• Title/Summary/Keyword: 긍정감성

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The Effect of Emotional Responses toward Physical Environment on Switching Barriers and Loyalty (물리적 환경에 대한 감정적 반응이 전환장벽과 충성도에 미치는 영향)

  • Kim, Jung-Hee;Lee, Kyung-Ja
    • Science of Emotion and Sensibility
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    • v.15 no.2
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    • pp.209-222
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    • 2012
  • This study tests a model that physical environment for shopping experience consist of the emotional responses of consumers and the effect of it's behavioral reactions. Specifically, this study have discussed how to perceive the attractive environment for customers, how to induce positive feelings or negative, how to form a switching barriers, how to lead loyalty. This findings can be summarized as follows. The results show that the models fit the data well and that nearly all of the hypothesized relationship construct are supported. First, attractive physical environment of the store had an significant effect on positive emotions to customers. Second, positive emotions that customers response about physical environment of store have an significant effect on switching barriers and loyalty. Third, the switching barriers formed in the consumer's mind to store have a significant effect a positive loyalty. The results present that attractive physical environment of stores have been thought to be key to switching barriers and customer loyalty.

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Differential Effects of Self-relevance Levels on Framing Effects in Decision Making (의사결정에서의 자기관련성 수준에 따른 틀효과의 차이)

  • Joo, Mijung;Lee, Jaesik
    • Science of Emotion and Sensibility
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    • v.16 no.2
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    • pp.177-186
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    • 2013
  • This study aimed to investigate the differential effects of self-relevance on framing effects. For this purpose, the participants were allocated into two frame type conditions(positive vs. negative), and asked to respond on six decision-making scenarios manipulated by self-relevance levels(low vs. high). The results can be summarized as followings. First, although self-relevance level made no significant difference in framing effects, the positive frame condition tended to induce larger framing effects than the negative frame condition. Second, no significant interaction effect between frame type and self-relevance level condition was found in the positive condition, whereas high self-relevance level condition induced smaller framing effects than law self-relevance level condition in the negative frame condition. These results indicated that although self-relevance tended to reduce framing effects, this effect can be differed in frame types.

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KNU Korean Sentiment Lexicon: Bi-LSTM-based Method for Building a Korean Sentiment Lexicon (Bi-LSTM 기반의 한국어 감성사전 구축 방안)

  • Park, Sang-Min;Na, Chul-Won;Choi, Min-Seong;Lee, Da-Hee;On, Byung-Won
    • Journal of Intelligence and Information Systems
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    • v.24 no.4
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    • pp.219-240
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    • 2018
  • Sentiment analysis, which is one of the text mining techniques, is a method for extracting subjective content embedded in text documents. Recently, the sentiment analysis methods have been widely used in many fields. As good examples, data-driven surveys are based on analyzing the subjectivity of text data posted by users and market researches are conducted by analyzing users' review posts to quantify users' reputation on a target product. The basic method of sentiment analysis is to use sentiment dictionary (or lexicon), a list of sentiment vocabularies with positive, neutral, or negative semantics. In general, the meaning of many sentiment words is likely to be different across domains. For example, a sentiment word, 'sad' indicates negative meaning in many fields but a movie. In order to perform accurate sentiment analysis, we need to build the sentiment dictionary for a given domain. However, such a method of building the sentiment lexicon is time-consuming and various sentiment vocabularies are not included without the use of general-purpose sentiment lexicon. In order to address this problem, several studies have been carried out to construct the sentiment lexicon suitable for a specific domain based on 'OPEN HANGUL' and 'SentiWordNet', which are general-purpose sentiment lexicons. However, OPEN HANGUL is no longer being serviced and SentiWordNet does not work well because of language difference in the process of converting Korean word into English word. There are restrictions on the use of such general-purpose sentiment lexicons as seed data for building the sentiment lexicon for a specific domain. In this article, we construct 'KNU Korean Sentiment Lexicon (KNU-KSL)', a new general-purpose Korean sentiment dictionary that is more advanced than existing general-purpose lexicons. The proposed dictionary, which is a list of domain-independent sentiment words such as 'thank you', 'worthy', and 'impressed', is built to quickly construct the sentiment dictionary for a target domain. Especially, it constructs sentiment vocabularies by analyzing the glosses contained in Standard Korean Language Dictionary (SKLD) by the following procedures: First, we propose a sentiment classification model based on Bidirectional Long Short-Term Memory (Bi-LSTM). Second, the proposed deep learning model automatically classifies each of glosses to either positive or negative meaning. Third, positive words and phrases are extracted from the glosses classified as positive meaning, while negative words and phrases are extracted from the glosses classified as negative meaning. Our experimental results show that the average accuracy of the proposed sentiment classification model is up to 89.45%. In addition, the sentiment dictionary is more extended using various external sources including SentiWordNet, SenticNet, Emotional Verbs, and Sentiment Lexicon 0603. Furthermore, we add sentiment information about frequently used coined words and emoticons that are used mainly on the Web. The KNU-KSL contains a total of 14,843 sentiment vocabularies, each of which is one of 1-grams, 2-grams, phrases, and sentence patterns. Unlike existing sentiment dictionaries, it is composed of words that are not affected by particular domains. The recent trend on sentiment analysis is to use deep learning technique without sentiment dictionaries. The importance of developing sentiment dictionaries is declined gradually. However, one of recent studies shows that the words in the sentiment dictionary can be used as features of deep learning models, resulting in the sentiment analysis performed with higher accuracy (Teng, Z., 2016). This result indicates that the sentiment dictionary is used not only for sentiment analysis but also as features of deep learning models for improving accuracy. The proposed dictionary can be used as a basic data for constructing the sentiment lexicon of a particular domain and as features of deep learning models. It is also useful to automatically and quickly build large training sets for deep learning models.

