• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.89-94
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• 2006

디지털 기술이 전시환경에 도입되면서 다양한 매체를 통해 전시물의 정보를 전달하게 되었다. 그리고 관람자는 단순히 보는 전시에서 적극적으로 전시관람에 참여하고 전시물의 정보를 활용하고자 하는 욕구가 증대 되고있다. 이에 따라 전시환경은 이동하는 관람자를 위해 인터넷과, 모바일 기기를 활용하여 효과적으로 관람체험을 지원하고, 정보를 제공하기 위한 서비스 연구가 중요해 졌다. 따라서 본 연구에서는 디지털 네트워크 환경으로 변화하는 전시 환경과 전시관람을 지원하는 서비스 연구 현황을 이해하기 위해 문헌과 사례조사를 통해 살펴보았다. 그리고 관람자들의 관람 상황과 관람 유형을 파악하기 위해 관람자들의 전시 관람 행동을 관찰하였다. 관찰내용을 분석하여 관람자들의 관람 행동에 따른 관람 유형 및 키워드를 도출하였다. 이를 기반으로 전시관람 시 발생하는 관람자들의 니즈와 문제점을 심층인터뷰를 통해 추출하였다. 관람자들의 니즈와 문제점은 관람자가 전시관을 이동하며 관람하는 상황에서 인터페이스를 통해 해결할 수 있는 요소를 중심으로 전시관람 지원 서비스 요소를 제안하였다. 제안한 서비스 요소는 전시물을 선택하여 관람할 때 전시물과 공간과의 관계를 인터페이스를 통해 파악하고 관람시간을 확인하며 관람하는 해결방안을 제시하였다. 이를 박물관의 전시환경을 사례로 모바일 PDA 에 적용하였으며 사용 시나리오를 통해 제안한 서비스의 유용성과 활용 가능성을 살펴보았다.

• Journal of the HCI Society of Korea
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• v.1 no.1
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• pp.81-88
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• 2006

With the introduction of the digital technology in the exhibition environment, the information of the exhibit has come to be transmitted through diverse media. The visitors desire has been increased from the simple viewing of the exhibition to the active participation in the exhibition viewing and the utilization of the exhibit information. Subsequently, the study on the service to effectively support the viewing experience and provide the information by utilizing the internet and mobile device for visitors in movement has become important in terms of the exhibition environment. Accordingly, in this study, the current condition in studying the service supporting the exhibition environment and the exhibition viewing, which are being changed into a digital network environment, was examined through the literature and case studies. In order to find out the viewing situation and viewing type of visitors, the visitors behaviors of viewing the exhibition were observed. By analyzing the contents observed, the viewing type and keyword were drawn in accordance with the visitors behaviors of viewing. On the basis of this, visitors needs and problems occurring in case of the exhibition viewing were found out via in-depth interview. The service factors of supporting the exhibition viewing were proposed on the basis of the factors by which visitors needs and problems could be solved via interface in the circumstance when visitors would move round the exhibition hall and view the exhibition. In terms of the service factors, the method to resolve was presented on the basis of the relationship between the exhibit and the space in case of selecting and viewing the exhibit. This was applied into the mobile PDA with the example of the exhibition environment in the national museum. Through the scenario of using, the usefulness of the service proposed and the relevant possibility of utilization were reviewed.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.39 no.2
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• pp.39-49
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• 2021

This study was conducted to establish practical goals for the viewing environment and interpretation and delivery system of cultural heritage and to create an viewing environment according to the classification of cultural heritage types, and the conclusions reached are as follows. First, five goals were set based on the international basic principles of the cultural heritage viewing environment and interpretation and delivery system. Second, based on the set goals, cultural heritage was classified into the first type 'disappeared and hidden heritage', the second type 'stuffed memory heritage', and the third type 'living memory heritage'. Third, the directions for creating the viewing environment for each type of cultural heritage were suggested. The first type has to be able to properly convey cultural heritage to visitors through excavation and digital technology. The second type needs a plan to deliver tangible and intangible values by combining various digital technologies with actual cultural heritage. The third type should emphasize the role of local residents in effectively enjoying the tangible and intangible values ??that already exist. Fourth, it proposed comprehensive considerations in the establishment of the cultural heritage viewing environment and interpretation and delivery system. Based on dynamic and sustainable heritage management, cultural heritage viewing should be valuable, satisfying and enjoyable. In addition, local communities should be actively involved, and tourism and conservation activities should be able to benefit the community. Establishment of a viewing environment should protect and strengthen the authenticity of cultural heritage.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.06a
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• pp.378-380
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• 2013

