• Journal of the Korea Convergence Society
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• v.8 no.10
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• pp.249-255
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• 2017

The domestic tourism industry mostly relies on quantitative surveys for customer satisfaction. However, customer participation of the questionnaires is extremely low and the improvement of the dissatisfactory factors is not being performed promptly. In this paper, we propose a new topic map system and prove its empirical effectiveness to improve the accuracy of customer feedback information and the efficiency of the analysis process. The topic map system is a system for analyzing large amounts of customer feedback data in real time. It uses text mining and ontology techniques by integrating data collected over a certain period from real-time SNS and quantitative data obtained from existing survey systems. The effect after improving the analyzed factors of dissatisfaction is also a new and innovative evaluation system for monitoring customer satisfaction in real time. The classification based on this integrated data is a classification system that is specific to the product or the customer. According to this classification, it is possible to measure the effect of the recognition and improvement of the complaint factor in real time on the topic map system. This provides a sophisticated prioritization of the improvement factors and enables customer satisfaction quality control as a PDCA feedback system. In addition, the survey period and costs are greatly shortened, and responses can be more precise to the existing survey method. As a practical application, this system is applied to the largest H travel agency in Korea to prove the accuracy and efficiency of the proposed system.

• Journal of Wetlands Research
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• v.25 no.2
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• pp.111-120
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• 2023

In Korea, wetland policies are currently being pursued through long-term plans such as nationwide wetland surveys and wetland conservation basic plans. However, most policies focus on understanding the status of wetlands, such as their area, distribution, and biodiversity, and there is a lack of awareness regarding the need to conserve and manage wetland ecosystems as a single organism. Therefore, this study aims to identify potential riverine wetland sites that can be ecologically connected by considering functional aspects such as floodplain, biodiversity, habitat provision, and tourism resources. This study attempted to select a candidate site that could potentially provide ecological connectivity with three wetlands in the Nakdonggang River water system : Upo Wetland, Hwapocheon Wetland, and Junam Reservoir. 63 wetlands and 7 candidate sites located in 15 subwatersheds of the Nakdonggang River were analyzed, and the most suitable candidate site for ecological connectivity was selected based on the calculated scores. A suitability analysis was conducted using 9 evaluation factors to evaluate candidate sites, and the scoring method, using quantile, was applied to these factors. As a result, Upo2(Hopo) was selected as the most suitable site for ecological connectivity, receiving the highest score 36. Therefore, it is believed that Upo2(Hopo) can serve as a floodplain, habitat, biodiversity enhancer, and tourism resource while being the most suitable for ecological connectivity.

• The Journal of the Korea Contents Association
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• v.7 no.3
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• pp.79-86
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• 2007

Firstly the Linux was an open dragon operation system, but it is operation system this which Is efficient which the use is increasing gradually, and is used as current server and a personal computer. Design actualization is going to do a Hotel casino information system of a Linux server base for foreign casino tourist childishness and efficient business management of a national casino enterprise in a paper to have seen in this.

• Proceedings of the Korea Association of Information Systems Conference
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• 2004.11a
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• pp.57-66
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• 2004

인터넷의 발전과 더불어 날고 치열해 지는 경쟁 속에서 관광산업 웹사이트들의 생존 전략은 Reichheld(1993)의 연구결과처럼 고객 충성도의 유지를 통한 경쟁적 우위를 점하는 것이다. 인터넷을 이용함으로써 소비자는 교체비용의 감소, 탐색비용의 절감이 가능해짐(Bakos, 1997; Strader 등, 1997)에 따라 웹사이트에 대한 충성도 역시 현격히 낮아지게 된다. 왜냐하면 오프라인에서는 이동이 불편하고 힘들지만 인터넷상의 거래에서는 마우스 클릭만으로 간단하게 이뤄지기 때문이다. 국내 인터넷업체가 많은 고객을 끌어 모으는 반면 수익성 문제가 사라지지 않는 원인 중 하나는 이처럼 낮아진 고객 충성도에서 찾을 수 있다 (안준모 등, 2001). 오랜 기간에 걸쳐 지속적으로 거래할 가능성이 높은 고객확보는(Reichheld, 1993) 곧 기업의 성공과 연관되며, 이는 기업이 충성도를 중시해야 할 이유일 것이다. 따라서 본 연구는 인터넷 쇼핑몰 웹사이트의 환경특성에 따른 사용자의 만족, 신뢰, 몰입 등의 매개변수를 고려하여 최종적으로 사용자의 충성도를 분석하고자 한다. 쇼핑몰에서 충성도(loyalty)의 문제가 매우 중요한 것으로 파악되고 있다. 하지만, 기존 연구들에서는 관계몰입을 중심으로 한 연구는 별로 눈에 띄지 않고 있다. 따라서 관계몰입을 중심으로 한 종합적 인터넷 쇼핑몰의 연구모형의 제시와 검증은 매우 필요한 연구과제라 할 수가 있을 것이다.

