• Journal of Agricultural Extension & Community Development
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• v.26 no.3
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• pp.113-126
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• 2019

The healing tourism has been growing rapidly in Korea. This study examines the restoration experience of rural healing tourism by qualitative method. The restoration environment is based on nature, and rural areas are the representative places for nature-based tourism. Therefore, this study aims to explore the meaning of restoration experiences of rural healing tourism. An in-depth interview process was used as the primary qualitative research method for this study. Nine interviews were given and from a thematic analysis of the data, six themes of restoration environments were emerged. The restoration environment of the rural settings are as follows; being away, fascination, extent, compatibility, healing nature, and leisure activity. Attention restoration theory provides a model that helps explain the results of this study. The results of this study can be useful for establishing effective marketing strategies through understanding the restoration environment in rural healing tourism.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8228-8233
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• 2015

This study was examined for perception of introduction and adaptation stages focused on the tourist police in Seoul Metropolitan Police Agency. Seoul Metropolitan tourist police operates that is installed the first in Korea. Through in-depth interviews, we collected and analyzed data on the purpose of the tourist police, operating direction, the areas of activity, job characteristics, working environment. Awareness about activities of the tourist police members can have a significant impact on tourist police installations in the future. The survey was conducted for tourist police officers 16 people in the Seoul Metropolitan Police Agency, and analysis of the data was carried out through a qualitative research analysis program NVivo 10.0. Recognition was divided that Start step, Trial-and-error step, Skilled step, Completion step from the work experience of the tourist police and it analyzed the difference between each step. Each stage found difference in the individuals, working periods, also it was confirmed that difference of opinion about the settlement and completeness in the tourist police.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.1
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• pp.155-162
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• 2017

The objective of this study is to suggest useful directions to the companies providing tourism information through SNS and the related service providers through investigating differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction. To achieve the objective, as a conceptual framework of the study, the literature on 'trust and satisfaction about SNS tourism information' and 'information sharing and use intention' were reviewed, and the empirical studies on the perception of the people who experienced the service was conducted. The findings showed that there were differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.450-451
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• 2017

The purpose of this study was to analyze whether tourism information is influenced by information collected through smartphone. Especially, this study investigated the behavior of tourists visiting Jeju by using the information of smartphone, and analyzed the collected data to find out the marketing implications for Jeju tourist. This study analyzed how smartphone information influenced individual 's behavior after distributing direct questionnaires to tourists. The data of total 230 tourists who visited the tour in April, 2017 were collected and analyzed. As a result of the analysis, it was statistically verified that the information of the smartphone affected the behavior of the tourist. Though this analysis, this study can contribute to the establishment of diverse management strategies using the understanding of the behavior of tourists and marketing implications by investigating the effect of smartphone information on the behavior of tourists.

• Korean Journal of Environment and Ecology
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• v.33 no.4
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• pp.462-471
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• 2019

The purpose of this study is to analyze the difference between local residents and tourist groups in the relationship between the motivation for visiting and the satisfaction of Chung Nam Dae which is the leading tourist attraction in the Chungbuk region. We obtained 200 validated samples each of the local residents in Chungcheongbuk-do Province and the tourists from outside of Chungcheongbuk-do Province with experience of visiting Cheongnamdae through the survey using the questionnaire organized through literature research. The analysis result showed that the relationship between motivation and satisfaction varied depending on the overall sample, local residents, and tourist and that the natural relaxation and convenience had a positive impact on satisfaction in all groups. There was a difference in the influence between motivation and satisfaction between the two groups. Four motivational factors, including natural relaxation, convenience, historicity, and relationship had the significant influence on satisfaction for the local residents while two motivational factors, including natural relaxation and convenience, had the significant influence on satisfaction for the tourists. Based on the results of the study, we presented the theoretical and practical implications and suggested follow-up studies.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.1
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• pp.50-63
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• 2014

Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.264-274
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• 2021

This study aims to analyze the impact of well-being tourism motivation on quality of life through well-being tourism satisfaction, focusing on wellness mediated effects. Recently, despite the growing number of well-being tourism pursuing wellness, the lack of research has led to a close analysis of the impact of well-being tourism motivation on quality of life through well-being tourism satisfaction. For this study, a total of 236 people who have experienced well-being tours in the metropolitan area were surveyed from May 10 to May 21, 2021. First, well-being tourism motivation has a positive effect on well-being tourism satisfaction. Second, well-being tourism satisfaction has a positive impact on the quality of life. Third, Wellness has a positive indirect effect as a partial mediator between well-being tourism satisfaction and quality of life The implications of this study are to demonstrate the impact of well-being tourism on quality of life using Wellness' mediators This study suggests that wellness tourism plays an important role in improving the quality of life. It was analyzed that well-being tourism had a positive effect on improving the quality of life at a time when the fatigue of daily life was increased due to prolonged COVID-19. In addition, Wellis analyzed that it is an important factor in enhancing the quality of life for well-being tourists. This contributes not only to the academic contribution to the revitalization of well-being tourism, but also to the development of stress improvement routes to improve people's lives nationally.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.462-473
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• 2021

With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.230-243
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• 2020

The purpose of this study is to identify the effect of package tour motivation(harmony, amusement, and convenience) on satisfaction through its attitude and perceived value(emotional value and functional value). This study was conducted an empirical analysis of 297 people aged 19 years or older who experienced package tours. The results of the study are as follows. Firstly, all of the sub-factor like tourism motivation -amusement, convenience- had a positive influence on the attitude. but the harmony which is one of the sub-factor of tourism motivation did not have any influence on the attitude. Secondly, harmony, a sub-factor of tourism motivation, did not positively affect the perceived value sub-factor of emotional value. Thirdly, the character of attitude had a positive effect on satisfaction. Finally, both emotional and functional value factors, a sub-factor of perceived value, were found to have a positive effect on satisfaction. Through these research results, the competitiveness of package tours should be secured and expanded to research on efficient marketing strategies so that package tours can be activated.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.403-412
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• 2015

In this study, IPA(Importance-Performance Analysis) techniques were used to suggest improvement plans and implications for convergent medical tourism services which medical tourists can be satisfied in Medical institutions. For this study, a total of 244 questionnaires among collected data for customers who experience a medical tourism service (a health checkup) at four hospitals located in Gangneung, Gangwon Province from September 1, 2014 to October 30, 2014 was to ensure a valid sample. As a result of the experiments which conducted by paired sample t-test analysis to learn corresponding to the difference between importance and satisfaction of the medical tourism services, it shows significant differences in all entries In the importance and satisfaction of the medical tourism services. As a result of the experiments which conducted by the IPA, the importance is high awareness but among service items which satisfaction is not actually high, service items that requires intensive care in the future are derived in items of "exact medical tourism services", "rapid response to the needs of the patient", "rapid medical tourism services", "communication with medical tourism coordinator". Therefore, medical institutions may need to be arranged in the Medical Tourism Coordinator with the agility and expertise of the medical tourism.