본 논문에서 구현한 경량단말을 활용한 이종 박물관 관람 환경별 최적의 적응적 관광 서비스 제공 모듈은 서로 다른 박물관을 관람하는 상황에 맞춰 그 관람객에게 가장 적합한 서비스를 제공을 해주는 모듈이다. 종래의 박물관 관람 형태는 사용자가 박물관에서 나누어준 하드카피 형태의 팜플렛 또는 가이드 안내에만 의존한 관람 형태이고, 주제별 아이템에 관한 상세 정보도 현장에 배치된 안내물을 보던가, 박물관에서 대여형태로 제공하는 오디오 장비만을 활용 하는 수준이며, 특히나 제한된 시간내에 대형 박물관을 관람해야 하는 경우 자신이 관심있는 것만 볼 수 없는 환경이다. 본 논문에서 소개될 이 모듈은 가상화 기술과 경량 단말을 활용하여 대형 박물관 또는 미술관등을 방문한 관람객에게 본인에게 맞는 최적의 관람 서비스를 제공한다. 좀더 자세하게는 대형 박물관에서 이 모듈이 사용되는 경우 넓은 공간에 무수히 많은 작품들이 전시되어 있는 상황에서 가용한 관광시간에 본인이 보고자 하는 것들만 추천받아볼 수 있도록 도와줄 수 있고, 최소한의 원가를 들여서 제작된 경량 스마트 단말을 통하여 해당 작품에 대해 상세한 부가 정보를 제공받아 박물관의 관람효과를 극대화 할 수 있도록 도와준다.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.508-515
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• 2012

The purpose of this study was to examine if factors of baseball stadium environment which people have spectating satisfaction of professional baseball. The respondents of the study 614 who were spectators at D city professional baseball event. The stratified cluster random sampling method has been used in this study. The material collection device was the brochure named [A Influence of Factors of Baseball Stadium Environment on Spectating Satisfaction of Professional Baseball]. The result of reliability check up was here below; stadium factors ${\alpha}$=.966~.890, spectating costs ${\alpha}$=.922~.988, spectating promotion ${\alpha}$=.894~.789. To analyze materials, the "correlation analysis" and "regression analysis" were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. 1. The stadium factors influence spectating satisfaction of professional baseball. 2. The spectating cost factors influence spectating satisfaction of professional baseball. 3. The spectating promotion factors influence spectating satisfaction of professional baseball.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.521-526
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• 2008

유비쿼터스환경에서 뮤지엄을 인류의 지식을 담은 보고로 볼 때, 앞으로 미래박물관의 서비스는 관람자에게 제공되는 관람 인터페이스의 질에 좌우될 것이다. 본 논문에서는 Storytelling Digital Museum의 개념으로 가상박물관과 실제박물관의 결합된 상태에서 관람자와 박물관 학예사 사이에 매개 역할을 하는 대리인-Avatar를 내장한 전시미디어의 개발방안을 연구하고 이것이 활용될 수 있는 환경을 구축하기 위한 방안으로 현존하는 요소기술 제시와 함께 이러한 요소기술을 어떻게 조합해서 만들어낼 것인가 하는 개념을 제시할 것이다. IT서비스환경에서 새로운 방식의 Virtual Museum을 제시할 것이다.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.149-162
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• 2021

