• Title/Summary/Keyword: 광고산업 변화

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Development of Smart Contents Platform for providing Digital Sinage Environment (디지털 사이니지 환경제공을 위한 스마트 콘텐츠 플랫폼 개발)

  • Yun, Chang Ok;Choi, Yo-Seph;Yun, Tae-Soo
    • Journal of Korea Society of Industrial Information Systems
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    • v.20 no.2
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    • pp.25-37
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    • 2015
  • In recent years, the advance on the high-end converging technology has improved to the changes on digital signage technology in many ways. Digital signage has to be designed to give information through systemed structure among the constituent for developing the information delivery responding to the environmental conversion, not feeding user information. Therefore, this paper proposes a smart contents platform which supplies various from of digital signage contents. In the digital signage circumstance, the smart contents platform is a way for an effective information transmission, game and the advertising interface by recognizing user interaction and the environmental information. This platform is composed of base hardware, middleware and middle device. Each component module is managed by the smart contents platform. Furthermore, it serves various live contents experiences via gathering and analyzing user and environmental information with linking various sensors and devices. It is a new way of information delivery which serves contents producing and providing circumstances in parallel.

Internet Service Paradigm Shift Driven by Emergence of Open Social Networking Service: Focusing on Facebook (개방형 소셜 네트워킹 서비스 플랫폼 출현에 따른 인터넷 서비스 시장의 패러다임 변화 : Facebook을 중심으로)

  • Yoon, Young-Seog;Choi, Mun-Kee;Kim, Sang-Kwon;Lee, Hyun-Jin;Cho, Kee-Sung
    • Journal of Service Research and Studies
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    • v.1 no.1
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    • pp.29-48
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    • 2011
  • Recently not only industry but also academy have shown an intense interest in social networking service. However, reckless imitation will not guarantee the successful eco-system of social networking service without rich understanding of growth driver and business model. Hence, this study aims at analyzing open platform strategy and business model conducted by a representative social networking service provider in order to provide platform operator, network operator, and portal provider with meaningful implications. Advertisers may pay great attention to social networking service because it has strong ability to provide users with spontaneous motivation to manage and update their profile, and these valuable information can be utilized for providing personalized advertisement on social networking service. As a result, one side of consumers in two side market, advertisers, tend to pay more expenditure to place advertisements. In addition, the open platform adopted by social networking service providers causes pro-sumers to participate in the eco-system, and thereby the explosive quantitative growth is realized. The fact of that this open social networking service can invade other web service area via an unified platform indicates that it may expand its service scope into a wide variety of web service areas. Hence, domestic portal services providers and network providers should consider social networking service not as one of new web services but as an disruptive service platform. Corresponding to the emergence of social networking service, especially if their business area is related to display advertising market, they should seek a way to provide social networking service access users's newly updated information and develop innovative media technologies to enter context awareness ads market.

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Exploring the Possibility of Management Approach to Basic Income Discussion (기본소득 논의에 관한 경영학적 접근 가능성 탐색)

  • Tag, Dong-il
    • Journal of Venture Innovation
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    • v.5 no.4
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    • pp.179-189
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    • 2022
  • In the face of revolutionary changes in industry, the relationship between labor and income needs to be reconceptualized in the period of social revolution. The absolute decrease in labor due to the absence of labor is caused by automation, smartization, AI, robot labor, etc., which we must accept whether we want to or not. However, while gross social product and capital of the state or society increase, individual income is likely to decrease. During this transformation period, the state or politics must prepare for the problems caused by the decline in individual income. Until now, there have been various levels of discussion on social welfare or social security from the perspective of welfare or assistance. Attempts or studies at the experimental level have been conducted at the level of many countries or local governments and have found positive and negative effects. There is no basic income system that is widely implemented at the national level, and various discussions are taking place from a future-oriented perspective. Therefore, I propose to look at it from a new perspective based on the perspective so far. We explored that it is part of a positive approach to examine the importance and necessity of basic income in terms of working hours, quality of labor, income, quality of life, value of spare time, and work-life balance. The goal is to actively accept the absolute lack of working hours, replacement of mechanical labor, and polarization due to changes in the industry paradigm, and to look at the problems that come from a positive perspective. If we are going to accept it anyway, we should not look at these issues as short-sighted, but prepare them preemptively and establish a primitive plan from a long-term and overall perspective. Smartphones have changed the world over the past decade and have been lost, but wouldn't there be a lot of new discoveries? Shouldn't we think of it as a great opportunity to improve the quality of life through technological changes?

