• Journal of Korean Home Economics Education Association
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• v.20 no.3
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• pp.163-177
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• 2008

The purpose of this study is to see relationship between middle school students' cellular phone consumption behavior and their mothers' consumer education. A survey was conducted with middle school students at nine middle schools in Gyeongnam who possessed a cellular phone and their mothers(1,080 in total). The results of this study are as follows: First, middle school students' cellular phone consumption behavior was relatively at the average level or higher: they were best at A/S and change and refund and were at the average level in collecting and using information for purchase followed by contract. This consumption behavior was associated with such variables as gender, academic performance, and monthly pocket money. Second, as for consumer education for middle school students' mothers in general, purchase education was most highly recognized, followed by citizenship education and value education. However, value education was relatively weak, which should be reinforced. Mothers' consumer education was associated with children's grade, academic performance and monthly pocket money. Third, since middle school students' desirable cellular phone consumption behavior was strongly associated with their mothers' consumer education, it is highly urgent to improve the quality of consumer education by mothers at home.

• Product Safety
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• s.54
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• pp.16-19
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• 1997

우리는 일상생활을 통해 많은 물건을 사게 된다. 지불하는 돈은 그 상품의 무엇에 대한 대가인가를 의식하면서 물건을 사지는 않는다. 그러나 구매의사를 결정한다는 것은 그 상품이 지니고 있는 가치를 자신의 소유로 이전시킬 수 있다는 판단을 전제로 이루어지는 것이며 이 판단이 돈을 지불하도록 하는 것이다.

• The monthly packaging world
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• s.54
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• pp.160-171
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• 1997

보호성, 편리성 등의 주로 원초적인 기능에 국한되어 발전해 온 종래의 포장이 근자에 와서는 각종 인쇄재와 인쇄술의 발전에 편승하여 괄목할만큼 향상된 미적 기능을 갖게 되었음은 주지의 사실이다. 그러나 마아케팅의 유력한 수단이 되고 있는 현대의 포장은 그 존속의 가치가 이러한 원초적이고도 미의식 중심의 기능으로만 편향되어서는 안되며, 품질과 가격 등의 제품 자체의 경쟁력에 못지 않은 고객의 구매행위에 보다 직접적이고도 결정적인 소구작용을 할 수 있도록 창

• Proceedings of the Korean Society for Food Science of Animal Resources Conference
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• 1999.06a
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• pp.217-217
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• 1999

• 월간낙농육우
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• v.17 no.10 s.186
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• pp.101-102
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• 1997

새로운 법인으로 구성될 진흥회는 기구의 구성과 구성원의 인선 작업은 물론 집유조합의 지정과 원유의 구매$\cdot$ 공급계약 및 가격과 수급계획, 소비홍보 등등 여러 가지 업무를 수행하면서 각종 단체와의 이해관계로 많은 난제에 부딪칠 수 있다. 한국낙농산업의 먼 장래를 바라보는 혜안을 가지고 사심없는 업무처리로 국내 낙농산업발전의 큰 역할을 기대한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.01a
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• pp.67-70
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• 2017

빅데이터는 인터넷의 발달로 인하여 규모를 가늠할 수 없을 정도로 많은 양의 정보가 생산되어지는 데이터를 말한다. 빅데이터를 활용하는 다양한 사례 중 기업에서 활용된 사례로 사람들의 구매데이터를 분석하여 개인의 구매 취향을 분석한 뒤 구매자가 원하는 제품을 빠르게 안내하는 시스템이 있으며, 정부에서 빅데이터를 활용된 사례로는 사회복지 자금이 대상자들에게 제대로 지급되고 있는지 판단하여 부정수급자를 원천봉쇄 하는 시스템이 있다. 이처럼 빅테이터가 인간의 삶에 긍정적인 영향을 주는 등 다양한 분야에서 활용되고 있는데 본 논문에서는 빅데이터를 이용한 IoT의 활용사례를 알아보고, 긍정적 사례와 부정적인 활용사례를 분석한 뒤 그 발전방향에 대해 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.201-211
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• 2009

Korean middle-aged women, who are securing economic stability of their own along with the national economic growth, have had much concern in their outward appearance. Especially, middle-aged women's concern of appearance triggered by their various social/leisure activities and appreciation of aesthetic sense leads to the interest in their outward appearance, thus naturally stimulating their purchasing sentiments. This paper attempts to identify the level of middle-aged women's concern of appearance and analyze how this level of concern affects their behavior in purchasing cosmetic products. Our analytical findings include: 1. From the t-test and distributional analysis of points of each factor on the group, the high-interest type 1 (108 persons) and low-interest type 2 (91 person) in terms of 'concern of appearance' turned out to exist. 2. Five factors of cosmetics-purchasing behavior were derived that are fashion-leading type, compulsive buying type, brand-dependent type, pondering type, planned buying type and loyal-to-brand type. 3. Cosmetics-purchasing behavior varied according to the subjects' level of concern of appearance.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.237-245
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• 2009

The purpose of the study is to investigate how much customers' environmental consciousness and perception of environmental marketing in the fast food company affect their purchasing intention. Out of 420 questionnaires, 394 were analyzed by SPSS/WIN12.0 for the study. The results are as follows: the more environmental consciousness customers have, the more consumers understand environmental efforts of fast food companies. Second, consumers agree that fast food companies have a responsibility for environmental problems. Third, significant factors related to environmentally friendly marketing are found out. In other words, social psychological factors are more useful than demographic factors drawn from previous studies. Therefore, the empirical study would provide evidence for customers being interested in environmental marketing and valuable data for marketers who will approach environmentally friendly fast food market in the future.

• Journal of the Korean housing association
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• v.18 no.4
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• pp.17-25
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• 2007

The study analyzed the consciousness of mortgage loan of the prospective home-buying households using self-administered questionnaire surveys. The sample of the survey was chosen by convenience sampling method to be 366 prospective home-buying households in Ulsan, with the households head's age being younger than 50. These are the results. First, approximately 80% of the respondents had plans to buy a house through self-support and loan. Second, the consciousness of mortgage loan was relatively low, but the willingness to use it was very high. Third, the need for mortgage loan was relatively high, especially the need for specialists to facilitate the information circulation. Lastly, the awareness and need for mortgage loan were significantly influenced by the family and housing characteristics of households including family life cycle stages, the structure of dwelling, tenure type and monthly household income. It is necessary to provide potential house buyers with appropriate education and information on housing financing, the change of interest rate, and the effects of various financing packages.

• The Research Journal of the Costume Culture
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• v.27 no.2
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• pp.181-192
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• 2019

The growth of cheap, industrial, mass-production-so-called "fast fashion"-has led to dramatic increases in levels of consumption. Inexpensive products tend to foster unsustainable consumption behaviors, which negatively impact the environment and increase pressure to obtain goods at lower and lower prices; this, in turn, has the competitive effect of decreasing wages. This study focused on the concept of socially responsible consciousness in relation to fashion products. Environmental and labor issue concerns were employed as major variables. Empirical data were collected from males and females, between the ages of 10 and 50. Demographic differences were found in SR consciousness. For example, participants in their 10s, 40s, and 50s had higher levels of SR consciousness than those in their 20s and 30s. In addition, consumers' levels of environmental and labor issue concerns had varying effects on the criteria they used to select clothing. Product category type was also an influential factor. Moreover, the analysis showed that SR consciousness was less important in the apparel industry than in the food sector. The study also found an attitude-behavior link in relation to the concept of SR consciousness. The link was stronger for environmental concerns than for labor issue concerns. This study aimed to develop a better understanding of current customers' characteristics and levels of SR consciousness.