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Analysis of Consumer Preferences with Regard to Sensory Quality Attributes of Korean Grapes  

Chang, Min-Sun (Department of Food & Nutrition, Duksung Women's University)
Cho, Sun-Duk (Department of Food & Nutrition, Duksung Women's University)
Kim, Dong-Man (Korea Food Research Institute)
Kim, Gun-Hee (Department of Food & Nutrition, Duksung Women's University)
Publication Information
Food Science and Preservation / v.16, no.2, 2009 , pp. 204-210 More about this Journal
Abstract
This study investigated consumer grape recognition and preference, to improve grape quality. The questionnaire explored consumption frequency, purchasing locations, amounts purchased, general preferences, seedless/seeded preference, and external/internal quality factors. Answers to 519 questionnaires were analyzed both descriptively and quantitatively using SPSS for Windows(Version 14.0). The principal results were as follows: 46.1% of respondents purchased at wholemarket; 38.5% purchased 3-5 bunches at any one time; 76% preferred grapes to other fruits; and 49.8% purchased bigger(and not smaller) grapes. Most customers preferred seedless grapes. The most important external quality factor was bunch fullness and the most significant internal factor was sweetness.
Keywords
grape; quality; consumer preference; classification;
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