• Title/Summary/Keyword: 관광활성화

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A study on how to improve tourism competitiveness for the activation of cruise tourism industry - Focusing on the influence of attribute satisfaction on overall satisfaction of cruise tourists by countries - (크루즈관광산업 활성화를 위한 관광경쟁력 제고방안 연구 - 방한 크루즈관광객의 어권별 관광만족도의 차이를 중심으로 -)

  • Hong, Jang-Won;Jeong, Byeong-Ok
    • Journal of Navigation and Port Research
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    • v.37 no.2
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    • pp.211-219
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    • 2013
  • The purpose of this study is to find out how to improve tourism competitiveness of cruise harbours in Korea by analyzing tourism satisfaction level of international cruise visitors to Korea, who are increasing rapidly as Northeast Asian cruise tourism market is growing up. In this study we analyzed the factors of effects on tourism satisfaction level by Chinese visitors, Japanese visitors and English speaking visitors respectively based on the results of "International Cruise Visitor Survey 2012". The results of this study show that the individual satisfaction level of port of calling & tour schedule, immigration procedures, transportation, shopping influenced overall tourism satisfaction level by countries. It implied that those attributes should be reflected hereafter when we establish a marketing strategy for each of cruise cities. This study has a great significance in that those results suggest useful information when we make plans not only for activating cruise harbours but also for cruise tour marketing.

A study on the attitude of Crisis outleting and Revitalization of tour as the Decline of Competitiveness of Local tourism in Mt. Sorak Area (설악권 지역관광경쟁력기반 저하에 따른 위기타개와 관광활성화를 위한 속성 연구)

  • Kim, Young-Il;Han, Eung-Beom
    • Korean Business Review
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    • v.19 no.2
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    • pp.117-140
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    • 2006
  • The purpose of this study is to activate tourism industry in Sorak area where faces crisis arising from environmental change. To achieve its' purpose, this study investigated operational problem concerning about development of tourism in Sorak area and politic problem concerning about tourism resource in order to devise activation of regional economy through its effective conservation and development. and at same time, compared difference of perception between tourist and worker of tourism empirically in aspect of product, service, public marketing in order to activate regional tourism industry through effective development of tourism resource. Finally, this study also suggested countermeasure suitable for the above stated. As seeing above results, this study contributes to promote tourism in Sorak area by developing tourism resource in vein of localization age which means local area can be center of the world in consideration of globalization age without national boundary. Conclusively, it can be said that segmentation of tourism market based on tourist's interest needs to be accomplished through connection between regional limitation and academic research with making use of advantage of abundant tourism resource in Sorak area. what is more, supplement of attention. to improvement of service quality can cause more positive effect.

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세계 속 건강 - 의료관광은 황금알을 낳는 거위?

  • Kim, Won-Hak
    • 건강소식
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    • v.34 no.5
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    • pp.42-43
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    • 2010
  • 정부는 글로벌 헬스케어를 신성장동력 산업 중 5대 고부가 서비스 분야에 포함시키는 한편, 의료관광의 활성화를 위해 외국인 환자유치를 허용하는 의료법을 개정했다. 또 의료 서비스산업 선진화 방안도 발표하는 등 오는 2013년까지 외국인 환자 20만명을 유치해 의료 서비스를 차세대 성장동력으로 키우겠다는 목표를 내세웠다. 이처럼 정부가 의료관광에 관심을 기울이는 것은 황금알을 낳을 것이라는 기대 때문이다. 세계의 의료관광 현황과 우리나라의 발전 과제를 짚어본다.

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A Study on the Impact of Motives for Participating in Gyeongsangbuk-do Experience Tourists on Satisfaction with Experiential Tourism Programs and Intention to Participate (경상북도 체험관광객의 참여 동기가 체험 관광프로그램 만족 및 참여 의사에 미치는 영향에 관한 연구)

  • Lee, Sun-Min;Kim, Ho-Suk;Kang, Hee-Seog
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.1-13
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    • 2021
  • In this study, we tried to present suggestions to the Gyeongsangbuk-do tourism officials to satisfy them with experiential tourism resources and to revitalize their participation in the program. Therefore, the implications of this study are as follows. First, research on the satisfaction of experiential tourism programs and the willingness to participate in them is carried out, suggesting that it is a prerequisite for the transformation of the perception of tourists' participation in the Corona era. Second, it is necessary to make it a small experience tourist space that can provide non-face-to-face service utilizing the characteristics of contact technology, and to provide tourists with unique attractions against product discrimination and customer service. Third, through the introduction of non-face-to-face experience programs and expansion of services, the limited and macroscopic environment and social phenomenon of tourism activities in the Corona era, a new perception can be instilled. Fourth, visitors can expect to revitalize the tourism industry through the development and discovery of various programs. Thirdly, it will be possible to revitalize the local economy by giving meaning to the satisfaction of experiential tourism programs to tourists from all over the region's tourism business.

A study on how to Promote Smart Tourism through Case Analysis of Smart Tourism Utilizing New ICT Technologies (ICT 신기술을 활용한 스마트관광의 추진사례 분석 및 활성화 방안 연구)

  • Jeong, Byeong-Ok
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.509-523
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    • 2015
  • With the introduction of smart devices as a new channel of information distribution, the mass tourism that has been dominating the travel scene is being transformed into individual tourism. Therefore, it is more than important to establish an advanced smart tourism environment using cutting-edge ICT technologies in order to go into one of tourism developed countries. In line with that, this study draws both local and international cases to show where smart tourism stands now by mapping out problems and solutions by category. Firstly, in terms of infrastructure, establishing distribution platform and big data analyzing systems were suggested. Secondly, to fit the needs of consumers, converged tourism content and user experience based content development are in need. Lastly, in terms of governance forming public-private consultative body and incubating creative tourism companies are suggested. The study results will serve as a fruitful reference to those who want to establish business strategy related to smart tourism.