An Exploratory Study on the Effects of Mobile Proptech Application Quality Factors on the User Satisfaction, Intention of Continuous Use, and Words-of-Mouth (모바일 부동산중개 애플리케이션의 품질요인이 사용자 만족, 지속적 사용 및 구전의도에 미치는 영향)

  • Jaeyoung Kim;Horim Kim
    • Information Systems Review
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    • v.22 no.3
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    • pp.15-30
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    • 2020
  • In the real estate industry, the latest changes in the Fourth Industrial Revolution, such as big data analytics, machine learning, and VR (virtual reality), combine to bring about industry change. Proptech is a new term combining properties and technology. This study aims to derive and analyze from a comprehensive perspective the quality factors (systems, services, interfaces, information) for mobile real estate brokerage services that are well known and used in the domestic market. The surveys in this study were conducted online and offline and a total of 161 samples were used for statistical analysis. As a result, all hypotheses were approved to except system quality and service quality. The results show that the domestic proptech companies who are mostly focused on real estate brokerage services, peer-to-peer lending, advertising platforms and apartments need to grow in various fields of proptech business of other countries including Europe, USA and China.

A Study on Development of Interactive Contents for Digital Mirror (Digital Mirror를 위한 인터렉티브 콘텐츠 개발에 관한 연구)

  • Lee, Ki-Hoon;Jeong, Ji-Hong;Pan, Young-Hwan;Oh, Sung-Ryong;Park, Jin-Woo;Jo, Hyun-Cheol;Lee, Dong-Wook
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.41-46
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    • 2008
  • 디지털 기술의 발전은 인간 생활에 큰 변화를 가져다주었다. 이와 같은 디지털 기술의 발전으로 변화된 인간 생활 중 가장 큰 변화는 기술의 발전 이전에 사용되던 각종 제품 및 도구들이 디지털 기술의 힘으로 새롭게 재탄생하고 있다는 점이다. 재탄생된 제품 및 도구들은 사람과 제품간의 경계를 무너뜨리고 서로 융합되고 있다. 이러한 제품들 중에서 대표적으로 Digital Mirror를 들 수 있다. 기존 인간 생활에서 사용되던 일반적인 Mirror가 최근 들어 Digital Mirror라는 새로운 형태의 제품으로 연구되어 지고 있다. 이러한 Digital Mirror는 일상생활 속에서 기존 거울을 대체하고 있으며, 인터렉티브 미디어 아트에서도 많이 응용되고 있다. 현재 Digital Mirror는 광고, 인터렉티브 아트 등의 분야에서 다양한 형태의 콘텐츠가 개발되고 있다. 하지만 Digital Mirror를 새로운 제품 산업군으로 확대하여 신사업을 창출하기 위해서는 수많음 사용자들의 욕구를 충족시킬 수 있는 인터렉티브한 콘텐츠 제작을 해야 한다. 본 연구에서는 Digital Mirror의 인터렉티브한 콘텐츠 제작을 목적으로, 기존의 인터렉티브한 콘텐츠 사례를 중점적으로 연구하여 새로운 콘텐츠 아이디어를 도출하였다. 아이디어를 통해 어린이 사용자를 타켓으로 새로운 사용경험을 제공해 줄 수 있는 컨셉을 정하여 인기 애니메이션 캐릭터를 사실적으로 체험할 수 있게 해주는 콘텐츠 제작방향을 설정하여 연구를 진행하였다. 또한 놀이와 참여, 상호작용을 통한 새로운 디지털 놀이 도구라는 개념으로 AR기술을 이용해 캐릭터를 좀더 사실적으로 체험 할 수 있도록 제작하였다. 어린이 사용자가 캐릭터 마커를 착용하고 Digital Mirror앞에 서게 되면 캐릭터 마커에 해당되는 3차원 입체영상 애니메이션 캐릭터가 어린이 사용자의 모습과 합성되어 사실적인 캐릭터 콘텐츠를 체험 할 수 있게 해 주는 콘텐츠이다. 어린이들에게 인기 있는 캐릭터를 3D로 제작하여 캐릭터 소스로 활용하였고 이를 효율적으로 사용할 수 있도록 어플리케이션 저작툴을 개발 완료하여 제작하였다. 그리고 평판 디스플레이를 이용하여 실제 Prototype 제작하였다.

