• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.402-410
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• 2019

Local area festivals have grown on a scale for the past 20 years, but have suffered ups and downs. Through the trial and error of the festival operation, problems such as prediction of the number of visitors, planning of event scale, calculation and expansion of sales volume, and management of various participants in the duration were highlighted. To solve, this study designed and developed a mobile payment system and festival operation management system for local scale festivals as a platform operating system of web and app combined. The results of this study presents four basic functions. It includes ticketing management, attendance identification and entrance control, charge of festival currency and use of payments, real-time provision and management of related information, and performance reporting for each role. It was applied to local festivals in practice as to enable local shop owners to participate in advertisements or sponsorships and confirmed their contribution to local commercial market and the revitalization of festivals through this system.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.194-203
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• 2021

With the spread of Corona virus l spreading to the uncertainty of society, consumers request more active social responsibility programs. In other words, it is manifest that corporate brands are required to pursue the public interests. Consumers go beyond the corporate social responsibility programs and support corporate's involvement to solve the social problems and they consume the brand accordingly. Thus, the companies respond to the consumers' request as a form of brand activism, or the new social marketing form in which the companies set the brand as an individual and seek the solutions of social issues. In this study, five experienced experts in the area were recruited to conduct in-depth interviews and how brand activism was practiced worldwide. The results reveal that brand activism is actively practiced with the support of consumers in the area of support for the small business, anti-racism efforts, gender diversity and equality, and sustainability.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.364-374
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• 2021

In a fiercely competitive market, brands have become an important foundation for people to choose their products, and brands are also symbols of people's status and strength. Therefore, the importance of brand image design is growing. And color is an expression of emotion and can improve the communication and marketing environment of brand image as an important element of brand image. In this study, Interbrand selected Korea-China TOP 50 brand as a survey target in 2019 and downloaded brand CI from each brand's homepage to data images through Adobe Photoshop program and HSB system, and analyzed the color of the brand. There is no big difference in analyzing the color characteristics of Korean and Chinese brands, and the I.R.I color image scale analysis shows that the overall design of Korean brands is vibrant, elegant and warm to consumers. On the other hand, the overall design of the Chinese brand offers consumers a solemn, modern and sophisticated emotional adjective. Based on the results, this study can provide practical implications for companies to select colors and forms when launching their own brands and developing products.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.287-295
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• 2021

This study examines the performance of program providers(PP) considering various factors. This study employs the panel regression models with the dataset from 2014 to 2019. This study analyzes how various market structural factors and behavioral factors have impact on the performance. The results show that the high proportion of retransmission fees to broadcasting revenue is negatively associated with total media revenue and operating income while advertising revenue is positively associated with these factors. The results imply PPs that have heavily depended on the fees have not showed a superior performance. Current PP markets are evaluated to have low average revenue per users and thus the size of retransmission fees cannot be enlarged. Under such market conditions, PPs focusing on raising advertising revenue show better performance. This study also suggests that PPs that own diverse channel assets have improved their performances.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.06a
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• pp.201-204
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• 2017

최근의 웹을 기반으로 한 소셜 네트워크 서비스의 발전은 사회관계 형성 서비스를 넘어 광고 마케팅 및 SNS 오픈마켓 등의 상업적 이용으로까지 사용되고 있으며 Facebook Live와 같은 개인방송의 영역까지 확장되고 있다. 인터넷을 통한 온라인상의 사회관계는 노화와 질환으로 외출이 어려운 노년층에게 지역사회 및 친구들과의 의사소통을 가능하게 할 뿐만 아니라 인터넷을 통한 정보 활용으로 생활의 질을 향상시키고, 노후를 즐길 수 있는 방법을 찾는 데 도움을 줄 수 있다고 알려져 있다. 하지만 대부분의 웹서비스는 복잡한 사용자 인터페이스를 제공하고 있으며 익숙하지 않은 기기를 사용하는 것은 노년층에게 쉽지 않기 때문에 노년층은 제한된 콘텐츠만을 제공받게 되어 정보화 사회에서 소외될 가능성이 있다. 이에 본 논문에서는 웹 접근성을 향상시킨 소셜 콘텐츠 서비스 Photo Alive! Demo EasyFace를 소개한다. 또한 노년층이 다루기 어려웠던 키보드와 마우스를 벗어나 새로운 조작 기기들로 웹 서비스를 이용할 수 있도록 구현하였다. MINIX Remote Control, Mirroring, EasyFace Control Application 세 가지의 조작기기 작동 방법을 구현하여 노년층에 맞춤화 된 새로운 사용자 인터페이스를 제안하고자 한다.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.37-46
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• 2018

This study investigated the differences of message effect by product types and placement types of webtoon PPL(Product Placement). The study have tried to find effective webtoon PPL type and product type to minimized consumers' advertising avoidance. For analysis, two-way between subject design was produced by product types(utilitarian and hedonic product) and webtoon PPL placdement types(image, insert, and combination type). In results, there was a difference by PPL placement types for brand attitude. In special, the insert type had highly positive brad attitude. For webtoon contents, highly positive attitude was discovered in the cases of the hedonic product and the insert type of webtoon PPL.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.06a
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• pp.50-51
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• 2013

