• Journal of Intelligence and Information Systems
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• v.20 no.1
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• pp.67-101
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• 2014

The use of new technology greatly shapes the marketing strategies used by companies to engage their consumers. Among these new technologies, social media is used to reach out to the organization's audience online. One of the most popular social media channels to date is the microblogging platform Twitter. With 500 million tweets sent on average daily, the microblogging platform is definitely a rich source of data for researchers, and a lucrative marketing medium for companies. Nonetheless, one of the challenges for companies in developing an effective Twitter campaign is the limited theoretical and empirical evidence on the proper organizational usage of Twitter despite its potential advantages for a firm's external communications. The current study aims to provide empirical evidence on how firms can utilize Twitter effectively in their marketing communications using the association between brand personality and brand engagement that several branding researchers propose. The study extends Aaker's previous empirical work on brand personality by applying the Brand Personality Scale to explore whether Twitter brand communities convey distinctive brand personalities online and its influence on the communities' level or intensity of consumer engagement and sentiment quality. Moreover, the moderating effect of the product involvement construct in consumer engagement is also measured. By collecting data for a period of eight weeks using the publicly available Twitter application programming interface (API) from 23 accounts of Twitter-verified business-to-consumer (B2C) brands, we analyze the validity of the paper's hypothesis by using computerized content analysis and opinion mining. The study is the first to compare Twitter marketing across organizations using the brand personality concept. It demonstrates a potential basis for Twitter strategies and discusses the benefits of these strategies, thus providing a framework of analysis for Twitter practice and strategic direction for companies developing their use of Twitter to communicate with their followers on this social media platform. This study has four specific research objectives. The first objective is to examine the applicability of brand personality dimensions used in marketing research to online brand communities on Twitter. The second is to establish a connection between the congruence of offline and online brand personalities in building a successful social media brand community. Third, we test the moderating effect of product involvement in the effect of brand personality on brand community engagement. Lastly, we investigate the sentiment quality of consumer messages to the firms that succeed in communicating their brands' personalities on Twitter.

• Management & Information Systems Review
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• v.37 no.2
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• pp.187-207
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• 2018

This study examines the negative relationship between accounting conservatism and excess executive compensation and examines whether their relationship increases as managerial incentive compensation intensity increases. For this purpose, a total of 2,755 company-years were selected for the analysis of the companies listed on the Korea Stock Exchange from December 2012 to 2016 as the final sample. The results of this study are as follows. First, there is a statistically significant negative relationship between accounting conservatism and manager overpayment. This implies that managers' incentives to distort future cash flow estimates by over booking assets or accounting profits in order to maximize their compensation when manager compensation is linked to firm performance. In this sense, accounting conservatism can reduce opportunistic behavior by restricting managerial accounting choices, which can be interpreted as a reduction in overpayment to managers. Second, we found that the relationship between accounting conservatism and excess executive compensation increases with the incentive compensation for accounting performance. The higher the managerial incentive compensation intensity of accounting performance is, the more likely it is that the manager has the incentive to make earnings adjustments. Therefore, the high level of incentive compensation for accounting performance means that the ex post settling up problem due to over-compensation can become serious. In this case, the higher the managerial incentive compensation intensity for accounting performance, the greater the role and utility of conservatism in manager compensation contracts. This study is based on the fact that it presents empirical evidence on the usefulness of accounting conservatism in managerial compensation contracts theoretically presented by Watts (2003) and the additional basis that conservatism can be used as a useful tool for investment decision.

• 한국사회정책
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• v.20 no.3
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• pp.77-115
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• 2013