This study aims to conduct an empirical analysis on the impact of service quality (performance work, price, physical environment) on customer satisfaction, trust and intention to re-attend ballet performances. Another focus of the research is to examine the structural effect of satisfaction and trust on customer's intention to re-attend. This study surveyed 240 adults (Americans) who have physically attended ballet performances from 2019 to 2020. Applying the structural equation modeling analysis using the software SmartPLS, this study investigates 240 valid responses obtained from a global research institute in a mid-August 2020 survey. The findings of the analysis are as follows. (1) Performance work is positively correlated with customer satisfaction, while price and physical environment do not affect customer satisfaction. (2) Performance work is positively correlated with customer trust. However, price and physical environment haven't been observed to affect customer trust. (3) Customer satisfaction is positively correlated with customer trust. (4) Performance work, price and physical environment do not affect customer's intention to re-attend ballet performances. (5) Customer satisfaction is positively correlated with customer intention to re-attend performances. (6) Customer trust is positively correlated with the intention to re-attend performances.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.237-250
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• 2020

The purpose of this study was to investigate the relationship between the performance factors of dance performance and the intention to revisit the audience, and to investigate the structural relationship between viewing satisfaction and viewing value. For data processing, SPSS Ver. 21.0 and AMOS Ver. The program of 21.0 was used. Structural relationships were analyzed using a two-step approach, and the significance of the effects was verified using bootstrapping. In addition, a full mediating effect and a partial mediating effect were presented using the three-step regression analysis mediating effect. The results of the study are as follows. First, it was found that the viewing factors influenced the viewing satisfaction and the viewing value. Second, it was found that viewing satisfaction had an intention to revisit and influenced the viewing value. It was also found that the viewing value had an effect on the intention to revisit. Third, in the relationship between the viewing factors of the dance performance and the viewing value, it was found that the viewing satisfaction had a partial mediating effect. Fourth, it was found that the attendance factor of the dance performance was not related to the intention to revisit. However, it was found that the satisfaction of viewing and the value of viewing had a complete mediating effect in relation to the viewing factors of dance performances and the intention to revisit. Through these studies, the dance performance should overcome the inherent limitations of space-time limitations and present basic data for establishing a mid- to long-term marketing strategy that can respond quickly.

• Journal of the Korea Society of Computer and Information
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• v.18 no.1
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• pp.31-42
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• 2013

This research sheds light on the non-intrusive traits of mobile devices (Electronic Guidebook, Rememberer, I-Guides and eXspot) deployed in Exploratorium for enhancing visitor experience via case studies. In an interactive exhibition environment, non-intrusiveness was the key to supporting the immersive experience and meaning-making for visitors. The usability of hand-held devices directly impacted on the non-intrusiveness, thereby reshaping the form-factors of mobile devices. The change in from-factor has also minimized the functions of devices as the remember of museum experience. Furthermore, the role of mobile devices, which turned from a supposed multi-media guide to a mere rememberer, made them virtually impossible for realizing the "seamless visiting model" originally planned. An array of projects carried out in Exploration have achieved some degree of success such as increasing viewing time as well as reinforcing post-visit activities. However, taken from musicological perspective, increase in viewing time is by all means insufficient to be taken as proof since it is assumed to be achieved by photo-taking (i.e. MyExploratorium) rather than by interacting between visitors and exhibits. This issue --increased viewing time -- needs to be analyzed in depth. All in all, mobile devices used in Exploratorium can be defined as a learning tool/educational supporting medium based on personalization for (visitors') optimizing extended museum experience.

• Smart Media Journal
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• v.8 no.4
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• pp.85-90
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• 2019

The Ultra-Wide Band sensor is widely used as a wireless indoor localization technology with frequency bands in the GHz range. Meanwhile, in museums, not only the real-time location of visitors but also information on visit route and duration time is required for patrons' behavior analysis. In this paper, the analysis system based Ultra-Wide Band radar for visitor's viewing behavior is introduced and experimented in the real environment. We built the system in National Museum of Korea, and its 22 Ultra-Wide Band radar sensors receive the real-time location of their visitors: this analyzes the visit route and visit time for patrons.