• Title/Summary/Keyword: 구매 장소

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Study and Research of Seller's Optical Knowledge About Sale of Goggle or Sun-glasses (고글 및 선글라스의 판매에 대한 판매인의 안경 지식에 관한 연구)

  • Lee, Ji-Min;Jo, Hyun-Rae;Jang, Woo-Yeong
    • Journal of Korean Ophthalmic Optics Society
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    • v.14 no.4
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    • pp.1-10
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    • 2009
  • Purpose: Recently because goggle and sunglasses is industrial products, unprofessional is selling in store what is not optical store. Due to layman's sale, check of frames or lens, the quality, curve, A/S, is impossible. Therefore layman's sale threated national eye-health. So we investigated in order to know them, merchant of goggle and sunglasses except for optician, about "how many they have optical knowledge?" and "What can they give a service us?" Methods: Regardless age, we get a survey of 208 person who purchased goggle and sunglasses in a store that it is not optical store and 100 of goggle and sunglasses except for optician. Results: Most merchant who haven it knowledge about glasses sells goggle or sunglasses. Even though merchant has knowledge about glasses, It was very littles, now. Conclusions: Optician who have expert knowledge need method that it was very littles. So goggle and sunglasses that it is registered industrial products need method to transform into health instrument.

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Analysis of Consumer Preferences with Regard to Sensory Quality Attributes of Korean Grapes (포도의 품질결정을 위한 소비자 선호요인 분석)

  • Chang, Min-Sun;Cho, Sun-Duk;Kim, Dong-Man;Kim, Gun-Hee
    • Food Science and Preservation
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    • v.16 no.2
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    • pp.204-210
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    • 2009
  • This study investigated consumer grape recognition and preference, to improve grape quality. The questionnaire explored consumption frequency, purchasing locations, amounts purchased, general preferences, seedless/seeded preference, and external/internal quality factors. Answers to 519 questionnaires were analyzed both descriptively and quantitatively using SPSS for Windows(Version 14.0). The principal results were as follows: 46.1% of respondents purchased at wholemarket; 38.5% purchased 3-5 bunches at any one time; 76% preferred grapes to other fruits; and 49.8% purchased bigger(and not smaller) grapes. Most customers preferred seedless grapes. The most important external quality factor was bunch fullness and the most significant internal factor was sweetness.

The Urban Low-income Consumers' Shopping Scope and Information Seeking Behavior (도시 저소득층소비자의 구매장소범위와 정보탐색행동)

  • 이은재
    • Journal of the Korean Home Economics Association
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    • v.27 no.4
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    • pp.85-103
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    • 1989
  • The purpose of this study is to figure out the urban low-income consumers' present possesion condition of electric appliances, the way of purchasing, shopping scope of groceries and electric appliances, and the shopping scope and information seeking behavior of groceries and electric appliances according to the socioeconomic variables, and the shopping scope of electric appliances according to the way of paying price. For this purpose 129 low-income consumers living in Inchon were interviewed through questionnares. Finally 100 questionnares were analyzed. The first major of this study is that the possesion rates of color television set and refrigerator are comparativelyl high, while those of washing machine, record player and camera are low. In case of electric appliances, consumers usually purchase things on credit and as a shopping place, they usually go to a commercial agent. In case of groceries, they usually buy things for cash, and in case of one price labeled groceries they usually buy things at a supermarket. Second, according to the way of paying price, the shopping scope of some electric appliances is broader in case of purchase for cach than in case of purchase on credit. Third, the shopping scope and information seeking behavior classified by the socioeconomic variables according to the income, age and education. That is as the income and education become higher and the age becomes lower, the shopping scope becomes broader, mass media information source is much more uaed and the frequency of seeking becomes higher. Through this study, I would like to suggest the followings. (1) The problem of low-income consumers is closely connected with the low education level, so it can be solved a bit through consumer education. (2) Especially the consumers' problem is more serious in case of those who are aged and get very low income and education. Therefore special attention is needed to those consumers.

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A Review on Dynamic Changes of Consumer's Attributes and Marketing Mix Strategies of Cut Roses in Korea (장미에 대한 선호속성의 동태적 변화와 마케팅 믹스전략 탐색)

  • Kim, Bae-Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.10
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    • pp.4328-4336
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    • 2011
  • The aim of this study is to find changes of the attributes that influence the purchase of cut roses during recent five years(2007~2011) and suggest some implications on ways to promote cut roses marketing. For this purpose, a survey was conducted through the Internet among 1,100 randomly chosen people living in Seoul, Inchon and Gyeonggi Province in 2011. A total of 1,023 valid replies were received for the analysis of the survey which was carried out by the subsidiary consulting firm. The survey panels and estimation models to analyze changes of consumers' preference attributes during recent five years are same to them of Kim, et al.(2007). That is, empirical analysis tools such as ordered probit model, multinomial logit model, and conjoint analysis were used according to Kim, et al.(2007). This paper suggests several policy implications to set up the target market of cut roses and marketing mix strategy to specify the best 4P(product, price, place and promotion).