The purpose of this study is to present empirical evidence for discussion of financing social welfare via estimating optimal tax burden in the main member countries of the OECD by using Hausman-Taylor method considering endogeneity of explanatory variables. Also, the author produced an international tax comparison index reflecting theoretical hypotheses on revenue-expenditure nexus within a model to compare real tax burden by countries and to examine feasibility of tax increase in Korea. As a result of the analysis, the higher the level of tax burden was, the higher the level of welfare expenditure was, indicating the connection between high burden and high welfare from the aspect of scale. The results also indicated that the subject countries recently entered into the state of low tax burden. Meanwhile, Korea had maintained low burden until the late 1990s but the tax burden soared up since the financial crisis related to the IMF. However, due to the impact of foreign economy and the tax reduction policy, it reentered into the low-burden state after 2009. On the other hand, the degree of social welfare expenditure's reducing tax burden has been gradually enhanced since the crisis. In this context, the current optimal tax burden ratio of Korea as of 2010 may be 25.8%~26.5% of GDP based on input of welfare expenditure variables, a percent that Korea was investigated to be a 'high tax burden-low ITC' country whose tax increase of 0.7~1.4%p may be feasible and that the success of tax system reform for tax increase might be higher probability when compare to others. However, measures of increasing social security contributions and consumption tax were analyzed to be improper from the aspect of managing finance when compared to increase in other tax items, considering the relatively higher ITC. Tax increase is not necessarily required though there may be room for tax increase; the optimal tax burden ratio can be understood as the level that may be achieved on average when compared to other nations, not as the "proper" level. Thus, discussion of tax increase should be accompanied with comprehensive understanding of models of economic developmental difference from nations and institutional & historical attributes included in specific tax mix.

• Korean Journal of Forensic Psychology
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• v.13 no.1
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• pp.1-22
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• 2022

This study tested the effect of the verdict category of lay-participation trial in Korea on the legal decision of layperson and the role of representation of 'innocent' in the process. Representation of 'innocent' refers to a psychological threshold for deciding someone's innocence (no fault or sin) in a general sense. The functions as a threshold for a legal decision of 'beyond a reasonable doubt (BRD)' and the individual threshold (IT), regarded as a standard for judgment of guilt established by law and an estimate of an individual's threshold, respectively, were compared. This study used a 2×2 complete factorial design in which the verdict category (guilty/innocent vs. guilty/not guilty) and the defendant's likelihood of guilt (low vs. high) were manipulated. Data from 137 lay-people who voluntarily participated in the online experiment was analyzed. The experiment's procedure was in the order of measuring 'representation of innocent' and the likelihood of guilt of an accused, presenting one of four trial vignettes, and obtaining legal decisions (verdict confidence and estimation of the likelihood of guilt for the defendant). As a result, it was found that the verdict category did not significantly affect the legal decision of layperson. However, the guilty verdict rate of the 'guilty/innocent' condition tended to be higher than those of the 'guilty/not guilty' condition. The layperson's representation of 'innocent' and the verdict category had an interaction effect on the difference between BRD and IT (threshold change) at the significance level of .1. In the 'guilty/innocent' condition, the threshold change varying with layperson's representation of 'innocent' was larger than in the 'guilty/not guilty' condition. In comparing the function of BRD and IT, IT significantly predicted the lay person's legal decision at the significance level of .1 by interacting with the likelihood of guilt for the defendant. Therefore, it could be said that IT was a better threshold estimator than BRD. The implication of this study is that it provided experimental evidence for the effect of the verdict category of lay-participation trial in Korea, which is a problem often raised among lawyers, and suggested logical reasoning and empirical grounds for the psychological mechanism of the possible effect.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.32 no.1
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• pp.63-73
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• 2014