• Journal of the Korea Convergence Society
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• v.12 no.1
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• pp.153-161
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• 2021

The exterior color of the building reflects its style. With the advancement of the 'Village Art' project in South Korea, many villages have gradually developed into tourist attractions. Therefore, it is also important to distinguish between residents' lifestyles and tourist needs through architectural color design. This article first investigates the literature and analyzes the use function of the building and the role of the exterior color in the villages. Secondly, the four types of buildings in Huinnyeoul Culture Village: residential, commercial, leisure, and public toilets are investigated as the research objects. Analyze through the KSCA color measurement analysis system and questionnaire survey, and propose a color plan for the exterior of the building. Research results: First, the main color area of the outer wall of the residential building should be the largest, with a tendency of high brightness and low saturation. Second, small buildings with high chroma in the recreation area can be used as visual guidance.Third, the buildings in the commercial area are mainly of high brightness, high chroma, and multi-hue. Fourth, the main color of the bathroom is the main color of the residential area and the leisure area, which can provide a sense of visual stability.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.172-183
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• 2021

The twenty-first century revealed the era of cultural contents with the growth of digital cultures. Accordingly, popular culture became the primary sector of the cultural industry, and among them, the roads on which people walk emerged as great content for the leisure and tourist industry. Walking has already become a commercial good, as each road's story is unique enough to attract numerous tourists. On roads are the development of history, movement of life, and various cultural channels. The old road development project contributes to the revitalization of the neighborhood and increases its competitiveness as cultural content, as it restores the ecological nature and rediscovers the value of the road from history and its culture. For Gangwon-do's road development project, a storytelling strategy is necessary to succeed as cultural tourism content. Specifically, when forming an image of the old roads, it is advantageous to develop a new story that suits modern people's aesthetic taste and lead communication between locals and tourists rather than borrowing and utilizing the existing facts. For instance, it is helpful to recreate the nostalgic and sentimental mood and combine the imagination based on the consumers' humanistic experiences to create their own participation. This paper demonstrates the historical value of the roads in Gangwon-do, precedents of other leading road development projects in South Korea, and development plans by storytelling for cultural contents in Gangwon-do.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.5207-5212
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• 2014

City image improvement is very important, particularly in city tourism development because tourism depends on image. Some cities have made efforts to develop a positive city image with local festivals. The purpose of this study was to assess the tourists' satisfaction of local festivals. First, the city image was focused on three factors; city satisfaction, experience and convenience. Second, the city image was influenced significantly by city satisfaction and direct or indirect experience. These results show that effective strategies are needed for the successful IT implementation in local festivals. The use of mobile applications and GIS-based sensors provide local festival information for tourists who receive information, Finally, a well made city image combines city identity and originality, which will attract many tourists and visitors.

• KIPS Transactions on Computer and Communication Systems
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• v.5 no.9
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• pp.261-268
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• 2016

One of the most comfortable transportation in our day to day life is the bus, which provides real time information. In order to obtain reliable information on the arrival time of this information, BIS (Bus Information System) needs to analyse the main factor for the traffic environment. To manage the system, regional information analysis by local municipalities should be prioritized. In this paper, we analyse the features that are expected to affect traffic environment by commuting the travel to school, market, tourism and other influences around Suncheon-si, which has the facilities for education, tourism and urban locality. Data cleaning is performed on the DB information that is being collected from characterization BIS, which is organized by day of the week, day and month, to analyse the key factors of the traffic flow. If this is utilized by applying a key factor to the real time information, it is expected to provide more reliable and accurate information.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.12
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• pp.1653-1658
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• 2018

This study aims to analyze the cases of VR space to improve the regulations. The space is divided according to the multi-use business act when the VR simulator and the VR game are simultaneously installed in a single space. It is necessary to amend the rules of the Tourism Promotion Act so that it can operate at a certain area of the youth game room subject to the Game Industry Law. Amendments that do not compartmentalize a space partition in the Multi-use Business Act should be carried out simultaneously. This is safer alternative by collective management rather than by the safety applied within a limited space by eliminating the compartment by industry. This is a legal amendment that allows VR simulator and VR game to be operated in the same space even in small sized amusement facilities such as other amusement facilities. This regulatory improvement plan is expected to help the activation of small sized VR theme parks.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.194-204
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• 2021

The purposes of the study were two-folded: to identify visitors' motivations for the history-based dark tourism and to test empirically the relationships among visitors' motivations, authenticity, emotion, satisfaction and attitude change. The online survey was conducted, from August 3rd to 20th of 2020, on visitors over 15 years old with previous experience with dark tourism within last three years. 347 individuals responded to the online survey. The study results were as follows: first, among four dark tourism visiting motivation including, motivation to research, historicalness, deviation, and self-examination, first two variables motivation to research and historicalness showed positive effect on authenticity and emotion. Second, the study found that visitors' satisfaction influenced positively towards attitude change. Finally, authenticity and emotion positively influenced attitude change. This study empirically suggests a change in attitude toward history due to the dark tour. Since historicality has been shown to have a significant influence on the attitude of history through authenticity and emotion, it is necessary to strengthen story-based experience programs at historical sites.