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http://dx.doi.org/10.14400/JDC.2020.18.5.473

A Study on the Effects of Package Tourism Motives and Tourism Constraints on Attitude and Satisfaction  

Kim, Dae Seok (Department of Management Consulting, Daejeon University)
Seo, Young Wook (Department of Management Consulting, Daejeon University)
Publication Information
Journal of Digital Convergence / v.18, no.5, 2020 , pp. 473-484 More about this Journal
Abstract
The purpose of the research is to propose ways to activate package tours through active promotion by verifying the motives and constraints pursued by customers of package tours, highlighting the advantages of content development and package tours that are revived in their needs. This study verified empirical analysis using SPSS 25.0 for 481 adults aged 19 or older who experienced package tours. The results of the research analysis are as follows. First, the daily escape, external activities, and service appeal of the tourist motivation were all verified with a positive impact on attitude. Second, it was found that the inherent constraints of tourism constraints had a negative effect on the relationship with attitudes, but the structural constraints were not significantly affected. Third, attitudes have shown to have a positive effect on satisfaction. Based on these results, I have described what factors tourists feel important when participating in package tour products, and hope that The factors will be useful in exploring the development of customized products required by tourists. It will need to be expanded to realistic comparative studies needed to revitalize package tours in the future.
Keywords
Package tourism; Tourism Motivation; Tourism Constraint; Attitude; Satisfaction;
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Times Cited By KSCI : 4  (Citation Analysis)
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