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Government Support for Animation as Audiovisual Policy (방송영상 콘텐츠로서의 애니메이션 지원제도 연구)

  • Kim, Young-Jae
    • Cartoon and Animation Studies
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    • s.39
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    • pp.27-58
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    • 2015
  • The crisis in profit and funding for animation is in evidence around the world. The change in media environment has forced broadcasting advertising revenue down and animation viewers spread out. Now, animation players in the strongest position are either the US major studios, or producers benefiting from domestic support schemes. Government support is available in many countries because many governments believe that support for domestic animation carries both economic and cultural benefits. This paper is designed to suggest new policy schemes for Korean animation industry. The new paradigm of animation policy needs a new perspective on content industry as a whole, not centered on the animation itself. The researchers on public policy for culture, audiovisual and content industry argued that the government should, (i) play the role of facilitator for virtuous cycle of industry value chain, (ii) provide fiscal support through automatic and selective schemes, (iii) provide tax benefit to strengthen the competitiveness of industry, and (iv) enforce the broadcasters to contribute to domestic programming and financing. Comparative analysis on French and Canadian audiovisual policy supports such arguments, and animation industry of two countries are enjoying the high audience ratings and sustainable production volume. From the analysis, this paper suggests the new government schemes for Korean animation industry, which are, (i) securing the public funding for fiscal support, (ii) introduction of automatic production support, (iii) modification of broadcasting quota, (iv) broadcaster's performance envelope and production quota, and (v) tax benefit as indirect support.

Cosmetic Regulation in Main Countries and Its Development Strategy in Korea (주요 국가의 화장품규정과 비교한 우리나라의 화장품법령 개정방안)

  • Kim, Young-Chan;Hwang, Soon-Wook;Kim, Dae-Joong
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.31 no.1 s.49
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    • pp.1-11
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    • 2005
  • The changes of cosmetic industry regulation in the leading countries, such as E.C., America, Japan, initiated our research to suggest the direction of our cosmetics regulation. These countries are strengthening the post-monitoring system for the safety and cosmetic industry development. We propose the agenda for the development of the industry; the extension of cosmetics range, deregulation of the advertisement, implementation of the ingredient labelling, introduction of the product expiring date. Ultimately. it is necessary to introduce and extend current CGMP to enhance the company responsibility and to reinforce the post-monitoring.

Culture and Content Industry: An Analysis on New Korean Wave based on Social Capital Perspective (문화와 콘텐츠 산업: 사회자본 관점에서의 신한류 현상 분석)

  • Kim, InSul;Lee, Jongseok
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.7
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    • pp.127-138
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    • 2012
  • Unlike the first generation of Korean Wave (Hallyu 1.0), which mainly refers to the exports of Korean TV dramas via broadcasting systems, the New Korean Wave (Hallyu 2.0) era has been brought by K-pop (Korean popular music) via the rapid growth of social media. The purpose of this study is to understand the impact of this significant shift in media on global fans and their way of adopting Korean cultural goods from a social capital perspective, in order to draw some implications for the current Korean content industries. Most global fans of K-pop are young and use social media to access digital content and share their opinions spontaneously. SNS providers such as YouTube and Facebook not only act as information providers to usher the fans to online music retailers; but also function as links between these fans and cultural producers by turning bonding social capital into bridging social capital. Telecommunication and advertising companies participate in this market as a third party by providing funds for supporting digital circulation and distribution. In this multi-sided market with the interdependent agents, it is extremely important to secure a platform that leads the evolution of its business ecology. Without owning the platform, there is also a very little chance to produce linking social capital as a means to maximize the impact of New Korean Wave.

Effects of Regret in Consumer Failure Situation: Moderation of Self-Compassion (소비자 실패 상황에서 후회의 효과: 자기자비의 조절 효과)

  • Lee, Seongsoo;Woo, Seok Bong
    • Journal of the Korea Convergence Society
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    • v.10 no.9
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    • pp.119-126
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    • 2019
  • In this study, we examined whether the intention to choose varies according to the experience of the regret of consumers when experiencing a failure in the status quo or non-status quo, and how self-compassion plays a moderating role in this relationship. A experiment was conducted to achieve the purpose of the study. First, this study also confirmed that regret was a mediator between dissatisfaction with choice outcomes and behavioral intentions. Second, like previous studies, this study confirmed the effect of status quo in general. However, it can be seen that the effect depend on self-compassion. Or, the regrets of those with high self-compassion and their future behavioral intentions did not change significantly whether it was wrong due to maintaining on or changing of the status quo. On the other hand, those with low self-compassion showed the bigger differences, so they were typically showing the status quo effect.

