• Journal of the Korean earth science society
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• 제25권5호
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• pp.315-326
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• 2004

The aim of this study is to investigate the relationship between visitors' behavior and their satisfaction at Natural History Museum (NHM). This study involves 204 participants including elementary, middle, and high school students, their teachers and parents, and university students from Korea. The results are tested using crosstabs and chi-square. The main results are as follows: First, dominant behavior involves visiting with family, visiting for leisure and just visiting, viewing exhibits utilizing explanation cards, and visiting for over 2 hours. Second, the degree of satisfaction tends to be high in visiting with family or alone, visiting for interest in science, and viewing exhibits utilizing explanation cards or explanation by a parent, teacher, or a guide. While, third, the degree of satisfaction tends to be low in visiting with a school group, visiting for leisure/just visiting, or visiting for homework research, and viewing exhibits without any guidance. Forth, the relationship between length of visits and degree of satisfaction is positively significant.

• The Journal of the Korea Contents Association
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• 제15권7호
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• pp.511-519
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• 2015

We present an in-depth analysis on the factors that influence viewing satisfaction and behavior of visitors in the exhibition. The proposed method consists of two steps including, i) classification of factors into demographic and social, psychological, cultural through surveys and ii) analysis the impact of viewing satisfaction and behavior on the characteristics of visitors. The proposed method can find the characteristics of each factor from the general audience, and can be used in planning and the exhibition in the form of an organized database in the future.

• The Journal of the Korea Contents Association
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• 제13권12호
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• pp.92-107
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• 2013

This study investigated whether individuals' exposure to movie-promotion activities offered by a movie-maker influence their satisfaction of viewing it. This study also explored whether individuals' motive for viewing a movie and personal involvement with it have an effect on their satisfaction of viewing it. The data from nationwide survey with a stratified sampling were analyzed (N = 451). This study found that (1) The more frequent exposure to movie-promotion activities, the greater satisfaction of viewing a movie; (2) The stronger motive to view a movie, the greater satisfaction of viewing it; (3) The higher involvement with a movie, the greater satisfaction of viewing it; (4) In the strong motivated group and the high involved group, the influence of individuals' exposure to the movie promotion activities is effective for individuals' satisfaction of viewing it. And theoretical and practical implications were discussed.

• The Journal of the Korea Contents Association
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• 제14권7호
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• pp.115-124
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• 2014

In order to satisfy consumers' various desires for music performance, as it is important how to form sympathy with consumers, it is significant for music performance planners to find out which values the audiences think important when it comes to music performance art. The purpose of this study is to examine a relationship among worth to watch, performance satisfaction and desire of respectating that the audience recognizes. A questionnaire survey was carried out on 182 participants who have gone to musical performances. As a result of the study, 'educational value', 'economical value', 'emotional value' and 'social value' of spectating music performance had positive effects on both 'watching satisfaction' and 'desire of respectating', and especially when it comes to spectating satisfaction, emotional value and economical value were the significant effects, and for desire of respectating, economical value and social value were significant. Also, it was found that spectating satisfaction had a positive relationship with a desire of respectating. As implications according to the result of the study, firstly, it is necessary for music performance planner or performing artist to inspire emotional value of audience in order to increase spectating satisfaction of the audience, and performances needs to be planned considering economical values. Secondly, in order to improve desire of respectating, it is important to analyze which elements can increase economical and social values of the audience.

• Proceedings of the Korea Contents Association Conference
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• 한국콘텐츠학회 2014년도 추계 종합학술대회 논문집
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• pp.125-126
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• 2014

본 연구는 뮤지컬 반복관람자들의 소비가치가 반복관람 후 만족도에 미치는 영향과 혜택이 소비가치와 만족간 관계에 미치는 조절효과에 관한 분석을 실시하였다. 연구결과 자신의 예술적 취향이나 기호를 충족하기 위해 관람하는 사람들은 혜택에 상관없이 반복관람에 만족하고 타인의 권유나 사회적 욕구를 위해 반복적인 관람을 한 사람들을 만족시키기 위해서는 혜택을 제공해야 한다는 것을 알 수 있다. 이러한 결과를 토대로 고객에게 제공하는 혜택을 통해 반복적으로 관람하는 고객을 만족시킬 수 있는 전략방향을 모색할 수 있을 것이다.

• Journal of Korea Entertainment Industry Association
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• 제15권8호
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• pp.131-143
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• 2021

