• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.560-569
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• 2017

This study was a cross-sectional study done to determine the relevance and impact factors of gender role attitude and self-esteem on attitude toward homosexuality among college students. A survey was conducted 201 college students with self-report questionnaire in one university of Ulsan. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation, and linear multiple regression with SPSS/WIN(21.0). Factors affecting attitude toward homosexuality included gender, former middle${\cdot}$high schools. Attitude toward homosexuality had a negative correlation with gender role attitude. And gender and gender role attitude accounted for 31.0% of the variance in attitude toward homosexuality. The major factors influencing attitude toward homosexuality were gender and gender role attitude. The more males than females and the more traditional gender role attitude were more negative toward homosexuality. Therefore, it is necessary to provide education program and establish a service program according to gender in order to develope and accept healthy identity of college students for the positive view on homosexuality.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.398-401
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• 2009

The purpose of this study is to develop New-IT internship and to search for the way to reduce quality mismatch and unemployment ratio and to ultimately enhance its effectiveness of university-industry collaboration(UIC) in the field of information technology in Korea. To achieve the goal of this study, we tried to come up with more job creation than working on educational collaboration between university and industry. The survey based on the reaction of companies and interns participating in IT internship program promoted by MKE(Ministry of Knowledge and Economy) shows that intern experience helped them to get jobs and longer intern period gave them to find job more easily. Intern companies preferred to local college students majoring in special technology area related to regional innovation industry cluster. It also found that intern companies wanted to hire interns who had some project experiences and theoretical knowledges. IT Internship program affected students good images about small and medium enterprises(SME) after finishing internship.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.675-690
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• 2016

The current study attempts to empirically identify a theoretical background that effectively explains Korean pop-culture consumption in the Asian Pacific region; particularly, in China. Specifically, this study investigates how globalism, proximity, and modernity, which have been suggested in literature as key theoretical backgrounds for the Korean wave, influence China's motivation to consume the Korean wave and its subsequent consumption of Korean TV programs (e.g., dramas, variety shows, etc.). The findings suggest that the motivation to consume the Korean wave is positively related to globalism and proximity. Modernity, however, is found to have a negative influence on the motivation to consume the Korean wave. That is, the more one holds international values, the more one perceives Korea as similar to China, and the more one holds traditional values, the more motivation one shows to consume the Korean wave. The study also finds that the motivation to consume the Korean wave has a significant impact on the consumption of Korean TV programs. In the revised model, the study suggests that proximity, followed by globalism, has the strongest positive relationship with motivation. Such a finding suggests that a proximity approach could serve as a better theoretical perspective to explain the phenomenon of the Korean wave in China. Regarding the relationships of the demographic/socio-economic variables and the motivation to consume the Korean wave, females, rather than males, the higher the family income one gains, and the lower education level one has had, the more motivation one will show to consume the Korean wave.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.473-484
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• 2020

The purpose of the research is to propose ways to activate package tours through active promotion by verifying the motives and constraints pursued by customers of package tours, highlighting the advantages of content development and package tours that are revived in their needs. This study verified empirical analysis using SPSS 25.0 for 481 adults aged 19 or older who experienced package tours. The results of the research analysis are as follows. First, the daily escape, external activities, and service appeal of the tourist motivation were all verified with a positive impact on attitude. Second, it was found that the inherent constraints of tourism constraints had a negative effect on the relationship with attitudes, but the structural constraints were not significantly affected. Third, attitudes have shown to have a positive effect on satisfaction. Based on these results, I have described what factors tourists feel important when participating in package tour products, and hope that The factors will be useful in exploring the development of customized products required by tourists. It will need to be expanded to realistic comparative studies needed to revitalize package tours in the future.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.327-337
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• 2010

The purpose of this study was to investigate the effects of the in-home visitation care facility directors' transformational and transactional leadership on organizational effectiveness and the moderating role of organizational trust between leadership types and organizational effectiveness. In this study, job satisfaction and turnover intention were used as organizational effectiveness variables. For this study, structured questionnaires were used and data were collected from 290 caregivers from 50 in-home visitation care facilities in Seoul. Collected data were analyzed using hierarchical regression technique. Results showed that directors' transformational leadership had a positive effect on caregivers' job satisfaction and a negative effect on their turnover intention, whereas directors' transactional leadership had no effect on caregivers' job satisfaction, and turnover intention and that caregivers' organizational trust moderated between directors' transformational leadership and caregivers' job satisfaction.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.187-197
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• 2022

