• Journal of Industrial Convergence
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• v.21 no.10
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• pp.81-89
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• 2023

The aim of this study was to explain the mediating effects of self-control in the relationship between academic stress and impulse buying tendency. Participants were recruited from one nursing university student located in Gwangju and J city. Data were collected from 145 nursing university student. The SPSS WIN 23.0 version was used with Sobel test and Baron and Kenny's mediating effect. It was investigated whether there was a mediating effect of self-control on academic stress and impulse buying tendency. First, academic stress showed a significant effect on impulse buying tendency. Second, Self-control had a partial mediating effect in the relationship between academic stress and impulse buying tendency(z=-2.69, p<.001). To reduce the impulse buying tendency among nursing university student, it is necessary to develop education·non-education interventions that promotion self-control in addition to decreasing academic stress.

• Journal of Distribution Science
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• v.8 no.1
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• pp.35-42
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• 2010

This study is for finding out the relationship between reactions on POP per consumer purchase trends and major factor for making final purchasing decisions after being exposed to POP from large supermarkets. The following results were obtained after the research. First, consumers displayed higher reaction scores on End-Cap in general among POP advertisements. The factors for making final purchase decision are in the order of function > price > brand for household electrical goods, price > design > function for sundry goods and design > price > function for clothing (including bedding). Second, the results of analyzing the differences based on age on impulsive purchase showed that the lower the age the higher the tendency. Unplanned purchase trend also showed higher when younger. The results of this study showed that there are discrepancies in the theory related with existing POP advertisements, that is, the theory that impulsive purchasers have higher POP responses.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.143-154
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• 2020

Due to the widespread of COVID-19 pandemics, as the health care supplies. Thus the facial mask has been transformed from personal health product into social epidemic prevention product, and its design is more inclined to be User-centered design. First employed health facial mask which is sold in the market as the method subject, under the concept of " User-centered design", this article analyzes the design elements such as appearance and color of the facial mask. Second used the analysis approach of sample, character and positioning map, this article conducts the comparative analysis research of collected sample and data and find the relationship of User-centered design, purchase tendency and health care facial mask. When the users purchase the mask, through the research on the relationship between the choice of form or color of mask and design element of mask, it can compensate for the blank spot of design and has some references.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.177-183
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• 2007

기업의 경쟁단위가 그 기업이 포함된 공급사슬로 확장되고 구매에 대한 전략적 측면이 강조되면서 구매자-공급자 기업간의 관계가 정예화된 장기적인 협력을 추구하는 경향으로 나타나고 있다. 따라서 구매자와 공급자간 협력의 요인과 행태에 대한 다각적인 분석과, 구매자와 공급자 양측의 관점을 포괄적으로 이해하는 것이 필요하다. 본 연구는 통신산업에서의 구매자와 공급자의 개별적인 측면에서 측정된 결과를 이용하여 구매자-공급자 비교연구를 실시하였다. 이를 통하여 구매자와 공급자가 가지고 있는 협력에 대한 인식과 행태의 차이를 발견할 수 있었다. 구매자 측면에서는 전환비용, 목적 호환성, 조직간의 신뢰가 중요한 협력의 설명 요소로 나타났으며, 공급자 측면에서는 기술적 예측불확실성, 목적 호환성, 공정성 인지가 중요한 협력의 설명 요소로 파악되었다.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.209-217
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• 2013

This study focuses on the analysis of purchased items' relationship occurred by consumers' purchasing behavior observed in on-line shopping mall based on social network analysis. In order to find relational characteristics of each item for establishing marketing strategy, we apply three definitions of centrality in network, which are degree centrality, betweenness centrality, and closeness centrality in the purchased items' network. Thus, the research results provide the criteria for selection of market segmentation variables. Furthermore, the details of case has been introduced to validate the analyzed results in terms of marketing strategy, and supporting evidences are provided accordingly.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1571-1582
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• 2004

Consumer's impulse buying behavior is extensive in everyday contexts. Credit cards promote spending by making the transaction simpler and by removing the immediate need for money. College students grown up in a credit card society attain cards at college's time and keep cards for 10 years over. In an effort to extend understanding of consumer behavior across cultures, this paper examines the cultural differences of impulse buying behavior and credit card use between Korean and American college students, and to investigate the relationships between impulse buying behavior and credit card use in each group. Data were obtained from student credit card users attending universities in metropolitan areas in Korea(N=154) and America(N=194). Data were analyzed using by Confirmatory Factor Analysis, MANOVA, MDA, and Regression. The results indicated there are significant differences of fashion-oriented impulse buying and credit card use between American and Korean college students. The impulse buying behavior is likely to increase for both Korean and American students who use credit cards for spending. Findings suggest that credit card use is important in predicting impulse buying behavior across these two cultures. Implications are drawn for the increasing global phenomenon impulse buying behavior and credit card use.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2000.11a
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• pp.325-332
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• 2000

