hyuk;Kim, Myeong-Suk
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.165-173
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    • 2013
  • The purpose of this study was to investigate the effects of customer's innovation and usefulness on the use intention of Service Robots by potential customers. Based on Davis(1989)'s Technology Acceptance Model, this study formulated three hypotheses, which were about relationships between customer's innovation, usefulness, and use intention of Service Robots. For this study, structured questionnaires were used and data were collected from the 171 people in Seoul and Cheonan. To test three hypotheses, collected data were analyzed using hierarchical regression technique. The results showed that customer's innovation has no influence on usefulness, whereas customer's innovation and usefulness have effects on use intention.

The Study on the User Behavioral Effects of Perception and Characteristics on the Common Essential Applications of Smartphones (스마트폰 공통 필수앱에 대한 이용자 인식과 특성이 이용 행동에 미치는 영향)

  • Youn, Bo Heum;Lee, Yoon Jae;Choi, Seong Jhin
    • Journal of Broadcast Engineering
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    • v.27 no.3
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    • pp.415-436
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    • 2022
  • This study was conducted by the customer survey of 15 to 65 years old in order to identify the user behavioral effects of perception and characteristics on the common essential applications of smartphones with the United Theory of Acceptance and Use of Technology (UTAUT) and Value-based Acceptance Model (VAM). As a result, it was found that performance expectancy, enjoyment, facilitating conditions, effort expectancy, and social influences, excluding information privacy concern, have a positive effect on use behavior. The moderating effect by age was found that the youth was higher between perceived value and behavioral intention, and the middle-aged was higher between enjoyment and perceived value. This study has significance in providing implications for establishing strategies on designing and pre-loading apps, and increasing usage rate.

A Study on Applicability of French Legislative Approach for Radioactive Waste Management (프랑스 방사성폐기물 관리 법제화 사례의 적용성 연구)

  • Noh, Hyunyub;Lee, Keon Hee;Kim, Jong-Bin
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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    • v.13 no.3
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    • pp.219-227
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    • 2015
  • Radioactive waste processing and disposal is a major problem that needs to be fully addressed by countries that use nuclear power. In recent years, only a few countries have made substantial progress on this issue, and the French stepwise legislative approach on radioactive waste management is evaluated as a successful case. For South Korea, it is still necessary to prepare an adequate national policy for dealing with radioactive waste so the French model has been suggested as a direction of policy making in Korea. Based on comparisons of technical status and sociopolitical indexes in both countries, then this study suggests that the French legislative model is a valid one which may be applicable to the Korean context, especially in relation to resource recycling and social acceptance enhancement strategies.

Factors Affecting the BIM Acceptance of Construction Managers (건설사업관리자의 BIM 수용에 영향을 미치는 요인 연구)

  • Chung, Yongche;Chin, Sangyoon
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.3
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    • pp.11-23
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    • 2015
  • Construction Management(CM) and Building Information Management(BIM) have a lot in common that they need to establish a cooperation system among different disciplines and promote smooth communication among project stakeholders throughout the project life-cycle. BIM can be an effective information management tool for CM's business and improve their service value. However, BIM uses by Construction Managers(CMr) are very limited. The objective of this study is to analyze the intention of CMrs to adopt BIM and establish effective BIM use strategy in the CMr's point of view. This study utilizes Technology Acceptance Model(TAM) as a research method, and the results show that 1) CMrs think it is more important whether BIM is required to be adopted in their business process at the social or industry level than that BIM can improve their personal competence, recognition, and impressions through their voluntary BIM adoption; 2) that CMrs think it is important to figure out business processes where BIM can be smoothly incorporated; and 3) that CMrs hesitate the use and trial of BIM in their realworld business although they agree that BIM needs to be eventually adopted in their business in the future. Based on these results, directions for establish a strategy for BIM adoption were proposed at the CMr's point of view

A Study on the User Acceptance Model of Artificial Intelligence Music Based on UTAUT

  • Zhang, Weiwei
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.6
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    • pp.25-33
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    • 2020
  • In this paper, the purpose is to verify the impact of performance expectations, effort expectations, social impact, individual innovation and perceived value on the intent of use and the behavior of use. Used Unified Theory of Acceptance and Use of Technology (UTAUT) to verify the applicability of this model in China, and established the research model by adding two new variables to UTAUT according to the situation of the Chinese market. To achieve this goal, 345 questionnaires were collected for experienced music creators using artificial intelligence nuggets in China by means of Internet research. The collected data were analyzed through frequency analysis, factor analysis, reliability analysis, and structural equation analysis through SPSS V. 22.0 and AMOS V 22.0. The verification of the hypotheses presented in the research model identified the decisive influence factors on the use of artificial intelligence music acceptance by Chinese users. The study is innovative in that it attempts to verify the applicability of UTAUT in the Chinese context. In the construction of the user acceptance model of AI music, three influencing factors will have an effect on users' intentions, and according to the degree of effect, from largest to smallest, they are respectively Perceived Innovativeness, Performance Expectancy and Effort Expectancy. This paper will also provide some management advices, i.e. improving the utility and usability of AI music, encouraging users with individual innovativeness, developing competitive and attractive pricing policies, increasing publicity, and prioritizing word-of-mouth advertising.

3D Graphic Nursery Contents Developed by Mobile AR Technology (모바일 기반 증강현실 기술을 활용한 3D전래동화 콘텐츠 연구)

  • Park, Young-sook;Park, Dea-woo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.11
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    • pp.2125-2130
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    • 2016
  • In this paper, we researched the excellency of 3D graphic nursery contents which is developed by mobile AR technology. AR technology has currently people's attention because of the potential to be core contents of future ICT industry. We applied AR nursery contents for kid's subtitle language selection in Korean, Chinese and English education. The original fairy tale consisted of 6~8 scenes for the 3D contents production, and was adapted and translated. Dubbing was dubbed by the native speaker using the standard pronunciation, and the effect sound was edited separately to fit the scene. After composing a scenario, constructing a 3D model, constructing a interaction, constructing a sound effect, and creating content metadata, the Unity 3D game engine is executed to create a project and describe it as a script. It provides a fun and informative tradition of fairy tales with abundant content that incorporates ICT technology, accepting advanced technology-based education, and having opportunities to perceive software in daily life.