본 논문에서는 다양한 환경에서 사용자의 각기 다른 사용 상황을 인지하고 그에 맞는 콘텐츠 및 사용자 인터페이스를 실시간으로 구성하여 제공하는 방법에 대해 제안한다. 방송/통신 환경에서도 다양한 사용자가 다매체, 다채널 등 여러 방법으로 컨텐츠를 소비 하고 있기에 단말 환경 및 사용자 특성을 인지하여 그에 적응적인 콘텐츠와 사용자 인터페이스를 제공하는 사용자 반응형 서비스에 대한 논의가 계속 되고 있다. 또한 다양한 디바이스가 보편적으로 보급됨에 따라 사용자는 하나의 스크린에 모든 관심을 주는 것이 아니라 다양한 스크린으로 동시에 관심을 분산시킨다. 그 동안 사용자가 선호하는 콘텐츠가 제공될 경우 더욱 그 주목도를 높이기에 다양한 세컨 디바이스에 개인 적응적 사용자 인터페이스 및 컨텐츠를 제공하는 것이 서비스 차별화의 중요한 요소로 작용하고 있다. 제안하는 프레임워크는 다양한 세컨 디바이스 사용자가 IPTV 와 같은 VOD 서비스를 동시에 이용할 경우 개인화 디바이스를 통해 각자의 서로 다른 환경에 적응적인 부가 서비스를 제공 받는 서비스에 적용하여 테스트를 진행하였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.11a
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• pp.107-110
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• 2014

방통융합시대가 도래함에 따라 방송망뿐만 아니라 IP망을 통해 콘텐츠를 소비할 수 있는 스마트TV의 보급이 급속히 확산되고 있다. 또한 영상과 음악 및 광고와 같은 멀티미디어 콘텐츠의 소비 환경이 한 화면에 한 가지의 미디어 서비스만 제공받는 환경에서 다양한 정보를 동시에 소비할 수 있는 환경으로 확대되면서 다양한 정보를 하나의 화면에서 혼용적으로 전달하기 위한 장면구성정보가 필요하게 되었다. 장면구성정보는 미디어가 소비되는 특정 시간과 해당 공간의 정보를 기술하므로써 다수의 미디어를 복합적으로 소비하는 방법으로, IP 기반에서도 여러 개의 화면을 통해 여러 소스의 콘텐츠를 소비하여 다양한 사용자 경험(User Experience)를 제공하고자 ISO/IEC JTC1/SC29/WG11(별칭 MPEG)에서는 방송서비스에서 방송망 및 IP망을 활용하여 멀티미디어 데이터를 전송할 때 사용하는 MPEG Media Transport(MMT)를 기반으로 장면구성정보를 제공하기 위한 MMT-Composition Information(MMT-CI)를 기술표준화하였다. 본 논문에서는 MMT-CI의 표준문서에 따라 W3C의 웹언어인 HTML5와 확장성 언어인 XML을 이용하여 멀티소스를 활용한 장면구성정보를 기술하는 것을 제안하고 장면구성서비스에 적용을 위한 플레이어를 구현 및 검증한다.

• The Journal of the Korea Contents Association
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• v.7 no.8
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• pp.142-151
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• 2007

The rapid development of 3D computer graphics makes traditional cell-animations expressed by several digital techniques and makes traditional cell-animations expand their own area through several continuous tries. There are two types in rendering method. The one is Photorealistic rendering to realize accurate images like photos and the other is Non-photorealistic rendering to realize human's flair and artistry. This paper examines applications of cartoon rendering techniques among several Non-photorealistic rendering techniques. This paper analyzes production cases and examines features of cartoon rendering techniques in the latest movies, games and advertisements of image contents. And this paper will be able to help making more sensual, familiar and in-depth products, as understanding applications, merits and demerits of the latest cartoon rendering techniques through these investigations.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.525-529
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• 2015

Depending on the field of smart industry has become increasingly widespread, the digital signage industry as advertising and content industry is emerging. However, this industry is growing rapidly it is not the reason for that is lack of a legal definition or system. The current legal system merely existing laws that apply to the use of outdoor advertising such as advertising and outdoor advertising Electrical, according to a separate law on digital signage is still is not enough. Most of the current legal system between a size that it is put in the control object, its type, the installation location and details and locations of areas in accordance with the regulation member of the law which can reduce the effectiveness of such a business to control them collectively There is concern that the differences are caused by unification can be difficult. In reality, the institutions of the new law was necessary, organized under the existing regulation rather than promoting new laws to screen the effectiveness of the national business media industry through a kind of standardization and unification of the digital signage industry in the future creation of a jurisdiction other than safety administration Science It is important to foster.