This study examined the effects of game genre, news media with differing political ideologies, and game-related information sources on gamer issue participation by performing a hierarchical regression model, using an online survey on Korean gamers (N=1,362). As a result of the study, playing specific genres of games played a positive role in gamer issue participation. The group behavior or collective action for or against game regulation reported in the liberal/moderate media acted as a mobilization cue for readers and potentially encouraged gamers to take social action. But the conservative media, which used governmental organizations and interest groups as sources of information, had a negative impact on real-life participatory behavior. The biased journalism practice of the mass media on game-related social issues influenced gamers' social and political behavior through corrective action. This study is significant in empirically analyzing the relationship between political ideology, game genre, media use, and gamers' social participation. The current research suggests the improvement of game regulation policy and the need for theoretical and conceptual expansion of game research.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.388-398
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• 2015

This study is to investigate an impact of emotional index, social network, and trust to customers on sales performance with emotional intelligence theory and social relationship theory. We found that the higher is seller's emotional index, the higher are cognitive and affective trust, and the high trust improves sales performance. We also found that the higher emotional index strengthens social network, but does not have an effect on cognitive and affective trust. With these results we provide the sales competency in clothing shop.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.179-189
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• 2019

Korea's transportation paradigm is shifting from a vehicle-centered to a pedestrian-oriented society. Therefore, the interest in pedestrian safety and the improvement of pedestrian environment is also increasing. However, the level of traffic safety in Korea is still severe. It is needed to improve pedestrian safety and pedestrian environment. This study studied pedestrian-vehicle accident data provided by the Traffic Accident Analysis System(TAAS) for 2013-2015 to build a safe walking environment around school zones, and the relation between the school zones and pedestrian-vehicle traffic accidents were identified through the geographic information system(GIS) and spatial regression model. The main results are as follows. First, both road and public transportation factors are likely to increase pedestrian traffic accidents in school zones. Second, regarding land-use factors, residential, commercial, and industrial areas are found to increase pedestrian traffic crashes. On the other hand, mixed use is likely to play a role on the reduction of pedestrian traffic accidents. Finally, it has been shown that high development density also has a positive effect on pedestrian traffic accidents in school zones.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.139-148
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• 2012

The purpose of this study was to analysis the characteristics on participation process and meaning of Dancesports participants. The participants could dance both Latin and Modern with more than three years of participation experience. The data analysis was based on open coding, axial coding and selective coding from the grounded theory of Strauss & Corbin(1998). The results of the analysis were as follows; It was found that causal situation have a longing for Dancesports and a means of living, contextual situation indicated perception of potential ability, media, and leisure chance, intervene condition given improvement of interpersonal relationships, bilateral strategies betterment of lesson place and health promotion and others. As results, the participants were able to find out their positive and negative aspects of participating Dancesports classes, and showed that Dancesports provided the participants for vitality of life.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.489-499
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• 2015

The purpose of this study is to identify factors affecting piracy of online digital contents, focusing on relative awareness of illegal duplications, compared to legal duplication. To do this, the current study integrates factors proposed in existing literature and the previous studies based on the theory of planned behavior and accesses them from cost-benefit point of view. Main findings are summarized as followed;- First, with regard to relative benefits gained by illegal duplication, it is shown that monetary and psychological utility have positive effects on attitudes and behaviors of illegal duplication. Particularly, it is found that monetary incentive is the main cause of illegal duplication as monetary gains are major factors affecting illegal duplication behaviors. Second, it is suggested that ethical cost is a definitive factor that has negative effects on illegal duplication behaviors while technological cost has also significant effects on illegal duplication behaviors. Third, it is confirmed that there is a significant relationship between attitudes and behaviors of illegal duplication. This result shows that an attitude to illegal duplication is antecedent of behaviors as the belief and the value regarding illegal duplication can lead actual behaviors.