A Study on the Information Generating Plan of Tourist-oriented Tourism Contents - For the Sourthen Part of Busan - (관광객 중심의 관광콘텐츠 정보 생성 방안 연구 - 부산 남부지역을 대상으로 -)

  • Jeong, Myoung Gyun;Kim, Chang Soo;Rhee, Kyung Hyun;Kim, Young Bong;Kim, Dae Hwan
    • Journal of the Society of Disaster Information
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    • v.18 no.1
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    • pp.63-72
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    • 2022
  • Purpose: After the Crona Pandemic, all countries are interested in developing various programs to attract tourists. In order to activate the attraction of tourists, it is necessary to discover the information needed by tourists and provide the information based on the visitor's location. Method: This research proposes a system configuration method for creating tourist-oriented tourism contents information. To this end, it creates GIS and QR code-based content and provides necessary information from the tourist's current location. In addition, by using QR codes installed at various points, it provides travel time and other destination information from the current location, and AR image information based on QR codes. Result: The existing tourism content system provides information using a fixed location-based QR code. This research creates and provides customized tourism information based on the location of tourists by generating GIS-based QR codes. Conclusion: This research aims to contribute to the construction of a new tourism information contents and the activation of tourist-oriented tourism information provision.

The Rice Paddy Wetland Ecotourism Resources and Suggestions: A Case Study of Sangju Gonggeumji (논습지 생태관광 자원화 방안 연구 - 상주 공검지 사례를 중심으로 -)

  • Lim, Chung-Gyu;Kim, Yean-Hee;Roh, Yong-Ho
    • Journal of the Korean association of regional geographers
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    • v.17 no.3
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    • pp.313-331
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    • 2011
  • The purpose of this study was to investigate and suggesting plans for the Gonggeumji rice paddy wetland ecotourism with ecological, cultural and historical resources. Compare to previous other ecotourism resources including insects, birds and other ecological resources, this study used rice paddy wetland as ecotourism resources. The wetland ecotourism could be more promoted with networking of resources, historical experiences of Goryung Gaya Kingdom, leisure sports tourism with bicycling, the residents'cultural resources including traditional folk song village experiences.

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스마트 요트운용시스템을 위한 추천관광 항로 개발에 관한 연구

  • Gang, Nam-Seon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2013.06a
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    • pp.10-11
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    • 2013
  • 최근 여가 관광의 기능이 활성화되고 해양활동에 대한 관심이 증가하면서 주로 어업의 대상으로 여겨지던 해양공간이 관광자원으로서의 중요성이 부각되고 있으며, 여가활동 및 가족단위 관광활동의 증가로 인하여 해양환광활동에 대한 국민적 관심이 높아지면서 해양레저에 대한 수요가 증가하고 있다. 하지만 우리나라 해양레저활동의 현실은 시설 및 프로그램이 활성화되지 못하고 있으며, 기존의 낚시나 유선사업의 수준을 벗어나지 못하고 있다. 현재 해양레저활동자 조차도 바다에 관한 깊은 이해와 일정수준의 기술 및 노하우를 가지지 못한 상황이며, 레저보트가 접근할 수 있는 지역의 정보 부족으로 근거리의 단순한 경로만을 반복적으로 운항하고 있는 실정이다. 따라서 본 연구에서는 이러한 문제점을 개선하고 요트항해에 필요한 다양한 정보의 제공에 대응하여 해양레저활동을 위한 레저항로를 부산지역을 중심으로 제안하였다.

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등대해양문화공간 운영 활성화 방안

  • Kim, Min-Cheol
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2012.10a
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    • pp.323-327
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    • 2012
  • 21세기 지식기반사회에 더불어 문화예술의 중요성 한층 부각됨에 따라 해안경관이 수려한 등대를 이용 등대해양문화공간 운영 활성화을 위하여 국제항로표지협회(IALA) 등대 보존 매뉴얼과 외국 등대 관광 발전 계획을 비교 연구하여, 등대의 해양문화공간의 역할 기능적 분석 및 문화 관광적 유형 분석을 통하여 우리나라 실정에 맞는 등대해양문화공간 운영 방안을 제시하고자 한다.

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The Study on the Improvement of Curriculum for the Development of Beauty Tourism: Focusing on IPA (뷰티관광 활성화를 위한 교육과정 개선 방안 연구: IPA를 중심으로)

  • Hwang, Young-A;Yan, Wen-Yan
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.233-238
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    • 2022
  • The purpose of this study is to improve the curriculum to revitalize beauty tourism by analyzing the difference in importance and satisfaction of the beauty tourism curriculum. And online and offline surveys were conducted for workers in the beauty tourism industry, and IPA analysis was conducted using 208 valid samples. As a result of the analysis, it was found that there was a difference in the importance and satisfaction of all educational contents. And than, it was found that there were no educational contents that needed improvement, and the training courses that required continuous maintenance were field practice, major practice, service and manners, customer consultation, customer management, marketing, and interpersonal relationships. Education content with low priority was found to be foreign languages, multicultural understanding, tourism, and beauty management. Based on the results, directions for improving the curriculum for revitalizing beauty tourism were suggested.