데이터마이닝 분야에서 시계얼 데이터(time-series data)내에서 숨어 있는 순차패턴의 발견은 상품(Items)이나 어떤 사건(Event)과 같이 데이터의 특징이 명확한 대상에 대한 연구는 많이 되어왔으나 수치 값을 가지는 시계열 데이터에서 이들 내부에 숨어 있는 패턴을 발견하는 것은 최근에 관심을 가지게 되었다. 우리는 시계열 데이터를 시간적 변화에 따라 값의 변화 경향(Trend)이 같은 데이터 그룹을 패턴 요소인 벡터 (Vestor)로 표현하여 이들을 이용해서 흥미로운 패턴들을 발견한다. 이와 같은 벡터적인 표현으로 우리는 벡터들 간의 포함관계를 적용해 모든 가능한 형태의 패턴 발견을 목적으로 한다. 또한 경향성을 가진 패턴 요소를 사건(Event)과 같이 취급함으로써 다양한 종류의 시계열 데이터가 동시에 발생될 때 이들 상호간에 연관된 시간적 패턴을 찾을 수 있다. 따라서 이 연구에서 제안하는 경향성을 기초로 한 순차패턴의 탐식은 기업내부의 판매실적의 변화 패턴이나, 고객의 구매 행동분석에 적용이 가능하리라 여겨진다

• The Journal of Information Systems
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• v.25 no.1
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• pp.183-200
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• 2016

Purpose Although many users change their smartphone, most may be inclined to continue using incumbent smartphone series instead of switching to new brands. Brand loyalty and switching costs are major determinants of inclinations toward incumbent smartphones. This study addresses the research question, "what roles brand loyalty and switching costs play in the purchase of new smartphones?". Design/methodology/approach A research model consisting of six hypotheses for explaining purchase intentions toward new smartphone was proposed considering inclinations toward incumbent brands. The research model was empirically tested based on purchase intentions toward the LG smartphone brand G4, employing a sample of 177 university students in Korea. The data were analyzed using the PLS technique. The results provide support for all hypotheses. Findings First, perceived inclinations toward incumbent smartphone, brand loyalty and switching costs, explained the purchase of new smartphones as well as the perception of new smartphone. Second, brand loyalty was found to play the role of moderator between switching costs and relative advantage in the purchase of new smartphone. Third, perceived aesthetics and price value had considerable influence on the purchase of brand-new smartphone.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.181-192
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• 2009

본 연구는 소비자가 다른 사람과 차별되며 특별하게 지각되고자 하는 성향을 나타내는 소비자의독특성 욕구와 의복에 대한 관심이 브랜드 인식, 브랜드 충성, 및 구매의도와의 어떠한 관계를 지니고 있는지를 밝히고자 하였다. 특히 이러한 관계에 있어 문화간의 차이가 있는지를 알아보기 위하여 한국과 미국 소비자를 대상으로, 소비자특성이 구매의사결정에 미치는 과정의 모형을 검증한 후, 두 모형을 비교 분석하였다. 자료는 설문지를 사용하여 한국과 미국대학생을 중심으로 수집되었으며, 응답이 부정확하거나 불성실한 설문지를 제외하고, 총 485부-한국 271부와 미국 214부-만이 최종 자료 분석에 사용되었다 본 연구에서 사용한 통계분석방법으로 신뢰도 검증을 위하여 SPSS 11.0을 이용하여 신뢰도 계수를 구하였으며, Prelis 2와 Lisrel 8.53으로 확인적 요인분석 및 모형검증을 실시하였다. 한국과 미국소비자의 선택친 모형을 비교한 결과, 전반적인 모형의 구조에도 차이를 보였을 뿐 아니라 각 변수간의 영향력에도 차이가 있음을 나타냈다. 소비자의 독특성 욕구의 하위차원인 '독창적 선택'과 '브랜드 충성도'의 관계는 두 그룹간의 반대의 성향을 보였으며, '비대증적 선택'과 '브랜드 인식'도 또한 한국 소비자는 정의 관계를 보인 반면, 미국소비자는 부의 관계를 나타냈다. 이와 더불어 유사성을 회피하려는 한국소비자들은 브랜드에 충성하는 경향이 있는 반면, 미국소비자들은 브랜드 인식도가 높은 것으로 나타나 두 문화간의 차이가 있음을 뒷받침하였다. '브랜드 충성도'는 두 집단 모두 '구매의도'에 상대적으로 높은 영향을 미치는 것으로 나타났다.

• Culinary science and hospitality research
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• v.16 no.3
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• pp.14-31
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• 2010

Lifestyle has the largest influence on purchasing intention. Currently, consumers have to be adjusted to dynamic environmental change, therefore they are demanding more and more on bakery items and functional food products. It is important to understand the trend of customers' eating habits and the effect of this trend on purchasing intention as well as the development of special characteristics in purchase, viewpoints, and behaviors. Based on this fact, this study was conducted to classify the types of lifestyle according to the consumer's behavior and to examine how the variety and quality of bakery products affect consumer's purchasing pattern. The subjects of this survey were housewives in thirties and forties at the national capital region. AIO(activities, interests, opinions) analysis was used to classify lifestyle and to investigate the effect or relationship between lifestyle, variety and quality of bakery products. Lifestyle was classified into the pursuit of rationality, the pursuit of utility and the pursuit of convenience. The information was the most concerning area in the pursuit of rationality, the taste in the pursuit of utility, and convenience in the pursuit of convenience. The purchasing intention was not affected by the quality of the bakery product itself but by the satisfaction with the service of the bakery.