This study was intended to analyze the correlation between the builder's intentions and the colors that are revealed through the analysis of the manifestation of symbolic colors as the signs and symbols that are shown in the traditional space of Soshaewon as one of the representative retreating villa gardens of Chosun Dynasty and the interpretation of the meanings. The research on the traditional colors and the intended background of Soshaewon and so on was conducted by examining the relative literature and the contents as the objects for the empirical analysis were the scenic beauties and spatial elemnts that are shown in the plan of Soshewon and the poems about Soshewon 48 scenes as well as the contents of the poems related to Five Primary Colors that are used based on "the Ideology of Five Elements of the Positive and Negative". Espectially, this study was conducted by dividing the spatial elements shown in Soswaewon broadly into the visual, synesthetic and symbolic & cognitive spaces in order to classify the locations and directions of the spaces and natural objects as the visual space, the seasons, the points of times and the five sensory organs as the synesthetic space and the "Four Moral Begginings" & the "Seven Emotions" of New Confucianism as the symbolic and cognitive space and by analyzing if there are any correlation between the decided intentions and the spatial meanings that are revealed by analyzing the system of five primary colors which are used in each spatial element.7) As a result from the analysis of the colors that are used based on the three spatial components of Soshaewon, it was found that one of Five Primary Colors were used 74 times in total. First, in the visual spatial component, one of the colors was used 18 times in total including 2 times of blue, 1 time of red, 6 times of yellow, 4 times of white and 5 times of black. The fact that yellow symbolizing the source of everything and white symoblizing cleanness and pureness are used relatively more often than blue and red symbolizing nature and life respectively can be interpreted that the builder, Mr. San-bo Yang's intention to build Soshaewon is related to the meaning symbolizing the pure will of the builder who wanted to seclude himself from society rather than to give priority to enjoying nature. Second, in the synesthetic spatial component which are selected from the 48 scenes of Soshaewon, one of Five Primary Colors was used 38 times in total including 11 times of blue, 8 times of red, 4 times of yellow, 5 times of white and 10 times of black. Since blue and red symbolizing nature and life respectively are used more often than yellow and black symbolizing the source of the world and pureness & knowledge respectively, it was interpreted that the builder means to be faithful to the unique basic functions of the retreating villa with which the builder wanted to enjoy his passion for enjoying nature and exploring knowledge even though the builder built the villa garden for the purpose of keeping himself pure while being unstained by the world. Finally, it was analyzed that one of Five Primary Colors was used 18 times in total including 4 times of blue, 5 times of red and 9 times of white in the symbolic and cognitive spatial components of the 48 scenes. Since it was found that white symbolizing the builder's political pureness is used at the same frequency as blue and red symbolizing nature and life respectively are used as a result from the analysis, it was interpreted that the intention of creating Soshaewon was emotionally revealed at the same percentage in the aspects of his political pureness and enjoyment of nature through his poems. Especially, as a result from such 3 kinds of analyses regarding to the frequency of using Five Primary Colors, it was found that the number of times using Five Primary Colors in the synesthetic spatial component was 38 as the highest percentage, around 51% followed by each 18 times as the24.5% respectively in the visual and cognitive & symbolic spatial spaces. Based on such results, it can be interpreted that the builder, Mr. San-bo Yang's intention of creating Soshaewon sympolizes that his intention for enjoying the basic nature and the vitality of nature within the retreating villa garden is hidden at the same proportion as his intention for keeping himself pure from the unrightful world. It was intended to reveal the traditional colors which are hidden in a traditional retreating villa by analyzing the correlation between the symbolic meanings and the spatial components of Soshaewon based on the Five Primary Colors which are originated from the "Ideology of the Five Natural Elements of the Positive and Negative", but it is thought that it is possible to explore whether such a theory can be generally applied to other kinds of retreating villa gardens or not through a study on other retreating villa gardens as other examples in which the builder's apparent pure intentions, such as enjoyment of nature and persuit of study, etc., unlike Soshaewon are hidden.

• Geophysics and Geophysical Exploration
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• v.16 no.3
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• pp.131-138
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• 2013

We developed a method for inverting magnetic data to image 2D susceptibility models. The major difficulty in the inversion of the potential data is the nonuniqueness. Furthermore, generally the number of inversion blocks are greater than the number of the magnetic data available, and thus the magnetic inversion leads to under-determined problem, which aggravates the nonuniqueness. When the magnetic data were inverted by the general least-squares method, the anomalous susceptibility would be concentrated near the surface in the inverted section. To overcome this nonuniqueness problem, we propose a new resolution model constraint that is calculated from the parameter resolution. The model constraint imposes large penalty on the model parameter with good resolution, on the other hand small penalty on the model parameter with poor resolution. Thus, the deep-seated model parameter, generally having poor resolution, can be effectively resolved. The developed inversion algorithm is applied to the inversion of the synthetic data for typical models of magnetic anomalies and is tested on real airborne data obtained at the Okcheon belt of Korea.

