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A Comparison of Impulse Buying Behavior and Credit Card Use between Korean and American College Students  

Park Eun Joo (Division of Clothing and Textiles, Dong-A University)
Forney Judith C. (School of Merchandising and Hospitality Management, University of North Texas)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.28, no.12, 2004 , pp. 1571-1582 More about this Journal
Abstract
Consumer's impulse buying behavior is extensive in everyday contexts. Credit cards promote spending by making the transaction simpler and by removing the immediate need for money. College students grown up in a credit card society attain cards at college's time and keep cards for 10 years over. In an effort to extend understanding of consumer behavior across cultures, this paper examines the cultural differences of impulse buying behavior and credit card use between Korean and American college students, and to investigate the relationships between impulse buying behavior and credit card use in each group. Data were obtained from student credit card users attending universities in metropolitan areas in Korea(N=154) and America(N=194). Data were analyzed using by Confirmatory Factor Analysis, MANOVA, MDA, and Regression. The results indicated there are significant differences of fashion-oriented impulse buying and credit card use between American and Korean college students. The impulse buying behavior is likely to increase for both Korean and American students who use credit cards for spending. Findings suggest that credit card use is important in predicting impulse buying behavior across these two cultures. Implications are drawn for the increasing global phenomenon impulse buying behavior and credit card use.
Keywords
Impulse buying behavior; Credit card use; College students; National comparison;
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