Effect of Emotional Labor on Service Commitment and Customer Orientation among Hotel Employees -moderating effect of supervisor's emotional intelligence- (호텔종사자의 감성노동이 서비스몰입 및 고객지향성에 미치는 영향 -상사의 감성지능의 조절효과-)

  • Ko, Seon-Hee;Park, Eun-Suk
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.470-483
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    • 2013
  • The purpose of this study is to examine the relationship among the emotional labor, service commitment and customer orientation in hotel service context. Moreover, this study was designed to test the moderating effect of supervisor's emotional intelligence to provide fundamental and practical data for hotel industry. In this study, 4 hypotheses based on literature reviews were employed. A questionnaire was also developed based on previous studies. A convenience sample of 318 hotel employees was surveyed and a total of 297 usable questionnaires were analyzed. Then the data and hypotheses were examined using multiple regression analysis using SPSS 18.0. The results are as follows. Firstly, emotional labor was divided into 'emotional dissonance', 'emotional frequency', 'emotional diversity' and 'emotional intensity' according to the literature review. Analysis showed that emotional labor has partial effects on service commitment accordingly. Secondly, service commitment has positive effect on customer orientation. Thirdly, emotional labor has partial effects on customer orientation. Lastly, supervisor's emotional intelligence has partial moderating effects between emotional labor and customer orientation. Continuous and systematic training should be conducted to administer 'emotional labor'.

The Impact of Seller's Emotional Index and Social Network on Sales Performance in Clothing Shop (의류매장에서 판매자의 감성 및 사회 네트워크가 신뢰와 영업성과에 미치는 영향)

  • Leem, Byung-Hak;Kwon, Hong-Chul;Hong, Han-Kuk
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.388-398
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    • 2015
  • This study is to investigate an impact of emotional index, social network, and trust to customers on sales performance with emotional intelligence theory and social relationship theory. We found that the higher is seller's emotional index, the higher are cognitive and affective trust, and the high trust improves sales performance. We also found that the higher emotional index strengthens social network, but does not have an effect on cognitive and affective trust. With these results we provide the sales competency in clothing shop.

Vital Signal Monitoring Simulation System by Various Visual Stimulus (다양한 시각자극에 따른 생체신호 모니터링 시뮬레이션 시스템)

  • Chung, Kyung-Yong
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.1-8
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    • 2011
  • With the development of next IT convergence technology and the construction of infrastructure for personalized services, the importance of services based on user's sensibility status and vital signal is being spotlighted. It is the most crucial factor for the strategy of sensibility engineering to investigate student's vital signal according to the sensibility. In this paper, we proposed the vital signal monitoring simulation system by the various visual stimulus. The proposed method obtained the student's vital signal by the various visual stimulus. And the power spectrum analysis using the fast fourier transform is evaluated the activity level between the sympathetic and the parasympathetic. The analyzed result is monitoring the sensibility by displaying the heath signal light. To evaluate the sensibility between the high school's students and the university's students, we conducted SD profile and paired T-tests so as to verify usefulness. This evaluation found that the difference of sensibility activity by positive and negative stimulus was statistically meaningful. Ultimately, this paper suggests empirical application to verify the adequacy and the validity.

