Food Science and Preservation (한국식품저장유통학회지)

The Korean Society of Food Preservation (한국식품저장유통학회)
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Analysis of Consumer Preferences with Regard to Sensory Quality Attributes of Korean Grapes

포도의 품질결정을 위한 소비자 선호요인 분석

  • Chang, Min-Sun (Department of Food & Nutrition, Duksung Women's University) ;
  • Cho, Sun-Duk (Department of Food & Nutrition, Duksung Women's University) ;
  • Kim, Dong-Man (Korea Food Research Institute) ;
  • Kim, Gun-Hee (Department of Food & Nutrition, Duksung Women's University)
  • 장민선 (덕성여자대학교 식품영양학과) ;
  • 조순덕 (덕성여자대학교 식품영양학과) ;
  • 김동만 (한국식품연구원) ;
  • 김건희 (덕성여자대학교 식품영양학과)
  • Published : 2009.04.30
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Abstract

This study investigated consumer grape recognition and preference, to improve grape quality. The questionnaire explored consumption frequency, purchasing locations, amounts purchased, general preferences, seedless/seeded preference, and external/internal quality factors. Answers to 519 questionnaires were analyzed both descriptively and quantitatively using SPSS for Windows(Version 14.0). The principal results were as follows: 46.1% of respondents purchased at wholemarket; 38.5% purchased 3-5 bunches at any one time; 76% preferred grapes to other fruits; and 49.8% purchased bigger(and not smaller) grapes. Most customers preferred seedless grapes. The most important external quality factor was bunch fullness and the most significant internal factor was sweetness.

본 연구에서는 포도의 객관적 품질 계량화 기술 개발을 위하여 포도에 대한 소비자 인식도 및 선호도를 조사하였다. 설문 내용은 조사대상자의 일반사항, 구입 빈도, 구입장소, 구입 단위, 선호도, 포도 씨 유 무에 대한 선호도 및 내 외적 품질인자 등이었다. 총 519명의 응답자에 대하여 통계 분석을 실시하였으며, SPSS Win program(Version 14.0)을 이용하여 카이제곱검정(Chi-square test)을 실시하여 유의성을 검증하였다. 설문응답 분석 결과 포도 구입은 대형할인마트(46.1%)에서 이루어졌으며, 구입 단위는 3-5 송이가 38.5%로 가장 많았다. 응답자의 76%는 포도를 선호한다고 하였으며, 포도 크기에 있어서는 49.8%의 응답자가 작은 크기보다는 큰 크기의 포도를 선호한다고 하였다. 포도 씨 유 무에 대해서는 씨 없는 포도를 선호하였으며, 소비자가 포도 구매 시 가장 고려하는 인자 중 외적 품질인자로는 포도송이의 충실도였고, 내적 품질인자로는 단맛으로 조사되었다.

Keywords

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