In this study, the factors influencing the satisfaction of the online platform musical viewing method were investigated, and the effect of the satisfaction factors on the recommendation intention and rewatching intention of the online platform viewing method for musicals was investigated. In addition, the effect of the survey subjects' degree of involvement to musicals between the satisfaction of the online platform-based musical viewing method and recommendation intention, and rewatching intention was investigated. Satisfaction factors of online platform musicals, which are independent variables, were classified into image quality, convenience, economy, and interactivity, and dependent variables were classified into recommendation intention and rewatching intention of online platform musicals, and moderator variable was set to degree of involvement to musicals, and a total of 20 hypotheses were established. An online survey was conducted on 1,454 audiences who had experience watching musicals through the online platform from August 28 to September 7, 2021, and a total of 1,418 answers were used as valid samples. As a result of the analysis, the factors that make up the satisfaction of online platform musicals appeared in the order of convenience, video quality, economics, and interactivity. It was found that the satisfaction level of watching online platform musicals had a positive effect on the intention to recommend and rewatching online platform musicals in the path of all satisfaction factors. It was found that the moderating effect of the audience's involvement in musicals between online platform musical viewing satisfaction and recommendation intention and rewatching intention had a significant effect only between image quality and recommendation intention. It shows that audiences with high involvement in musicals have intention to recommend only when they are satisfied with the video quality of online platform musicals. Particularly important point is that the convenience factor was found to have the greatest influence on the satisfaction of online platform musical viewing method, but the image quality factor was found to have the greatest influence on the recommendation intention and rewatching intention of online platform musicals.

• The Journal of the Korea Contents Association
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• 제18권10호
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• pp.545-557
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• 2018

The purpose of this study was to examine the effects of culture and arts viewing on self-esteem and life satisfaction. To put it concretely, this study investigates the effects of culture and arts viewing on self-esteem and life satisfaction, respectively. In addition, it examines whether the indirect effect of culture and arts viewing on life satisfaction through the mediation of self-esteem is significant. In order to accomplish the purpose of this study, quota sampling was conducted by distributing 250 questionnaires in Seoul, Daegu and Busan metropolitan cities, respectively. The survey was conducted for 13 days, from June 18 to 30, 2018. A total of 604 responses were used for the final analysis since 224, 181 and 199 responses were respectively collected from Seoul, Daegu and Busan. Results from the analysis of collected data showed that self-esteem increased with more culture and arts viewing and life satisfaction significantly increased with more culture and arts viewing activities. The study results also showed that life satisfaction increased with higher self-esteem. In addition, it was found that the indirect effect of increased culture and arts viewing on higher life satisfaction through the mediation of self-esteem is significant.

• The Journal of the Korea Contents Association
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• 제22권6호
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• pp.223-237
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• 2022

The purpose of this study is to examine the influence of the presence and transportation of the experience of seeing a musical upon satisfaction and verify the mediating effect of emotional responses. For this study, the researcher surveyed the audiences of a musical and analyzed the response from 339 participants. The data were analyzed using SPSS 23.0 and AMOS 23.0 programs. The findings of this study are as follows; First, the presence and transportation of the experience of seeing a musical had a significant impact on emotional responses. Second, the presence and transportation in the experience of seeing a musical had a significant impact on satisfaction. Third, the emotional responses to the musical had a significant impact on satisfaction. Fourth, emotional responses were shown to have a mediating effect in the relationship between the presence and transportation of the experience and the satisfaction with it. As the share of online performances in performing art industries is increasing and the paradigm of seeing a performance is changing, this study implies that it provided a set of basic data for the industry and producers of such events, who are now seeking a new profit model through not only in-person events but also online performances in the future.

• Journal of Service Research and Studies
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• 제13권4호
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• pp.47-69
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• 2023

The main purpose of this study is to examine the mediating effects of performance satisfaction and audience loyalty through the motivation and community satisfaction of non-profit performance attendees in the local community. Motivations were examined by distinguishing between intrinsic and extrinsic factors to understand the profound desires of the audience. A survey was conducted targeting attendees who had experienced non-profit performances in the Jeju area over the past year to gather data. Ultimately, the survey responses from 363 participants were used as the basis for analysis. The results of the analysis indicated that higher levels of intrinsic and extrinsic motivations generally led to greater satisfaction and loyalty towards performances (H1, H2, H3). However, extrinsic motivation did not directly influence loyalty (H4). Nevertheless, both types of motivations were found to positively influence loyalty through performance satisfaction (H5, H8). While satisfaction with performances did not have a direct impact on community satisfaction (H6), audience loyalty was found to have a positive influence on community satisfaction (H7). Regarding motivations, performance satisfaction did not mediate the relationship between motivations and community satisfaction (H9). In the case of audience loyalty, intrinsic motivation showed mediating effects, while extrinsic motivation did not (H10). The process of motivation-satisfaction-loyalty-community satisfaction demonstrated a sequential pathway (H11). In conclusion, if local residents show interest and participate in non-profit performances, they develop a positive perception of the respective community. Therefore, performances provided at the local level should be recognized as crucial elements for the development of the community.

• The Journal of the Korea Contents Association
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• 제11권8호
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• pp.150-158
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• 2011

The purpose of this study is to investigate how the service quality of dance performance halls influences the satisfaction with performance halls and willingness of re-spectating. To perform this study, questionnaires were used and frequent analysis, factor analysis, correlation analysis, multiple regression analysis were used to analyze the collected data. Conclusions are as follows; First, the service quality of dance performance halls had an effect on the satisfaction of dance performance halls. Second, the service quality of dance performance halls had an effect on re-spectating. Third, the satisfaction with performance halls influenced the re-spectating. These results show that the higher the service quality becomes the more positive effect appears between the satisfaction of performance halls and re-spectating.