A Study on Developing the Recommended Standards and Management Guidelines of Library Goods (도서관용품 권장기준과 관리지침 개발에 관한 연구)

  • Noh, Young-Hee;Ahn, In-Ja;Park, Mi-Young
    • Journal of Information Management
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    • v.42 no.3
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    • pp.117-145
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    • 2011
  • This research tries to develop standards of library goods and managerial guidance. It is developed to make buying and managing library goods efficient in promoting environmental and digital-friendly library, and to set a standard guidance of library goods. The research divides 117 library goods into 6 categories, and develops a table of recommended standard and managerial guidance of library goods. The table has 11 indicators of information, which includes the name of each library goods, classification code, identification number of 'Narajangteo', definitions of the goods, purpose and usage, type and size, structure, place to install, goods management, and note. The research hopes to be reflected in library related laws, standards, and manuals, and finally to standardize library goods in the national level.

The connective method for efficient e-marketplace of cyber shipping trade (사이버 해운 거래의 효율화를 위한 e-Marketplace의 연계 방안)

  • 한계섭;최형림;박남규;김현수;박민선
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.05a
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    • pp.149-166
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    • 2002
  • 국내·외 사회 전 분야의 급속한 전자상거래 발전에 따라 해운·항만 분야에도 인터넷 사업의 진출기회가 확대되고 전략적 활동이 증가하고 있다. 그 중에서도 인터넷을 기반으로 세계가 하나의 시장으로 통합되는 경향을 보이고 있어 기업의 활동 범위가 광역화되고 있으며, 시간과 장소의 통합이 기업간 거래에서 중요시 되고 있다. 지금 세계 각 국은 해상연계 물류, 무역 등 물품의 중개 관련 사이트 및 선박 운송에 따른 각종 해운관련 서비스를 가상 공간에서 제공하는 사이버 해운 시장의 선점 및 구축에 모든 힘을 쏟고 있다. 해상 운송에 따른 각종 수송서비스를 생산, 공급하는 경제활동을 해운 활동이라 한다. 해운 시장의 불확실성, 다변성, 국제성, 개방성을 특성으로 하는 해운 거래는 전자상거래를 통해 효율적으로 처리될 수 있다. 즉, 해운 거래의 비용 감소와 양질의 서비스로 선주, 화주 등 거래 당사자들의 만족도를 높일 수가 있다. 이에 따라 국내에서도 오프라인상의 해운 거래소가 사이버 해운거래소로 옮겨질 예정이다. 가상 공간을 통한 해운 거래의 구체적인 장점은 다음과 같다. 구매업체는 기존 공급업체에 대한 접근 및 새로운 공급업체의 확보가 용이하며, 경쟁 입찰 등을 통해 저렴한 비용으로 물품을 구입할 수 있다. 판매 업체의 경우 채널 확장이 가능하며 판매비를 절감할 수 있다. 또한 e-Marketplace의 입장에서 보면 해운 산업 전체를 위한 새로운 시장을 형성할 수 있으며, 이를 통해 지속적인 수익 창출도 가능하다. 이러한 해운 거래의 B2B e-Marketplace의 출현은 향후 해운 거래의 새로운 패러다임으로 자리 잡을 것이다. 사이버 해운 거래소는 선박 매매와 용선, 화물 거래를 위한 선·화주의 연결, 표준화된 카탈로그 구축, 각종 전자문서 생성, 전자 결제, 온라인 보험 가입, 해운 선용품 판매 및 관련 정보 제공 등 해운 거래를 위한 종합적인 서비스가 제공되어야 한다. 이를 위해, 본문에서는 e-Marketplace의 효율적인 연계 방안에 대해 해운 관련 업종별로 제시하고 있다. 리스트 제공형, 중개형, 협력형, 보완형, 정보 연계형 등이 있는데, 이는 해운 분야에서 사이버 해운 거래가 가지는 문제점들을 보완하고 업종간 협업체제를 이루어 원활한 거래를 유도할 것이다. 그리하여 우리나라가 동북아 지역뿐만 아니라 세계적인 해운 국가 및 물류 ·정보 중심지로 성장할 수 있는 여건을 구축하는데 기여할 것이다.