• Journal of Navigation and Port Research
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• v.29 no.10 s.106
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• pp.853-858
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• 2005

Recently, various novel numerical models based on Navier-Stokes equation have been developed for calculating wave motions in the sea with coastal or ocean structures. Among those models, Volume Of Fluid (VOF) method might be the most popular one, and it has been used for numerical simulations of wave motions including complicated phenomena of wave breakings. VOF method, however, needs enormous computation time and large computational storage memories in general, thus it is practically difficult to use this method for calculations in the case of random waves because long and stable computation (e.g for more than 100 significant wave periods) is required to obtain statistically meaningful results. On the other hand if the wave motion is potential motion, Boundary Element Method (BEM), which is a much faster and more accurate method than VOF method, can be effectively used. The aim of this study is to develop a new efficient model applicable to calculations of wave motion and/or wave-structure interactions under random waves. To achieve this, a strictly combined BEM-VOF model has been developed by making the best use of both methods' merits; VOF method is used in a restricted fluid domain around a structure where complicated phenomena of wave breakings may exist, and BEM is used in the other domains far from the disturbance where the wave motion may be assumed to be potential. The verification of the model was performed with numerical results for Stokes' 5th order wave propagation and a random wave propagation.

• Journal of Korean Society of Steel Construction
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• v.15 no.1
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• pp.69-76
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• 2003

This paper described the ultimate strength and deformation limit of new uniplanar T-joints in cold-formed square hollow sections. The new T-joint had the configuration that only a branch member was oriented at 45 degrees to a chord member in the plane of the truss. This study focused on the branch-rotated T-joints governed by chord web failure. Based on the test results of the T-joint in cold-formed square hollow sections, the deformation lirnit was found to be 3%B for $16.7{\leq}2(B/T){\leq}33.3$ and $0.63{\leq}(b_1/B)=0.7$. Existing strength formulas for traditional T-joint were investigated, and the new strength formula for the branch-rotated T-joint was proposed. This proposed formula was based on column buckling theory considering the rounded corners of cold-formed square hollow sections. Finally, the optimization condition of yield stress and $2{\gamma}$ was recommended to select the optimized chord section.

• Journal of Advanced Marine Engineering and Technology
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• v.40 no.6
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• pp.476-483
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• 2016

An organic Rankine cycle for ocean thermal energy conversion system is a generating cycle using the temperature difference between surface water and deep water of the ocean. The working fluid is an important factor in the thermodynamic performance of an organic Rankine cycle. There is pinch point analysis as thermodynamic analysis of an organic Rankine cycle. This study performed a thermodynamic performance analysis according to variation in the pinch point temperature difference in heat exchangers and variation of outlet temperature of heat source and heat sink. It analyzed the thermodynamic performance by applying seven types of simple working fluids in a simple Rankine cycle for ocean thermal energy conversion that was designed according to pinch point analysis. As a result of the performance analysis, cycle irreversibility and total exergy destruction factor more decreased, and second law efficiency more increased in the lower pinch point temperature difference and temperature variation of heat source and heat sink in heat exchangers. In addition, the irreversibility changed greatly at a point that occurred in the thermodynamic variation. Among the selected working fluids, RE245fa2 showed the best thermodynamic performance, and the performance of all working fluids was observed to be similar. It needs a strict theoretical basis about diverse factors with thermodynamic performances in selecting heat exchangers and working fluids.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.614-621
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• 2019

A generalized laminated composite beam element is presented for the flexural and buckling analysis of laminated composite beams with double and single symmetric cross-sections. Based on shear-deformable beam theory, the present beam model accounts for transverse shear and warping deformations, as well as all coupling terms caused by material anisotropy. The plane stress and plane strain assumptions were used along with the cross-sectional stiffness coefficients obtained from the analytical technique for different cross-sections. Two types of one-dimensional beam elements with seven degrees-of-freedom per node, including warping deformation, i.e., three-node and four-node elements, are proposed to predict the flexural behavior of symmetric or anti-symmetric laminated beams. To alleviate the shear-locking problem, a reduced integration scheme was employed in this study. The buckling load of laminated composite beams under axial compression was then calculated using the derived geometric block stiffness. To demonstrate the accuracy and efficiency of the proposed beam elements, the results based on three-node beam element were compared with those of other researchers and ABAQUS finite elements. The effects of coupling and shear deformation, support conditions, load forms, span-to-height ratio, lamination architecture on the flexural response, and buckling load of composite beams were investigated. The convergence of two different beam elements was also performed.