• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.128-138
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• 2014

Local festivals quite often give their visitors and local residents a good opportunity to experience the regional culture thoroughly. Also, the festivals empower the cultural pride and communal sociality, and create new jobs improving local economy. In Korea, more than 700 local festivals are held every year. Each festival is organized and operated upon all different purpose and mission. It is unfortunate, however, that many festivals fail to balance between making profits and accomplishing their purpose. Festival's marketing plan and content management should be cohesive, but at the same time, they also should be different depending on the festival's purpose and program. Especially in case of performance natured festivals, the role and function of festival directing should be more weighed on content management. Namhaean Byeolsingut is one of performance natured festivals, in which its archetype or primitive form is well maintained. This study observes the primitive form of NB from the director's viewpoint, and then provides a solid foundation on how those main characteristics of NB could be applied to invigorating local festival directing. The directing suggestions here are motivated by NB's ritual, performative, and play form.

• Journal of the Korean association of regional geographers
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• v.9 no.4
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• pp.576-591
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• 2003

This study examined how historical facts of the past were established as a symbol or identity of a region and reorganized in the present local communities. Janseong has reorganized regional symbols through a regional festival named Hong-gil-dong Festival based on its tradition and cultural resources and used them as a strategy for the regional revitalization. Jangseong was known as "a district of noble scholars" represented by the Philam Seowon(local school) enshrining Kim In-hoo, a superior one of the Confusion scholars of Joseon period. And it was considered as "a place of justice" because of historical fact that it was an important base of Donghak movement and the struggle by righteous soldiers who fought for the country in the late Joseon period. Moreover, as the place which is assumed as a birthplace of Hong Gil-dong, a hero of the Hong Gil-dong story was excavated, the local government has reorganized Mr. Hong as a symbol of the region and has held the Hong Gil-dong festival for its development. In spite of its short history, the festival was established as a representative of Janseong. It also created various regional cultural attractions such as regional logos of Hong Gil-dong and a tourist attraction of his birthplace. Jangseong reorganized its tradition for the regional revitalization through a business-oriented property of the event strategy enforcing a dynamic and external image. In the aspects of tradition reorganization and use for actual development, it is sure that the Hong Gil-dong Festival will work for true integration and revitalization of the region by providing experiences of reorganized regional tradition and culture along with various regional landscapes.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.217-227
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• 2016

This study suggests story telling-based scenery color plan that uses local story resource in order to raise possibility of success in making characterized town implemented by Ulju-gun, Ulsan Metropolitan City. Characterized town making project of Eoeumhari Town is the first in Ulsan, and detailed project planning is going underway to transform it into story telling street by providing local story to the resource of Eoeumhari Town. Ulju-gun expects big help in luring tourists and activating local economy by maintaining these towns. As in this way, local marketing that uses story telling is recently being taken as a desirable way of overcoming the limit of local development, and it suggest new possibility of scenery color plan. Therefore, I attempted to extract Brand Story from story resources based on climatic color of Eoeumhari Town and apply them to the color plan in order to unique color identity with a town as a unit. It is significant to study as it suggests a direction to discover values of color which can be used for establishing local identity and activating local community breaking from current color plan by large-scale maintenance implemented by each local government.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.4
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• pp.515-526
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• 2014

In this study, the 'preservation of Jeonju Hanok Village Improvement Project' in earnest in promoting itself as the official land price changes in Jeonju Hanok Village and surrounding area thereby affect land prices to some extent in order to identify the time series analysis, t-black dispersion analysis showed the following results were obtained. First, time series analysis, and the Hanok Village, but the average official land price rises, and the area has been stead ilyrising. Second, the time series of the Official price year-over-year change in the average rate of the Hanok Village(+)rising, and the area is a gentle rise sooner or later (+)is expected to be an increase in conversion. Third, the number of tourists visiting Jeonju Hanok Village and sharply increased since 2008, was. Fourth, in order to use local official land price rises in the commercial area of highest priority that requires strategy was analyzed.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.447-458
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• 2012

The purpose of this paper is to introduce a design method to making characterized street for city regeneration and strategy for regional activation through making characterized street. For this purpose we analyze a case of 'Bosu-dong Book Street' in the city of Busan with compared to the cases of 'Hay on wye' in UK and 'Kanda old book street' in Japan. We have some suggestions from this analysis as follows; 1. Connection with tourism and publication industry is needed for regional economic vitality and urban regeneration. And Both of Softwares and Hardwares those are based on local identity are needed to be developed as contents of the street, 2. Merchants and Residents have to take the leading part and public authority is need to support them as street makers. 3. Sustainable participation and efforts of the community leaded by merchants and residents are needed in the whole process of making characterized street such as making, operating and management of hardware & software.