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Measures for Early Demonstration of Fine Dust Reduction Technology - Focus on the Sidewalk Pavement -

  • Lee, Young-Woo
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.8
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    • pp.181-185
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    • 2021
  • Road fine dust is not simply a problem of air pollution, but is threatening the health and life of the public, including pedestrians using sidewalks. There are various policy proposals related to road fine dust reduction, but the actual effect cannot be guaranteed. Therefore, in order to ensure the safe and pleasant passage of the people, the pavement pavement (sidewalk pavement) for fine dust management on the road should be designed by considering the location, use, function, etc., and appropriate paving materials and construction methods should be selected and designed or sidewalk facilities should be prepared. Therefore, this study examines the concept and legal basis of sidewalk pavement, reviews the status of sidewalk pavement-related technologies that purify air pollution, and utilizes sidewalk pavement materials under the revised sidewalk pavement guidelines for reducing fine dust, 「Act on Promotion of Purchasing of Green Products」 We intend to establish a legal basis for early application of sidewalk pavement technology by proposing measures and amendments to local government sidewalk pavement management rules.

A Study on the development of sponsors of social welfare facilities through marketing mix (마케팅 믹스에 의한 사회복지시설 후원자 개발에 관한 연구)

  • Cho, Woo-Hong
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.5
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    • pp.195-200
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    • 2009
  • This study aims to speculate the development of sponsors of social welfare facilities through marketing mix. This is the time when the logics of economy is applied for the area of social welfare. Since July 2008 when the long-term care insurance system for the elderly executed, a number of social welfare facilities which depend on governmental budget have competed for various resources, but most of them have still had serious financial difficulties. As a supplementary method to overcome the financial problem, we have to develop how to excavate and manage sponsors who fit for conditions of the facilities to secure financial resources. To develop sponsors of social welfare facilities through marketing mix in this aspect, this study is to present strategic methods for sponsor development in seven factors developed by Fine(1992): product, price, promotion, place, producer, purchaser, and probing.

A Survey on Intake of Protein Supplement of University Students Majoring in Physical Education (체육교육전공 대학생들의 단백질 보충제 섭취실태)

  • Lee, Jooeun
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.43 no.10
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    • pp.1607-1613
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    • 2014
  • The purpose of this study was to investigate intake of protein supplements by university students majoring in physical education. Intake experience rate, reasons for intake, purchasing place, effectiveness, satisfaction level, and side effects were analyzed using a questionnaire. Of 476 students, those who consumed protein supplements were 198 (41.6%). Male's intake experience rate was significantly higher than that of females, and members of health-related clubs also consumed more protein than non-members. The main purchasing place was internet shopping malls, and users obtained information from their friends or upperclassmen. The most frequently consumed protein supplement was 'WPH', and the most frequent reason for intake was 'building muscle or maintaining body shape'. For effectiveness, 'normal' was 49.0% and 'effectiveness' was 33.3%. For satisfaction, 'satisfaction' was 45.5% and 'normal' was 43.4%. The rate of side effects was 44.9%, and digestive issues such as diarrhea and indigestion were observed with high frequency. The results of this study show that education is needed for nutritional knowledge, adequate intake, and side effects of protein supplements.

Survey on the High-Caffeine Energy Drink Consumption Status of University Students in Seoul (서울 지역 대학생의 고카페인 에너지음료 소비 실태 조사)

  • Yoo, Hyun Suk;Sim, Ki Hyeon
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.3
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    • pp.407-420
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    • 2014
  • A survey was carried out regarding university students' recognition of high-caffeine energy drinks in an effort to identify and improve problems as well as provide basic data. Most of the subjects had previous experience of energy drink consumption. Studies showed that most students consumed energy drinks when studying. Regarding frequency of energy drink consumption, most students' responded "1~6 times a year"; female students showed lower frequency of energy drink consumption than male students. Both male and female students used convenience stores to purchase energy drinks. In most cases, students became aware of energy drinks through advertisements on TV, radio, newspapers, and magazines. The most important factor affecting their energy drink purchase and consumption status was taste. The most frequent adverse effect they experienced after drinking an energy drink was unusual heart-pounding, whereas the biggest problem caused by energy drink consumption was addiction. This study indicates that students should have a better understanding of the problems associated with excessive and prolonged high-caffeine intake. In addition, instructions for proper purchasing and consumption of high-caffeine energy drinks should be provided as well as education and campaigns concerning symptoms caused by high-caffeine energy drink consumption so that students may refrain from excessive consumption. Further, civil organizations and the government need to devise effective measures for proper regulation of high-caffeine energy drink consumption.