• Title/Summary/Keyword: 관광행태

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Establishment and Development Process of Cultural Tourism Festival: A Case of the Butterfly Festival of Hampyeong County (문화관광축제의 성립과 전개과정: 함평나비축제를 사례로)

  • Lee, Jeong-Rock
    • Journal of the Economic Geographical Society of Korea
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    • v.9 no.2
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    • pp.197-210
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    • 2006
  • This study focuses on the establishment and development process of Hampyeong Butterfly Festival as a cultural tourism event. Among several cultural tourism festivals helded in Korea, Hampyeong Butterfly Festival of Hampyeong county of Jeollanamdo, is recognized as one of famous events all over the country. Since the first festival of 1999, over 1 million tourists have been visited to Hampyeong county. The programs and contents of festival, the degree of preference and satisfaction of festival were developed since 1999. The number of tourists participated in festival also were increased from six hundred thousand of 1999 to 1.6 million of 2005. The total budget of festival were increased 2.5 hundred million of 1999 to 6.9 hundred million of 2005. The economic effects were increased 63 hundred million of 1999 to 105 hundred million of 2005. With these evolution process, Hampyeong Butterfly Festival was positioned and evaluated as a of succeed festivals.

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An Influence of the Korean Wave on Chinese Tourism to South Korea (중국인의 방한관광에 대한 한류의 영향)

  • Choi, Kyung-Eun
    • Journal of the Korean Geographical Society
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    • v.42 no.4
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    • pp.526-539
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    • 2007
  • The purpose of this study is to investigate the influence of the Korean Wave on Chinese tourism to South Korea through a behavioral analysis of Chinese tourists in the general group package tours. China suppressed the needs of the Chinese people's geographical movement and imposed restrictions on information about the outside world with the use of a policy of "closure" for a long time. But since reforms and open-door policies were introduced in China, especially in the context of relaxation of control policies over Chinese outbound tourism after the mid-1990's, more and more Chinese make trips abroad including visits to South Korea. In this situation, the recent Korean Wave(especially, drama/film) describes the Korean national image by forming a bridge between fiction and reality and plays a pivotal role in broadening or reconstructing the geographical imagination of the Chinese people who have been historically isolated from the outside world. Although Chinese have imagined the Korean nationscape on the basis of geopolitical or economic factors in the past, they have currently broadened or reconstructed their geographical imagination to include socio-cultural factors related closely to the Korean way of life due to the recent Korean Wave. This newly constructed geographical imagination led by the Korean Wave functions as an important pulling factor in Chinese destination choices, affecting Chinese tourists' motivation formation and the recommendation of main attractions. The more influential the Korean Wave is on their destination choice, the more the respondents select the cultural factors in both their motivation for tourism to South Korea and their recommendations of tourism attractions to other people. Through the analysis results of both satisfaction and intention to revisit, the more influential the Korean Wave is on their destination choice, the higher is the degree of both satisfaction and intention to revisit. In other words, although Chinese tourism to South Korea is chiefly in the general group package tours, Chinese tourists who are influenced by Korean Wave on their destination choice have more attachment to(or affection for) Korea as a tourism destination. This result suggests that the Korean Wave affects qualitative change - that is, change of attitude - as well as quantitative change in Chinese demand for tourism to South Korea.

A Study on the High Altitude Mountain Tourism Motivations and Constraints (고산지대 산악관광 동기와 제약요인에 대한 국제적 연구)

  • Lee, Seung-Koo;Sharma, Renuka
    • Korean Business Review
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    • v.22 no.2
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    • pp.139-156
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    • 2009
  • Mountain tourism is regarded as an important inbound tourist destination for the whole world. The Himalayan Mountains are house of world's highest peaks that includes over 100 mountains exceeding 8,500 meters. However limited dimension of visitors constraints and motivation has been reported about the high altitude mountain. This research work permits the identification of some of the motivation and constraints related to the decision making of tourism in high altitude mountains. The study was conducted in Korea, Indian state (Sikkim), and Nepal (Kathmandu) due to the popularity and the major destination for mountain tourism. A set of 9 motive, 45 motivation items and 40 constraints were initially generated from a review of research pertaining to visitor motivation and constraints. They were considered to be the most appropriate for measuring visitors motivation and constraints for experiencing high altitude mountain tourism. Validity of dimensionality and inter correlation was evaluated by factor analysis investigation and analysis of obtained data revealed that constraints of Korean are significantly higher than Indian and other inbound tourist. Among the major constraints structural constraints were recorded higher for Indian, Korean and other visitors. Similarly, motives of different visitors varied significantly. This analysis also revealed that Korean motives for travelling were influenced by health and pleasure, whereas, Indian and others motives were mostly related to knowledge seeking and adventure. The environmental importance were given priority by all the countries. The purpose of this study includes; (1) To identify the motives of visitors in high altitude destinations. (2) To analysis the major motivation factor for the altitude tourism. (3) To report the major constraints of visitors travelling to the high altitude. (4) To study whether the strength of motivation help to overcome the constraints.