Investigation on the Variation of Discharge Coefficients Following Bifurcation Angle Changes (방수로 분류부 분류각 변화에 따른 유량계수 변화 검토)

  • Rhee, Dong-Sop;Kim, Chang-Wan
    • Proceedings of the Korea Water Resources Association Conference
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    • 2007.05a
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    • pp.926-929
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    • 2007
  • 방수로는 홍수 피해 경감을 사용되는 구조적 대책으로 최근 국내에서 널리 계획되고 있다. 이러한 방수로는 보통 횡월류위어 등으로 대표되는 유입부 구조물을 통하여 하천 본류와 연결되지만, 평상시에도 본류의 유량을 일부 분담하는 형태로 설계되는 젖은 하도(wet channel) 형태의 방수로는 별도의 유입부 구조물을 설치하지 않고 바로 본류에 연결되는 것이 일반적이다. 유입부 구조물을 통해 연결되는 방수로의 특성은 유입부 구조물의 수리학적인 특성에 의해서 많이 좌우된다. 이에 반해 젖은 하도 형태로 본류에서 바로 분기되는 방수로는 그 특성이 방수로의 폭(W), 방수로 분류각$(\theta)$등에 의해서 많이 좌우되며, 만약 설계된 방수로의 횡단면 형상이 사다리꼴 또는 직사각형 단면을 따른다면 이러한 흐름은 "제한 영마루고 횡월류위어 흐름(restricted zero-height side weir flow)"으로 분류할 수 있다. 이러한 조건에서의 흐름은 일반적인 횡월류위어 흐름과 많이 다른 것으로 알려져 있다. 본 연구에서는 이러한 방수로 폭 및 분류각을 변화시켜 방수로 분류 조건을 다양하게 구현하여 실험을 수행하였으며, 특히 분류각 변화에 따른 유량계수의 변화를 분석, 검토하였다. 또한 측정된 방류량을 기준으로 산정된 유량계수를 기존 연구자들이 제시한 영마루고(zero-height) 횡월류위어 유량계수 산정식에 의해 산정된 결과와 비교하여 분석하였다. 분석결과 분류각이 90도인 경우 본류 프루드수의 증가에 따라 유량계수가 점차 감소하였으나, 분류각이 90도 보다 작은 경우에는 본류 프루드수가 증가함에 따라 유량계수가 점차 증가하는 것으로 나타났다. 이러한 한계를 만족시킬 입체 영상) 입체영상은 영화에서 시작되었으나, 20c후반기에 들어서면서 애니메이션 분야와 모바일, 광고 패널, 텔레비전등의 매체를 이용한 입체 영상의 개발로 인하여 특정 분야에 한정 시킬 수 없으므로 영상으로 칭한다. 입체 영상은 21c에 들어서면서 영상매체의 한 분야로 급부상하고 있다. 1900년 무렵부터 연구된 입체영화(3-Dimensional motion Picture)는 In여 년이 지난 지금 대중화를 눈앞에 두고 있다. 국내에서는 놀이 동산이나 박물관등에서 흔히 볼 수 있다. 하지만 앞으로는 HDW등의 대중화로 화질의 발전을 이룬 텔레비전 분야 등에서 실용화 될 전망이다. 국제적인 흐름과 함께 국내에서도 입체 영화에 대한 연구가 활성화 되어 영상산업의 한 주류로서 대두되고 있다. 이러한 상황에서 입체영상에 대한 이해와 콘텐츠(Contents)의 개발은 기술적인 진보에 발맞추어 준비되어야 한다. 본 논문은 이러한 기술적인 계보에 발맞춘 영상 콘텐츠 개발에 박차를 가하고자 앞으로의 발전분야에 대한 기술적인 면과 기법적인 면을 제시하여 기술만 앞서고 내용은 수입하는 수입국이기 보다는 미리 준비하여 비전문가나 타국의 기술에 선점 당하지 않는 분야로 성장할 수 있는 진보적인 영상 인들의 관심과 지속적인 연구를 독려하고자 한다.시민의 휴식 및 여가선용 공간으로 활용하기 위한 사업의 기초자료로 활용되며 이미 설계검토가 시작되었다. 본 연구결과는 유수지 및 저수지의 환경개선 사업의 선두적인 성공사례로 국내 타 지역의 유사한 사업에 있어 벤치마킹을 할 수 있는 훌륭한 사례가 될 것이다.요 생산이 증가하자 군신의 변별(辨別)과 사치를 이유로 강력하게 규제하여 백

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