• Journal of the Speleological Society of Korea
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• no.90
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• pp.17-26
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• 2009

Many researcher contended that the tourism types of modern society has changed to 'experience tourism' from 'seeing tourism' recently. Therefore attempts to add edutainment factors in the original tour program has been introduced in cases of tourism cave. As we can see the Hwaam-cave in Jungsun-gun, by preparing with various pavilions which are well-matched with tourism cave. So, the purpose of this study is to the presentations of the activation programs that having on characteristics of edutainment tourism resources for tourism cave. Thus, first of all for establishing of this study, we examined the characteristics and values as tourism resources of cave and then observed the roles and examples of edutainment tourism cave, finally suggested.

• Journal of Korean Society of Forest Science
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• v.104 no.4
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• pp.668-676
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• 2015

The objective of this paper is to elicit some policy implications to promote agroforestry in South Korea from the consumers' perspective. We conducted internet survey to 640 urban households about the recognition of forest farming products. Consumers purchased forest farming products for their nutrition, medical function, and safety and regarded them as higher quality than crops cultivated from agricultural land. Consumers preferred forest farming products but revealed no difference in recognition of naturally-grown products. Consumers buying forest products prioritize the quality and medical function among attributes. Among consumers as their income increases, they regard naturally grown products more important than price and freshness. Therefore, to promote agroforestry in South Korea, certification for naturally-grown products to win the consumers' trust and the $6^{th}$ industrialization by combining experience and green tourism program must be considered.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.117-122
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• 2020

In this study, among the new industries that are attracting attention as a new industry to lead the 4th Industrial Revolution era, Korean traditional culture and arts are being promoted in the context of local community efforts and collaboration between industry and academia. It aims to create jobs through local traditional culture, arts, tourism events and design product development, while seeking ways to secure labor force that can save and revitalize high value-added industries in the community. In particular, in the current situation where the era of change and the education of traditional techniques are increasingly ignored and neglected, this study is a traditional cultural art through natural dyeing education and cultural and art events conducted by industry, regional universities, and research institutes in Pyeongtaek for many years. It is expected to be used as a basic data for the transmission and creation of high value-added jobs.

• Archives of design research
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• v.17 no.1
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• pp.5-14
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• 2004

The study addressed a direction that environmental facilities along avenues will make a progress via urban environment as well as location marketing. The space is specified the campus avenue, which is located in Jongro-gu at Seoul. With the emergence of digital information era, both people' life style and behaviors have been changing in many different ways. As the first approach to the direction, the historical study of the avenue is examined by focusing on the change. All possible related status such as location marketing strategy and various spatial characteristics, environment of the avenue and its facilities are investigated and users' characteristics are analyzed. Through these processes, a new direction and role of design are proposed and are believed to improve the avenue' image and to rediscover its own identity and to make the avenue alive as it used to be. The new proposed direction showed how to approach to design as well as to system of environmental facilities along avenues and in addition to highlighting continuous and synthetic plan. Furthermore, It is expected that both the efforts to improve the avenue' image based on its own cultural characteristic and to foster the cultural-commercialized facilities will contribute to the local residents' life standard and its economic status.

• Korea Science and Art Forum
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• v.23
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• pp.17-26
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• 2016

This study was to segment The 2014 Korean Medicine-Bio Fair visitors based on fair quality factors. From the on-site survey at the destination, a total of 308 useful sample were collected and analyzed in SPSS 21.0. From factor analysis, the result shows 5 quality types of 'fair product', 'convenient facilities', 'accessibility', 'promotional information' and 'contents.' Also Three different segmented groups were derived form clusters analysis, which are 'accessibility preference group', 'promotion preference group', and 'high quality preference group.' The result of this study indicated that there were significant differences in demographic, satisfaction and behavioral variables between these three segments. More theoretical and practical implication were discussed in the conclusion section.