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Analysis of Tourism Demand Elasticities by Travel Time Distance in Korea (국민국내관광객의 이동시간거리에 대한 수요탄력성 분석)

  • Kwon, J. Younghyun;Kim, Euijune
    • Journal of the Korean Regional Science Association
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    • v.31 no.1
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    • pp.65-81
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    • 2015
  • The purpose of this study is to analyze the tourism demand elasticity of travel time distance on domestic destinations in Korea. Piecewise Linear Regression Model was applied to estimate the elasticities based on the Korea National Tourism Survey. It is found that the tourism demand elasticities by tourist distances decrease by 0.005% if time distance increase by 1 minute. In the first section, the most nearest distance is less than 11.6 minutes from the origin, elasticities increases by 0.206% of tourism demand, whereas in second section (from 11.7 to 75.1 minutes) and third section (more than 75.2 minutes) it decreases by 0.106% and 0.021%, respectively. The third section with sharply rising distance decay rate can be interpreted as the Effective Tourism Exclusion Zone of domestic tourists in Korea. Additionally, the more tourism demand is appeared at the younger age group than older age group, single travellers than group travellers, and people in Metropolitan Areas than in smaller cities.

The Principle and Method for the Spatial System Modification of Cultural Property Villages for the Compatibility of Habitation and Tourism - Based on the Analysis of Tourists' Behavior in Asan Oeam-maeul - (거주와 관광의 양립을 위한 문화재마을 공간체계의 조정 원칙과 방법에 관한 연구 - 아산 외암마을 관광객의 관광행태 분석을 중심으로 -)

  • Han, Pil-won;Hong, Jeong-A
    • Journal of the Korean Institute of Rural Architecture
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    • v.18 no.2
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    • pp.47-54
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    • 2016
  • The objective of this study is to propose the principle and method of the spatial system modification for the compatibility of habitability and tourism convenience in cultural property villages. Based on the field survey on tourists' routes, activities and their durations in Oeam-maeul, the problems of conflict, between habitability/residents and tourism/tourists, and their causes are analyzed. And the modification principle and method of spatial system is proposed as follows; The basic principle of the spatial system modification is to respect the traditional hierarchy in village roads, between the main road and sub-roads, and the territoriality of settlement space that is typically differentiated as the social, individual, and ceremonial domains, from the front to rear part of settlement. With this principle, it is recommended to restrict the tour route to one that is composed of the main road and the periphery road of housing area, and some connecting sub-roads. based on the surveyed tourists's routes. And it is suggested that the tourist facilities, whether they are existing houses or newly built buildings, and the tourist programs are necessary for experience tourism to cultural property villages, and they are proposed to be placed along the restricted tour route.

The Evolution of Tourism Geographies in Anglo-American Tradition: The Issue of Research Approach and Research Themes (영미 관광지리학의 변천에 대한 통시적 고찰 - 연구접근법과 연구주제를 중심으로 -)

  • Shin, Yong-Seok
    • Journal of the Korean Geographical Society
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    • v.40 no.4 s.109
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    • pp.387-401
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    • 2005
  • This research reviews how tourism geography studies in Anglo-American tradition have evolved since 1930s. The purposes of the research are two fold. One is to analyze the change of tourism geographies research trends in terms of research approach and major research themes. The other is to bring out the lessons from the research results for the development of Korean tourism geographies research. For these purposes, the selected papers and texts have been analyzed according to four research approaches: (1) empiricist approach, (2) positivist approach, (3) humanist approach, and (4) critical social theory approach. The major research themes are the explanation of destination through descriptive research in empiricist approach, spatial analysis and evolutionary research in positivist approach, tourist behaviour and place identity in humanist approach, and tourism and consumption in critical social theory approach. It is expected that the development of Anglo-American tourism geographies study will continue in the future because of the growth of tourism industry, the close relation of tourism and geography in nature, and the active contribution of tourism geographers.

A Study of Korean Tourists' Characteristics to New Zealand through the Internet (인터넷을 통한 뉴질랜드 방문 한국인의 특성 변화에 관한 연구)

  • Choe, Jae-Woo
    • Journal of the Korean association of regional geographers
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    • v.9 no.2
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    • pp.180-191
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    • 2003
  • This study researched the changing characteristics of Korean visitors to New Zealand after the IMF Crisis(the 1997 Korean financial collapse), through data from New Zealand Tourism Board and an internet-based survey. Since the Korean financial collapse, the Korean visitor to New Zealand has changed from an older to a younger generation. The reason for this change in age is considered clue to visiting as a family group, visiting to study English and the popularity of touring among the young adult generation. Thus the numbers of older generation travelers has decreased steeply, while an increase in younger visitors has occurred and they stay for longer and come during the school vacation period. The preferred or most popular itinerary is influenced by New Zealand's travel infrastructure, the younger travelers seeking adventure tourism, where this is located and package tours fixed itineraries. The main tour activities at attractions is visiting the tourist information centre, museums and internet cafes. These activities were popular with the younger generation and, along with New Zealand's unique scenic resources and famous activities, attracted visitors to the main tourist destinations. The average satisfaction levels of the respondents, according to the survey was 3.52 out of 5.00 criterion, this resulted from analysis of 14items and their satisfaction levels. New Zealand and Korean tourism policy makers, including travel agents and tourism development authorities, need to devise efficient tourism policy to accommodate these changing characteristics of Korean tourists, as highlighted through the results of this study.