Study on the social issue sentiment classification using text mining (텍스트마이닝을 이용한 사회 이슈 찬반 분류에 관한 연구)

  • Kang, Sun-A;Kim, Yoo Sin;Choi, Sang Hyun
    • Journal of the Korean Data and Information Science Society
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    • v.26 no.5
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    • pp.1167-1173
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    • 2015
  • The development of information and communication technology like SNS, blogs, and bulletin boards, was provided a variety of places where you can express your thoughts and comments and allowing Big Data to grow, many people reveal the opinion of the social issues in SNS such as Twitter. In this study, we would like to pre-built sentimental dictionary about social issues and conduct a sentimental analysis with structured dictionary, to gather opinions on social issues that are created on twitter. The data that I used is "bikini", "nakkomsu" including tweet. As the result of analysis, precision is 61% and F1- score is 74%. This study expect to suggest the standard of dictionary construction allowing you to classify positive/negative opinion on specific social issues.

Linguistic Analysis of Human Sensibility in Various Pictorial Images (사진 이미지의 감성에 대한 언어적 분석)

  • Noh, Yeon-Sook;Har, Dong-Hwan
    • The Journal of the Korea Contents Association
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    • v.12 no.2
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    • pp.182-195
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    • 2012
  • Pictorial Images are often used when persuading someone, since people believe that photographs tell us what happened in reality. This paper aims to strengthen the role of pictorial images as a powerful method of persuasion through interpolating sensibility, which is a key factor in decision making, into the pictorial images. This paper analyses the structure of sensibility in pictorial images, in order to draw out specific factors that arouse positive impression. Furthermore, intensional meanings were given to various factors that compose the sensibility of pictorial images, and the factors are prioritized to enhance applicability. Recognitions of the sensibility in pictorial images differ due to diverse variables, but the photographed subjects themselves and the specific attributes of picture quality are the primary factors that influence the recognition. In order to achieve general and detailed results, broadly selected shooting subjects and images that have various picture quality attributes.

The Difference in BMI, Ego Resilience and Adaptation Depending on Emotional Eating Types (정서적 섭식유형에 따른 BMI, 자아탄력성과 대학적응수준의 차이)

  • Lee, Sang-Hee;Park, Seo-Yeon;Kim, Young-Seok
    • Science of Emotion and Sensibility
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    • v.19 no.3
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    • pp.89-102
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    • 2016
  • This research was performed to confirm the four emotional eating types and examine the differences in BMI, ego resilience, and the level of college adaptation among those types. The total of 485 Korean college students (male 249, female 236) participated in this study. The main results were as follows, First, the emotional eating types were divided into four types based on positive emotional eating and negative emotional eating, and the type of more - eating with positive emotion and less? eating with negative emotion was the largest one among all the types. Second, there were no significant distinctions on frequency between emotional eating types and BMI. Third, individuals with less - eating for both positive and negative emotions showed the highest ego resilience level, whereas those with more - eating for both positive and negative emotions showed the lowest. Fourth, individuals with less - eating for both positive and negative emotions showed the highest score in the level of adaptation in college whereas those with more - eating for negative emotion and less - eating for positive emotion showed the lowest. Limitations of the present study and suggestions for future research were discussed.

Differentiation of Facial EMG Responses Induced by Positive and Negative Emotions in Children (긍정정서와 부정정서에 따른 아동의 안면근육반응 차이)

  • Jang Eun-Hye;Lim Hye-Jin;Lee Young-Chang;Chung Soon-Cheol;Sohn Jin-Hun
    • Science of Emotion and Sensibility
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    • v.8 no.2
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    • pp.161-167
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    • 2005
  • The study is to examine how facial EMG responses change when children experience a positive emotion(happiness) and a negative emotion(fear). It is to prove that the positive emotion(happiness) could be distinguishable from the negative emotion(fear) by the EMG responses. Audiovisual film clips were used for evoking the positive emotion(happiness) and the negative emotion(fear). 47 children (11-13 years old, 23 boys and 24 girls) participated in the study Facial EMG (right corrugator and orbicularis oris) was measured while children were experiencing the positive or negative emotion. Emotional assessment scale was used for measuring children's psychological responses. It showed more than $85\%$ appropriateness and 3.15, 4.04 effectiveness (5 scale) for happiness and fear, respectively. Facial EMG responses were significantly different between a resting state and a emotional state both in happiness and in fear (p<001). Result suggests that each emotion was distinguishable by corrugator and orbicularis oris responses. Specifically, corrugator was more activated in the positive emotion(happiness) than in the negative emotion(fear), whereas orbicularis oris was more activated in the negative emotion(fear) than in the positive emotion(fear).

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