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Visitors' Behavioral Characteristics and Application of Importance-Performance Analysis to Park Management and Use in the Chirisan National Park, Korea (지리산국립공원 이용객 행태 및 이용.관리에 대한 중요도-성취도 분석)

  • 유기준
    • Korean Journal of Environment and Ecology
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    • v.13 no.4
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    • pp.367-374
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    • 2000
  • 본 연구는 지리산국립공원의 동부지역을 찾은 이용객의 이용 행태의 분석 및 중요도-성취도 분석방법을 통해 관리와 이용관련 속성들에 대한 중요 정도와 실제만족도 분석을 목적으로 수행되었다 이를 위해 이용객 직접기입 방식의 설문조사가 현지에서 실시되었다 총 254명이 본 설문조사에 참여하였으며 응답자들의 사회경제적 특성 및 방문특성은 다른 국립공원 이용객조사에 나타난 결과와 유사한 경향을 보였다 대부분의 응답자들은 최근 대두되고 있는 환경문제에 대해 높은 관심을 보였으며 이와 더불어 이용보다는 보전이 우선하는 국립공원 관리정책에 더 큰 관심을 나타냈다 각 관리 및 이용관련 속성에 대한 중요 정도와 만족도 결과는 수질의 상태 자연식생의 보존상태 공원 내 쓰레기 문제, 야생동물의 보호상태에 특히 높은 중요도를 나타냈으며 휴양.관광 프로그램의 다양성 여부와 야생동물의 보호상태에 대하여 상대적으로 낮은 만족도를 나타낸 것으로 조사되었다.

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A Study on Factors Affecting Purpose of Tour and Shopping Motivation of Korea Visit Chinese Tourists (Focused on Duty Free Shopper) (한국방문 중국인들의 여행형태와 쇼핑행동에 미치는 영향분석)

  • Im, So-Jeong;Jeong, Gwang-Jin
    • 한국항공운항학회:학술대회논문집
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    • 2016.05a
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    • pp.255-258
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    • 2016
  • 본 연구에서는 최근 국내 면세점에서의 중요도가 급성장하고 있는 한국방문 중국인 면세점 구매객들을 대상으로 여행형태와 쇼핑행동에 미치는 영향을 분석하였으며, 다음과 같이 중요한 세 가지 의미있는 구매특성을 분석할 수 있었다. 첫째, 인구통계학적인 측면에서는 한국방문 중국인 관광객 면세점 이용행태에 관한 결과이다. 여행목적에 있어서는 휴양/관광이 72.9%로 절반이상을 차지하였다. 또한 전체 응답자의 약 40%가 3시간 이상의 쇼핑 시간을, 1시간 이상 2시간미만은 30%, 그리고 2시간 이상 3시간미만은 약 24%, 그리고 1시간미만은 전체 응답자의 약 6%가 쇼핑을 즐겼다. 특이한 점은 시간에 따른 쇼핑 지출액이 다르다는 것이다. 둘째, 한국 방문 후 면세점을 이용하는 중국인 관광객에게 상품의 브랜드(Quality of the brand)와 종류(Kinds of brand)에 따라 중국인들의 면세점내 구매의도 활성화가 더욱 진행됨을 확인할 수 있었다. 셋째, 한국을 방문하여 면세점을 이용하는 중국인 관광객들은 면세품 쇼핑 시 매장판매 직원 전문성에 대한 서비스 만족도가 증가할수록 충성도가 이에 비례하여 상승함을 파악할 수 있었다. 이와 같은 분석 결과에도 있듯이 면세점 쇼핑 활성화를 위해 가격 및 제품 경쟁력을 확보하고 고급브랜드를 공격적으로 유치하여 판매직원들의 전문성을 증대시키는 노력이 매우 중요한 마케팅 전략의 핵심인 것으로 나타났다.

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Effect of Local Participation on Spatiality-Forming Factors of Idle Space and Intentions of Tourists (주민참여가 유휴공간 장소성 형성요인과 관광객 행위의도에 미치는 영향)

  • HONG, Soon-Ok;JEONG, Heonkyu;CHOI, Yong-Bok
    • Journal of the Korean Association of Geographic Information Studies
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    • v.25 no.1
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    • pp.44-55
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    • 2022
  • The purpose of this study is to determine how the factors that form the spatiality of an idle space affect the behavioral intention of tourists, and to confirm the role of local participation between the spatiality-forming factors and behavioral intentions. For this purpose, data from travelers was gathered and the study model was put to the test. As a result of the study, it was confirmed that physical factors, behavioral factors, and psychological factors had a significant effect on the intention of tourists. In addition, it was confirmed that local participation partially plays a mediating role between the spatiality-forming factors and behavioral intentions. According to the results of the study, the necessity of local participation and the measures were discussed when using the idle space, and it was suggested that additional research needs to be carried out targeting various idle spaces.